Instructor Overview Guide MOVE THE WORLD UNICEF X LES MILLS

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1 Instructor Overview Guide MOVE THE WORLD UNICEF X LES MILLS

2 The Partnership. They talk about strength in numbers, and this is something the Les Mills community can unquestionably deliver. Few brands in the fitness sector have such a global reach such an opportunity to connect with thousands of fans around the world. Our view is that we have a responsibility to use this strength wisely to harness it and use it to do good in the world. Hence our mission: to create a healthier planet for our grandchildren and for all people. Our latest venture brings this mission to life as much as anything we ve ever done: a new partnership with UNICEF with a goal of raising millions of dollars to save lives across East Africa. UNICEF and Les Mills are in a partnership built on the common goal of creating a world where every child survives and thrives. Les Mills will lead the fundraising efforts around UNICEF's World Children's Day, through a global event known as Move the World. Les Mills is reaching out to its 19,000 gym partners and 130,000 passionate Instructors and asking them to promote and run Move the World events on 18 November 2017.

3 INSTRUCTOR OVERVIEW GUIDE MOVE THE WORLD UNICEF X LES MILLS

4 Move the World. With your help Move the World will be the biggest fitness event in history and raise vital funds to help UNICEF bring safe water supplies to the world's poorest nations of East Africa. We are asking you and our Club Partners to run and promote events on 18 November These events will consist of Move the World workouts which you, our amazing Tribe of Instructors, will lead. Move the World is going to be promoted by global celebrities as a unique and exciting experience in Clubs across the world.

5 Workout for Water. Clean water. It s fundamental to our survival. It fuels our bodies and our workouts. Yet 2.1 billion people worldwide don t have access to it... That s why, this World Children s Day, we re asking every Les Mills Instructor and their group to take on a life-changing challenge host a Move the World class, experience a one-of-a-kind physical challenge, and raise the USD$414 it costs to build a water pump in East Africa. Just one pump can bring clean, safe drinking water to an entire community. And with our global community of clubs, Instructors and exercisers, all inspired to make a difference, we could change lives on a scale like never before... So, on 18 November, let's workout to get fit. Let's workout to change lives. Let's Workout for Water.

6 MOVE THE WORLD UNICEF X LES MILLS INSTRUCTOR OVERVIEW GUIDE Watch Video Here.

7 Les Mills Instructors. Our Instructors Tribe will be pivotal in making Move the World a success and changing the lives of millions of people. We are asking you to lead the fundraising efforts by setting up a fundraising page with a clear goal for each workout you lead to raise the USD$414 it costs to build a water pump in East Africa. Each Move the World workout will represent an East African child s daily journey to collect clean water. This challenge will be included in a free Move the World Instructor Release Kit that will be delivered in October. Your role is to encourage participants who join the Move the World workouts on 18 November to donate through your own fundraising page. One workout one pump. How much can you raise?

8 Why Move the World? Why be involved 1 Change lives on a scale like never before. 2 Be part of the biggest charity event the fitness industry has ever seen. Move the World to care We can't change the world unless we can move people to care that's why Unicef need your help to inspire your group to give. 3 Give your members a truly life-changing fitness experience. Inspire and excite them with the most memorable workouts they ll ever experience. 4 Raise your own profile with your members, club and the wider Tribe. The biggest movers will be rewarded with money can t buy prizes. How many pumps can you and your class buy? Move the world is going to be the world s biggest fitness event and will be promoted by global celebrities. We need you, our Tribe of Instructors, to help make these events a success.

9 MOVE THE WORLD UNICEF X LES MILLS INSTRUCTOR OVERVIEW GUIDE Get Involved.

10 Save the Date Move the World Timetables Fundraising On 18 November we are asking our Club We are asking clubs to create an amazing Set up fundraising pages on the donation Partners to hold special, one off launch one day timetable of Move the World platform. We will be providing you and your events. Ensure your Club or Facility has Workouts. Liaise with your Group Fitness Clubs Move the World campaign material saved the date in their calendar and is team about their timetable for the day. to encourage your own communities to running a Move the World event. Clubs make a voluntary donation and attend can find more information about these unique workout challenge events on 18 events here. November. How many pumps will you buy? Now Now Sep Promoting your event Move The World release & workouts Launching your event In September you will be given all the tools You ll be given a complimentary Move the On 18 November Instructors across the world and resources to promote your workouts. World Instructor Release Kit that will include will teach their Move the World workouts. music, choreography and bonus material. Sep Oct Nov

11 Material Drops What you will receive and when Sept Oct Toolkit Marketing Launch Material including social tiles, gifs and fundraising ideas How to guide for your launch assets Campaign Calendar Donation Platform Move the World Instructor Release Kit Music Choreography Bonus material Move the World kits will be across all Les Mills programs We are asking Clubs and instructors to set up fundraising pages on the donation platform movetheworld.live. We then encourage you to use the Move the World campaign material to encourage your own communities to make a voluntary donation and attend a unique workout challenge events on 18 November.

12 Instructors: Next Steps What to do now 1 2 Save the Date in your calendar Approach your club or facility about holding a Move the World event

13 MOVE THE WORLD UNICEF X LES MILLS INSTRUCTOR OVERVIEW GUIDE Thank You.

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