Cristal Connelly- Marijuana Education Coordinator Kristen Pettet- Media and Priority Population Consultant Washington State Department of Health

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1 1 Cristal Connelly- Marijuana Education Coordinator Kristen Pettet- Media and Priority Population Consultant Washington State Department of Health

2 2 Think outside the bun. Taco Bell Taste the rainbow. Skittles You re in good hands. Allstate

3 Eat Fresh! 3

4 Geiko 4

5 5 Newport Marlboro

6 MIKES 6

7 Budweiser 7

8 8 Who are brands targeting with their ads? YOUTH

9 9 Why? YOUTH= $$$

10 10 Teens & Advertising There are an estimated 33 million teenagers in the U.S.- The largest generation ever. Each year U.S. teens spend an estimated $179 billion and influence to spend an additional $50 billion per year WGBH Educational Foundation

11 11 Alcohol & Tobacco companies are NO different in their Advertising Strategies No matter what they say in public, the truth is YOUTH are their market!

12 12

13 Tobacco Products Marketed Intentionally to Youth!!! 13

14 But wait there is a whole other market out there that is grabbing the attention of our YOUTH 14

15 15

16 And the advertising of these products is not just limited to the product itself 16

17 And the advertising is EVERYWHERE! 17

18 18 FACT! It is illegal for persons under 21 to purchase, possess and use Marijuana in Washington State.

19 19 The Law It is illegal for a person under 21 years old to purchase, possess and use marijuana. It is illegal to drive under the influence of Marijuana It is illegal to consume marijuana in the view of the general public. Its illegal for an adult to provide marijuana to a minor. It is illegal to possess or use recreational Marijuana if you are under 21 years of age!!!

20 20 FACT! Marijuana is not just a harmless plant!

21 What we know about Marijuana Marijuana is an addictive drug: 8 out of 10 Teens who enter treatment in Washington State, do so because of marijuana abuse and/or addiction. 1 in 6 people who start using marijuana as a teen will become addicted to it. Regular marijuana use makes it harder to learn, pay attention, and remember things. Marijuana messes with brains chemicals, and can make a person feel anxious, paranoid or depressed. Marijuana can cause you to loose interest in things you once loved. Driving while high could cause you to get in a crash, injure yourself or others, get arrested, or lose your driver s license 21

22 What YOUTH Should Know Consequences of use: F L E S H FLESH- Balloon Activity 22

23 What YOUTH Should Know Consequences of use: Family Legally Education Social Life Health FLESH- Balloon Activity 23

24 24 Can marijuana limit your opportunities? NOTE 2 SELFIE: What are some ways that marijuana can limit opportunities in life?

25 25 FACT! Most Teens in Washington State DO NOT Use Marijuana!

26 But it sure seems like it, cause Marijuana is Everywhere!!! 26 MEDIA

27 But contrary to Popular belief MOST TEENS IN WASHINGTON STATE DO NOT USE MARIJUANA!!! 2014 HYS Survey data shares that 4 out of 5 Teens in Washington State DO NOT use marijuana. 27

28 Ways to Avoid the Hype Be Direct Say no thanks ; sometimes it s just that easy. Repeat Yourself Be firm in your position and continue to repeat your response, no thanks. State Why Give a reason why; try saying, no thanks, I have to be up early tomorrow (or I have a game tomorrow or I have to be home early or I got caught the last time). Turn the Tables If the person won t let up try turning the tables and ask, why do you care if I do or don t. Be confident in your response. State the Truth People don t like being accused of peer pressuring others, so try stating the obvious, wow, the peer pressure in this room is pretty strong, then smile and walk away. Walk Away It is always an option to not respond and just walk away. Change the Subject Try suggesting something better to do with your time, no thanks, do you want to. Be Proactive If you know you are in a situation where you are likely to be offered alcohol or other drugs, leave before you ever get to that point. Accept the Person, Reject the Behavior If the person is giving you a hard time try telling the person, I respect your choice to do drugs, respect mine not to. 28

29 Why do you choose to be drug free??? 29

30 30 FACT! There is lots you can do to prevention marijuana use and abuse in your schools and communities!

31 YOUTH ADVOCATES AND PEER TO PEER MENTORS PREVENT SUBSTANCE USE!!! Take the Lead: Form a prevention club in your school. Provide education through classroom presentations and assemblies to your peers. Develop a social norms campaign in your school. Let your peers know that most teens do not use marijuana. Be a role model to younger siblings and peers. Provide support and/or seek help for a friend in trouble. They may not like it now, but they will thank you later. 31

32 Next steps:

33 Next steps: Contact me!!

34 34 Questions or Comments? (360)

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