Birmingham VisionWalk Fundraising Kit

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1 Birmingham VisionWalk Fundraising Kit

2 Welcome! I. About VisionWalk II. II. III. IV. Team Fundraising Fundraising Tools Online Fundraising Fundraising Ideas

3 About VisionWalk Since its inception in the Spring of 2006, VisionWalk has raised over $30 million to fund sight-saving research. As promising treatments move into critical human studies, the need for research funding is greater than ever. VisionWalk is a signature fundraising event of the Foundation Fighting Blindness, a 501(c)(3) tax-exempt organization. Over 10 Million Americans are affected by blinding retinal diseases including macular degeneration, retinitis pigmentosa and Usher syndrome. The Foundation Fighting Blindness is working to find treatments and cures for these devastating diseases. By funding leading edge research in area such as genetics, gene therapy, transplantation, artificial retinal implants and pharmaceutical and nutritional therapies, The Foundation Fighting Blindness is making a difference today to make the world a brighter place for those suffering with retinal degenerative diseases.

4 Team Fundraising Step 1: Register your team! Step 2: Step 3: Ask others to join your fight for sight! Talk the walk! Once you have registered your teams and recruited team members, encourage each member to fundraise. Keep your team members motivated and excited about VisionWalk. Make sure your team has materials available (posters, brochures, POPEyes) so they too can talk the walk! Successful Team Fundraising Guarantee! Asking everyone on your team to fundraise will guarantee a successful VisionWalk team! Make sure your team has materials available (posters, brochures, POPEyes) so they too can talk the walk! Distribute copies of your sample fundraising letter and for team members to copy and send. is a fast, inexpensive and easy way to get the word out and raise money! Keep your team members motivated and excited about VisionWalk. Send weekly updates or make weekly phone calls with the latest VisionWalk information, fundraising ideas, and any success stories from your team members.

5 Fundraising Tips Dedicate your fundraising efforts to an individual living with retinal degenerative disease. Walk and raise funds in their honor. Putting a face with the cause helps donors realize the impact of the disease. Arm yourself with facts about retinal degenerative disease and Foundation Fighting Blindness. Let your donors know that their donations will benefit the millions of Americans living with visual impairments. Visit for more information on what we do and how you can help. Be enthusiastic! Whether asking for a donation or for someone to join your team, your enthusiasm will be contagious. Others will want to support. Set a team goal and aim high! Don t be afraid to ask others to support you. When they see your enthusiasm, they will give. Share your goal with every donor you ask. Thank your donors! With their help, we can cure blindness! Thank your donors and tell them what a difference they are making in the lives of millions!

6 How to raise $250 When you register, donate $25 to yourself $25 Ask two friends for a $25 donation $50 Ask your doctor s office for a $25 donation $25 Ask four family members for a $20 donation $80 Ask three neighbors for $10 donations $30 Ask three local merchants for $10 $30 Take a week s work of your morning coffee $10 money and put it towards your fundraising

7 Fundraising Tools VisionWalk Poster

8 VisionWalk POP Eyes VisionWalk Point of Purchase Program (POP Eyes) This easy and effective program typically runs for a one-month period. Once you review the materials and are committed to the campaign, please contact Kensi Mangum at or KMangum@FightBlindness.org to request a supply of POP Eyes and begin your fundraising! Your Events Manager will be in touch with you at the end of your campaign to check in on your success or feel free to forward your donations directly to the address below.

