CANADA 150 ATLANTIC TO PACIFIC CELEBRATION. An All Canadian World Record Celebration

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1 CANADA 150 ATLANTIC TO PACIFIC CELEBRATION An All Canadian World Record Celebration 1

2 Canada 150 Atlantic to Pacific Celebration Significance: Canada celebrates its 150th anniversary of Confederation in 2017! This is an historic moment with the power to bring people and communities together as we celebrate our heritage, values and our sense of pride and attachment to Canada. Celebrate Canada s 150th birthday in 2017 from coast to coast! Provide Canadians with opportunities to actively participate and celebrate together. Promote and build deeper understanding of Canada, its people and what it means to be Canadian. The Project is composed of: Simultaneous Celebratory Drumming across Canada Commemorative Dinners 2

3 Simultaneous Celebratory Drumming across Canada *sample photos

4 Simultaneous Celebratory Drumming across Canada In Canadian Culture, drumming is associated mostly with entertainment or as an add-on to the musical quality of a song. However, in many of Canada s ethnic cultures, including First Nations, Chinese, Japanese, Korean, African and so many other cultures which form Canada s cultural mosaic, drums are important symbols for any manner of ceremony births, deaths, marriages often combined together with a ritual dance. The act of an individual drumming gives power, symbolism, and voice to celebrate important events and Canada s 150th Birthday celebration should not occur without the powerful symbolism of significant drumming giving voice to the many groups, peoples, and communities which helped to build Canada, and who want to celebrate Canada s diversity through the unity that drumming will bring. 4

5 Simultaneous Celebratory Drumming across Canada (cont d) Date: Saturday, July 1, 2017 Participating cities and locations: 8 major cities across Canada, they are: Halifax, Montreal, Toronto, Ottawa, Winnipeg, Regina, Calgary and Vancouver Other cities and towns throughout Canada are encouraged to participate in this Project with support from local government, school boards, community centres and Chambers of Commerce Additional drumming sites may be arranged according to sponsors request 5

6 Simultaneous Celebratory Drumming across Canada (cont d) Start time: 10:20am PST (2:20pm AST) (Actual Start Time: to be finalized) Drumming duration: 10 minutes Format: Following the first strike of drum by our special guest(s), 1,800 drummers in all 8 cities and other participating cities and towns will follow and echo with their drumming. We will invite and encourage drummers from all Canadians First Nations, Francophones, and ethnic communities, such as Chinese, South Asian, Korean, Japanese, Filipino, etc. 6

7 Simultaneous Celebratory Drumming across Canada (cont d) Creating a Canada Virtual Map Quilt: Participants are encouraged to document their drumming through pictures, video or social media, and upload it into our project website Canada Map to form a unique Canadian Virtual Quilt that they can view or share between loved ones or colleagues for generations to come. 7

8 Simultaneous Celebratory Drumming across Canada (cont d) A World Record Celebration: We are also looking into the possibility of achieving a Guinness World Record for the Largest Group Drum Roll (Multiple Venues). Current record was set in Germany, August 30, 2009, 1682 participants, 5 minutes 2 seconds. 8

9 Over 5,000 guests will be invited to join the Commemorative Dinners in 8 cities to celebrate Canada s 150th anniversary of Confederation *this is a sample photo

10 Commemorative Dinners Each of the 8 cities (Halifax, Montreal, Toronto, Ottawa, Winnipeg, Regina, Calgary and Vancouver) will host a Commemorative Dinner to celebrate Canada 150. Vancouver Date: Saturday, July 1, 2017 Tentative Venue: Floata Seafood Restaurant, Vancouver Tentative Time: 6:00 pm Reception 7:00 pm to 9:00 pm Dinner Over 1,000 guests, including government officials, community leaders, veterans, newcomers and business owners will be invited for an evening of networking and sharing stories while celebrating Canada s 150th anniversary of Confederation. 10

11 Funding Designation Proceeds are designated to achieving our goal of having as many people to participate in simultaneous drumming in as many cities as possible to celebrate Canada 150 on July 1st, 2017 with a Guinness World Records. Your support and partnership would give: People of First Nations, ethnic groups, students and youths a chance to join this meaningful project by forming a core drumming group The general public in as many cities and towns as possible throughout Canada an opportunity to participate in the drumming event If raised funds are adequate and available, we will try to expand drumming celebrations outside Canada to key cities with large numbers of overseas Canadians. Any surplus funds after the celebration will be saved at Vancouver Foundation as Legacy 150 Celebrations Endowment Fund for future generations to continue Drumming Celebrations on Canada Day each year. 11

