Date of Meeting: 28 November 2017

Transcription

1 Presented to: Governing Body - Public Date of Meeting: 28 November 2017 For: Discussion Agenda Reference: Title: GOV/17/11/14a Wiltshire CCG Winter Communications Plan Executive summary: The national Stay Well This Winter campaign, led by NHS England, aims to encourage people to get flu vaccinations and offers suggestions to help people ease seasonal pressure on NHS services through selfcare. Swindon CCG led the communications for the Flu and Pneumococcal elements of the plan on behalf of the B&NES, Swindon and Wiltshire STP. The national campaign start date was deferred and finally launched on 11 October. As in previous years, Wiltshire CCG developed a localised and comprehensive communications plan, elements of which were communicated prior to the national launch, and is now in Phase 2 (see full plan, attached). Wiltshire CCG s plan incorporates wider messages, including those promoting Self Care, how and where to access health care, specific messages for carers and for people with long term conditions, Bank Holiday care etc. tailored for different age groups and audiences and scheduled in a timely way through a multitude of communications channels. These are set out in the attached plan, which has been shared and adopted by Wiltshire Council. Many of the messages are delivered through video and radio clips, as well as a range of creative infographics, all of which have been promoted widely through social media channels, websites, partner websites and GP practice websites. We have bid for some funding made available by NHS England to enable us to promote our messages through paid-for advertising in traditional media through to March For the first time this year we created a specific poster for people with Learning Disabilities as part of our suite of material, which has now been adopted and promoted by NHS South West communications to NHS organisations and audiences across the South West. We also received requests from other CCGs and PPGs for permission to use WCCG s materials, and these are now in circulation. It is anticipated that the plan will reflect, contain and promote information and messages supporting the HotKidz service once details of the service are confirmed. Recommendations: Previously considered by: The Governing Body is asked to note the Winter Communications Plan and is invited to ask questions or make comment as required. Wiltshire Council Health Select Committee Version November 2017

2 Author(s): Sponsoring Director / Clinical Lead/ Lay Member: Sarah MacLennan, Associate Director Communications & Engagement Linda Prosser, Interim Chief Officer Christine Reid, PPI Lay Member Risk and Assurance: Financial / Resource Implications: Legal, Policy and Regulatory Requirements: Communications and Engagement: Equality & Diversity Assessment: The Governing Body should be assured that the plan and the messages contained within it can be quickly tailored according to required changes or focus (for instance, very high instances of Norovirus) There are no additional financial implications, but some paid-for advertising will need to be restricted if the bid for NHS England funding is not successful This paper describes the Wiltshire communication plan to support the Stay Well This Winter campaign in detail Version November 2017

3 Stay Well This Winter 9 October 17 December 2017 Background The months can be challenging for the NHS, especially for urgent care services. While the NHS can usually manage high levels of A&E attendance, the seasonal increase in hospital admissions can lead to repeated and sustained breaches of the urgent and emergency care standard, which is that 95% of patients should be seen, treated, admitted or discharged within 4 hours of arrival at A&E. This in turn can lead to hospital congestive failure (where resources are diverted from elsewhere in the hospital to cope with the influx from A&E). The holiday period from 24 December to 2 January is particularly challenging as many GP practices and pharmacies close for all or part of this period. The Stay Well This Winter campaign aims to encourage people to get the vaccination against flu and ease seasonal pressure on NHS services. It is designed to reduce the number of people who become so ill that they require admission to hospital. Wiltshire Clinical Commissioning Group and Wiltshire Council are again working together this to protect health and wellbeing by reducing pressure on local public services and ensuring resilience as demand increases. Like previous years, the campaign will use the national NHS branding of Stay Well this Winter, utilising existing promotional materials where possible. Audience The campaign aims to ensure that people who are most at-risk of preventable emergency admission to hospital are aware of and, wherever possible, are motivated to take, those actions that may avoid admission this. People over 65 People with long-term conditions Pregnant women Parents of children aged 2-5 Carers (STP priority) Wiltshire CCG also has our internal staff as a target audience for the campaign. 1

4 Timeline National timeline The national campaign is split into two phases: 1. Flu vaccination: 9 October to 29 October 2017 with aims to: a. Promote flu vaccination uptake amongst pregnant women, children aged 2-3 years, (targeting their parents), and those with long term health conditions, particularly respiratory diseases (e.g. COPD or bronchitis) b. Improve awareness of the nasal spray among parents of children aged 2-3 years c. Continue to promote reasons to get the flu vaccine amongst pregnant women 2. Winter: 6 November to 17 December 2017 a. Maintain high levels of awareness of the campaign among at risk groups (C2DE adults aged 65 and over, those with long term conditions and their carers) b. Prompt those who are at risk of hospital admission to visit the pharmacy for advice and/or treatment for seasonal illnesses, as well as urging them to have the flu jab c. Promote trust in the NHS and belief that the NHS is looking after people There will also be localised promotion of the phase of the campaign from 17 December until end of February Phase 1 - Flu vaccination The first phase will launch on 9 October to encourage uptake of the free flu vaccination amongst: children of 2-4 years old (targeting their parents/ carers) pregnant women those with long-term health conditions, e.g. COPD, bronchitis, heart disease etc. A secondary audience will be parents of children in school years 1, 2 and 3, (ages 5-7), who will be made aware of the children s flu vaccination programme and encouraged to give permission for their children to receive the free nasal spray vaccination. The CCG will also start promoting the flu vaccination to our staff during this phase. 2

