Your Partner in Business Development

Transcription

1 Your Partner in Business Development Partnering For Success

2 A Powerful Relationship Why Wellborn? At Wellborn Cabinet, Inc., we are a family owned business who cares about your business. We put quality, service and product first to build a brand you can trust and depend on. The Wellborn Remodeling Alliance Plus (WRAP) program is a joint partnership between Wellborn, our dealers and professional remodeling contractors. This partnership creates a selected team to serve and grow the kitchen and bath remodeling segment in your local markets. Once a contractor becomes authorized through Wellborn s Authorized Contractor (WAC) program, the contractor will begin receiving training, marketing, product, technology tools and services. By joining us as a WAC you will have the support of a valued business partner. The WAC program is targeted for you, the professional remodeling contractor only. All remodeling applicants must prequalify for this program. Prequalification is a co-effort between Wellborn, the Wellborn dealer and the contractor. Contractor must currently be doing 50% remodeling business. How to Get Started Complete a WRAP agreement with Wellborn Dealer You will start as a Wellborn Professional Contractor and will receive the benefits on pages 3-4 Upon reaching 25 cabinets you will receive the additional benefits listed on page 5 "Why Wellborn" in field training is required - Territory Manager or Dealer will present training Be a part of the Wellborn professional team Grow your business with Wellborn Upon reaching 51 cabinets, within a 12 month timeframe, you will be a WAC and will receive the additional benefits on page 6 Quality Products We Stand Behind So You Can Over 50 years as a leader in the Kitchen and Bath industry 24 - step Well Guard Finishing System Family owned and operated Warranty Partner with a nationally recognized brand Heirloom Quality Hand -sanded details Lifetime Limited Product Breadth and Budget Range To Meet All Your Customers Needs Over 90,000 door style and finish combinations Vast selection of cabinets and accessories Design in all rooms of the home from kitchens to closets Good, Better, Best products for all budgets Service You Can Depend On Fastest lead time in the industry on vast product line On time with excellent 99.9% shipping accuracy Green Choice Supports Wellborn s Commitment to the Environment Environmental Commitment Program Wellborn s natural gas savings = heating 5,200 homes yearly Nationally Recognized Brand National advertising and social media campaigns National Southern Living exposure creates consumer demand Consumer website top search engine rankings 2 wellborn.com

3 Advantages of Becoming a Wellborn Professional Contractor Qualified Kitchen and Bath Dealer Support and Partnership The following support will vary by Dealer: Access to Dealer s showroom displays Order and delivery of product Product selection assistance Advertising and Marketing Benefits Installation services Product design assistance Marketing assistance One optional marketing campaign mailer sent at no charge to each WPC business client Postcards will be mailed by Wellborn CSR Team following WPC authorization maximum 200 postcards optional Names and addresses required in Excel format. Dealer will enter file on WAY site Contractor s Connection Weekly e-blast Press release available so Wellborn Remodeler can announce your membership National brand recognition Predesigned and written e-newsletters directed to consumers Contractor's WAY trade site Latest products and marketing news Industry news Marketing materials access Tips & how-to s Consumer leads directed to you from Wellborn dealers Consumer and Trade Merchandise Many professional tools have been created to assist you in selling to your customers. You can purchase these via your Wellborn Dealer. Product literature Yard signs Home show pop-up displays Gifts for homeowners Signage Product samples Apparel Contractor Hotline The Wellborn Professional Contractor Logo is a Symbol of Excellence For Your Business Upon becoming a Wellborn Professional Contractor, you can start using the WPC symbol of excellence in all your marketing to enhance your professional level in the kitchen and bath industry as you partner with the preferred brand in cabinets, Wellborn Cabinet Websites Promotions Business cards Advertisements Tool trucks WRAP Program Requirements Purchase a minimum of 25 cabinets of Wellborn brand products annually Meet minimum criteria defined in WRAP Agreement Minimum of one year in business Have and maintain any required state and local license Professional Contractor Services Complete Wellborn's Authorized Contractor " Why Wellborn" field training Minimum purchases from Wellborn Quality installation of Wellborn products Customer service Warranty service Proper use of Wellborn Contractor logos and all Wellborn s trade brand logos 3

