on demand Agenda Classical Music TV Market C Music TV On Demand Carriage

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2 Agenda Classical Music TV Market C Music TV On Demand Carriage

3 Music TV Market Which came first? The music television channel or the music-video? In 1981 MTV launched, the music-video was born & pop culture changed forever MTV revolutionised the way that music on television was consumed & perceived Music television created new global superstars Michael Jackson s Thriller broke all records

4 Music TV Market MTV s success means all pop music genres worldwide now have music-video channels But what about classical music? Nothing but full length concerts & operas... Why?

5 Classical Music Market A typical core classical music consumer Core Classical Age 60 + Male (70%) High income Educated to University level Attends Opera & Concerts Retired This is the typical core classical audience profile, worldwide Niche television only aims to attract this Core Classical with long form concerts... and so of course only this Core Classical niche audience watches

6 Classical Music Market We know broad & young audiences love orchestral music in movies soundtracks like Gladiator, Harry Potter, Pirates of the Caribbean or Jurassic Park. But traditional classical television channels are too boring for broad & young audiences. Why not create the world s first ever film soundtrack & classical music-video channel? Classical music is about to get it s biggest Christmas present since Handel wrote the Messiah in C Music TV could change the way that classical music is perceived forever Julian Lloyd-Webber, The Guardian Newspaper, London 2007

7 Agenda Classical Music TV Market C Music TV On Demand Carriage

8 C Music TV On Demand C in C Music TV stands for Classical & Cinematic (film soundtrack) music C Music TV replaces traditional niche long-form 2 hour concerts & operas with exclusive short form classical & soundtrack music-videos more usually associated with pop music channels, appealing to a mass audience for the first time. C Music TV is unique world wide & has revolutionised the classical music industry C Music TV On Demand gives you direct access to this award winning channel s exclusive videos featuring the biggest classical artists and composers in an accessible music-videos format. The world s finest artists as they have never been seen before,.

9 C Music TV On Demand CINEMATIC MUSIC: Classic movie soundtracks alongside the latest theatrical releases weekly including Interstellar, Birdman, Hunger Games, Gravity, Bond, Star Wars & many more.

10 C Music TV On Demand CLASSICAL MUSIC: The world s greatest artists exclusively as they ve never been seen before including Kyung Wha Chung, Yo-Yo Ma, Andrea Bocelli, Joshua Bell, Il Divo, Aston, The Piano Guys, Vanessa Mae, 2CELLOS, Myleene Klass, Andre Rieu & many more.

11 C Music TV Audience: Classical Consumption Graph C Music TV s unique music-video format removes barriers of access to classical music, making it accessible to young & broad audiences for the very first time... Social Demographic AB C Music core audiences C2D School or Parents C Music secondary audience E Youth Music TV * Age 1 st MP3 1 st Album 1 st Concert 1 st Opera 1 st Magazine / Book * This audience is now migrating to mobile & internet for new videos

12 C Music TV On Demand Audience: C Music TV attracts a completely different audience to Mezzo or Brava The channel appeals to a 55% Female Audience Core target House Wives with Children It also appeals to under 25 year olds The channel never broadcasts anything unsuitable for children

13 In House Production C Music TV creates exclusive music videos & interviews in-house Artists we have launched on air with in house exclusive music-videos include 2CELLOS & the Saxophonist Amy Dickson

14 ipad, Mobile & Online The C Music TV website (at offers ipad, tablet & mobile web users exclusive information & news about the music, artists & composers while they watch This helps audiences discover more about our music & artists +

15 C Music TV C Music TV revolutionary approach has seen it named Best Music Channel in Europe, The Middle East & Africa an unprecedented 3 times at the Eutelsat TV Awards. The awards are selected from over 4,500 channels broadcasting to more than 500 million people.

16 Agenda Classical Music TV Market C Music TV On Demand Carriage

17 C Music TV On Demand Carriage C Music TV On Demand can be carried in full HD Catch up, mobile and tablet TV-on-the-go rights are included We are available for broadcast tests with your subscribers We would be delighted to launch with you and your subscribers THANK YOU

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