Denver, August 29, 2010

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1 Denver, August 29, 2010

2 You Can Make a Difference About Psoriasis Psoriasis is a chronic, autoimmune disease that appears on the skin. It occurs when the immune system sends out faulty signals that speed up the growth cycle of skin cells. Psoriasis is not contagious. People affected by psoriasis are at an elevated risk for cardiovascular disease, Crohn s disease and other inflammatory diseases. People with psoriasis often face discrimination and embarrassment because others mistakenly fear the condition is contagious. As many as 7.5 million Americans have psoriasis for which there is no cure. About the National Psoriasis Foundation The National Psoriasis Foundation s mission is to find a cure for psoriasis and psoriatic arthritis and eliminate their devastating effects through research, advocacy and education. Since 1968, the Psoriasis Foundation has made a significant difference in the lives of millions of Americans affected by psoriatic diseases. We are the nation s leading charitable funder of psoriatic disease research and we advocate for improved patient access to care. The Foundation provides information and support to those affected by these diseases and their families, and promote greater public understanding of psoriatic disease. About Walk to Cure Psoriasis Walk to Cure Psoriasis are family-friendly, non-competitive 1k or 5k walks currently held in more than 20 cities across the country. Since its inception in 2007, Walk to Cure Psoriasis has attracted more than 10,000 walkers and volunteers, and has raised more than $3 million for Foundation research, education and advocacy programs. As public understanding of psoriasis continues to build, Walk to Cure Psoriasis is empowering people with the disease to speak out. When companies participate in the Walk to Cure Psoriasis, they join other corporate champions in the growing movement to find a cure for this disease.

3 In Good Company Here are a few corporate partners that have committed to finding a cure for psoriasis:

4 Sponsorship opportunities Denver, August 28, 2010 Benefit Platinum $7,500 Gold $5,000 Silver $2,500 Bronze $1,000 Onstage speaking opportunity at the Walk Recognition through all broadcast media whenever possible Logo recognition in [INSERT NUMBER] Walk e-communications Recognition in local online and print calendar postings and media alerts Recognition in one Psoriasis Advance magazine distributed to 25,000 households nationwide Logo recognition in [INSERT NUMBER] Walk brochures Logo recognition on back of [INSERT NUMBER] Walk T-shirts On-site display at staging area Logo recognition on [INSERT NUMBER] Walk posters Logo recognition on Walk day banner Verbal acknowledgement during opening ceremony Logo recognition on Walk website with click thru A limited number of sponsorships are available at each level. Please complete and return the enclosed application form by May 29, 2010 for inclusion in brochure and poster; June 29, 2010 for inclusion on T-shirt.

5 Sponsor Commitment Form Denver, August 28, 2010 Company name Sponsorship level $ Company address Street address City State ZIP Website Primary contact information Name Phone Fax Number Sponsor Payment Options All payments due in full by [INSERT DATE: ONE MONTH PRIOR TO WALK] Option 1: Payment by Check $ by check Check # Please mail this form and check, payable to National Psoriasis Foundation, to address below. Option 2: Payment by Credit Card Charge $ to credit card Circle card type: American Express Discover MasterCard VISA Card Number Exp. Date / Print Name as it appears on card Signature required to process payment Option 1: Please send an invoice Billing Contact Name Address City State ZIP Will you be utilizing your table at the event? yes no Would you display event brochures and/or posters to promote the Walk in your business? yes no Please complete and return the enclosed application form by May 29, 2010, for inclusion in brochure and poster; June 29, 2010, for inclusion on T-shirt. Please send this form to: National Psoriasis Foundation Attn.: Walk Department 6600 SW 92nd Ave., Suite 300 Portland, OR Fax: Or scan and to: walk@psoriasis.org

Indianapolis, IN Saturday, June 25, 2011

Indianapolis, IN Saturday, June 25, 2011 Indianapolis, IN National Psoriasis Foundation 6600 SW 92nd Ave., Suite 300 Portland, OR 97223-7195 503.244.2404 Fax 503.245.0626 www.psoriasis.org You Can Make a Difference Step up. Step out. Step together.