7/30/2013. Presenter. Poll. How often does your facility put on educational events?
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1 Presenter Clair Diones Director, Marketing and Communications National Stroke Association Poll How often does your facility put on educational events? 1
2 To ask a question of the speaker Type question here. Make sure Send to: drop down is marked to All Panelists What Is LEAP? A structured yet flexible post-stroke education program for stroke survivors and caregivers Developed by healthcare professionals Free! All materials necessary for program available at no cost at How Does LEAP Work? 4 modules taught over a few weeks or months Each module is about 2.5 hrs. in length Share facts about stroke, rehab and secondary prevention Explain psychosocial aspects of changes in post-stroke life Information about community and national resources Embracing living best life after a stroke 2
3 Materials Housed at Facilitator's guide Participant handouts PowerPoint presentations Marketing tool kit Evaluations LEAP Objectives To enhance participants Knowledge Skills Attitudes about post-stroke living Next Step: Create Awareness Determine audiences Develop a quality event Use marketing tool kit Spread the word 3
4 Target Audiences Stroke survivors Caregivers Family members Facility staff Stroke support groups Event 101 Expert resources Stroke coordinator and a therapist (OT/PT/SLP) Limit class sizes: 20 stroke survivors and their caregivers (total of 40) Provide food and refreshments Tables in U formation for sessions 1 and 4 Promotes sharing and getting to know each other Spread the Word Internal Communication Your facility website Staff s or newsletter TV monitors External Communication Media advisory Electronic newsletter Public service announcement 4
5 What to Communicate Logistics (what, where, when) Benefits of attending Navigate rehabilitation Build confidence Transition back to work, your family and community Expert resources LEAP Marketing Tool Kit Where to start: 1. Create an account 2. Or login Marketing Tool Kit 5
6 Marketing Tool Kit LEAP Marketing Tool Kit: Internal Internal Communications Staff communications s Announcements TV monitor announcements Flier Bulletin boards Discharge packets LEAP Marketing Tool Kit: External Customizable Marketing Tools Media advisory Copy for electronic or print newsletter Local radio and/or TV announcements Facebook posts Twitter posts Flier 6
7 Marketing Tips Types of Media Daily and community newspapers Local TV and cable stations both news and public service programs Local radio and public service programs Internet media community sites, news sites and blogs Other newsletters that target your audiences Benchmarks 8 Weeks Schedule communications Finalize flier Put flier in discharge packets Communicate to staff 4 6 Weeks Customize and finalize copy in templates Make media lists Send media advisory 2 weeks Check enrollment Remind staff to help promote Send another Program and Marketing Evaluation After each module for internal feedback Final at end of four modules share with National Stroke Association to report back to funders and improve program Three months post-program share with National Stroke Association to report back to funders and improve program 7
8 To ask a question of the speaker Type question here. Make sure Send to: drop down is marked to All Panelists Contact Information If you have any questions contact: Valerie at vsiebert-thomas@stroke.org Laura at lbeving@stroke.org This project was developed by National Stroke Association with sponsorship provided by Patterson Foundation, Genentech, Inc. and the Allergan Foundation 8
9 9
Introduction to Marketing
Introduction to Marketing 1 What Is LEAP? A structured yet flexible post-stroke education program for stroke survivors and caregivers Developed by healthcare professionals Register to access all program
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