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Virgil Patrick
6 years ago
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2 Marketing Support of DIS Strategy 2016 launch windows

3 Agenda ATLANTIS Spring launch window Fall launch window SIMPLANT SIMPLANT Guides SIMPLANT software options

5 Spring 2016 launch window Hard and soft products ATLANTIS Crown, Cut-back ATLANTIS CustomBase Solution with core file (Limited market release) Connectivity Lab-based scanning for ATLANTIS abutments with exocad including core file Interfaces ATLANTIS ISUS interface updates NobelActive 3.0

6 Launch Spring 2016 ATLANTIS Crown - for cement-retained restorations ATLANTIS Crown ATLANTIS Abutment + Zirconia crown Cut-back crown Full contour crown Cut-back crown file ATLANTIS Crown File ATLANTIS Abutment + Crown file Full contour crown file Wax-up /Virtual crown Digital file - outline

an ATLANTIS Abutment Roll out schedule FDA approval pending ~January 2016

7 ATLANTIS Crown, Cut-back - cement retained restoration A patient-specific crown in 13 shades with space for porcelain veneering, intended for use with an ATLANTIS Abutment Roll out schedule FDA approval pending ~January 2016 Launch spring 2016 launch window Cut-back crown Final Crown after porcelain veneering

8 ATLANTIS Crown, Full-contour A patient-specific crown in 13 shades, intended for use with an ATLANTIS Abutment Roll out schedule Beta test starts Q Launch fall 2016 launch window Full-contour crown

9 Product description - Material and shades

Target groups: small to medium labs Primary GROW outsourcing crown fabrication unwilling to invest in expensive milling equipment & software.

10 Target groups: small to medium labs Primary GROW outsourcing crown fabrication unwilling to invest in expensive milling equipment & software. Secondary GROW That already have invested in milling machines to mill their own in-house crowns Opportunity to scale business Secondary GET Small to large sized labs want turn-key solution(abutment and crown from the same provider)

Value proposition for Cut-back Crowns Economic Reduced total turnaround time when receiving

milling machines and software One stop shop Abutment, abutment screw, insertion guide and

workflow 3D Editor - Intuitive software (easy to use) that lets the labs still have design

11 Value proposition for Cut-back Crowns Economic Reduced total turnaround time when receiving the crown and abutment at the same time (of course depends on TAT time) No investment in milling machines and software One stop shop Abutment, abutment screw, insertion guide and cut-back crown all delivered in the same box Ease of use One stop shop simplifies internal workflow 3D Editor - Intuitive software (easy to use) that lets the labs still have design control Collaboration with a reliable company that is providing support, service and co-marketing over time

12 ATLANTIS CustomBase Solution, ATLANTIS Crown ATLANTIS Abutment + Zirconia Crown (with screw access) ATLANTIS CustomBase solution - for screw-retained restorations Cut-back crown Full contour crown Cut-back crown file ATLANTIS CustomBase Solution, ATLANTIS Crown File ATLANTIS Abutment + Crown file (with screw access) Full contour crown file ATLANTIS CustomBase Solution, ATLANTIS Core File ATLANTIS Abutment + Core File (with screw access location) Core file LMR spring 2016 Wax-up /Virtual crown Digital file - outline

13 Hybrid Abutment Options 3 rd party Ti base custom abutments 3 rd party Ti base solutions Stock Ti base solutions

14 ATLANTIS CustomBase Solution Spring 2016 launch window A patient-specific single tooth, screw-retained solution Abutment in titanium or gold-shaded titanium ATLANTIS CustomBase Solution Abutment + Core File Roll out schedule Limited market release March 2016 Launch fall 2016 launch window For all major implant systems

15 ATLANTIS sales flyers ATLANTIS CustomBase Solution Front Update Fall 2016 New spring and fall 2016 Back ATLANTIS Crown, Cut-back Front New spring 2016 Back

