Get more information about hearing your best with AB. AdvancedBionics.com

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1 References: 1. Buechner A, Dyballa K-H, Hehrmann P, Fredelake S, Lenarz T. Advanced beamformers for cochlear implant users in challenging listening conditions. Submitted to Otology & Neurotology, Advanced Bionics (2012) ClearVoice Clinical White Paper. 3. Holtkamp V. Cochlear Implants Under Impact Loading. Evaluation of Accident Scenarios, Determination of Load Limits, and Development of a Standardizable Test Procedure. Dissertation accepted by the Senate of Hannover Medical School, May 19, Cochlear Nucleus CI512 Cochlear Implant Technical Specifications. N33875F ISS1 AUG Advanced Bionics Reliability Update *Check with local AB representative for regulartory approvals in your region. Not for distribution in the United States. Get more information about hearing your best with AB. AdvancedBionics.com The innovation DNA of AB & Phonak have merged together to deliver combined performance technologies that will change the way you hear. Advanced Bionics AG Laubisrütistrasse 28, 8712 Stäfa, Switzerland T: F: info.switzerland@advancedbionics.com Advanced Bionics LLC Westinghouse Place Valencia, CA 91355, United States T: T: F: info.us@advancedbionics.com For information on additional AB locations, please visit AdvancedBionics.com/contact 028-M Advanced Bionics AG and affiliates. All rights reserved.

2 Table of Contents Hear Your World Hearing with the Most Innovative Cochlear Implant Company AB Cochlear Implant System Take advantage of the best technology...8 The lifestyle Line Flexible wearing options...9 Naída CI Q70 Small size big performance Naída CI Q70 Superior hearing performance Naída CI Q70 100% wireless connectivity Naída CI Q70 The AccessLine Naída CI Q70 Binaural VoiceStream Technology Naída CI Q70 World s only instyle design Neptune Swim like a fish, hear like a dream Neptune World s only freestyle design Superior hearing performance...26 AutoSound Set it and forget it...27 ClearVoice Hear speech significantly better in noise...28 HiRes Fidelity 120 and HiRes Optima Sound Processing Discover the dimensions of sound...29 Solutions for Hearing in Noise Solutions for Enjoying Music HiRes 90K Advantage The ultimate implant HiFocus Mid-Scala Electrode Optimal cochlear placement Service Excellence Support you can rely on...38 Bionic Ear Association Hear and Be Heard...39 Innovation Leader Advanced Bionics...40 AB & Phonak Innovating tomorrow s hearing solutions...41 combining performance technologies to improve the way you hear! 2 Hear Your World Hear Your World 3

3 Hear Your World The HiResolution Bionic Ear System from Advanced Bionics offers the industry s most sophisticated technology for hearing your world. AB technology is designed to be as close to normal hearing as possible, so you or your child can live your life without limitations, participate more fully in everyday activities, and integrate more easily with hearing peers. Offering Phonak features, the AB cochlear implant system provides access to the combined technologies of the innovation leaders in cochlear implants and hearing instruments for the first time in history! AB s unique lifestyle line of sound processors, including Naída CI Q70 (Naída CI) and Neptune, has been designed to suit all ages, lifestyles, weather, activities, and terrain. From a school classroom to an office environment to a social setting, you can enjoy the confidence that comes with hearing your world all-day long. Choosing AB gives you the ability to use FM in the classroom, answer the phone at work, communicate in noisy surroundings, and hear in the water. Rick Burgos, AB Recipient AB offers you More innovations for hearing in noise More features for talking on the phone More technologies for enjoying music More possibilities for future upgradeability More wireless connectivity options for consumer electronics access More wearing accessories for lifestyle flexibility More ways to interact with the world around you AB provides your child More sound processing strategies designed to mimic the normal-hearing ear for optimal speech and language development More technologies to help develop music appreciation More diagnostic features to ensure optimal hearing in all environments More upgradeability for the future More robust design with Built Kid Tough durability More flexibility with wearing options that suit all ages More FM connectivity options for improved speech understanding AB offers bimodal & bilateral recipients More ear-to-ear technologies for enhanced bilateral hearing More innovations for hearing in stereo More wireless connectivity options for enjoying media with both ears More upgradeability for the future More setting options for adjustments anytime, anywhere The only bimodal wireless connectivity in the industry! Poppy Kellmeyer, AB Recipient 4 Hear Your World Hear Your World 5

