Sexual Health Content Report June Produced By The NHS Choices Reporting Team

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1 Sexual Health Content Report June 2013 Produced By The NHS Choices Reporting Team

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3 Sexual health Dashboard Page M 30.0M 25.0M 20.0M 15.0M 10.0M 5.0M M Overall Choices Site Visits 28.9M Tag cloud showing top sexual health related searches Sexual health Page Visits 2,500,000 2,000,000 1,500,000 1,000, ,000 0 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Overall Site Visits 15.6M 16.0M 16.0M 16.4M 19.8M 19.8M 19.3M 27.3M 24.5M 27.2M 27.9M 28.7M 28.9M Sexual health Page Visits % of NHS Choices Traffic made up by Sexual health content 7.65% 7.65% 8.12% 8.05% 7.83% 7.82% 7.46% 7.26% 6.80% 5.97% 5.59% 5.74% 6.12% Between June 2012 and June 2013, visits to sexual health content have increased by 48%, with 6.12% of all NHS Choices traffic being made up by visits to sexual health content in June During January 2013 peak visits were recorded when they reached 1,981,716. This was a 38% increase compared to the previous month and 12% higher than the next highest monthly total recorded in June 2013 when visits passed 1.76 million. Over the year period between June 2012 and June 2013, visits have remained consistently well above the 1 million mark. The most visited sexual health-related page between June 2012 June 2013 was the Live Well contraception guide with 1,652,306 visits. Visits to this page were 8% higher than the visits to the second most visited topic, chlamydia. The third most visited sexual health page was to information about genital herpes. The female ejaculation video was the most watched during the year period between June , with 49,914 starts, with most starts occurring during January Can I get pregnant just after my period has finished? was the most popular common health question (CHQ), having 58,202 visits in June 2013.

4 = Sexual health Dashboard Page 2 Breakdown of Visitor Traffic to Sexual health Related Content Websites Receiving Traffic from Sexual Health Search Terms CHQ Livewell Planner Services Tools Treatments and Conditions Video Carers Direct News and Others Campaign NHS England Change4Life 1.3% 40.5% 1.3% 28.9% 27.9% YouTube WebMD Patient UK Health.com FPA Centers for Disease Control and Wikipedia Wikipedia Mobile - English NHS Choices 0% 10% 20% 30% 40% % Of Traffic Breakdown of Visitor Traffic to Sexual health Related Content by Month Top Sexual Health Search Terms 2.50M 2.0M 1.50M 1.0M 500K 0 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 CHQ Livewell Planner Services Tools Treatments and Conditions Video Carers Direct News and Others Campaign NHS England Change4Life hiv chlamydia symptoms abortion condom hiv cure chlamydia hpv thrush genital warts herpes 0% 2% 4% 6% 8% 10% % of Searches

5 Sexual health Dashboard Page 3 Change in Popular Search Terms Within the Sexual Health Policy Area Sexual Health Search Terms Not Driving Traffic to NHS Choices thrush chlamydia thrush treatment cap thrush in men hiv contraception chlamydia symptoms in women chlamydia test aids vaginal warts symptoms of hiv hiv cure hiv symptoms in women genital warts genital warts symptoms herpes human papillomavirus chlamydia symptoms hpv -2% 0% 2% 4% 6% what do genital warts look like syphilis pictures what is hiv genital warts pictures how to get rid of genital warts syphilis rash cap latest hiv research hiv rash diaphragm 0.2% 0.4% 0.6% 0.8% % Of Searches The above chart shows the search terms within the portfolio with the highest % change of search term clicks (against the total search term clicks in the portfolio) between the two 4 week reporting periods. The above chart shows the top 10 search terms (within the portfolio) that NHS Choices received no search term clicks from (all the traffic went elsewhere), the terms are ranked by the clicks for that particular term as a % of the total search term clicks in the portfolio. It can be used as an indication of potential traffic that could have been generated.