5 Key messages Flu vaccination To be used in flu specific communications between 9 29 October 2017 messages Parents of children aged 2-3 Pregnancy Long-term conditions Carers Don t put off getting the flu vaccination. If you re eligible get it now. It s free because you need it. The flu vaccine is the best protection we have against unpredictable virus. It is vital that those eligible have it every year as the vaccine protects against different strains of flu which can change and/or evolve each year. The free flu vaccination is particularly important for those who are at increased risk from the effects of flu, these include people aged 65 and over, pregnant women and those with long term health conditions. Flu can be horrible for little children and if they get it, they can spread it around the whole family. For children aged 2 to 8, the flu vaccine is not an injection, just a quick nasal spray. For children aged 2 3, the flu vaccine is not an injection, just a quick nasal spray. Flu can be horrible for little children and if they get it, they can spread it around the whole family. Children who get flu have the same symptoms as adults including fever, chills, aching muscles, headache, stuffy nose, dry cough and sore throat. Some children develop a very high fever or complications of flu such bronchitis or pneumonia and may need hospital treatment. The flu vaccine can help protect your child from flu and also reduce the chance of flu spreading to others. Don t put off it off. Ask your GP about the free flu vaccine for your child now. If you are pregnant you need the flu jab now. The flu jab is the safest way to help protect you and your baby against flu. It s free because you need it. Pregnancy naturally weakens the body s immune system and as a result flu can cause serious complications for you and your baby. You may be less able to fight off infections, increasing the risk of becoming ill as a result of flu. Flu immunisation can take place however many months pregnant you are and however fit and healthy you might feel. So ask your GP pharmacist or midwife about the free flu jab now. If you have a long-term health condition like: COPD; bronchitis, emphysema; diabetes; heart kidney or liver disease or have suffered a stroke, flu on top of health conditions like these can easily develop into something very serious and could land you in hospital. Don t put off getting the flu vaccination. It s free because you need it. Contact your GP or pharmacist to get the flu jab now. If you are the main carer of an older or disabled person you may be eligible for the free flu jab, speak to your GP. Phase 2 Winter The second phase will launch on 6 November to prompt: those aged 65 years and over people with long-term health conditions and their carers, family and friends 3

6 National messages messages Long-term conditions If you start to feel unwell, at the first sign of a illness, even if it is just a cough or cold, get advice from your pharmacist before it gets more serious. Don t put off getting the flu vaccination. If you re eligible get it now. It s free because you need it. Pick up prescription medications before the Christmas holidays start. Many GPs and pharmacies will close over the holidays. Do you suffer from breathlessness? Find out if you are eligible for a free flu jab. It is important to keep warm in both inside and outdoors as it can help to prevent colds, flu and more serious health problems, such as heart attacks, strokes pneumonia and depression. Heat your home to at least 18 C (65 F), if you can, you might prefer your living room to be slightly warmer. Make sure you speak to your pharmacists about medicines you should have in stock to help get you and your family through the season. Make sure you re receiving all the help to heat your home that you are entitled to. Find out more here: nhs.uk/staywell Keeping an eye out for elderly relatives and neighbours and supporting them in the cold weather can help them Stay Well This Winter. The Stay Well This Winter campaign can help you prepare for. Visit nhs.uk/staywell for more information. Winter can be seriously bad for our health but there a number of things you can do to keep you and your family well this. Visit nhs.uk/staywell for helpful tips and advice Cold weather can be very harmful, especially for people aged 65 or older: it weakens the immune system, increases blood pressure, thickens the blood and lowers body temperature, increasing risks of high blood pressure, heart attacks, strokes, and chest infections. Don t put off getting the flu vaccination. If you re eligible get it now. It s free because you need it. If you start to feel unwell, even if it is just a cough or cold, don t wait until it gets more serious, get help from your pharmacist. The sooner you get advice the better pharmacists are here to help you stay well this. If you ve been prescribed medication, don t forget to pick up your prescription before the Christmas holidays start. Many GPs and pharmacies will close over the holidays. If you do need help over the holiday period when your GP surgery or pharmacy is closed, call NHS 111 or visit who can direct you to a local service that is open. It is important to keep warm in both inside and outdoors as it can help to prevent colds, flu and more serious health problems, such as heart attacks, strokes pneumonia and depression. Heat your home to at least 18 C (65 F), if you can, you might prefer your living room to be slightly warmer. The Stay Well This Winter campaign can help you prepare for. Visit nhs.uk/staywell for more information. If you feel like you are getting a cough or cold on top of your existing condition, get help from your pharmacist before it gets more serious If you have a long-term health condition like: COPD; bronchitis, emphysema; diabetes; heart, kidney or liver disease or have suffered a stroke, flu on top of health conditions like these can easily develop into something very serious and could land you in hospital. Don t put off getting the flu vaccination. It s free because you need it. Contact your GP or pharmacist to get the flu jab now. 4