4 hearing with the most innovative cochlear implant company 1 headpiece microphone magnetic headpiece back microphone 1 sound processor 2 implant A cochlear implant is an electronic device that allows many people with significant hearing loss to hear the world around them. Many people who have never heard before may experience hearing for the very first time. As the only medical technology able to functionally restore one of the five senses, many 1 microphones The sound processor microphone(s) capture sound waves that pass through the air. 1 front microphone 2 3 electrode array inside cochlea most innovative company physicians refer to cochlear implants (bionic ears) as technology miracles. Unlike hearing aids, which amplify sound, cochlear implants use state-of-the-art technology to bypass the damaged part of an ear and send electrical signals directly to the brain via the hearing nerve. AB s cochlear implant system is designed to mimic natural hearing AB s cochlear implant system consists of two components that work together with advanced technology designed to mimic natural hearing. The external component, called a sound processor, can be worn on the ear or elsewhere on the body. The internal component, called the implant, delivers sound to the hearing nerve sound processor The sound waves are converted into detailed digital information by the sound processor. The magnetic headpiece sends the digital signals to the implant s electrode array in the inner ear. implant The electrode array sends electrical signals to the hearing nerve. hearing nerve The hearing nerve sends impulses to the brain, where they are interpreted as sound. 1 T-Mic 2 microphone 4 hearing nerve 6 Hear Your World Hear Your World 7

5 Carol de la Rosa, AB Recipient the industry s only featherlite instyle processor take advantage of the best technology the lifestyle line flexible wearing to suit your life and your style AB offers the industry s most flexible wearing styles to meet Advanced Bionics offers the most sophisticated technology and the your needs. With the introduction of Naída CI Q70 (Naída CI), highest-resolution sound for hearing that more accurately mimics a normal-hearing ear. AB gives you or your child the incredible the world s only swimmable freestyle processor the market s first featherlite instyle design has arrived. Slim and trim, Naída CI sound processors are incredibly lightweight for opportunity to hear the details that make the world of sound barely noticeable on or off-ear wearing while maintaining optimal so rich the voices of loved ones, the whisperings of nature, the harmonies and melodies of music, and much more. Only AB delivers industry-leading technology to help you hear your best and live your life to the fullest. microphone placement. For those who prefer to never wear anything on the ear, the Neptune processor features the only freestyle design giving you the freedom to choose your wearing style in your hair, on your arm, under your collar, in your pocket without compromising performance. 8 Hear Your World HiRes 90K ADVANTAGE implant the most advanced implant technology Edward Freeman, AB Recipient Hear Your World 9

6 the best of all worlds in one high-performance solution small size big performance The newest, most advanced behind-the-ear sound processor in the world 55% improvement in speech understanding in noise 1 Phonak UltraZoom feature and Binaural VoiceStream Technology Unlimited Bluetooth wireless connectivity Proven AB technology 100% wireless connectivity to consumer electronics Featherlite instyle design 40% smaller than AB s previous behind-the-ear processor 10 Hear Your World Hear Your World 11

7 advanced technology for superior hearing performance hearing in real-world scenarios ClearVoice + UltraZoom improve hearing performance in noise speech 0 noise -70 noise 70 55% improvement in speech understanding in noise 1 noise -135 noise 135 ClearVoice Clinically proven to help you understand speech significantly better in noise, ClearVoice is designed to automatically separate the distracting noises from the speech signal. 2 UltraZoom This dual-microphone technology pioneered by Phonak is designed to focus on sound from a speaker located in front of the listener for improved speech understanding in noisy settings. noise 180 Study: Buechner et al Sound Processing: AB ClearVoice + Phonak UltraZoom Test Condition: Oldenburger sentences in speech-shaped noise Improvement in Speech Understanding: 6.1 db 55% Conversion Factor: 1 db 9% best option for speech from the front 12 Hear Your World Hear Your World 13

