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1 14 Taste Chapter Taste Taste versus Flavor Anatomy and Physiology The Four Basic Tastes Coding of Taste Quality Genetic Variation in Taste Experience The Pleasures of Taste 14 Taste versus Flavor Retronasal olfactory sensations: Flavor Taste and smell woven together. Flavor impoverished with stuffy nose.

2 14 Retronasal and Orthonasal Olfaction 14 Taste versus Flavor What happens when we cannot perceive taste but can still perceive smell? Patient case: Damaged taste, but normal olfaction could smell lasagna, but had no flavor. Similar effect in lab: Chorda tympani anesthetized with lidocaine. 14 Taste versus Flavor Connection between taste and smell: Brain imaging studies: Brain processes odors differently, depending on whether they come from nose or mouth. Food industry: Adds sugar to intensify sensation of fruit juice.

3 14 Anatomy and Physiology Taste buds: Create neural signals conveyed to brain by taste nerves. Embedded in structures: Papillae (bumps on tongue). Each taste bud contains taste receptor cells. Information is sent to brain via cranial nerves. 14 Anatomy and Physiology Papillae: Four kinds Filiform papillae: Anterior portion of tongue; without any taste function. Fungiform papillae: Resemble tiny mushrooms, on anterior part of tongue, visible. Foliate papillae: On sides of tongue, look like series of folds. Circumvallate papillae: Large circular structures. 14 Taste Papillae and Signal Pathways (Part 1)

4 14 Taste Papillae and Signal Pathways (Part 2) 14 Anatomy and Physiology Microvilli: Slender projections on tips of some taste bud cells that extend into taste pore, contain sites that bind to taste substances. 14 Tongues of Nontaster and Supertaster

5 14 Taste Buds 14 Taste Receptor Cell Mechanisms 14 Anatomy and Physiology Central nervous system: Gustatory information travels through medulla and thalamus to cortex. Primary cortical processing area for taste: Insular cortex. Orbitofrontal cortex: Receives projections from insular cortex. Some orbitofrontal neurons are multimodal.

6 14 Anatomy and Physiology Inhibition: important role in processing of taste information in brain Function: To protect our wholemouth perception of taste when we have injuries to taste system. Survival reasons. 14 The Four Basic Tastes Four basic tastes: Sweet, sour, salt, bitter Sweet Sour Salt Bitter 14 The Four Basic Tastes Salty: Salt made up of two particles: Cation, anion. Ability to perceive salt: not static. Liking for saltiness is not static. Gestational experiences may affect liking for saltiness.

7 14 The Four Basic Tastes Sour: Acidic substances. At high concentrations, acids will damage both external and internal body tissues. 14 The Four Basic Tastes Bitter: Quinine: Prototypically bitter-tasting substance. Cannot distinguish between tastes of different bitter compounds. Many bitter substances are poisonous. Ability to turn off bitter sensations beneficial to liking certain vegetables. Bitter sensitivity is affected by hormone levels in women, intensifies during pregnancy. 14 The Four Basic Tastes Sweet: Evoked by sugars. Many different sugars that taste sweet. Appetite and artificial sweeteners.

8 14 The Four Basic Tastes The special case of umami: Candidate for fifth basic taste. Monosodium glutamate (MSG). Glutamate: important neurotransmitter. Safety issues in human consumption. 14 Coding of Taste Quality Labeled lines: Theory of taste coding in which each taste fiber carries a particular taste quality. Major source of controversy in literature. Other possibility: Patterns of activity across many different taste neurons. Examples of both types of coding in other senses: (e.g., color vision and olfaction use pattern coding; hearing uses labeled-line approach). 14 Taste Perception (Part 1)

9 14 Taste Perception (Part 2) 14 Coding of Taste Quality Taste adaptation and cross-adaptation: All sensory systems show adaptation effects. Constant application of certain stimulus temporarily weakens subsequent perception (e.g., adaptation to salt in saliva, affects our ability to taste salt). Cross-adaptation: (e.g., sour beverage taste too sour after sweet substance). 14 Genetic Variation in Taste Experience Fox: Discovery of phenylthiocarbamide (PTC) Bitter taste to some but not to others. Nontasters vs. supertasters. Experiments involving PTC.

10 14 Chemical Structure of PTC and PROP 14 Genetic Variation in Taste Experience Supertasters: Suprathreshold taste and psychophysical functions. How does perceived taste intensity vary with concentration? Work by Stevens and his students. Cross-modality matching: Supertasters. 14 Psychophysical Functions

11 14 Cross-Modality Matching 14 Genetic Variation in Taste Experience Health consequences: Potential links between responsivity to PROP and health. Evaluating food behavior in terms of sensory properties of foods instead of nutrient content only. 14 The Pleasures of Taste The pleasures of taste: Hardwired affect: Evidence from newborn facial expressions for the different tastes.

12 14 Hardwired Taste Expressions 14 The Pleasures of Taste Specific hungers theory: The idea that a deficiency of a given nutrient will produce craving for that nutrient. Support for this theory: Infant study (Davis) allowing infants to choose their foods, resulting in healthy choices. 14 The Pleasures of Taste Pleasure and retronasal versus orthonasal olfaction: Links between retronasal and orthonasal olfaction are not well understood. When learning aversion retronasally, if often shows up with orthonasal olfaction.

13 14 The Pleasures of Taste Chili peppers: Acquisition of chili pepper preference: Depends on social influences. Restriction of liking to humans. Variability across individuals, depending on number of papillae. Desensitization. 14 Fear or Delight?

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