7 Carers If you have a long-term health condition like: COPD; bronchitis, emphysema; diabetes or heart or kidney disease, you ll know that running out of prescription medication can be a serious problem. Make sure you pick up prescription medications before the Christmas holidays start. Many GPs and pharmacies will close over the holidays It is important to keep warm in both inside and outdoors as it can help to prevent colds, flu and more serious health problems, such as heart attacks, strokes pneumonia and depression. Heat your home to at least 18 C (65 F), if you can, you might prefer your living room to be slightly warmer. If you have a long-term health condition like: COPD; bronchitis, emphysema; diabetes; heart or kidney disease or have suffered a stroke, cold weather can make health problems like these far worse. If you start to feel unwell, at the first signs of symptoms of respiratory illness, even if it s just a cough or cold, get advice from your pharmacist, before it gets more serious. If you have a long-term health condition like: COPD; bronchitis, emphysema; diabetes; heart, kidney or liver disease or have suffered a stroke, flu on top of health conditions like these can develop into something more serious. Don t put off getting the flu vaccination. It s free because you need it. Older neighbours, relatives, friends and other elderly members of the community are more vulnerable in the months and may need a bit of extra help this so make sure you keep in touch, check if they are feeling under the weather, help them stock up of food supplies and make sure they have the necessary medication before the Christmas holidays start or a spell of bad weather. Keep an eye out for elderly relatives and neighbours and support them in the cold weather to help them Stay Well This Winter. Local messages Eat well Keep active Keep warm and safe Food is a vital source of energy, which helps you keep your body warm. Try to have regular hot meals and hot drinks throughout the day. Keep basic food items in your cupboard or freezer in case the weather prevents you from going out. Find out more about healthy eating and eating well for less: Warm and Safe Wiltshire Find out more about healthy eating and eating well for less: NHS Choices 20 tips to eat well for less Find out more about healthy eating and eating well for less: NHS Choices The Eatwell Guide Do you want to improve your health and make positive life changes? Find out more about our community Health Trainers. Exercise is good for overall health but it also helps to keep you warm in If you can stay active, even moderate exercise can bring health benefits and keep you warm. If the weather prevents you from going for a walk try to keep active indoors or find out what s happening at your local leisure centre. Try not to sit still for periods of more than an hour. If weather is fine, find out more about Get Wiltshire Walking. If you have reduced mobility, are 65 or over, or have a health condition such as heart or lung disease, you should heat your home to at least 18 C Concerned about an elderly friend or relative this struggling to keep their home warm? Contact Warm & Safe on and they may be able to help you lower you energy bills and keep your home warm. 5

8 Help your neighbours and relatives Find out where your local minor injuries unit is Learn more about norovirus and how to help ease your symptoms. Internal messaging Bank holiday messaging right place, right time messaging self-care messaging A Winter Fuel Payment of between 100 and 300 is available if you were born before July 5th A Cold Weather Payment may be available to you if you receive certain benefits. Payments are made when your local temperature is either recorded as, or forecast to be, an overage 0 C or below over seven consecutive days Protect yourself from trips and falls by making your home safe. Make sure you have: Checked that smoke alarms are working. Installed an audible carbon monoxide alarm in each room that has a gas appliance or solid fuel fire. Checked your electric blanket is safe You may be eligible for a Safe and Well Visit from Dorset & Wiltshire Fire and Rescue visit Loneliness and social isolation are harmful to health and wellbeing, and during the time the risk of isolation is increased. Visit or call family, friends or neighbours if they are on their own, especially during extended periods of cold weather to make sure that they are safe and well. Ensure that they re warm enough, particularly at night, and that they have stocks of food and medicines and someone to talk to. Visiting your local unit may be quicker than visiting A&E. Contact the NHS 111 service to seek advice about which service you need. Find out more at If you have norovirus stay at home norovirus is contagious and there s nothing your GP can do while you have it. Contact your GP to seek advice if your symptoms last longer than a few days or if you already have a serious illness or poor health. Get your flu vaccination to stay well this Protect yourself and your colleagues from norovirus Stay safe this travel and lone working etc. Self-care Stock up before the bank holidays Get you repeat prescription in plenty of time Find out how to get medical help over the bank holiday 6

9 Communication channels Public relations Wiltshire CCG will produce the following press releases to distribute to the local media: Promoting flu vaccination to encourage people in at risk groups to take up the free offer of flu vaccination (Appendix A) Stay well messages to inform people what they can do to keep safe this and highlight where they can get any support or advice Local sign posting messaging to advise people where to go if they require health advice over the Christmas period and a reminder to order repeat prescriptions in advance Stay well messages on the busiest pub night of the year due to Christmas parties Press releases for extreme pressures, unnecessary A&E attendances and norovirus will be prepared in advance but only released if necessary. Online channels Wiltshire CCG website update the Stay Well this Winter campaign page to include new/updated materials and links Press releases (ours and joint with the council) will be promoted on the website homepage A home page banner will link to the campaign page for more information Digital channels Using PHE visuals, Wiltshire CCG will create the following media: Posters - as well as posters for each key audience, we will also produce a poster for care homes to highlight the access to care number TV screens covering the main audiences and messages A clock infographic and an updated messages infographic Short video to promote key message for flu and stay well campaign The media will be uploaded to our Stay Well this Winter campaign page. The media will be ed to our GPs via the practice manager contact list Pharmacies will be contacted via our Meds Management Team Our Acutes comms teams will be sent our infographics to share in their areas and on their social media 7

10 Print channels Posters/leaflets: GP surgeries National creative used and localised, issued as a PDF via . Where requested, printed copies of the posters and infographic will be sent to GP surgeries. Care homes - National creative not available therefore access to care poster and leaflet will be created in house using national assets. Poster and leaflet to be issued as a PDF via . Care agencies - National creative not available therefore access to care poster and leaflet will be created in house using national assets. Poster and leaflet to be issued as a PDF via . Medvivo Access to care poster and leaflet drafted and made available as a PDF via . Acute hospitals National creative used and localised, issued as a PDF via together with bespoke access to care leaflet and poster issued as a PDF. Libraries - National creative used and localised, issued as a PDF via . Schools - National creative used and localised, issued as a PDF via . Delivered via Wiltshire Council. Advertising Three weeks of full page press advertising will be used to promote: Right place, right time clock (before Christmas) Right place, right time clock (after Christmas) Winter pressures Internal channels A number of articles will be promoted in Wiltshire CCG s 14 Days which is distributed via and made available on the intranet. A homepage banner will also be uploaded to the intranet to remind people of the key messages. Posters will also be available in Southgate House. TV screens will also be made available in Southgate House reception. Desk drop for vaccination campaign 14 Days Articles to promote campaign amongst staff, include key national messages and local advice and guidance on how to stay well this. Intranet banner to signpost internal articles stay well this, flu vaccination, lone working etc 8