8 leading wireless connectivity 100% wireless connectivity to consumer electronics Wireless streaming from Bluetooth devices, phones, and countless other popular consumer electronics by leading brands, including Apple, Samsung, and Nokia. Apple is a registered trademark of Apple Inc. Samsung is a registered trademark of Samsung Electronics Co, Ltd. Nokia is a registered trademark of Nokia Corporation. 14 Hear Your World Hear Your World 15

9 The AccessLine With Naída CI Q70, AccessLine accessories integrate intelligently with industry-leading technologies for the ultimate in consumer electronics connectivity. From the ComPilot for streaming music, calls, and more wirelessly, to the TVLink S for watching your favourite shows, the AccessLine is designed to help you hear speech better in noisy settings and enjoy unparalleled access to today s popular media. The ultimate in wireless connectivity Phonak ComPilot Phonak RemoteMic wireless streaming accessory the wireless solution for noisy places The ComPilot offers advanced features and functionality that link you seamlessly to Bluetooth products, mobile phones, computers, media players, TVs, navigation systems, FM, and countless other devices. Choosing AB keeps you connected to the media that entertains you, the music that moves you, and the people who love you. Handsfree Complete Control Voice Alerts The lightweight RemoteMic takes the strain out of one-on-one conversations in noisy places by streaming speech directly to one or both ears. Phonak TVLink S the ideal TV experience The Phonak TVLink S accessory streams highquality audio directly to sound processor(s) or a Phonak hearing aid while you enjoy your favourite shows and movies. AB mypilot instant control and status information 16 Hear Your World This easy-to-use remote control offers status information and one-touch changes to programs, volume, and sensitivity settings. Hear Your World 17

10 Binaural VoiceStream Technology bimodal technology delivering better hearing in noisy settings for streaming media simultaneously to an AB sound processor and a Phonak hearing aid With just one touch, Phonak Binaural VoiceStream Technology delivers volume adjustments, program changes, speech, and phone calls simultaneously Now music, FM, phone calls, TV shows, and endless other media to both processors, providing in sync hearing for two ears. Advanced Bionics leverages 20 years of Phonak microphone innovations for advanced can be wirelessly streamed to both an AB sound processor and sound-capturing capabilities. a compatible Phonak hearing aid at the same time. Combining patented technologies to deliver innovations that improve lives, AB DuoPhone automatic streaming of phone calls to both ears When using a phone, this unique Phonak feature automatically streams the caller s voice directly to both implanted ears for hearing in stereo and easier phone conversations. ZoomControl microphone technology for focused listening This Phonak technology provides the ability to focus on the speaker located on either side of the listener for improved hearing in places such as restaurants or the car. Ideal for bilateral hearing, the QuickSync feature from Phonak allows for easy, instant, simultaneous adjustments to volume and program settings on both sound processors. 18 stream to one AB sound processor stream to two AB sound processors QuickSync one-touch control of two processors and Phonak are the clear market leaders in bimodal hearing. Future Capability for Phonak features stream to one AB sound processor and stream to one Phonak hearing instrument Hear Your World Hear Your World 19

11 small size big performance 40% smaller than AB s previous behind-the-ear sound processor... and as thin as the industry-leading power hearing aid! With a chic, featherlite design, Naída CI Q70 (Naída CI) features previous SP Naída CI hearing aid fun, fashionable colours for hearing that is always instyle. Petrol Alpine White Silver Gray Pirate Caribbean Beige Sand Electric Green Ruby Vanity Pink Dragon Orange Princess Pink Velvet Black Chestnut sleek and chic The Naída CI colour collection delivers modern styling from always instyle subtle hues that blend with hair and skin tones to chic shades that make a fashion statement. 20 Hear Your World Hear Your World 21

