Operatory Units TABLE 20 SELECT MANUFACTURERS AND DISTRIBUTORS OF DENTAL FURNITURE TABLE 20 (CONTINUED) Cavity Preparation Systems

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1 CHAPTER ONE: INTRODUCTION... 1 STUDY GOALS AND OBJECTIVES... 1 REASONS FOR DOING THE STUDY... 1 SCOPE AND FORMAT... 1 METHODOLOGY... 1 RELATED BCC STUDIES... 2 ANALYST CREDENTIALS... 2 BCC ON-LINE SERVICES... 3 DISCLAIMER... 3 DISCLAIMER (CONTINUED)... 3 CHAPTER TWO: SUMMARY... 4 THE DENTAL MARKET: MAJOR MARKETS SUMMARY... 4 SUMMARY TABLE TOTAL U.S. DENTAL MARKET ANALYSIS BY MAJOR PRODUCT SEGMENT, THROUGH 2016 ($ MILLIONS)... 5 SUMMARY FIGURE TOTAL U.S. DENTAL MARKET ANALYSIS BY MAJOR PRODUCT SEGMENT, ($ MILLIONS)... 6 CHAPTER THREE: INDUSTRY OVERVIEW... 7 ANATOMY OF THE TOOTH... 7 GLOSSARY OF TERMS... 7 STRUCTURE AND HISTORY OF THE DENTAL INDUSTRY... 8 STRUCTURE AND HISTORY OF (CONTINUED)... 9 STRUCTURE AND HISTORY OF (CONTINUED) STRUCTURE AND HISTORY OF (CONTINUED) DESCRIPTIONS AND STATISTICS OF DENTAL PRACTICES DENTAL OFFICES TABLE 1 U.S. DISTRIBUTION OF DENTAL PROFESSIONALS BY SPECIALTY (%) FIGURE 1 U.S. DISTRIBUTION OF DENTAL PROFESSIONALS BY SPECIALTY (%) Endodontics Oral Surgery Orthodontics Periodontics Prosthodontics DENTIST-TO-POPULATION RATIO TABLE 2 ESTIMATED NUMBER OF DENTISTS, AND DENTISTS PER POPULATION, BY GLOBAL REGION, DENTAL LABORATORIES CONSUMERS TABLE 3 U.S. DENTAL VISITS BY AGE AND POVERTY LEVEL, 2009 (%)... 17

2 TABLE 4 U.S. TEETH CLEANING VISITS BY SELECTED CHARACTERISTICS (%) FIGURE 2 U.S. POPULATION WITH TEETH CLEANING VISITS BY AGE (%) U.S. DEMOGRAPHICS TABLE 5 U.S. POPULATION BY AGE, THROUGH 2015 (THOUSANDS) FIGURE 3 U.S. POPULATION BY AGE, (THOUANDS) Life Expectancy TABLE 6 CURRENT AND PROJECTED U.S. LIFE EXPECTANCY AT BIRTH BY GENDER, (YEARS) FIGURE 4 CURRENT AND PROJECTED U.S. LIFE EXPECTANCY AT BIRTH BY GENDER, (YEARS) SPECIAL POPULATIONS PEDIATRIC DENTAL CARE ELDERLY DENTAL CARE Drug Side Effects DIABETES AND PERIODONTAL DISEASE ORAL CANCER AND DENTAL HEALTH TABLE 7 U.S. ORAL CANCER INCIDENCE, FIGURE 5 U.S. ORAL CANCER INCIDENCE, TABLE 8 U.S. ORAL CANCER MORTALITY, FIGURE 6 U.S. ORAL CANCER MORTALITY, PROCEDURE VOLUMES U.S. DENTAL PROCEDURE DATA TABLE 9 U.S. ESTIMATED DENTAL PROCEDURES, (MILLIONS) FIGURE 7 U.S. ESTIMATED DENTAL PROCEDURES, REGULATORY STRUCTURE U.S. DEVICE REGISTRATION PROCESS Regulation of Dental Amalgam Materials Regulation of Dental (Continued) CHAPTER FOUR: MARKET TRENDS U.S. DENTAL INSURANCE AND REIMBURSEMENT ISSUES AND STATISTICS TABLE 10 PRIVATE INDUSTRY WORKERS PARTICIPATING IN HEALTH CARE PLANS, 2007 (%) TABLE 11 AVERAGE INSURANCE REIMBURSEMENT RATES FOR SINGLE-SURFACE COMPOSITE RESTORATION, ($) TABLE 12 U.S. AVERAGE NUMBER OF UNTREATED DENTAL CARIES BY AGE AND POVERTY LEVEL, * (%) DENTAL INSURANCE FOR CHILDREN BETTER ACCESS TO AFFORDABLE DENTAL CARE: A U.S. FOCUS Better Access to Affordable (Continued)... 33