11 Social media Use Twitter, Facebook and Pinterest to promote national and local messages. Create some social media visuals to send to stakeholders to share Develop some short gifs to share on social media See the full social media list in appendix 1 Self care week November 2017 Self Care Week is an annual national awareness week that focuses on embedding support for self care across communities, families and generations in short, it s about encouraging people to take responsibility for their wellbeing. This year s theme is engaging and empowering people and the strapline is Embracing Self Care for Life. External communications As part of our stay well this campaign, we will be promoting the message Self care can help you and your loved ones stay well this. Each letter of SELF CARE will cover a key message of our national and local stay well this campaign: S see your pharmacist at the first signs of illness E eat plenty of fruit, vegetables and hot meals L Learn more about around the clock healthcare in Wiltshire F Find out if you re eligible for a free flu vaccine C Check on your neighbours A Arrange to pick up your repeat prescription early R Restock your medicine cabinet E Ensure you heat your home to at least 18C. The main communications push will come from social media, however we will also issue a press release to raise awareness of the week and what people can do to self-care this. Internal communications We will also do a big push internally, however some of the messages will be amended to accommodate the internal audience: S Step away from your desk and get some exercise with one of our People s Group activities E Eat plenty of fruit and vegetables L Look out for slippery surfaces F Find out more about around the clock healthcare in Wiltshire C Contact your pharmacist as soon as you start to feel ill 9

12 A Arrange to get a flu vaccination and claim it back on your expenses R Restock your medicine cabinet E Ensure you tell a colleague if/when you plan to lone work We will promote the week through an article in 14 Days on the 31 st October and 14 th November, supported by our intranet. Posters and leaflets will be made available throughout the week for information and advice. Our corporate noticeboard will also take on the theme of selfcare for the month of November, with opportunities for staff to include their own ideas for self care. Cold weather watch The government has released their Cold Weather Watch plan for 2017/18. Here is a matrix of the key messages and associated social media per level: Public messages Level 0 usual planning Seek advice for improving your home s energy efficiency and staying warm in Have all gas, solid fuel and oil burning appliances services by an engineer Check your entitlements and benefits Get a flu jab if you are in a at-risk group Level 1 Winter preparedness and action Check room temperatures especially those of the elderly and vulnerable Look out for vulnerable neighbours and help them prepare for Level 2 Severe weather forecast (alert and rediness) Same as level 1 Have regular contact with vulnerable neighbours Stay tuned to weather forecast Stockup on food and medicines Take the weather into account when planning your activities Level 3 Severe weather action Same as level 1 and 2 Dress warmly Take warm meals/drinks regularly If you have to go out, take appropriate precautions Check on those you know are at risk. Level 4 Major incident Follow key public health and weather alert messages as broadcast by the media. Key social media messages for cold weather are available in our social media planner. 10

13 Timeline W/C Day Topic Channel Communication Audience Owner 11/09 18/09 25/09 02/10 09/10 16/10 23/10 Flu Flu Send information to all Wiltshire Council community engagement managers. To promote key messages out in the local community and at their respective board meetings Promote Wiltshire Council flu clinics to internal staff and encourage employees to take up a free vaccination Flu press release to appear in parish newsletter. To encourage people in at risk groups to take up the offer of free vaccination. Localised materials produced and signed off. Campaign page updated Emilly Flu /Online Send GP practices flu materials and link to the campaign page GP Practices Tracy Flu /Online Send pharmacists flu materials and link to the campaign page Pharmacies Tracy 09/10 Flu Press release Send out press release flu vaccination. Joint with Wiltshire Council. To encourage people in risk groups to take up the vaccination. Public Tracy Flu Online Website homepage updated to include flu information Public Tracy Flu Online Press release uploaded to website and campaign page updated Public Tracy 09/10 Flu Social Social media on Twitter, Facebook and Pinterest Public Emilly Article raising awareness of availability of flu vaccine and encouraging staff to participate WCCG staff Tracy Flu Online Article included on intranet homepage along with a site banner WCCG staff Emilly Flu Internal Noticeboard updated to include flu materials and promote clinics WCCG staff Emilly Flu Social Social media on Twitter, Facebook and Pinterest Public Tracy 17/10 Flu 14 days Social Social media on Twitter, Facebook and Pinterest Public Emilly Flu Desk drop Flyer promoting flu vaccinations and encouraging staff to participate. WCCG staff Tracy WC tweet at least 5 messages a week. To provide people with a range of useful information to help keep themselves and their SC relatives safe this. WC to post at least one Facebook update a week related to messages. To provide people with a range of useful information to help keep themselves and their relatives safe this. Social Social media on Twitter, Facebook and Pinterest Public Emilly SC SC SC SC 11

14 30/10 06/11 13/11 20/11 31/10 31/10 01/11 02/11 Press release Send out press release medicine cabinet Public Emilly Online Press release uploaded to website Public Emilly Flu Press release Pregnant women to have flu jab Public Tracy Flu Online Press release uploaded to website and campaign page updated Public Tracy Flu & Flu Online/ Send general resources to GPs and link to the campaign page GPs Emilly Online/ Send general resources to pharmacists and link to the campaign page Pharmacists Emilly Online Website homepage updated to promote general Public Emilly Radio Andrew Girdher talking on Radio Wiltshire about What GP do over will do some Stay Well This Winter messages Public Tracy Social Social media on Twitter, Facebook and Pinterest Public Emilly Create Christmas bank holiday posters, screens and social media and get signed off. Emilly Social Social media on Twitter, Facebook and Pinterest Public Emilly Social Online Reminder messages - Social media on Twitter, Facebook and Pinterest Send Wiltshire Council, CEMs and Acute Comms teams our infographics and social media to promote Public Tracy Stakeholders Emilly Social Social media on Twitter, Facebook and Pinterest for self care Public Emilly Press release Self care week and encouraging people to have a flu jab Public Emilly Press release Get you repeat prescriptions in plenty of time Public Emilly Online Online Send Christmas bank holiday resources to pharmacies with a link to the campaign page Send Christmas bank holiday resources to GPs with a link to the campaign page Pharmacies GPs Emilly Emilly 12