16 Hard and soft products ATLANTIS CustomBase Solution with 3 options ATLANTIS Crown, Full-contour ATLANTIS Crown File ATLANTIS Insertion Guide for ATLANTIS Conus Abutment, Overdenture Connectivity Intraoral scanning - Scan Upload 1.6 Intraoral scanning for ATLANTIS abutment with new systems Enable Clinicians to prescribe in ATLANTIS WebOrder ATLANTIS Viewer APP Interfaces Hiossen/ Osstem Fall 2016 launch window

17 ATLANTIS CustomBase Solution Fall 2016 launch window ATLANTIS CustomBase solution Abutment + Crown (Cut-back or Full-contour) Abutment + Crown File (Cut-back or Full-contour) Crown in 13 shades of zirconia Roll out schedule Launch fall 2016 launch window For all major implant systems

18 ATLANTIS Insertion Guide ATLANTIS Insertion Guide updated with branding (Q4 2016) Mandatory guides for zirconia (January 15, 2016) During 2016 available for ATLANTIS Conus Abutment Name change January 15, 2016 New name ATLANTIS Insertion Guide New packaging

19 Intraoral scanning For ATLANTIS abutments with TRIOS Global release November 2015 NA Launch AO February 2016

20 Intraoral scanning For ATLANTIS abutments with 3Shape TRIOS Press release in collaboration with 3Shape planned for January 2016 Web and social media Social media Google AdWords Post on existing website

21 Intraoral scanning for ATLANTIS abutments - utilizing ATLANTIS Scan Upload 1.6 ATLANTIS Scan Upload 1.6 will support scan files made from traditional impressions and intraoral scanning. - Launch fall, 2016

22 ATLANTIS abutments New interfaces NobelActive 3.0 in titanium Launch Q in North America Camlog Conelog Q in North America Hiossen ET/Osstem TS Launch Q4 North America HIOSSEN ET Mini Rest of the world HIOSSEN ET Regular OSSTEM TS Mini OSSTEM TS Regular

23 Tools and digital marketing Improving Social Media presence Support sales activities with sales tools and digital media Prescription tools Customer survey tool ATLANTIS Viewer APP Movies Responsive design ATLANTIS campaign site

24 Digital solutions ecommerce platform Easy order access to all digital solutions ATLANTIS SIMPLANT Single sign-on Beta test TBA

campaign Limited market roll out in some markets Global

25 Solutions for fully edentulous patients ATLANTIS Conus Abutments and ATLANTIS ISUS will be part of a edentulous campaign Limited market roll out in some markets Global launch fall 2016 Launch/ Roll out Fall 2016 New materials in ATLANTIS overview

26 ATLANTIS name changes Name changes effective January 15, 2016 ATLANTIS Insertion Guide ATLANTIS Core File ATLANTIS Editor Update Fall 2016

27 SIMPLANT clinical focus Streamlined Guide pricing SIMPLANT software options SIMPLANT Specialist

28 New Streamlined Guide prices SIMPLANT vs. the Competition One price list for all North America Simplified 3-tiered structure Reduced single unit price As much as 30% Simplified voucher package options

SIMPLANT vs. the Competition Company Average Market Price share Nobel Clinician $ 450.00 10% 3DDX, 360 Imaging, 3DDX, Dental Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.

29 SIMPLANT vs. the Competition Company Average Market Price share Nobel Clinician $ % 3DDX, 360 Imaging, 3DDX, Dental Labs, Implant Concierge $ % SIMPLANT $ % Anatomage $ % Co-Diagnostix $ % SICAT $ % 360DPS $ % Superior in the consistency of quality and competitive in price! SIMPLANT vs. the Competition

30 SIMPLANT Software Options SIMPLANT Limited Licenses (2-4 week trial) Single case access for $150 Access via DentalPlanit.com Includes conversion, model registration or dual scan registration. Low cost software options DentalPlanit.com SIMPLANT Planning SIMPLANT Guide

31 Thank you

SIMPLANT Guided Surgery delivering restorative-driven implant treatment

SIMPLANT Guided Surgery delivering restorative-driven implant treatment SIMPLANT the key to unlocking digital potential As part of the DENTSPLY Implants Digital Solutions portfolio, SIMPLANT digital implant