12 Target Demographics of Canada 150 Target audience: Drummers Any individuals and groups who wish to take in the patriotic spirit to celebrate Canada s 150 th birthday; break the Guinness World Record together to celebrate multiculturalism and build team spirit. Corporate Sponsors Companies who wish to get the brand out in front of the community; target a community, a city, a province, a region or the whole country to sponsor; speak directly to a multicultural audience; carry out promotions over an extended period of time to July 1 st and beyond; utilize the Canada150 Drumming platform to achieve marketing results; and make use of various online and offline platforms to reach the target audience. 12

13 Marketing Platform & Activations Our Project is an ideal platform for your company to: Increase national brand awareness; Create a marketing tool to reach out to your target audience; Provide excellent exposure in the traditional and social media world; Gain direct and indirect promotion of your products and/or services; Demonstrate community involvement and celebrate our heritage and values; and Foster the sense of pride and attachment to Canada 13

14 Promotion Timeline Timelines Activities Promotion November 25, 2016 Initial Project Launch (press conference) Media advisory and press release will be sent to all media (print, TV and radio), community leaders and VIPs, plus a broad number of community groups and agencies to initiate interest and participation. April 2017 Official Kick-off Press Conference Media advisory and press release will be sent to all media (print, TV and radio) and VIPs. National and international chains will also be sent to groups to encourage sign up. January to July 2017 Late May Early June Promotional Period Cross-Canada Promotion Focused and concentrated media promotion including social media & website + posters. Invitations will also be sent to all communities through key contacts. Together with the Port of Vancouver the event will be promoted. Our goal is to attract 500,000 people to participate in this project. Each Regional Committee will organize press conferences and other promotions. Some members of the National Committee will travel to these regions to support their local promotion efforts. July 1, 2017 Simultaneous Drumming Participants are encouraged to document their drumming (via photos, YouTube, Instagram, Facebook, WeChat etc.) and upload it into a Virtual Canada Map Quilt. July 1, 2017 evening Canada Day 150th Commemorative Dinner Invitations will be sent out to VIPs (representatives from Federal, Provincial and City level from Metro Vancouver area), sponsors, community leaders, business leaders, newcomers and the public. 14

15 Partnership Opportunity Partners of this Project: In Vancouver, Port of Metro Vancouver has expressed interest in including the drumming event in their Canada 150 Opening Ceremony in the morning. In Halifax, the drumming event is scheduled in the afternoon program of Canada 150 Multicultural Celebration at the Canadian Museum of Immigration at Pier 21. An endowment fund to support this project has been established at Vancouver Foundation. Through the Legacy 150 Celebrations Endowment Fund, Vancouver Foundation will accept individual donations and issue tax receipts for donations of $25 or more. Currently, the Project is being supported by over 200 community organizations across Canada. 15

16 National and Regional Committees The National Committee organizes the whole project, provides leadership and coordination with other 7 regional committees across Canada. The National Committee is composed of 9 major Chinese Canadian organizations in Vancouver and representatives from 7 other Regional Committees across Canada. The 9 major Chinese Canadian organizations are: Army Navy & Air Forces Veterans in Canada, Pacific Unit # 280 Chinese Benevolent Association of Vancouver Chinese Canadian Military Museum Society Chinese Cultural Centre of Greater Vancouver Chinese Freemasons of Vancouver S.U.C.C.E.S.S. Vancouver Chinatown Merchants Association Wong s Benevolent Association Hon Hsing Athletic Club World Chinese Business Association of Canada (BC) 16

17 National and Regional Committees (cont d) The other 7 regions are: Canada 150 Atlantic to Pacific Celebration Atlantic (Halifax) Regional Committee; Canada 150 Atlantic to Pacific Celebration Quebec (Montreal) Regional Committee; Canada 150 Atlantic to Pacific Celebration Ontario (Toronto) Regional Committee; Canada 150 Atlantic to Pacific Celebration Ontario (Ottawa) Regional Committee; Canada 150 Atlantic to Pacific Celebration Manitoba (Winnipeg) Regional Committee; Canada 150 Atlantic to Pacific Celebration Saskatchewan (Regina) Regional Committee; and Canada 150 Atlantic to Pacific Celebration Alberta (Calgary) Regional Committee 17

18 National and Regional Committees (cont d) National Committee Elected Chair Richard K. Wong World Chinese Business Association of Canada National Committee Vice-Chairs James Chu - Chinese Benevolent Association of Vancouver Maggie Ip S.U.C.C.E.S.S. King Wan - Chinese Canadian Military Veterans Museum Society 18

19 Sponsorship packages are available upon request and can be customized to suit your marketing needs. Please contact us for details. 19

20 Contact Information On behalf of our National Committee, thank you for considering this partnership opportunity. If you require further information, please do not hesitate to contact: Richard K. Wong Chair Canada 150 Atlantic to Pacific Celebration National Committee 508 Taylor Street, Vancouver, BC, V6B 6M4 Canada Website: Tel:

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