12 swim like a fish hear like a dream Discover Neptune, the first and only swimmable sound processor in the world with the most flexible wearing styles ever only available from AB, the global leader in cochlear implant technology. Whether you enjoy swimming in pools, lakes, or rivers; surfing the waves in the ocean on a warm day; or bonding with your child at bath time, Neptune delivers hearing during these important activities. Debbie Quinn, AB Recipient Designed for the best hearing performance in and out of the water, Neptune is compatible with the industry s most advanced hearing technology, including AutoSound, ClearVoice *, HiRes Fidelity 120 *, and HiRes Optima Sound Processing*. AquaMic the world s only underwater microphone Edward Freeman, AB Recipient For use with the Neptune sound processor and future accessory development for Naída CI sound processor Naish Kellmeyer, AB Recipient 22 Hear Your World Hear Your World 23

13 wear it your way everyday! world s only freestyle design Developed for all ages and lifestyles, the fashionable Neptune processor features the industry s first freestyle design, allowing you or your child to hear your world with the comfort of nothing on the ear. Only Neptune gives you the freedom to choose your wearing style in your hair, on your arm, under your collar, in your pocket while maintaining optimal microphone placement. Whether you want to show it off or tuck it away discreetly, the freestyle design lets you wear it just how you like it. strength in performance & design freestyle Design Chic design inspired by popular consumer electronics Wide range of modern colours for mixing and matching Two headpiece choices: AquaMic and Universal Headpiece Easy Useability Tactile controls IntelliLink safety feature to prevent bilateral mismatches Visual and acoustic indications Easy connectivity to FM and audio devices Neptune Connect Controls Removable for waterproof, childproof use Instant access to FM and audio devices Accessories T-Comm accessory for the natural placement of the patented T-Mic, easy connectivity, and a built-in T-Coil Clip, pouch, lanyard, headband, swim cap, armband Rechargeable & Disposable Batteries Powered by one AAA battery Cost-effective rechargeable batteries Convenient disposable batteries Built Kid Tough Durability All weather, all sports, all terrain, all ages, all lifestyles 24 Hear Your World Hear Your World 25

14 advanced technology for superior hearing performance AutoSound Set it and forget it! Advanced Bionics stands apart with our unwavering commitment to developing top technology for superior hearing performance. When our recipients hear their best, they often succeed in mainstream schools alongside normal-hearing peers, achieve important career goals, and build meaningful relationships with loved ones. As you engage in activities throughout the day, there is a rapid transition of sound from one moment to the next. AutoSound adapts automatically to surroundings just like a normal-hearing ear. From quiet to loud environments, AutoSound captures the widest IDR (Input Dynamic Range) of any cochlear implant system so that you hear more of your world with less effort. industry leadership in sound processing technology for the best hearing outcomes With AutoSound, there is no need to change the settings or controls on the sound processor. From airports to offices, parties to playgrounds, AutoSound is designed to optimise hearing for every listening setting. hear effortlessly! AutoSound adapts automatically to surroundings 26 Hear Your World Hear Your World 27

15 ClearVoice Clinically proven to help you hear speech significantly better in noise HiRes Fidelity 120 and HiRes Optima Sound Processing Discover the dimensions of sound Advanced Bionics offers ClearVoice*, the industry s first and only sound processing innovation that enhances speech understanding in noise. ClearVoice is also the industry s only sound processing technology that has been clinically proven to deliver superior hearing performance in noise. 2 Only available from AB, ClearVoice has been designed to automatically analyse and adapt to each listening situation that you encounter throughout the day, separating the distracting noises from what you want to hear most speech. This sophisticated technology provides you with the unique opportunity to converse more effortlessly in noisy settings, understand your favourite song lyrics, and enjoy the world around you without ever needing to change a program or make an adjustment to the sound processor. competitor competitor In order to help you hear your best, Advanced Bionics continually innovates sound processing technology designed to provide hearing that is as close to normal hearing as possible; AB s HiRes Fidelity 120* is designed to do just that for you. As the industry s only sound strategy that uses 120 spectral bands to deliver five times more sound resolution than any other cochlear implant system, HiRes Fidelity 120 has been developed to reveal all the dimensions of sound, from the rich layers of music to the subtle nuances of tone during a conversation. introducing HiRes Optima * for optimised battery life with the same great performance as HiRes Fidelity 120! 28 Hear Your World Hear Your World 29

