ABS Acai Sterols EFA Natural + Sustainable + Protectant. Tomorrow s Vision Today!

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1 ABS Acai Sterols EFA Natural + Sustainable + Protectant Tomorrow s Vision Today!

2 ABS Acai Sterols EFA Technical Information: Product Code: INCI Name: Euterpe Oleracea Sterols INCI Status: Conforms Suggested Use Levels: % Suggested Applications: Barrier formation, moisturization

3 Açaí More than a Trend Known as the tree of life by Brazilians who have utilized the nutrient rich berry for centuries Has the highest Oxygen Radical Absorbance Capacity (ORAC) among all fruits and vegetables Pronounced ah-sigh-ee Mintel: Botanicals from the [Amazon] region are linked to wellness and natural functionality, with exotic fruits such as acai continuing their rise to fame due to their anti-aging benefits and link to their Superfoods concept Reference: 1) Functional Ingredients Staff. Amazon superfruits set to boom. Fuctionalingredientsmag.com. November 30, 2006 [Retrieved December 27, ) "What Is Acai Good For? - Mercola.com." Mercola.com. Web. 20 Jan <

4 More on Açaí Holistic Uses: Oil- tuberculosis Seeds- fever Root- jaundice, anemia, diabetes, hepatitis, & malaria Fruit rind- skin ulcers Nutritional Value: Fiber Anthocyanins Phytosterols (e.g. -sitosterol) Fatty Acids Oleic Palmitic Linoleic References: 1) Ezinearticles.com The Acai Berry and Its Nutrient Value [Retrieved: December 27, 2010] 2) Acai - University of Michigan Health System. Health.med.umich.edu [Retrieved December 27, 2010]

5 More on Fatty Acids Linolenic Acid ( -3 fatty acid) Essential Fatty Acid Understood to have anti-inflammatory benefits Typically recommended for treating arthritis & improving cardiac health Linoleic Acid ( -6 fatty acid) Essential Fatty Acid Linked to reducing eczema Symptoms of deficiency include: dry hair, hair loss & poor wound healing Oleic Acid Typically derived from olive & grape seed oils Excipient in pharmaceuticals Also useful as emulsifier & conditioning agent

6 Contemporary Research Results indicate: Enhances circulation Reduces hyperpigmentation Limits oxidative damage Provides anti-inflammatory benefits Enhances longevity Exhibits anti-cancer properties References: 1) Sun, X. et. al. Acai palm fruit (Euterpe oleracea Mart.) pulpimproves survival of flies on a high fat diet. Exp Gerontol Mar;45(3): Epub 2010 Jan 18. 2) Stoner GD., et. al. Multiple berry types prevent N-nitrosomethylbenzylamine-induced esophageal cancer in rats. Pharm Res Jun;27(6) : Epub 2010 Mar 16. 3) Fowler JF Jr., et. al. Innovations in natural ingredients and their use in skin care. J Drugs Dermatol Jun;9(6 Suppl): S ) De Oliveira PR,. Et. al. Effects of an Extract Obtained from Fruits of Euterpe Oleracea Mart. In the Components of Metabolic Syndrome Induced in C57BL/6J Mice Fed a High-Fat Diet. J Cardiovasc Pharmacol Aug 31 [Epub ahead of print].

7 Benefits Effectively moisturizes skin Enhances barrier function Creates exceptional gloss Capitalizes on acai trend

8 Sustainability We insist on ecofriendly suppliers who work with: World Wildlife Fund The Nature Conservancy Brazilian NGO Peabiru Institute Acai palm tree is a renewable resource multi-stems coming from same root system (clump) Entire palm not killed after harvest, a new stem is generated from clump

9 Percent (%) Increase ABS Acai Sterols EFA Efficacy Assay Results Protocol British Pharmacopoeia Water Absorption Capacity Method Water is dripped into a product sample Mixed at room temperature with a mortar and pestle until terminal point is reached Terminal point is defined as the point at which no more water can be mixed into a solution Hydration Potential Water Holding Capability (%) = (Amount of Water Contained/ Sample Weight) * 100 Graph 1. ABS Acai Sterols EFA is capable of holding more than double its weight in water and therefore will effectively hydrate the skin

10 Mean Hydration Values ABS Acai Sterols EFA Efficacy Assay Results Protocol Epidermal hydration changes are often quantified by measuring changes in electrical conductance of the stratum corneum via impedance measurements A DPM 9003 NOVA Impedance meter was used to observe improvements in moisturization following treatment with ABS Acai Sterols EFA A panel of 10 male and female subjects between the ages of 22 and 41 was assembled to determine the moisturizing improvements of ABS Acai Sterols EFA over the course of a 28-day study Mean Hydration Results Baseline 7 Days 14 Days 21 Days Axis Title 5.0% ABS Acai Sterols EFA Control Lotion Untreated Control Graph 2. ABS Acai Sterols EFA was able to increase hydration results over the course of a 21 day study

11 Percent (%) Change ABS Acai Sterols EFA Efficacy Assay Results Protocol Cont. 5.0% ABS Acai Sterols EFA was incorporated into a lotion which was used as the test vehicle, the same lotion without ABS Acai Sterols EFA was used as the control Initial moisturization measurements were taken of the subjects forearm prior to applying either lotion. Repeat measurements were then taken weekly until the study was completed. Results for both the control and test treatment were compared to the initial impedance values that were taken on day Comparative Changes in Moisturization Properties Baseline 7 Days 14 Days 21 Days 5.0% ABS Acai Sterols EFA Control Lotion Untreated Control 19

12 Percent (%) Increase ABS Acai Sterols EFA Efficacy Assay Results Protocol Mixture of sample and mineral oil applied to filter paper Filter paper placed on top of a cup containing CaCl 2 solution Conditions: Time = 24 hours Temperature = 25C Relative Humidity = 95% The weight of the moisture permeated through the filter paper was measured as increased weight Barrier Function: Coefficient of Permeability Coefficient of Permeability is a percentage comparing weight increase with a control to which no oils were applied Inverse relationship between coefficient of permeability and barrier function Graph 4. Coefficient of permeability demonstrates that ABS Acai Sterols EFA is more effective in enhancing the skin s barrier function

13 ABS Acai Sterols EFA Technical Information: Product Code: INCI Name: Euterpe Oleracea Sterols INCI Status: Conforms Suggested Use Levels: % Suggested Applications: Barrier formation, moisturization

ABS POMEGRANATE STEROLS Gloss Effect + Intense Moisturization + Skin Barrier Benefits + Hair and Skin Care. Tomorrow s Vision Today!

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