15 27/11 4/12 11/12 18/12 01/12 Flu Flu Flu Social Social media on Twitter, Facebook and Pinterest Public Emilly Social Reminder messages - Social media on Twitter, Facebook and Pinterest Public Tracy Social Start Christmas bank holiday messaging Public Emilly Social Social media on Twitter, Facebook and Pinterest Public Emilly Internal 14 Days article to promote staying well over the festive period WCCG staff Emilly Advertising Where to access treatment over the festive period Public Emilly/Jenna Social Reminder messages - Social media on Twitter, Facebook and Pinterest Public Tracy Social Christmas bank holiday messaging Public Emilly Social Social media on Twitter, Facebook and Pinterest Public Emilly Social Christmas bank holiday messaging Public Emilly Press release Where to go for medical help over the Christmas bank holidays and clock Public Emilly Online Press release uploaded to website and campaign page updated Public Emilly Social Reminder messages - Social media on Twitter, Facebook and Pinterest Public Tracy Social Social media on Twitter, Facebook and Pinterest Public Emilly Flu Press release Encourage people to have flu jab not too late Public Tracy Press release Send out press release busiest pub night of the year and use A&E appropriately Public Emilly Online Press release uploaded to website and campaign page updated Public Emilly Social Christmas bank holiday messaging Public Emilly 13

16 25/12 1/1 Ongoing Flu Flu Social Social media on Twitter, Facebook and Pinterest Public Emilly Social Reminder messages - Social media on Twitter, Facebook and Pinterest Public Tracy Social Christmas bank holiday messaging Public Emilly Social Social media on Twitter, Facebook and Pinterest Public Emilly Social Reminder messages - Social media on Twitter, Facebook and Pinterest Pubic Tracy Social Christmas bank holiday messaging Public Emilly Social Social media on Twitter, Facebook and Pinterest Public Emilly Flu Press release Encourage people to have flu jab not too late Public Tracy Flu Social Reminder messages - Social media on Twitter, Facebook and Pinterest Public Tracy Social Social media on Twitter, Facebook and Pinterest Public Emilly Press release Send out additional press releases as necessary Public Emilly Flu Press release Send out additional press releases as necessary Public Tracy Flu Social Reminder messages - Social media on Twitter, Facebook and Pinterest Public Tracy Online Update campaigns page as necessary Public Emilly Campaign ends 28 February

17 Ongoing activity and results tracker Channel Activity Result Localised posters and TV screens produced and ed to A number of practices contacted us to request Print/ practice managers to display in surgeries printed copies of posters Localised poster produced for access to care phone line and ed to care homes Posters about flu jabs, norovirus and general health messaging 29 vaccines in 2015 displayed on noticeboards 38 vaccines in 2016 Internal Online PR Deskdrop to promote the clinic for staff to receive flu jabs Health messaging TV screens displayed in reception Various 14 Days articles about staying safe and well this, including the flu jab clinic. Banner linking to our campaign page was included on our intranet Campaign information and resources made available on our website, including a banner on the website homepage. From November until the end of March, our campaign page had 169 views information before November is not available. Sick people told go to the chemist not A & E or GPs Social media 218 tweets over the course of the campaign 62,346 impressions 369 engagements 137 retweets 4 replies 90 likes 0.57% engagement rate 2015/16 s twitter results (144 tweets) 42,907 impressions 332 engagements 112 retweets 5 replies 47 likes 0.75% engagement rate 69 Facebook posts 4,475 impressions 139 post clicks 55 reactions (comments, likes and shares) 27 Pinterest pins on our stay well this board 232 impressions in the last 30 days no previous data is available. 15

18 Flu Messages Key message Twitter (max 140 characters) Facebook Parents of children aged 2-3 Are you eligible for a free #flu jab? Find out on our website: #StayWellThisWinter You need a #flu vaccination every year to make sure you are protected. So book yours now before flu starts to circulate #StayWellThisWinter The #flu vaccine is the best protection we have against the unpredictable virus. Book yours now: #StayWellThisWinter #Flu is a virus which can't be cured with antibiotics. The flu vaccine is your best protection against the illness. #StayWellThisWinter Have you had your #flu jab yet? Don't forget, you need one every year. #StayWellThisWinter Don t wait until there is a #flu outbreak this : contact your GP or pharmacy to get your free flu jab now #StayWellThisWinter Did you know that for children aged 2-8 years old, the #flu vaccine is a quick and painless nasal spray? Learn more: Is your child aged 2-3? Help them #StayWellThisWinter with a #flu vaccination it s just a quick and painless nasal spray! Is your child aged 2-3? Help them #StayWellThisWinter with a quick and painless #flu vaccination nasal spray. Learn more: Don t put it off, ask your surgery about the free #flu vaccine nasal spray for your child! #StayWellThisWinter Children can spread #flu to others. Protect your child and stop them spreading germs with a nasal spray Are you eligible for a free flu jab? Find out on our website: The flu vaccine is now available, so why not make an appointment with your Pharmacist or GP surgery to get a flu jab before flu starts to circulate the vaccine is the best protection we have against the unpredictable virus. Find out more about flu on our website: Flu is an unpredictable virus which can t be cured with antibiotics. The best protection you have against the illness is the flu vaccine. Get yours now! Have you had your flu jab yet? It s particularly important for those at an increased risk from the effects of flu, such as people aged over 65 years old, pregnant women and people with a long term condition. Don t wait until there is a flu outbreak this : contact your GP or pharmacy to get your flu jab now Flu can be horrible for children, and if they get it they can easily spread it around the whole family. Our best protection against the illness is the flu vaccine, but did you know that for children aged 2-8 years old, the flu vaccine is a quick and painless nasal spray? Learn more: Is your child aged 2-3 years old? Help them stay well this by getting them a quick and painless flu vaccination nasal spray. Learn more: 16