16 technology taking the strain out of conversations solutions for hearing in noise For the first time in history, cochlear implant recipients have access to the combined dynamic technologies of the innovation leaders in cochlear implants and hearing instruments designed for the best possible hearing in noise. And when AB sound processing and Phonak features are used together, recipients enjoy significant improvements in speech understanding for clear and accurate communication in loud settings.1 proven innovations T-Mic 2 takes advantage of the outer ear s ability to gather sounds in noise. ClearVoice * provides up to 25% improvement in speech understanding in noise. The market s only sound processing technology clinically proven to deliver superior hearing performance in noise.2 UltraZoom dual-microphone technology pioneered by Phonak designed to focus on sound from a speaker located in front of the listener for improved speech understanding in noisy settings. 30 Hear Your World Binaural VoiceStream Technology HiRes Fidelity 120 * uses 120 spectral bands to deliver five times more sound resolution for better hearing in noisy settings. AutoSound adapts automatically in quiet to loud environments just like a normal-hearing ear. HiRes Optima Sound Processing* optimises battery life while delivering the same great performance of HiRes Fidelity 120 with AB s unique current steering technology. leading wireless connectivity accessories ZoomControl ComPilot designed to zoom in on a speaker located on your left or right for clearer speech understanding in noisy settings. wirelessly streams calls, music, and other media simultaneously to both ears for surround sound in noise. DuoPhone AB mypilot automatically streams phone calls directly to both implanted ears for hearing in stereo and easier phone conversations. QuickSync allows for easy, instant, simultaneous adjustments to volume and program settings on two Naída CI sound processors. offers status one-touch changes to programs, volume, and sensitivity settings simultaneously on two Naída CI processors. RemoteMic takes the strain out of conversations in noisy places by streaming voices directly to both ears. Hear Your World 31

17 technology working in concert solutions for enjoying music Advanced Bionics understands that music is an integral part of life, so we not only want you or your child to hear vocals and instruments, but we want you to hear them as accurately as possible. From the first dance on your wedding day to singing songs at bath time with your baby, AB s technology is designed to help you or your child hear cherished melodies without missing a note. leading wireless connectivity accessories proven AB innovations HiRes Fidelity 120 * is the only strategy that can implement simultaneous current steering to deliver the dimensions of music (loudness, pitch, timing) for a full musical experience. AutoSound continually adjusts the volume as you listen, ensuring that you catch every moment. Wide IDR (Input Dynamic Range) enables AB recipients to hear more sound with less distortion, so it s easier to hear music, make out lyrics, and discern individual instruments. 32 Hear Your World T-Mic 2 makes it effortless to use earbuds with your MP3 player. ClearVoice * helps you understand the lyrics of your favourite songs. ComPilot wirelessly streams music from your MP3 player to a hearing aid and a Naída CI sound processor or two Naída CI sound processors. Phonak TVLink S streams high-quality audio directly to your Naída CI sound processors or a Phonak hearing aid for improved hearing while enjoying your favourite bands on TV. My most memorable hearing experience with my cochlear implants was the ability to hear at my wedding the music, the vows, the cameras clicking, the people and the ability to hear our precious kids when they were newborns. Kim Brownen, bilateral AB recipient Hear Your World 33

18 experience the advantages of the ultimate implant the advantage for you HiFocus Mid-Scala electrode The HiRes 90K Advantage implant features pioneering innovations designed to deliver the ultimate hearing performance and Built Kid Tough durability. Leading the industry, the Advantage implant provides the world s most advanced sound processing circuitry and a variety of electrode options to suit individual patient anatomy and surgical preference. Unmatched programming flexibility and nearly unlimited ways to deliver sound, including technologies not yet invented The only device with 16 independent current sources that facilitate simultaneous current steering to increase the number of distinct pitches heard Fully upgradeable for access to future innovations without the need for surgery Removable magnet for MRI compatibility (safe for scans at 0.3T and 1.5T with magnet removed) Built Kid Tough with the industry s highest case impact resistance able to withstand six joules 3,4 Reliable & durable: Mechanical improvements of the HiRes 90K implant that leads the industry with a 99.8% one-year cumulative survival rate (CSR) 5, a measure that defines the likelihood of a device continuing to function over time HiFocus 1j electrode HiFocus Helix electrode 34 Hear Your World Hear Your World 35

