Innovations in pain prevention.

Transcription

1 Innovations in pain prevention.

2 Our Company Experience & Dedication Owners with 80+ years experience in healthcare industry Acquired patents from inventor of Tuli s heel cups orthopedic surgeon & football coach Focus on innovations in pain prevention With partners and customers in 75 countries 1/3 of revenues come from markets outside of US Focus on long-term relationships, cooperation & mutual success Our credo for partnerships: -In Business for Yourself, Not by Yourself- 2

3 Our Mission Offer effective, profitable, innovative products to our partners and their customers Be the source for new developments in sports injury/ performance, rehabilitation, injury prevention markets Be a trusted partner to our network of distributors Have the most effective, easy-to-use pain relief solutions available in the market In Business for Yourself, Not by Yourself- 3

4 Insoles, Stretching & Strengthening, Skin Care MEDI-DYNE PRODUCTS 4

5 We offer: Unique & effective products made in US Proprietary materials True innovations- 60 patents Backed by independent Medical studies 3 product lines with a wide range of markets Medi-Dyne Products Tuli s Footcare (medical & mass market) Stretching & Strengthening (specialty sports, rehab, athletic markets) Skin & blister care (athletic, professional markets) In Business for Yourself, Not by Yourself 5

6 Tuli s Heel cups- True Pain Relief 1. Resembles natural fat padding in foot 2. Shock absorption happens mechanically through multi-layer waffle design 3. Raises heel and reduces stress on Achilles tendon 4. Perfect for kids with Severs disease 2x2 Versions 2 versions: Classic (for any type of shoe), Heavy duty (twice as thick for lace up shoes) 2 materials: Come in rubber or gel (perfect with barefoot use) In Business for Yourself, Not by Yourself 6

7 Tuli s Heel cups- Product benefits 1. Product effectiveness is proven by independent medical study- 88% of patients with heel pain had significant improvements in their condition 2. Superior and more effective double waffle design that absorbs considerably more shock and reduces pain significantly better 3. Highest quality standards in the industry with best warranty terms in the industry (product life time warranty) 4. # 1 prescribed heel cup by podiatrists in the world (that s why Tuli s is the strongest brand worldwide in the industry) 5. Full solution to relief & heal the pain is available (heel cups for pain relief, ProStretch Plus for healing) In Business for Yourself, Not by Yourself 7

8 Cushion gel & effective arch support Specialty product : Fits in any shoe Tuli s Insoles Diamondbacks ¾ length: no overcrowding; full insole for toe-to-heel relief Carbon fiber support; can be adjusted for custom fit Podiatry, Home heath, Pharmacy markets Gaitors Premium replacement insole Heel cushion, built in arch support with Polyurethane, Poron for Mass & sports markets Shock absorption from heel to toe mobile mat Markets: standing occupations, e.g. doctors, nurses, police, military, construction, retail. ET: more enforced than PFM Road Runners PFM & Energy Tracks 8

9 Tuli s Insoles Polar Bears Heel spur sufferer- dual approach: waffle & gel body heat makes them moldable & adjust to shape of foot Metatarsal Cushions & Heel Fatigue Mats For balls or heels of foot Morton s Neuroma Unique design & Low compression set Tapered ends Light weight Ribbed Waffle Design Proprietary Materials Long-lasting material Can be washed Won t break down One size fits allcan be trimmed to fit SoftMoves Specialty products for heel & ball of foot For use barefoot, sandals, flip-flops In Business for Yourself, Not by Yourself 9

10 Material Design Effectiveness - Impact absorption Competitive Analysis- Insole Market TULI s Bauerfeind Silipos Sof-Sole Spenco Sorbothane Mueller Dr Scholl s Proprietary, Light gel Biomechanic ally accurate design Excellent- Proven with medical study Heavy silicone Heavy silicone Polymer Gel Thermoplastic (old) No architectural structure Pricing Mid-range Most expensive Warranty Product lifetime No architectural structure No architectural structure No architectural structure Heavy viscoelastic polymer No architectural structure Single layer Good Good Good Poor Good Poor Poor Low density gel Wave pattern Expensive Expensive Mid-range Mid-range Mid-range Low -cost Inferior Inferior Inferior Inferior Inferior Inferior inferior Selection Good Small Small Good Good Small Small Small Markets Medical, (Prof. ) sports,& Mass Medical Medical Sports & mass Medical & mass Mass Profess. Sports Mass 10

11 Ankle care Cheetah Proven performance- ankle support & shock absorption Barefoot feeling Excellent recovery rate 100% Gymnasts, Dancers; also home health & sporting goods StrengthRite Prevention of and rehabilitation from shin splints and ankle, calf and Achilles tendon injuries Why: About 60 percent of all foot and ankle injuries, are sprains and strains of the ankle More than bands: adjust tension for varying levels of resistance and focus Strengthens the muscles controlling all four planes of ankle motion easily In Business for Yourself, Not by Yourself 11