3 MINIMALLY INVASIVE TECHNIQUES EVIDENCE BASED CARE BIOMIMETICS MEDICAL TOURISM AND DENTAL CARE GROWING DENTAL SPA ENVIRONMENT INTERNATIONAL TRENDS DEVELOPED MARKETS DEVELOPING MARKETS INTERNATIONAL DENTAL PROCEDURE DATA TABLE 13 ESTIMATED DENTAL PROCEDURES BY COUNTRY, (MILLIONS) FIGURE 8 ESTIMATED DENTAL PROCEDURES BY COUNTRY, GLOBAL DEMOGRAPHICS TABLE 14 GLOBAL POPULATION AND POPULATION GROWTH BY SELECTED AGE GROUPS AND SELECTED YEARS, THROUGH 2030 (MILLIONS) FIGURE 9 GLOBAL POPULATION BY SELECTED AGE GROUPS AND SELECTED YEARS, (MILLIONS) TABLE 15 GLOBAL POPULATION BY SELECTED COUNTRY, 2010 AND PROJECTED 2015 (MILLIONS) FIGURE 10 GLOBAL POPULATION BY SELECTED COUNTRY, 2010 AND PROJECTED 2015 (MILLIONS) EUROPE Dental Products and the European Union Device Registration Process JAPAN Dental Products and the Japanese Device Registration Process Japan Social Health Insurance System CHAPTER FIVE: TECHNOLOGY THE FUTURE OF DENTISTRY CURRENT USES OF TECHNOLOGY THE WAND DIGITAL INTRAORAL CAMERAS REMINERALIZING AGENTS, FLUORIDE, AND BLEACHING PRODUCTS PRACTICE MANAGEMENT SOFTWARE DIGITAL AND 3D DIGITAL RADIOGRAPHY CONE BEAM COMPUTERIZED TECHNOLOGY SNAP-ON SMILE LIGHT-ACTIVATED WHITENING SYSTEMS DENTAL IMPLANTS AIR ABRASION... 50

4 MINIMALLY INVASIVE TECHNIQUES LASER CARIES DETECTION COMPUTER-AIDED DRAFTING/COMPUTER AIDED MANUFACTURING (CAD/CAM) NEW PRODUCT INNOVATION PATENT ANALYSIS OVERVIEW PATENT PRODUCT SEGMENTS TABLE 16 NUMBER OF DENTAL PATENTS BY PRODUCT SEGMENT, FIGURE 11 NUMBER OF DENTAL PATENTS BY PRODUCT SEGMENT TABLE 17 PATENT EVALUATION BY PRODUCT SEGMENT TABLE 17 (CONTINUED) TABLE 17 (CONTINUED) TABLE 17 (CONTINUED) TABLE 17 (CONTINUED) PATENT ASSIGNEES TABLE 18 NUMBER OF PATENTS PER ASSIGNEE FOR RECENT DENTAL PATENTS, TABLE 18 (CONTINUED) FIGURE 12 ASSIGNEES WITH MORE THAN ONE RECENT DENTAL PATENT, Biomet 3i Dentsply Doxa AB Ivoclar Vivadent Nobel Biocare Pentron Clinical Technologies Pou Yu Biotechnology Co., Ltd Ultradent Products, Inc PATENTS FILED BY YEAR TABLE 19 DENTAL TECHNOLOGY PATENTS GRANTED BY YEAR, FIGURE 13 DENTAL TECHNOLOGY PATENTS GRANTED BY YEAR, CHAPTER SIX: PROFESSIONAL DENTAL EQUIPMENT AND SUPPLIES OVERVIEW DENTAL EQUIPMENT OVERVIEW PRODUCT DESCRIPTION Dental Furniture General Dental Furniture... 68