19 vaccination. #StayWellThisWinter Why should you vaccinate your child against #flu? Find out here: #StayWellThisWinter Child #flu symptoms are the same as adults, but some can develop complications. Help your child #StayWellThisWinter with a flu vaccination Protect your child from #flu with a free nasal spray vaccine: Find out more in this free leaflet #StayWellThisWinter Pregnant? A #flu vaccine is the safest way to protect you and your baby against the illness. #StayWellThisWinter Children with flu will usually show the same symptoms as adults (fever, chills, headache etc.) However some children can develop complications such as bronchitis or pneumonia and may need hospital treatment. The flu vaccination is the best protection we have against the unpredictable virus and for children aged 2-8, the vaccination is a simple nasal spray. Find out more in this free leaflet Did you know that pregnancy naturally weakens your body s immune system? As a result, flu can have serious complications for you and your baby. Pregnant women Long term conditions Did you know that pregnant women are eligible for a free #flu vaccine? Find out more: #StayWellThisWinter #Flu can cause serious complications during pregnancy. Protect you and your baby with a free flu vaccine #StayWellThisWinter Pregnant? The flu jab is the safest way to protect you and your baby. Ask your GP/Pharmacist/Midwife about the flu jab #StayWellThisWinter Have a long term condition e.g bronchitis? Getting #flu on top of your condition could land you in hospital. Protect yourself with a flu jab Have a long term condition e.g COPD? Getting #flu on top of your condition could land you in hospital. Protect yourself with a flu jab Have a long term condition e.g #diabetes? Getting #flu on top of your condition could land you in hospital. Protect yourself with a flu jab Have a long term condition eg #HeartDisease? Getting #flu on top of your condition could put you in hospital Protect yourself with a flu jab The flu jab is the safest way to protect you and you baby against flu. It s free for pregnant women, so speak to your GP surgery or midwife now. Find out more in this free booklet: If you're pregnant, the flu jab is the safest way to protect you and your baby against serious complications caused by flu. Speak to your GP surgery, Pharmacist or Midwife today. Find out more at: Getting flu on top of a long-term health condition (like COPD, bronchitis, diabetes or heart/kidney/liver disease) can easily turn into something very serious and could land you in hospital. Protect yourself with a free flu vaccination it s free because you need it. Carer If you are the carer of an older person, you may be If you are the carer of an older or disabled person, you may 17

20 eligible for a free flu jab. Speak to your GP surgery to find out more. If you are the carer of a disabled person, you may be eligible for a free flu jab. Speak to your GP surgery to find out more. be eligible for a free flu jab. Speak to your GP surgery to find out more. Winter Messages Key message Twitter (max 140 characters) Facebook First signs of illness If you start to feel unwell, even if it is just a cold, get advice from your pharmacist before it gets more serious. #StayWellThisWinter Starting to feel unwell? Get advice from your pharmacist before it gets more serious. #StayWellThisWinter If you start to feel unwell this, even if it is just a cough or cold, get advice from your pharmacist before it gets more serious. Pharmacists are not only medicine experts, but they can also offer advice and information on a range of minor illnesses and injuries. Flu Stocking up on medicines Christmas bank holidays Starting to feel ill? Talk to your pharmacist for advice. Find your local pharmacist here: bit.ly/yourpharmacy #StayWellThisWinter Are you eligible for a free #flu jab? Find out on our website: #StayWellThisWinter If you re eligible for a free #flu jab, don t put it off - it s free because you need it. #StayWellThisWinter Suffer from breathlessness? Find out if you re eligible for a free #flu vaccination: #StayWellThisWinter Stocking up for? Talk to your pharmacist about what medicines you should have in stock to be ready. #StayWellThisWinter Is your medicine cabinet ready for? Find out here: #StayWellThisWinter Many GPs and pharmacies will close over the #Christmas holidays so make sure you pick up your prescription medications early! If you start to feel unwell this, even if it is just a cough or cold, get advice from your pharmacist before it gets more serious - it might help you avoid a trip to the doctors. Find your local pharmacy here: If you re eligible for a free #flu jab, don t put it off - it s free because you need it. Suffer from breathlessness? Find out if you re eligible for a free #flu vaccination: #StayWellThisWinter Make sure you speak to your pharmacists about medicines you should have in stock to help get you and your family through the season. Is your medicine cabinet ready for? Find out here: Many GPs and pharmacies will close over the Christmas holidays so make sure you pick up your prescription medications early! 18

21 Pick up your prescription medications before #Christmas starts many GPs and pharmacies will close over the holidays! Don't forget to order your repeat prescription before the #bankholiday Lovemead Group Prac. #Trowbridge? Our Prescription Ordering service is an easy way to order your repeat prescriptions: Giffords Surgery #Melksham? Our Prescription Ordering service is an easy way to order your repeat prescriptions: Castle Practice, #Ludgershall? Our Prescription Ordering service is an easy way to order your repeat prescriptions: White Horse Health Cent. #Westbury? Our Prescription Ordering service is an easy way to order your repeat prescriptions: Avenue Surgery #Warminster? Our Prescription Ordering service is an easy way to order your repeat prescriptions: Tinkers Lane Surgery #RoyalWoottonBassett? Our Prescription Ordering service is an easy way to order your repeat prescriptions: New Court Surgery #RoyalWoottonBassett? Our Prescription Ordering service is an easy way to order your repeat prescriptions: Find out how to access healthcare in Wiltshire over the #Christmas #bankholiday: bit.ly/wiltsbankhol Get your pharmacy s opening hours over the #Christmas #bankholiday bit.ly/wiltsbankhol Need to talk to a Pharmacist today? Find out which of your local pharmacies are open bit.ly/wiltsbankhol Many pharmacies will be closed/have reduced working The bank holiday is just around the corner, so make sure you order your repeat prescription in plenty of time Our Prescription Ordering Direct provides an easy way to order repeat prescriptions. You can call and request your prescription from the comfort of your own home removing the need to go in to your GP Surgery or pharmacy. To find out if you re eligible to use the service, visit our website: Find out how to access healthcare in Wiltshire this bank holiday: bit.ly/wiltsbankhol Need to talk to a Pharmacist today? Find out which of your local pharmacies are open bit.ly/wiltsbankhol Many pharmacies will be closed or have reduced working 19