12 ProStretch Plus - Stretching & Strengthening The Ultimate Tool for Preventing and Relieving Plantar Fasciitis, Achilles Tendonitis, Tight Calves & Hamstrings Proven Effective Patented rocker design automatically holds your foot in the optimal position for providing a biomechanically accurate and efficient stretch that s been proven to work the lower leg muscles more effectively. Customizable Stretch Unique adjustable heel rest allows you to increase or decrease the degree of stretch, enabling the user to progress their stretch as they become stronger and more flexible. Exclusive Toe Stretch Exclusive removable toe lift delivers maximum toe and Plantar fascia stretch. Perfect for engaging the entire interconnective chain of the lower leg for unparalleled results. 12

13 StretchRite More effective than a band or towel Handles enable deep stretch that can be hold easily Stretches all parts of the body, also post-op suitable CoreStretch Stretching & Strengthening Extends & elongates back muscles & soft tissue (while keeping a straight back) Less pressure on lower back- reduced pain Adjustable & versatile Easy to assemble & transport- perfect for in the car, office, at home PT offices, Chiropractors, Home health, corporate wellness, chair & mattress stores 13

14 Deep Tissue Massage - RangeRoller Three SKU s only 14

15 Skin-On-Skin provides superior cushioning, hydration, and friction reduction that resists sweating and rubbing, bringing instant relief for:» Chafing» Abrasions» Stings» Skin Irritations» Blisters» Scrapes» Insect Bites» Poison Ivy Skin Care Packaged for Convenience Skin-On-Skin is available in 3 convenient sizes and is packaged in re-sealable jars that were specially designed for the clinic, gym, or field. 15

16 Product Packaging One Size fits all up to 5 sizes per product - easy to stock Unique & high quality clam shells Instructional inserts with professional pictures Buyers can feel products through clamshell 16

17 Summary Unique, proven effective products Better warranty terms than the competition Everything made in US Easy to use Easy to stock 17

18 What s the motivation behind our products? MARKET INFORMATION 18

19 What? We walk more than four times the circumference of the globe * 52 bones in our feet make up about one quarter of all the bones in our body Intricate, complex system containing 26 bones, 33 joints, 107 ligaments, 19 muscles Foot Care Facts Medical conditions Plantar fasciitis= inflammation of ligaments at bottom of foot due to stress from tight calves and Achilles tendon Heel spur= calcaneous growth related to plantar fasciitis Achilles tendonites, apophysitis Back pain= too much stress on lower back due to little shock absorption and little flexibility of muscles above & below lower back Flat feet Tight calved & hamstrings Who? 75% of pop. will have symptoms at least once a life Women 4 times more prone to pain due to shoes Overweight & pregnant persons *American Podiatric Medical Association 19

20 The Body s Interconnective chain* Stretching- Prevention & Rehabilitation 1. Stretching is a fundamental way to improve overall health and fitness and prevent injuries. 2. Stretching can decrease pain and soreness after exercise, also known as DOMS (delayed onset muscle soreness). 3. A little as 10 minutes of stretching three days a week can improve posture, circulation, and range of motion. 4. It is imperative to stretch correctly (deep stretches of 30 seconds or more) 20 * National Institute of Arthritis and Musculoskeletal and Skin Diseases; Physical Activity Instruction of Older Adults by C. Jessie Jones; U.S.

21 Markets Medical Suppliers Physical Therapists Orthopedists/ Podiatrists Orthopedic Surgeons Home health care Rehabilitation centers Retail Pharmacies Supermarkets Mass merchandisers Shoe Stores Distributors Fitness products PT s & Athletic Trainers Professional Teams Dance/ Gymnasts Gyms Track & Field Sports Specialty Retail Running Stores Endurance Sports Bicycling, Triathlon Team Sports 21

22 New Markets & Opportunities For fitness distributors Biking and Triathlon Golf Track & Field For health distributors Age related Corporate wellness Social media- forums, blogs etc Twitter followers In Business for Yourself, Not by Yourself 22

23 Marketing Videos: instructional & sales Social media strengthening the community & followers participation (e.g. sponsoring blogs, video competitions) Magazine ads (Runners World, Golf, Medical) Trade shows Newsletters Endorsements (US & int l teams, Triathlon athletes) Product information & sell sheets (translations available also) In Business for Yourself, Not by Yourself 23

24 Marketing Kit Dealer section on our website including Articles Ads Videos Sell sheets Online banners Catalogs Translated materials And much more 24

25 Q & A THANK YOU 25