5 Operatory Units TABLE 20 SELECT MANUFACTURERS AND DISTRIBUTORS OF DENTAL FURNITURE TABLE 20 (CONTINUED) Cavity Preparation Systems and Air Abrasion Units TABLE 21 SELECT MANUFACTURERS AND DISTRIBUTORS OF CAVITY PREPARATION SYSTEMS AND AIR ABRASION UNITS TABLE 21 (CONTINUED) Dental Lasers Diode Laser CO2 Laser Erbium Laser TABLE 22 SELECT DENTAL LASER MANUFACTURERS AND SUPPLIERS Sterilizers and Autoclaves TABLE 23 SELECT DENTAL STERILIZER AND AUTOCLAVE SUPPLIERS Amalgamators and Mixers TABLE 24 SELECT MANUFACTURERS AND DISTRIBUTORS OF AMALGAMATORS AND MIXERS X-ray Devices and Related Equipment Digital Dental X-Ray Systems Film Processors Other Detection Devices TABLE 25 SELECTED MANUFACTURERS AND DISTRIBUTORS OF DENTAL X-RAY DEVICES AND EQUIPMENT Intraoral Cameras TABLE 26 SELECT MANUFACTURERS AND DISTRIBUTORS OF INTRAORAL CAMERAS CAD/CAM Digital Equipment TABLE 27 SELECT MANUFACTURERS AND DISTRIBUTORS OF CAD/CAM DIGITAL EQUIPMENT TABLE 28 SELECT MANUFACTURERS AND DISTRIBUTORS OF CAD/CAM DIGITAL SOFTWARE Laboratory Equipment TABLE 29 SELECT MANUFACTURERS AND DISTRIBUTORS OF LABORATORY EQUIPMENT Other Types of Dental Equipment Air Compressors and Vacuum Systems TABLE 30 SELECT MANUFACTURERS AND DISTRIBUTORS OF AIR COMPRESSORS AND VACUUM SYSTEMS Nitrous Oxide Systems TABLE 31 SELECT MANUFACTURERS AND DISTRIBUTORS OF NITROUS OXIDE SYSTEMS... 79

6 Ultrasonic Cleaners TABLE 32 SELECT MANUFACTURERS AND DISTRIBUTORS OF ULTRASONIC CLEANERS/INSTRUMENTS Curing Lights TABLE 33 SELECT MANUFACTURERS AND DISTRIBUTORS OF CURING LIGHTS MARKET ANALYSIS TABLE 34 MARKET FOR DENTAL EQUIPMENT BY PRODUCT SEGMENT, THROUGH 2016 ($ MILLIONS) FIGURE 14 MARKET FOR DENTAL EQUIPMENT BY PRODUCT SEGMENT, ($ MILLIONS) DISTRIBUTION BY PRACTICE TYPE TABLE 35 DISTRIBUTION OF DENTAL EQUIPMENT BY DENTAL PRACTICE TYPE, 2011 (%) FIGURE 15 DISTRIBUTION OF DENTAL EQUIPMENT BY DENTAL PRACTICE TYPE, 2011 (%) COMPETITOR SUMMARY TABLE 36 COMPETITIVE SUMMARY FOR U.S. DENTAL EQUIPMENT MARKET, 2011 (%) FIGURE 16 COMPETITIVE SUMMARY FOR U.S. DENTAL EQUIPMENT MARKET, 2011 (%) DENTAL MATERIALS AND SUPPLIES OVERVIEW DESCRIPTION OF PROCEDURES BASIC FILLING PROCEDURES ENDODONTIC TREATMENTS CARIES TREATMENT SUPPLIES FILLING MATERIALS Amalgam Fillings Composite Fillings Ionomer Fillings FILLING SUPPLIES AND ACCESSORIES Attachments, burs, and related accessories Bonding Agents Rubber Dams and Accessories TABLE 37 SELECT MANUFACTURERS AND DISTRIBUTORS OF DENTAL FILLING MATERIALS AND SUPPLIES ENDODONTIC MATERIALS AND SUPPLIES TABLE 38 SELECT MANUFACTURERS AND DISTRIBUTORS OF ENDODONTIC SUPPLIES AND MATERIALS INSTRUMENTS/TOOLS TABLE 39 TYPES OF DENTAL INSTRUMENTS TABLE 40 SELECT MANUFACTURERS AND DISTRIBUTORS OF DENTAL INSTRUMENTS AND TOOLS... 93