19 HiFocus Mid-Scala electrode optimal cochlear placement industry leadership AB s all-new, unique HiFocus Mid-Scala array is the industry s latest innovation in electrode design. Developed through state-of-the-art manufacturing processes, the HiFocus Mid-Scala has been designed to preserve residual hearing so that you or your child can hear your best now and enjoy improved hearing in the future as new technology is introduced. Advanced Bionics is committed to the continual development and improvement of high-quality products that deliver the best possible hearing performance in all listening environments. Trust, responsibility, and transparency have remained the hallmarks of AB s communications with recipients and professionals over our 20-year history. AB s reliability reporting is another example of our steadfast dedication to providing the industry with clear and accurate information. The HiFocus Mid-Scala electrode has been developed for... Residual hearing preservation Unique mid-scala location for maximized performance Optimal cochlear placement for full-spectrum hearing Advanced Bionics developed the first multichannel cochlear implant that could simultaneously or non-simultaneously stimulate different electrodes in the array That was novel. And it s still novel. And it s why cochlear implants today are still going to be led by Advanced Bionics. Dr. Robert Schindler, Professor & Chairman Emeritus UCSF Dept. of Otolaryngology 36 Hear Your World Hear Your World 37

20 support you can rely on AB provides the valuable service and support you need to help you hear your best at every stage of your journey to hearing. Our Customer Service team sets the gold standard in customer care. Unsurpassed Services Caring network of hearing health professionals and recipient volunteers through the Bionic Ear Association Community support through HearingJourney.com, the largest cochlear implant online forum 24/7 online resources, including free practice activities for improving listening and language skills at TheListeningRoom.com Hear and Be Heard The mission of the Advanced Bionics Bionic Ear Association (BEA) is to improve the quality of life of individuals with severe-toprofound hearing loss by providing valuable information, education, and awareness on cochlear implants. A community of hearing health professionals and cochlear implant recipients, the BEA offers important support services to help you Hear and Be Heard. If you are a recipient or are considering cochlear implants for yourself or a loved one, you will find one-on-one support through the BEA. Connect to a Mentor Through the BEA s Mentor program, you can directly connect with another cochlear implant recipient or parent who can assist you in navigating the process of choosing and living with cochlear implants. Award-winning customer service Call: info.switzerland@advancedbionics.com Visit: AdvancedBionics.com 38 Hear Your World Hear Your World 39

21 the cochlear implant technology innovation leader AB & Phonak innovating tomorrow s hearing solutions most innovative company Advanced Bionics is a global leader in developing the most advanced cochlear implant systems in the world. A subsidiary of the Sonova Group and working with Phonak since 2009, AB develops cutting-edge cochlear implant technology that restores hearing to those with severe-to-profound hearing loss. AB supports recipients and clinicians through the latest scientific research, technology innovations, important educational and rehabilitation resources, dedicated customer service, and caring community support. At Advanced Bionics, our focus is to improve lives by developing technology innovations that help you hear your best, enjoy your life, and achieve your dreams. Our commitment to putting you first and providing the best possible hearing experience remains at the forefront of all that we do. In 2009, the hearing healthcare industry changed forever. Advanced Bionics began working with Phonak, bringing together the most advanced cochlear implant and hearing instrument technologies into one family. With this perfect marriage, a new horizon of hearing solutions has opened up that will improve the way people hear. Together, AB and Phonak are relied on by millions each day for the best possible hearing experience. Together, we deliver: More than 75 years of innovations in hearing technology A full spectrum of hearing solutions for every level of hearing loss Proven technologies for improved hearing in noise The number-one choice worldwide in paediatric hearing instruments Industry-leading wireless communication systems that help you understand speech in noisy situations 40 Hear Your World Hear Your World 41

22 Hear Your World with Advanced Bionics leading the industry in performance & connectivity