9 Enclosed in this Starter Kit you will find: Information about The Foundation Fighting Blindness Information about VISIONWALK all proceeds of POP Eyes will benefit your local VISIONWALK event Tracking Chart Please do not send cash through the mail. We recommend money orders, personal, business or cashier s checks. Foundation Fighting Blindness Attn: Kensi Mangum 4600 Marriott Drive, Suite 340 Raleigh, NC Foundation Fighting Blindness TAX ID# POP Eye Ideas! Ask your eye doctor to see POP Eyes in their office and display in their lobby

10 Ask a local store your frequent to sell POP Eyes Sell POP Eyes in your office to co-workers and decorate your cubicle or office Ask your kids school if they would host a POP Eye Campaign and decorate the halls with POP Eyes Hold a POP Eye campaign in your church Ask your gym to sell POP Eyes Ask a local restaurant to sell POP Eyes Ask your dry cleaner, gas station, and other local businesses you frequent The sky is the limit! Ask everyone to help you by hosting a POP Eye campaign!

11 Online Fundraising Your Participant Center Your Participant Center is a tool that allows you to create and edit your fundraising website and send s to your contacts that will direct them to your website. Helpful Participant Center Hints If you are a team captain, you will have access to the team page and your personal fundraising page. You will be required to enter a login and password. When you register online for VisionWalk, you will be prompted to create these. If at anytime you forget your login or password, please contact your Events Manager or their assistant. They can create a new login and password for you. When you import your contacts to send s from your participant center, you have many options. Most people find it easier to download their contacts to a.csv file and load that file in to the participant center. Do not send more than 100 s at a time from your participant center. Some mail services will block these s to protect from SPAM.

12 Logging in to your Participant Center

13 Inside your Participant Center STEP 1: Make sure the goal you set when you registered is reflected here. This is what your thermometer will show on your fundraising website. If it is not correct, select change and follow the instructions. STEP 2: Select the PERSONAL PAGE tab at the top of the page to create/edit your personal page. Your personal page can be edited anytime during your VisionWalk fundraising.

14 Editing your Personal Fundraising Page STEP 1: Create a title for your webpage. This is the first greeting your website visitors will see. STEP 2: Create a greeting message. This can be short and sweet, or your VisionWalk story why you are committed to raising money for crucial research!

15 STEP 3: Select a Page Layout. There are four to choose from. This will dictate what your page will look like to your website visitors. STEP 4: Click on Photos/Videos if you want to share a photo or video. If you do not use your own photo, the system will select a default VisionWalk photo. CONGRATULATIONS! Your personal page is complete!

16 Sending s from your Participant Center

17 STEP 1: Select the tab on the home page. STEP 2: Click on Contacts link for instructions on contacts. STEP 3: Create the message (subject & body). STEP 4: Send! When you send an from your participant center, the will include a link to your personal page.

18 Fundraising Ideas SHARE YOUR VISIONWALK STORY! Tell others why you are raising money and what it means to you. People give to people! your friends, family and colleagues through your participant center and ask them to make an online donation Ask everyone to support you, especially those you have supported through Girl Scout Cookies, Sports Teams, etc. Write letters to friends and family Host a fundraiser in your home Blindfolded dinner Game Night Yard Sale Car Wash Babysitting Night Wine Tasting Host a fundraiser at work Put a donation jar on your desk Sell POP Eyes Sell candy or baked goods Host a jeans day Employer Matching Gifts! Ask everyone who donates to your team to find out if their employer has a matching gifts program. This is an easy way to DOUBLE a donation! Ask your church or civic/social group to help you fundraise!

19 Contact Information Thank you for supporting VisionWalk! For more questions or ideas, please contact your Events Manager at the South Region office. We are here to help you achieve your fundraising goal! Lesley Ireland, Events Manager VisionWalks: Charlotte, Atlanta, South Carolina Kensi Mangum, Associate Events Manager VisionWalks: Triad, Birmingham, Nashville, Orlando, Triangle Kim Marlow, Regional Director of Events VisionWalks: Tampa, Jacksonville, Ft. Lauderdale Lindsey Taylor, Events Assistant VisionWalks: Atlanta, Charlotte, Nashville, South Carolina, South Florida, Triangle, Tampa South Region Office 4600 Marriott Drive, Suite 340 Raleigh, NC Office Fax Kensi Mangum Cell:

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