7 FINISHING MATERIALS AND SUPPLIES Articulating Paper and Accessories Polishing Materials TABLE 41 SELECT MANUFACTURERS AND DISTRIBUTORS OF DENTAL FINISHING MATERIALS AND SUPPLIES COST OF MATERIALS TABLE 42 MATERIALS COST FOR ITEMS IN A ONE-SURFACE COMPOSITE RESTORATION ($) MARKET ANALYSIS TABLE 43 MARKET FOR DENTAL MATERIALS AND SUPPLIES BY PRODUCT SEGMENT, THROUGH 2016 ($ MILLIONS) FIGURE 17 MARKET FOR DENTAL MATERIALS AND SUPPLIES BY PRODUCT SEGMENT, ($ MILLIONS) DISTRIBUTION BY PRACTICE TYPE TABLE 44 DISTRIBUTION OF DENTAL MATERIALS AND SUPPLIES BY DENTAL PRACTICE TYPE, 2011 (%) FIGURE 18 DISTRIBUTION OF DENTAL MATERIALS AND SUPPLIES BY DENTAL PRACTICE TYPE, 2011 (%) COMPETITOR SUMMARY TABLE 45 COMPETITIVE SUMMARY OF U.S. DENTAL MATERIALS AND SUPPLIES MARKET, 2011 (%) FIGURE 19 COMPETITIVE SUMMARY OF U.S. DENTAL MATERIALS AND SUPPLIES MARKET, 2011 (%) RECONSTRUCTIVE AND COSMETIC MATERIALS OVERVIEW DESCRIPTIONS OF PROCEDURES Cosmetic Dentistry TABLE 46 DENTAL COSMETIC PROCEDURES IN HIGHEST DEMAND, BY AGE TABLE 47 U.S. DENTAL OFFICES GENERATING REVENUE FROM COSMETIC DENTISTRY BY GEOGRAPHIC AREA (%) Cosmetic Dentistry and Aging TABLE 48 LEVEL OF IMPORTANCE PLACED ON GROWTH DRIVERS FOR COSMETIC DENTISTRY ACCORDING TO DENTAL PROFESSIONALS TABLE 49 U.S. AVERAGE NUMBER OF PROCEDURES BY PRACTICE, 2006 ($ MILLIONS) SPORTS DENTISTRY MAJOR PRODUCT SEGMENTS CROWNS, BANDS, AND SHELLS Crown Forms Temporary Materials Permanent Crown Materials All Porcelain

8 Gold Alloys Base Metal Alloys Composites TABLE 50 SELECT MANUFACTURERS AND DISTRIBUTORS OF CROWN MATERIALS CEMENTS AND LINERS TABLE 51 SELECT MANUFACTURERS AND DISTRIBUTORS OF DENTAL CEMENTS AND LINERS DENTAL IMPLANTS Manufacturers Bicon BioHorizons Biomet Dentsply Keystone Dental (Lifecore) Nobel Biocare Sybron Implant Solutions Zimmer Dental TABLE 52 SELECT MANUFACTURERS AND DISTRIBUTORS OF DENTAL IMPLANTS REGENERATIVE PRODUCTS Manufacturers Bicon BioHorizons Biomet 3i Dentsply Keystone Dental Straumann Sybron Zimmer Dental TABLE 53 SELECT MANUFACTURERS AND DISTRIBUTORS OF DENTAL REGENERATIVE PRODUCTS IMPRESSION MATERIALS TABLE 54 SELECT MANUFACTURERS AND DISTRIBUTORS OF DENTAL IMPRESSION MATERIALS AND ACCESSORIES BLEACHING MATERIALS TABLE 55 SELECT MANUFACTURERS AND DISTRIBUTORS OF DENTAL BLEACHING MATERIALS VENEERS AND OTHER MATERIALS TABLE 56 SELECT MANUFACTURERS AND DISTRIBUTORS OF DENTAL VENEERS MARKET ANALYSIS Market Analysis (Continued)