22 Stay warm and active Elderly relatives hours over the #bankholiday. Find your pharmacies opening times bit.ly/wiltsbankhol If you need medical help over the #Christmas period and your GP surgery and pharmacy are closed, call NHS111 #StayWellThisWinter Keeping warm in helps prevent flu and more serious health problems, such as heart attacks #StayWellThisWinter Keeping warm in helps prevent flu and more serious health problems, like pneumonia #StayWellThisWinter Cold weather can be very harmful and increases the risk of heart attacks. #StayWellThisWinter try and heat your home to 18 C Cold weather can be very harmful and weakens your immune system. #StayWellThisWinter try and heat your home to 18 C Make sure you re receiving all the help to heat your home that you are entitled to: #StayWellThisWinter Are you entitled to a fuel payment? Find out at: #StayWellThisWinter Feeling cold today? Exercise is good for your overall health and keeps you warm too. Find out more at: #StayWellThisWinter Feeling a little chilly? Make sure you have plenty of warm drinks and food. For more tips, visit: #StayWellThisWinter Feeling a little chilly? Try not to sit still for more than an hour at a time. For more tips, visit: #StayWellThisWinter Worried about an elderly friend/relative struggling to keep their home warm this? Contact Warm & Safe on #StayWellThisWinter hours over the bank holiday. Find your local pharmacy's opening times at: bit.ly/wiltsbankhol If you need medical help over the Christmas period and your GP surgery and pharmacy are closed, call NHS111. It is important to keep warm in (both indoors and outside) as it can help to prevent colds, flu and more serious health problems, such as heart attacks, strokes pneumonia and depression. To stay well this, try and heat your home to at least 18 C. For more tips, visit: Cold weather can be very harmful, especially for people aged 65+, not only can it weaken the immune system, but it can also increase the risk of heart attacks, stroke and chest infections. For tips on how to stay warm this, visit: Make sure you re receiving all the help to heat your home that you are entitled to. Find out more here: A Winter Fuel Payment of is available if you were born before 5 August Make sure you re receiving all the help to heat your home that you are entitled to. Find out more here: Feeling cold today? Exercise is good for your overall health and keeps you warm too. Find out more at: Feeling a little chilly? Make sure you have plenty of warm drinks and food and try not to sit still for more than an hour at a time. For more tips on how to stay warm this, visit: Concerned about an elderly friend or relative struggling to keep their home warm this? Contact Warm & Safe on and they may be able to help lower their energy bills. 20

23 Norovirus Long term conditions Right Place, Right Time Cold weather can be dangerous for elderly people, so make sure your older neighbours and relatives are warm and have enough supplies so they don't need to go out. Each year up to 1m people in the UK catch the vomiting bug. Find out what symptoms to watch out for: #StayWellThisWinter Did you know you don t normally need to see your GP if you have norovirus? Find out why at: #StayWellThisWinter Have norovirus? Visiting your GP can put others at risk, so it's best to call NHS 111 if you're concerned or need advice #StayWellThisWinter Long term condition? If you start to get a cough or cold, get help from a pharmacist before it becomes more serious #StayWellThisWinter Have a long term condition e.g bronchitis? Getting #flu on top of your condition could land you in hospital. Protect yourself with a flu jab Have a long term condition e.g COPD? Getting #flu on top of your condition could land you in hospital. Protect yourself with a flu jab Have a long term condition e.g #diabetes? Getting #flu on top of your condition could land you in hospital. Protect yourself with a flu jab Have a long term condition eg #HeartDisease? Getting #flu on top of your condition could put you in hospital Protect yourself with a flu jab If you need healthcare treatment over the make the right decision about where to go for help: #StayWellThisWinter In #Wiltshire, there are a number of ways to get healthcare advice and treatment. Learn more: #RightPlaceRightTime Visit or call family, friends or neighbours if they are on their own, especially during extended periods of cold weather to make sure that they are safe and well. Each year, up to 1 million people in the UK catch norovirus (sometimes called the vomiting bug). Norovirus can be very unpleasant but it usually clears up by itself in a few days. If you experience the bug, the best thing to do is to stay at home until you're feeling better. There's no cure for norovirus, so you have to let it run its course. You don't usually need to get medical advice unless there's a risk of a more serious problem Visit the NHS website to find out what symptoms to watch out for and how to treat the illness. Getting flu on top of a long-term health condition (like COPD, bronchitis, diabetes or heart/kidney/liver disease) can easily turn into something very serious and could land you in hospital. Protect yourself with a free flu vaccination it s free because you need it. If you need healthcare treatment over the make the right decision about where to go for help: In Wiltshire, there are a number of ways to get healthcare advice and treatment. Find out more at: 21

