Activage Trainer Senior Fitness Specialist

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2 Activage Academy 2015/2016 Activage Trainer Senior Fitness Specialist The Activage Trainer program gives you both theoretical and practical expertise in senior fitness. With support from medical experts and our Activage educators, you will get competence about the physiology of the aging body, and a bank of adaptable exercises. You will learn how to spread joy, knowledge and curiosity, and to arouse the courage to try new things and evolve. The goal is for you to feel safe, professional and inspiring when meeting with an elderly customer. Welcome to Activage Academy! We want to see you educate for life and grow as a certified senior fitness specialist. The program meets the highest international standards. Soon you will too. You become part of the Activage family Knowledge of the brand As a certified Activage Trainer you will be part of a strong brand that is driven by enthusiasm and expertise, the desire to lead the industry and be an enabling force for seniors to live active lives. You will be trained in Activage s brand identity and our values. The goal is to make you feel proud and confident with your new community, and be one of our faces to the public. Support During the training we offer personal support to all Activage Academy students through our Scandinavian support at no extra charge. Our Activage educators and medical expert board are available to provide you with answers to questions and advice in situations that you may encounter as a senior fitness specialist. Activage Trainer Community As a certified Activage Trainer you get access to our community and online forum, where you can share experiences and post questions relating to client and business challenges. You will get guidance of others in the same profession. The community is accessible as long as you are a certified Activage Trainer. Approved certification in both Europe and the US As an Activage Trainer, you get the world as your workplace and seniors around the globe as your new potential customers. Activage proudly presents an education that certifies you on two continents.

3 The program s main parts Being a leader Both theoretical and practical, the program focuses on seniors. You get a unique entrance into a brand new profession in Europe, where you have the chance to create life-changing experiences for a new consumer group. You get to practice taking the lead and to spread joy and enthusiasm, as well as courage and curiosity, when it comes to training as well as to trying new things. Anatomy and physiology You receive materials for home study to gain the basic knowledge of anatomy and physiology that you might possibly miss. The specialized part of the program is held by a licensed physician and physiotherapist, and given both as a video lecture, and in the online studies. You will learn about the most common ailments among the elderly, as well as how to approach exercise and activity with regards to age-related symptoms. Consumer insights Who is the active senior? You become aware of consumer needs, lifestyles and their way of looking at training. We also examine demographic trends and how to develop and market services to the elderly audience. After certification you will have access to marketing materials that will help you reach out with Activage s concept and your skills. Diet and nutrition You gain a basic knowledge of what a senior who works out should eat. Common nutrition deficiencies, supplements and the importance of a good diet when you get older. After the program, you should be able to give basic dietary advice to help active seniors to improve health and development both physically and mentally. Attitude and motivation Advice and techniques to build relationships and be able to read the senior clients abilities, skills and needs. In this part of the program you train to be responsive, confident, professional and inspiring. Business opportunities Activage Academy shows you how to create business and career opportunities while helping people feel good. We present several possible paths you can take to grow your business or start something new. Safety and technology Practical exercises, where you learn how to adjust the training to each individual in a safe manner and with precise technique. We stress the importance of creating challenges and wellbeing. You get a wide and adaptable exercise bank, which you can modify based on the differing needs of senior training clients. Tests, functional assessment, training programs You gain access to smart tests, which help you to gather facts about the elderly training client and turn it into an efficient exercise program that works best for him/ her. The tests are simple and can also be done in the home environment. As an Activage Trainer, you should be able to decide if it s time to start exercising or if an evaluation by medical experts is required first. Examination and certification Written and practical tests to assure the quality of your skills based on what you read and learned in the online part, the literature and the onsite days. The theoretical exam focuses on your anatomy knowledge, while the practical tests focus on your ability to instruct seniors, adapt exercises and implement them technically correct. If you pass the exam you will be certified as an Activage Trainer through Activage Academy, member of EHFA, European Health and Fitness Association. You will also receive a certificate from our US partner. If you do not pass, you can redo the tests later for a small fee.