9 TABLE 57 MARKET FOR DENTAL RECONSTRUCTIVE AND COSMETIC MATERIALS, THROUGH 2016 ($ MILLIONS) FIGURE 20 MARKET FOR DENTAL RECONSTRUCTIVE AND COSMETIC MATERIALS, ($ MILLIONS) DISTRIBUTION BY PRACTICE TYPE TABLE 58 DISTRIBUTION OF DENTAL RECONSTRUCTIVE AND COSMETIC MATERIALS BY DENTAL PRACTICE TYPE, 2011 (%) FIGURE 21 DISTRIBUTION OF DENTAL RECONSTRUCTIVE AND COSMETIC MATERIALS BY DENTAL PRACTICE TYPE, 2011 (%) COMPETITOR SUMMARY TABLE 59 COMPETITIVE SUMMARY OF U.S. DENTAL RECONSTRUCTIVE AND COSMETIC MATERIALS MARKET, 2011 (%) FIGURE 22 COMPETITIVE SUMMARY OF U.S. DENTAL RECONSTRUCTIVE AND COSMETIC MATERIALS MARKET, 2011 (%) PHARMACEUTICALS, ANESTHETICS, AND PROPHYLACTIC MATERIALS OVERVIEW PHARMACEUTICALS Antibiotics Analgesics Sedatives Anti-Inflammatories Muscle Relaxants Antifungals Miscellaneous Prescription Rinses ANESTHETICS AND RELATED PREPARATIONS TABLE 60 SELECT MANUFACTURERS AND DISTRIBUTORS OF DENTAL ANESTHETICS AND RELATED PREPARATIONS PROPHYLACTIC MATERIALS TABLE 61 SELECT MANUFACTURERS AND DISTRIBUTORS OF PREVENTIVE DENTAL SUPPLIES (MAJOR AREAS OF SUPPLY) MARKET ANALYSIS TABLE 62 MARKET FOR DENTAL PHARMACEUTICALS, ANESTHETICS, AND PROPHYLACTIC MATERIALS BY PRODUCT SEGMENT, THROUGH 2016 ($ MILLIONS) FIGURE 23 MARKET FOR DENTAL PHARMACEUTICALS, ANESTHETICS, AND PROPHYLACTIC MATERIALS BY PRODUCT SEGMENT, ($ MILLIONS) DISTRIBUTION BY PRACTICE TYPE TABLE 63 DISTRIBUTION OF DENTAL PHARMACEUTICALS, ANESTHETICS, AND PROPHYLACTIC MATERIALS BY DENTAL PRACTICE TYPE, 2011 (%)

10 FIGURE 24 DISTRIBUTION OF DENTAL PHARMACEUTICALS, ANESTHETICS, AND PROPHYLACTIC MATERIALS BY DENTAL PRACTICE TYPE, 2011 (%) COMPETITOR SUMMARY TABLE 64 COMPETITIVE SUMMARY OF U.S. DENTAL PHARMACEUTICALS, ANESTHETICS, AND PROPHYLACTIC MATERIALS MARKET, 2011 (%) FIGURE 25 COMPETITIVE SUMMARY OF U.S. DENTAL PHARMACEUTICALS, ANESTHETICS, AND PROPHYLACTIC MATERIALS MARKET, 2011 (%) PROFESSIONAL DENTAL MARKET ANALYSIS TABLE 65 MARKET FOR PROFESSIONAL DENTAL EQUIPMENT AND SUPPLIES BY PRODUCT SEGMENT, THROUGH 2016 ($ MILLIONS) FIGURE 26 MARKET FOR PROFESSIONAL DENTAL EQUIPMENT AND SUPPLIES BY PRODUCT SEGMENT, ($ MILLIONS) DISTRIBUTION BY PRACTICE TYPE TABLE 66 DISTRIBUTION OF PROFESSIONAL DENTAL EQUIPMENT AND SUPPLIES BY DENTAL PRACTICE TYPE, 2011 (%) FIGURE 27 DISTRIBUTION OF PROFESSIONAL DENTAL EQUIPMENT AND SUPPLIES BY DENTAL PRACTICE TYPE, 2011 (%) LEADING SUPPLIERS AND PARTICIPANTS LEADING SUPPLIERS AND PARTICIPANTS (CONTINUED) TABLE 67 MARKET LEADERS FOR PROFESSIONAL DENTAL EQUIPMENT AND SUPPLIES, 2011 (%) FIGURE 28 MARKET LEADERS FOR PROFESSIONAL DENTAL EQUIPMENT AND SUPPLIES, 2011 (%) CHAPTER SEVEN: CONSUMER DENTAL CARE OVERVIEW DAILY PREVENTIVE CARE AND TREATMENT OVERVIEW TOOTHPASTES TABLE 68 SELECT MANUFACTURERS AND DISTRIBUTORS OF TOOTHPASTES TABLE 68 (CONTINUED) TOOTHBRUSHES Toothbrushes (Continued) Toothbrushes (Continued) TABLE 69 SELECT MANUFACTURERS AND DISTRIBUTORS OF MANUAL TOOTHBRUSHES