24 #Wiltshire pharmacists offer a range of services, incl. healthy lifestyle advice. Find out more: #RightPlaceRightTime #Wiltshire pharmacists offer a range of services, incl. advice on minor illnesses. Learn more: #RightPlaceRightTime Pharmacies can help with a range of common ailments e.g. aches and pains, cystitis, colds and skin rashes #RightPlaceRightTime Are you getting the most out of your Pharmacy? Find out more in this handy leaflet: #RightPlaceRightTIme NHS 111 is a free non-emergency number to direct you to the best medical care for you. Available 24 hours a day. #RightPlaceRightTime NHS111 is a free non-emergency number to direct you to the best medical care for you. Find more: #RightPlaceRightTime Minor Injury Units are for people with less serious injuries e.g. sprains and cuts. Learn more: #RightPlaceRightTime Only go to A&E if you have a life threatening illness/injury. Find about other health services #RightPlaceRightTime If it's not a 999 emergency, but you need medical help fast, call NHS 111 #RightPlaceRightTime Not sure if you need A&E? Call NHS 111 #RightPlaceRightTime Wiltshire community pharmacists offer a range of services, such as providing advice on healthy living, including exercise, healthy eating and stopping smoking. Find out more about the services offered by our community pharmacists here: Wiltshire community pharmacists offer a range of services, including providing advice on treating a number of minor illnesses. Find out more about the services offered by our community pharmacists here: NHS111 is a free non-emergency number. Trained call handlers will assess your symptoms and direct you to the best medical care for you. It s available 24 hours a day, just call 111. To find out how to access other health service in Wiltshire, click here: If it's not a 999 emergency, but you need medical help fast. Call NHS 111 for medical advice, assessment and direction to the best medical treatment for you. Self care week Messages Key message Twitter (max 140 characters) Facebook Follow these eight self-care tips to #StayWellThisWinter ************************* It s Self Care Week! Follow our eight self care tips to help you and your loved ones stay well this. Download our 22

25 #SmallChanges handy infographic to find out more ****************** We re encouraging #Wiltshire people to make #SmallChanges to help them and their families to stay well over the festive period: *********** Download our handy infographic for tips on how to self care this Winter: ************ #SmallChanges #StayWellThisWinter It s #SelfCareWeek! We ll be posting lots of helpful self care tips and advice over the next 7 days, so watch this space! 8 #SmallChanges to your lifestyle could make all the difference to your #health this #Winter. Learn more on our website: ************* #SELFCARE tips S = See your pharmacist at the first sign of illness, even if it is just a cold - get advice before it gets more serious #SELFCARE tips S = See your pharmacist at the first sign of illness they can offer advice on a range of minor ailments #SELFCARE tips S = See your pharmacist at the first sign of illness. Learn more about pharmacy services here: #SELFCARE tips E = Eat plenty of fruit and veg aim for at least 5 portions a day. Learn about portion size here: #SELFCARE tips E = Eat plenty of fruit and veg. Learn what a healthy diet looks like here: #SELFCARE tips L = Learn more about around the clock healthcare in #Wiltshire download our infographic: #SELFCARE tips L = Learn more about around the clock healthcare in #Wiltshire there are many options for when you need treatment #SELFCARE tips F = Find out if you re eligible for a free #Flu vaccine learn more on our website: Eight small changes could make all the difference to your health this. Find out more on our website: *************** Here s today s self care tip: See your pharmacist at the first sign of illness. Pharmacists are not only medicine experts, but they can also offer advice and information on a range of minor ailments. Find your local pharmacy here: Here s today s self care tip: Eat plenty of fruit and veg. A balanced diet is key to your overall health and wellbeing. Aim to eat at least five portions of fruit and vegetables a day. Find out about portion sizes on the NHS website: Here s today s self care tip: Learn more about around the clock healthcare in Wiltshire. There are many options available for when you need medical advice and treatment. Consider all of the choices available to help you make the right decision about where to go. Here s today s self care tip: Find out if you re eligible for a free flu vaccine. 23

26 #SELFCARE tips F = Find out if you re eligible for a free #Flu vaccine it s the best protection we have against the unpredictable virus #SELFCARE tips C = Check on your neighbours Cold weather can be dangerous for the elderly/frail #SELFCARE tips C = Check on your neighbours Make sure they are warm and have enough supplies so they don't need to go out #SELFCARE tips C = Check on your neighbours Worried about a neighbour struggling to warm their home? Call Warm & Safe: #SELFCARE tips A = Arrange to pick up your repeat prescription early GPs/Pharmacies will have reduced hours over #Christmas. #SELFCARE tips A = Arrange to pick up your repeat prescription early make sure you have enough medicine to last you over #Christmas #SELFCARE tips R = Restock your medicine cabinet. Talk to your pharmacist about what medicines you should have in stock. #SELFCARE tips R = Restock your medicine cabinet. Is your medicine cabinet ready for? Find out here: #SELFCARE tips E = Ensure you heat your home to at least 18 C keeping warm helps prevent flu and more serious health problems #SELFCARE tips E = Ensure you heat your home to at least 18 C cold weather can be very harmful and weakens your immune system. Flu can be quite horrible, but it is especially dangerous for certain vulnerable people such as people aged over 65, pregnant women, small children and people with a long term condition. If you are vulnerable to flu, you may be eligible to receive a free flu vaccine it s free because you need it. Find out more: The flu vaccine is now available, so why not make an appointment with your Pharmacist or GP surgery to get a flu jab before flu starts to circulate the vaccine is the best protection we have against the unpredictable virus. Find out more about flu on our website: Here s today s self care tip: Arrange to pick up your repeat prescription early Many GPs and pharmacies will close over the Christmas holidays so make sure you pick up your prescription medications early! Here s today s self care tip: Restock your medicine cabinet. Is your medicine cabinet ready for? Find out here: Speak to your pharmacist about medicines you should have in stock to help get you and your family through the season. Here s today s self care tip: Ensure you heat your home to at least 18 C. It is important to keep warm in (both indoors and outside) as it can help to prevent colds, flu and more serious health problems, such as heart attacks, strokes pneumonia and depression. To stay well this, try and heat your home to at least 18 C. For more tips, visit: 24

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