4 Advantages of Becoming a Wellborn Authorized Contractor Incentives Contractor Loyalty Rewards The Contractor Loyalty Rewards Program earns the Contractor Company a rebate when purchasing Wellborn Cabinet brands of cabinetry Loyalty Rewards Start earning cash with Loyalty Rewards at your first cabinet order of Wellborn cabinets Cabinet orders earn cash on the following: Select $5 per cabinet Premier $10 per cabinet Elegant Bath $10 per cabinet Estate $10 per cabinet *Note: Home Concepts does not qualify for Loyalty Rewards Reward payment will be issued in the form of a check to the remodeling company at the end of the 12-month program A W-9 Form is required to be completed and submitted to Wellborn Loyalty Rewards will be issued directly to the remodeling contractor company The definition of cabinet is defined in the program terms and conditions *Note: For more details on the incentives please refer to the Loyalty Rewards brochure Partnering to Grow Your Business Industry leading education programs Seminars to help you build market share Training to help you increase your bottom line Partnered with the best associations in the industry Surefire Social Surefire Social is a marketing company that can either create or help enhance your webpage to generate more leads using SEO, social media, professional coaching and content marketing. Wellborn Cabinet is recommending Surefire Social to support these services for your company Surefire Social can provide your company with different service marketing packages, specifically designed for Wellborn Cabinet Dealers and Contractors To view these packages, please visit Contractor's Way and go to our services tab under the main menu to find the link to Surefire Social s brochure and website. *Note: The Web Studio Template program is no longer available with Wellborn Cabinet Remodelers Advantage Remodelers Advantage is dedicated solely to helping professional remodeling contractors grow evermore successful while creating a working environment that also allows them to lead more balanced and satisfying lives. As the remodeling industry's most comprehensive support organization for remodeling business owners, they have helped thousands of remodelers, from start-ups to $30 million firms improve company performance and quality of life No matter where you stand now, membership gives you access to the specific management skills and remodeling business insights you need to improve everything from financial management and production strategies, to marketing, sales and HR Contact Remodelers Advantage today to learn how they can help you build a strong, consistently profitable remodeling company. GuildQuality GuildQuality works with North America's leading remodelers, builders and contractors, who rely on GuildQuality to help them measure and improve their level of customer satisfaction. With an average response rate of 70%, GuildQuality provides detailed, actionable feedback delivered in real time to you and your team. GuildQuality also offers web-based reporting, trend analysis and marketing tools to help you differentiate in home and online. As a Wellborn Professional Contractor, you ll receive these special benefits: 20 survey trials, providing feedback from your clients and a presentation of your results Membership includes full access to the service including peer comparisons relative to other Wellborn Professional Contractors Discounted rates for all current, eligible Wellborn Professional Contractors Please contact GuildQuality at or sales@guildquality.com to learn more Sign up for the 20 survey free trial at Select Join Now for Free from the home page Member 4

5 Wellborn Professional Contractor: Benefits at 25 Cabinets Welcome Gift Sales Packet A welcome gift sales packet will be shipped to the contractor company The packet will include: Consumer literature Wellborn featured flash drives Point of Sale Tools and Showroom Displays In Home Selling Kit 5 preselected display doors with protective felt sleeves Door sample carrying case Moulding sample kit Sample chip kit Product knowledge presentation kit Cost: $500; Value: $1,500 Showroom Displays Remodeling Contractors may maintain an active showroom that features Wellborn products. See your Wellborn dealer for possible display discounts 5

6 Wellborn Authorized Contractor: Benefits at 51 Cabinets The Wellborn Authorized Contractor Logo is a Symbol of Excellence For Your Business Upon reaching an order of 51 cabinets, you can start using the Wellborn Authorized Contractor (WAC) symbol of excellence in all your marketing to enhance your professional level in the kitchen and bath industry as you partner with the preferred brand in cabinets, Wellborn Cabinet Websites Business cards Tool trucks Promotions Advertisements Two (2) door size magnetic signs (with the Wellborn Authorized Contractor logo) Wellborn Authorized Contractor locator on A useful tool in generating leads for your business Makes finding a local contractor fast and convenient Gives customers peace of mind knowing you are partnered with Wellborn Cabinet, Inc. Marketing Studio A How To Set Up 5 Marketing Campaigns is available on Contractor's WAY site Predesigned advertising and marketing plan located in Marketing Studio Customizable print ads Customizable radio scripts Customizable television ads Direct mail, door hangers, e-blast letters, newspaper ads, etc. Predesigned artwork for truck decals provided by Wellborn Cabinet, Inc. Wellborn's customer service team will provide technical training support for Marketing Studio Authorized Contractor Training Opportunities Authorized Contractor Event Held 4 times a year 1 /2 Days Extensive Training Invited by Wellborn once you reach 51 cabinets One (1) guest only per remodeling company Factory tour Experience first hand Wellborn s commitment to producing a quality product Product training Hotel and Airline cost Paid by Wellborn Additional guests may attend at own expense On Demand Webinars Opportunity to Attend Wellborn Academy Training Classes 1 day Finishing Touch Class cost is $ per person 3 day Installation and Finishing Touch Class cost is $ per person Note: Both classes include a Finish Touch Kit Participation is recommended in a Training Program by a leading industry organization such as NARI, NAHBR and Remodelers Advantage Member Highway 77 Ashland, AL (800) Fax (256) wellborn.com 6 Program Effective October 5, 2015 B8763PK10 Copyright August 2010, Revised April 2016