11 TABLE 70 SELECT MANUFACTURERS AND DISTRIBUTORS OF POWER TOOTHBRUSHES, AVERAGE PRICE ($) DENTAL RINSES TABLE 71 SELECT MANUFACTURERS AND DISTRIBUTORS OF CONSUMER DENTAL RINSES DENTAL FLOSS TABLE 72 SELECT MANUFACTURERS AND DISTRIBUTORS OF DENTAL FLOSS OTHER PRODUCTS TABLE 73 SELECT MANUFACTURERS AND DISTRIBUTORS OF OTHER CONSUMER DENTAL CARE PRODUCTS MARKET ANALYSIS Market Analysis (Continued) TABLE 74 MARKET FOR DAILY PREVENTIVE CARE AND TREATMENTS BY PRODUCT SEGMENT, THROUGH 2016 ($ MILLIONS) FIGURE 29 MARKET FOR DAILY PREVENTIVE CARE AND TREATMENTS BY PRODUCT SEGMENT, ($ MILLIONS) DISTRIBUTION BY RETAIL OUTLET TABLE 75 DISTRIBUTION OF DAILY PREVENTIVE CARE AND TREATMENTS BY RETAIL OUTLET, 2011 (%) FIGURE 30 DISTRIBUTION OF DAILY PREVENTIVE CARE AND TREATMENT BY RETAIL OUTLET, 2011 (%) COMPETITOR SUMMARY TABLE 76 COMPETITIVE SUMMARY OF THE U.S. CONSUMER DENTAL PREVENTIVE AND TREATMENT MARKET, 2011 (%) FIGURE 31 COMPETITIVE SUMMARY OF THE U.S. CONSUMER DENTAL PREVENTIVE AND TREATMENT MARKET, 2011 (%) COSMETIC PRODUCTS OVERVIEW WHITENERS TABLE 77 SELECT MANUFACTURERS AND DISTRIBUTORS OF CONSUMER WHITENER PRODUCTS MARKET ANALYSIS TABLE 78 MARKET FOR COSMETIC PRODUCTS, THROUGH 2016 ($ MILLIONS) FIGURE 32 MARKET FOR COSMETIC PRODUCTS, ($ MILLIONS) DISTRIBUTION BY RETAIL OUTLET TABLE 79 DISTRIBUTION OF COSMETIC PRODUCTS BY RETAIL OUTLET, 2011 (%) FIGURE 33 DISTRIBUTION OF COSMETIC PRODUCTS BY RETAIL OUTLET, 2011 (%)

12 COMPETITOR SUMMARY TABLE 80 COMPETITIVE SUMMARY OF THE CONSUMER DENTAL COSMETIC PRODUCTS MARKET, 2011 (%) FIGURE 34 COMPETITIVE SUMMARY OF CONSUMER DENTAL COSMETIC PRODUCTS MARKET, 2011 (%) CONSUMER MARKET ANALYSIS TABLE 81 MARKET FOR CONSUMER DENTAL CARE BY PRODUCT SEGMENT, THROUGH 2016 ($ MILLIONS) FIGURE 35 MARKET FOR CONSUMER DENTAL CARE BY PRODUCT SEGMENT, ($ MILLIONS) DISTRIBUTION BY RETAIL OUTLET TABLE 82 DISTRIBUTION OF CONSUMER DENTAL CARE BY RETAIL OUTLET, 2011 (%) FIGURE 36 DISTRIBUTION OF CONSUMER DENTAL CARE BY RETAIL OUTLET, 2011 (%) LEADING SUPPLIERS AND PARTICIPANTS TABLE 83 LEADING SUPPLIER MARKET SHARE FOR CONSUMER DENTAL MARKET, 2011 (%) FIGURE 37 LEADING SUPPLIER MARKET SHARE FOR CONSUMER DENTAL MARKET, 2011 (%) MARKET SUMMARY TOTAL MARKET ANALYSIS TABLE 84 TOTAL U.S. DENTAL MARKET ANALYSIS BY PRODUCT SEGMENT, THROUGH 2016 ($ MILLIONS/%) FIGURE 38 TOTAL U.S. DENTAL MARKET ANALYSIS BY PRODUCT SEGMENT, ($ MILLIONS) CHAPTER EIGHT: COMPANY PROFILES OVERVIEW M ESPE DENTAL SOLUTIONS M ESPE DENTAL SOLUTIONS (CONTINUED) FIGURE 39 3M COMPANY SALES, ($ MILLIONS) BIOMET 3I FIGURE 40 BIOMET 3I SALES, * ($ MILLIONS) FIGURE 40 (CONTINUED) CHURCH & DWIGHT CO., INC FIGURE 41 CHURCH & DWIGHT SALES, ($ MILLIONS) COLGATE-PALMOLIVE CO FIGURE 42 COLGATE-PALMOLIVE SALES, ($ MILLIONS) DANAHER CORPORATION (KERR CORPORATION, SYBRON DENTAL SPECIALTIES, KAVO DENTAL) DANAHER CORPORATION (CONTINUED) FIGURE 43 DANAHER SALES, ($ MILLIONS) DENTALEZ GROUP DENTSPLY INTERNATIONAL, INC