4 Facts Training hours and distribution The program Activage Trainer - Senior Fitness Specialist consists of a total of 262 training hours. Instructor-led training distributed over five days onsite: 50 hours Online based studies: 150 hours Tutorials and home study: 62 hours The program s structure Before the start of the program you receive an exercise bank with 10 basic exercises that we want you to be able to perform with proper technique. You also get access to a video lecture where a doctor/physiotherapist will teach you about the aging body s anatomy and physiology, common ailments and what you should consider in connection with these. Plus, you get self-study materials on anatomy, physiology and movement mechanics with strength training, in order to close any knowledge gaps. from our US partner. If you do not pass, you can redo the tests later for a small fee. Prerequisites No formal prerequisites is required. The basic knowledge of physiology and anatomy required to become certified can be gained from the home study material. However, we d prefer it if you already are a personal trainer, physiotherapist, fitness instructor or have some other form of care and nursing education. Language The training is conducted in both English and Swedish. The online platform and part of the literature is in English. The onside days are conducted in Swedish. Maximum number of participants per program 20 The program starts with three days onsite where you meet with our educators and the other students. You do practical work and learn how to customize everything from exercises to attitude and training environments all to spread the joy of exercising among the seniors. During the onsitedays, you also get some easier homework. Part two of the program is held through our online platform and the study material provided to you. You plan your studies yourself and have six months to complete them. In the meantime, you can access our support function where the Activage educators answer your questions. The online platform includes interactive tests, filmed exercises, and much more that will help you move forward. After six months the program ends with two additional onsite days where you hone everything you have learned and have a practical examination and a written anatomy test. If you pass the exam you will be certified as an Activage Trainer through Activage Academy, member of EHFA, European Health and Fitness Association. You will also receive a certificate Pricing and financing Total price for the program is SEK excluding VAT (registration fee of SEK excl VAT is not refundable in case of cancellation). Payment by invoice. Recertifiering To maintain your certification, you pay an annual license fee of 950 SEK, and participate in an optional Activage Event at cost price. Our events are designed to inspire and update your senior fitness skills. The first license payment is made 12 months after the certification. The license includes: Renewed certificate Marketing materials that you can download or order Membership in Activage Trainer Community where you continually gain new knowledge and can discuss with other senior fitness specialists Access to our Scandinavian support where our educators will continue to guide you in your professional role Exercise bank adapted to seniors Invitations and discounts to various Activage Events

5 Our Activage educators Kristoffer Sjöberg, Educator Kristoffer is a licensed personal trainer with an elite sports background in baseball. He has studied health and training in the US and Sweden and has several years of experience when it comes to motivating and enabling seniors to a more active lifestyle. Works as a trainer and project manager at the world s oldest training group Never Too Late - Project 90+. With Kristoffer it is always full speed ahead and he spreads positive energy wherever he goes. Gunilla Norberg, Educator Gunilla is a licensed personal trainer, health food advisor and chef. She is Chief Educator at La Gym Suédoise in France and was their Operation Manager and educator in Denmark. She has specialist knowledge in energy massage and QiGong. She also works as a leader at the Swedish gym chain Friskis & Svettis. Enjoys nature experiences with her dogs and friends. Johan Karinen, Educator Johan has been working as a personal trainer for many years and has played floorball at an elite level. He has studied health and training in the US, Sweden and Norway. Inspiring group instructor, club owner and operational manager for the gym Friskvårdskompaniet in Skellefteå, Sweden. Likes people, life, and never says no to a challenge. Dates and cities for Activage Academy 2015/2016: Book your spot at activage.com More dates may be added. Please contact us at info@activage.com if you have special requests or any questions. Stockholm March 20-22, 2015 Part 1 Sept 17-18, 2015 Part 2 Copenhagen April 24-26, 2015 Part 1 Oct 22-23, 2015 Part 2 Stockholm Aug 28-30, 2015 Part 1 Feb 25-26, 2016 Part 2 Oslo April 10-12, 2015 Part 1 Oct 8-9, 2015 Part 2 Oslo Aug 14-16, 2015 Part 1 Feb 11-12, 2016 Part 2 Copenhagen Sep 11-13, 2015 Part 1 March 10-11, 2016 Part 2 Member of EHFA Activage is a Swedish lifestyle brand that focuses on health and fitness for seniors who want to discover a new phase in life and enjoy it. We equip professionals on the European market with skills, work methods and products that open up new opportunities to help active seniors reach their full potential.

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