Communications Kick-Off Event March 6, PM ET

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1 Communications Kick-Off Event March 6, PM ET

2 Communications Team Dyan Lee Director, Communications Johnny Eudaly Intern, Communications

3 Webinar Series

4 Agenda March 6, 2018 Why we re holding the Webinar Goal: Work closely with the Network Strategic Planning Walk-Through Network Messaging Communications Task Force Social Media Goals Community Action Month Toolkit Survey Monkey Overall Strategic Plan Advocacy Days Question & Answer

5 Communications Strategic Plan Overall Goals & Objectives 1) Increase our value 2) Expert on poverty 3) Boost awareness of the network as a robust, on-the-ground force nationwide 4) Strengthen the network s capacity to communicate who we are 5) Build the Partnership s internal capacity to communicate effectively

6 Communications Strategic Plan Key Audiences -Priority National think tanks Advocacy groups Membership organizations Poverty leaders State associations Community Action Agencies Non-engaged members Collaborating partners (NCAF, CAPLAW, NASCSP)

7 The Communications Landscape SWOT Analysis Found: Access to a broad-reaching network Valuable technical expertise Partnership production is high Engaged members find appreciate the technical support

8 SWOT Analysis Continued Challenges to Overcome Non-Network audiences aren t hearing from the Partnership -External audiences -Political landscape -Jargon -Need to tailor communications to specific groups (think tanks, poverty experts, universities)

9 Strategy & Tactics Integrate the new messages Promote our expertise to national audiences Retool our website, newsletters, and tailor them Share stories about our members Communicate more about the power of the network

10 Priorities Streamline newsletters Launch a get acquainted tour for the CEO Produce a yearly report Promote stories on the local impact Create cohesive talking points to be used by the Network

11 Priorities Continued Improve the network s collective identity (CAP Logo) Ensure regular communications and messaging training materials & at conferences Create a new suite of materials Better track analytics Create an editorial calendar

12 Editorial Calendar (May)

13 New Messaging for the Network The Need Whether our neighbors are experiencing a temporary set back from an event like Hurricane Harvey or have been priced out of affordable housing too many struggle to achieve a good quality of life. Despite America s economic recovery, 43 million of us are still living in poverty and even more are just one missed paycheck away from hardship. Everyone should be able to take care of their families and have an equal opportunity at success. How the Network Addresses the Need The nation s 1,000-plus Community Action Agencies are a robust, state and local force reaching children and families in 99% of America s counties with life-changing services that create pathways to prosperity. These Agencies: Connect individuals and families to approaches that help them succeed including quality education programs for children, job retraining for adults, stable and affordable housing for families, utility assistance for seniors, and so much more. Promote community-wide solutions to seemingly stubborn challenges throughout our cities, suburbs, and in rural areas whether it s the lack of affordable housing or the need to promote economic growth that benefits all families. Share expertise with national, state, and local leaders looking for evidence on what works to promote greater economic opportunity for children and families. Community Action Agencies are locally run but receive a range of public and private resources for their work. This includes funding from the federal Community Services Block Grant America s commitment to putting tax dollars back into communities to strengthen the economic security of families. Vision America s Community Action Agencies connect millions of children and families to greater opportunity, transforming their lives and making our communities and our nation stronger. Every year, these agencies help: Tens of thousands of children and youth with before and after school programs. More than 165,000 unemployed people get a job. Almost 220,000 families find safe and affordable housing. About 6.5 million people, including seniors, make their homes more energy efficient and lower their utility bills.

14 The Need Whether our neighbors are experiencing a temporary set back from an event like Hurricane Harvey or have been priced out of affordable housing too many struggle to achieve a good quality of life. Despite America s economic recovery, 43 million of us are still living in poverty and even more are just one missed paycheck away from hardship. Everyone should be able to take care of their families and have an equal opportunity at success.

15 Addressing the Need The nation s 1,000-plus Community Action Agencies are a robust, state and local force reaching children and families in 99% of America s counties with life-changing services that create pathways to prosperity. These Agencies: Connect individuals and families to approaches that help them succeed including quality education programs for children, job retraining for adults, stable and affordable housing for families, utility assistance for seniors, and so much more. Promote community-wide solutions to seemingly stubborn challenges throughout our cities, suburbs, and in rural areas whether it s the lack of affordable housing or the need to promote economic growth that benefits all families.

16 Addressing the Need Community Action Agencies share expertise with national, state, and local leaders looking for evidence on what works to promote greater economic opportunity for children and families. Community Action Agencies are locally run but receive a range of public and private resources for their work. This includes funding from the federal Community Services Block Grant America s commitment to putting tax dollars back into communities to strengthen the economic security of families.

17 The Vision America s Community Action Agencies connect millions of children and families to greater opportunity, transforming their lives and making our communities and our nation stronger. Every year, these agencies help: Tens of thousands of children and youth with before and after school programs. More than 165,000 unemployed people get a job. Almost 220,000 families find safe and affordable housing. About 6.5 million people, including seniors, make their homes more energy efficient and lower their utility bills.

18 Working Together Task Force Creation Trainings: Webinars and Toolkits What sessions do you want at our conferences & conventions

19 Social Media Goals Goals: Increase our visibility Are we following you and vice versa? What platforms are you on? What content are you promoting? How can we work together better? Take our Communications survey

20 Communications Survey Link Due by Friday, March questions Have your social media addresses / handles available

21 Community Action Month Toolkit The toolkit is complete and will be ready for download from the Partnership website soon.

22 CAM Toolkit Highlights Webinars on the Toolkit April 3 rd week date TBD Download via website Individual links to all the individual pieces New Additions this year: Shareable memes Meme creator Hashtags: #WeR1000Strong & #CommunityActionWorks New calendar Video production tips

23 May Calendar

24 Memorial Day Meme Example Download this meme and share on social media on Memorial Day

25 Reminder: Strategic Plan & Survey Seeking input Please take our survey: Closes 3/7 tomorrow at COB Questions? Denise Harlow:

26 Reminder: Advocacy Days March 7th and March 28th. Three ways to get involved 1. Sign the CSBG Support Statement. 2. Pass the CSBG Board Resolution 3. Engage in Two Virtual Advocacy Days

27 Advocacy Website Information

28 Advocacy Webpage

29 Advocacy Toolkit

30 Questions?

31 Contact Information Dyan Lee, Director of Communications & Branding Johnny Eudaly, Communications Intern

32 Thank You!

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