13 FIGURE 44 DENTSPLY SALES, ($ MILLIONS) GLAXOSMITHKLINE CONSUMER HEALTHCARE FIGURE 45 GLAXOSMITHKLINE SALES, ($ MILLIONS) FIGURE 45 (CONTINUED) HENRY SCHEIN, INC FIGURE 46 HENRY SCHEIN SALES, ($ MILLIONS) IVOCLAR VIVADENT AG FIGURE 47 IVOCLAR VIVADENT SALES, ($ MILLIONS) JOHNSON & JOHNSON FIGURE 48 JOHNSON & JOHNSON SALES, ($ MILLIONS) NOBEL BIOCARE FIGURE 49 NOBEL BIOCARE SALES ($ MILLIONS) PATTERSON COMPANIES, INC FIGURE 50 PATTERSON SALES, * ($ MILLIONS) THE PROCTER & GAMBLE CO FIGURE 51 PROCTER & GAMBLE SALES, * ($ MILLIONS) SEPTODONT ULTRADENT PRODUCTS ZIMMER DENTAL FIGURE 52 ZIMMER SALES, ($ MILLIONS) APPENDIX I: PROFESSIONAL DENTAL EQUIPMENT, SUPPLIES, AND MATERIALS MANUFACTURERS AND DISTRIBUTORS PROFESSIONAL DENTAL EQUIPMENT PROFESSIONAL DENTAL EQUIPMENT (CONTINUED) PROFESSIONAL DENTAL EQUIPMENT (CONTINUED) PROFESSIONAL DENTAL EQUIPMENT (CONTINUED) PROFESSIONAL DENTAL EQUIPMENT (CONTINUED) PROFESSIONAL DENTAL EQUIPMENT (CONTINUED) PROFESSIONAL DENTAL EQUIPMENT (CONTINUED) PROFESSIONAL DENTAL EQUIPMENT (CONTINUED) PROFESSIONAL DENTAL EQUIPMENT (CONTINUED) PROFESSIONAL DENTAL EQUIPMENT (CONTINUED) PROFESSIONAL DENTAL EQUIPMENT (CONTINUED) PROFESSIONAL DENTAL EQUIPMENT (CONTINUED) PROFESSIONAL DENTAL EQUIPMENT (CONTINUED) PROFESSIONAL DENTAL EQUIPMENT (CONTINUED) PROFESSIONAL DENTAL EQUIPMENT (CONTINUED) PROFESSIONAL DENTAL EQUIPMENT (CONTINUED) PROFESSIONAL DENTAL EQUIPMENT (CONTINUED) PROFESSIONAL DENTAL EQUIPMENT (CONTINUED) APPENDIX II: CONSUMER DENTAL CARE MANUFACTURERS AND DISTRIBUTORS CONSUMER DENTAL CARE

14 CONSUMER DENTAL CARE (CONTINUED) CONSUMER DENTAL CARE (CONTINUED) CONSUMER DENTAL CARE (CONTINUED) CONSUMER DENTAL CARE (CONTINUED) APPENDIX III: RELEVANT ASSOCIATIONS AND ORGANIZATIONS RELEVANT ASSOCIATIONS AND ORGANIZATIONS RELEVANT ASSOCIATIONS (CONTINUED) RELEVANT ASSOCIATIONS (CONTINUED) RELEVANT ASSOCIATIONS (CONTINUED) RELEVANT ASSOCIATIONS (CONTINUED) RELEVANT ASSOCIATIONS (CONTINUED) RELEVANT ASSOCIATIONS (CONTINUED) APPENDIX IV: DENTAL JOURNALS AND PUBLICATIONS DENTAL JOURNALS(CONTINUED)...221

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