HIPPOS Jyväskylä. A sports and wellbeing center of expertise

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1 HIPPOS Jyväskylä A sports and wellbeing center of expertise

2 Vision The leading promoter of sports, exercise, wellbeing and health in the Nordic Countries, and the environment for global success stories.

3 Mission To create an ecosystem which promotes sports, exercise, wellbeing and health by integrating: Sports and exercise 3 Sports and exercise Coaching Research Education Businesses in exercise and wellbeing sectors Businesses Education Research Coaching

4 Health and wellbeing Global megatrends 4 Consumers, businesses, mutual pension insurance companies and social operators are making increasing investments into people s health and wellbeing. Focus on preventive means exercise is the best medicine

5 5 Sports, exercise, wellbeing and health as business sectors are growing rapidly. There is need for more: research product development education service design technological innovations digital applications smart technology Hippos2020 strikes this hot, attractive market.

6 Hippos2020 creates an ecosystem Research Business Education Links together extensive knowledge capital Combines resources Promotes the growth of world-class know-how Generates new success stories University of Jyväskylä Faculty of Sport and Health Sciences KIHU Research Institute for Olympic Sports LIKES Research Center for Physical Activity and Health JAMK University of Applied Sciences Master Olympic Training Center

7 Jyväskylä s main competitive advantage: University of Jyväskylä Faculty of Sport and Health Sciences KIHU Research Institute for Olympic Sports LIKES Research Center for Physical Activity and Health JAMK University of Applied Sciences Master Olympic Training Center Internationally significant areas of research: Neuro-muscular mechanisms and adaptation in physical exercise Health sciences, especially physical activity and health, aging and health promotion The University builds a new and modern exercise and health sciences laboratory into the Hippos2020 complex Promotes Finnish top-level sport through advanced, innovative and ethically responsible applied research and development and expertise activities. Leading the Research and Development Programme of the Finnish Olympic Committee s High Performance Unit Collaborating with the University of Jyväskylä, training centers, sports academies, research institutes and sports federations Promotes physical activity and public health, and supports these research fields both in Finland and abroad. Identifies the determinants of physical activity and sedentary behavior, and provides solutions to increase physical activity and decrease sedentary behavior Determines the effects of physical activity and sedentary behavior on health and well-being at different phases of life International higher education institution with expertise in 8 different fields of study including Social Services and Health Care A strong center of excellence in physical rehabilitation Supports the development of customer-centered, multidisciplinary rehabilitation by producing new innovative solutions and digital services Cooperates with businesses, the university, research and development units located in the region International urban coaching center for elite sports Top-of-the-line performance locations and equipment for sports activities, maintenance training, recovery, and measuring Everything in one place, from accommodation (living) to maintenance, training, and recovery

8 Hippos2020 will strengthen Jyväskylä s status as Finland s leading development center of sports expertise, where the Faculty of Sport and Health Sciences of JYU, KIHU and the Finnish Olympic Committee s Elite Sports Department will work in close cooperation. Combining the conditions and expertise with daily training, the way that the Hippos2020 project does, is the core of Finnish success in elite sports. Only solutions like this can enable the constant cooperation and mutual learning between the best experts. 8 Mika Kojonkoski, Head of the Finnish Olympic Committee s Elite Sports Department

9 Hippos2020 is part of Central Finland s wellbeing expertise center 9 16 organisations taking part, including:

10 The research in this field is crucial to our business, in order for us to continue competing on an international level. It is great that these investments are being made in sports research and facilities that promote wellbeing. Hippos provides an excellent location for the center, while increasing the attractiveness of the entire Jyväskylä region. Juho Tuppurainen, Vice President, Firstbeat Technologies Ltd 10

11 Business areas in the Hippos2020 ecosystem 11 Health care Realising the competitive advantage of the Hippos2020-Kukkula-Nova combination + health clinics, rehabilitation service producers, etc. Digital communication Online and mobile services, software solutions, applications Wellbeing Occupational wellbeing, nutrition, lifestyle coaching Event production Event producers related to exercise, sports and entertainment Research and education Extensive cross-disciplinarity in addition to sport and health sciences Sports economy and marketing Sports marketing, sponsorship, management and agency operations, Veikkaus gambling games Technology Manufacturers of measurement, testing and imaging technology Sports business & sports tourism Athletes, exercisers, and customers in need of rehabilitation and health services

12 Hippos2020 International urban coaching center for elite sports 12 Strengths: Top-of-the-line performance locations and equipment for sports activities, maintenance training, recovery, measuring... Hippos2020 complex: everything in one place, from accommodation (living) to maintenance, training, recovery Objective: To achieve the Olympic training center status for the center. To raise the setting and expertise to an international level To have international camps for different sports in Jyväskylä.

13 Hippos2020 Training room -concept 13 Unified space in which athletes entire chain from preparation to recovery is optimized A clinic with doctors, physical therapists, laboratory sample collection, massage, etc. A comprehensive treatment premises for weight training, water pools, saunas and other equipment Illustrative image

14 The construction of a new and modern sports and health laboratory in the heart of the Hippos2020 area will offer magnificent opportunities for highquality research in sports, health and exercise promotion. Lasse Kannas, Dean, the Faculty of Sport and Health Sciences, the University of Jyväskylä 14

15 HIPPOS2020

16 16 Hippos2020 is the most significant investment that has ever been made in Jyväskylä on sports and exercise. Hippos will have the most diverse indoor sports center in the Nordic Countries, giving Jyväskylä further boost as the country s leading sports city. Timo Koivisto, Mayor of Jyväskylä

17 Hippos2020 moves everyone The facilities will double in size, and they will be used more efficiently Currently, the area is home to more than 100 clubs and Jyväskylä s Sports Academy Training and competition venues for over 20 sports Hippos2020 will offer clubs a new type of platform to further develop their operations and organize events 3-5 million visits per year

18 First-class facilities for over 20 sports 18 New multifunctional arena and practice ice rinks for ice sports New indoor sports center for over 20 sports from combat sports to ball games and athletics New gymnastics building New football hall and Finland s first football stadium with a retractable roof Training centers for football, motor sports and esport Jyväskylä Sports Academy Coaching Center: over 800 athletes and dozens of sports Ice hockey testing and measuring rink for practicing shots and skating Training Room -concept for researching and implementing the most optimal recovery phase for different sports International urban coaching center (e.g. athletics, gymnastics, ball games, combat sports, esport, motor sports) Activating exercise park for people of all ages Freezable and heatable outdoor fields

19 Venue for major international sports competitions Three arenas: 7000-seat multifunctional arena, 5000-seat football stadium, 3000-seat Mid-arena Ice Hockey World Championships (Jyväskylä has applied to co-host the 2022 IIHF World Championship) European Indoor Athletics Championships (the only arena in Finland to offer the required facilities) International short course swimming competitions International combat sports competitions International floorball tournaments International gymnastics competitions

20 Research, testing and training in top-level sports and physical exercise University of Jyväskylä, Faculty of Sports and Health Sciences (PE teachers, coaches, researchers, biomechanics, health science) Research Institute for Olympic Sports (KIHU) Jyväskylä University of Applied Sciences JAMK, Sport Business School Business center for physical exercise, exercise technology, and coaching & training Research Center for Physical Activity and Health (LIKES) Experiment and development platform for identifying best practices for improving children s motor skills in collaboration with the Faculty of Sport and Health Sciences of Jyväskylä University Digital environment: everything easily measured

21 Hippos2020 is also an event center 21 Strengths new facilities new technology diverse supplementary services central location in Jyväskylä Sports Congresses Entertainment Meetings Lifestyle Exhibitions

22 New business opportunities: Event production esports 3-6 events/year Trade shows 1-3 events/year Family events 5-10 pcs/year Ice hockey games/year Concerts 5-10 events/year Business events 1-3 pcs/year Sports events pcs/year

23 Example: 23 esport is rapidly gaining popularity Creating number one facilities Jyväskylä serves as a great location for esport Strong IT, sports expertise, education, sports city status, Hippos2020 esport and traditional sports coaching are getting closer to each other in a rapid phase. Hippos2020 the flag-bearer. esport contains many functions: tournaments, events, camps, coaching, education

24 As many as MILLION visits annually

25 User estimates million visits per year million million million million million million Offices Exercise, sports, research and development Events and exhibitions Food and wellbeing Elite-level sports Housing, accommodation and tourism

26 Hippos2020 s financial figures 26 Budget MEUR Nearly 90% of funding is private Construction phase tax revenue: Jyväskylä MEUR 14, State MEUR 22 Effect on employment 2,000 person-years Hippos2020 will employ 1000 people daily

27 27 The new funding model of Hippos2020 is important, because this model will use the same amount of tax funds that a complete renovation of the existing facilities would cost, but instead the sports facilities will double in size. Timo Koivisto, Mayor of Jyväskylä

28 Hippos2020 will make Jyväskylä the leader in sports and wellbeing A unique combination Central location Services cover the entire human lifespan A unique center of top-level expertise Research, education, training, coaching, multidisciplinary approach, product development, technology, services, digitality. A day-to-day activity venue for active people A center for events A housing area Wellbeing and health services Area s retail, restaurant and hotel services. City center s services within walking distance

29 Urban City center services nearby Good transport connections In vibrant Jyväskylä in the middle of Finland

30 The environment for global success stories!