2018 SPONSORSHIP PAC K AG E

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1 2018 SPONSORSHIP PAC K AG E M AY

2 ABOUT Workout to Conquer Cancer has raised an incredible $1.57 million over its five year history In 2017, we launched our first ever month-long challenge which brought over 900 participants from 87 communities across the province together to raise more than $275,000 to fuel life-saving discoveries in cancer research and enhancements to patient care at BC Cancer. 921 PARTICIPANTS 67% FEMALE 33% MALE TWENTY-FOUR CORPORATE TEAMS 73% 63% 43% FROM GREATER VANCOUVER AREA AGED OPEN RATE THE CHALLENGE Workout to Conquer Cancer challenges participants to exercise every day for the month of May and asks supporters to help raise funds for life-saving cancer research. Workout participants have access to a wide range of drop-in fitness classes offered by our Workout Partners. Members can schedule and sample classes including yoga, spin, boxing and barre and on days they can t make a class, go for a run, bike ride or hike. The choice is up to them! By signing up for Workout to Conquer Cancer, not only will participants improve their health and fitness, they will show a great commitment to nearly 27,000 British Columbians who will be diagnosed with cancer this year. #WorkoutBC 2

3 WHY INVEST? Promote your brand among a highly influential consumer demographic Speak to an engaged audience Opportunity to align with the BC Cancer Foundation the largest funder of cancer research and enhancements to care in the province Have your sponsorship supported by a generous media plan MEDIA PARTNERS SOCIAL MEDIA REACH: Platform Workout to Conquer Cancer BC Cancer Foundation Twitter Facebook Instagram 902 followers /WorkoutBC 1,087 fans 802 9,585 followers /BCCancerFoundation 4,235 1,538 followers #WorkoutBC 3

4 WAYS FOR CORPORATE PARTNERS TO GIVE Corporate Team Sponsor $5,000 cash sponsorship (one available) Opportunity to donate to corporate team pages ($100 to each team, up to a total of $5,000) Dedicated campaign sent to all registered corporate teams, highlighting sponsorship with branding and written name recognition Logo recognition on all print ads in The Vancouver Sun and The Province (if confirmed prior to March 1 st ) Logo recognition on Workout to Conquer Cancer website, with hyperlink to company website Logo recognition on printed materials at training partners venues Invitation for six to VIP wrap party Free Registration Week Sponsor $5,000 cash sponsorship (one available) One week dedicated to increasing registration numbers for Workout to Conquer Cancer by covering cost of registration fee for up to 200 participants Logo incorporated in downloadable Weekly Fitness Plans Name recognition on CTV segment promoting free registration week Logo recognition on Workout to Conquer Cancer website, with hyperlink to company website Logo recognition on all printed materials at training partners venues Invitation for six to VIP wrap party #WorkoutBC 4

5 Rest Day Sponsor $3,750 cash sponsorship (two available) Helping (up to 150) participants take a day off without the guilt by donating $25 to their fundraising page on "Rest Day(s)" Logo recognition on virtual Rest Day Pass Dedicated campaign sent to all registered participants, highlighting sponsorship with branding and written recognition Logo recognition on Workout to Conquer Cancer website, with hyperlink to company website Logo recognition on all printed materials at training partners venues Invitation for four to VIP wrap party #WorkoutBC 5

6 "Pump Up Day" Sponsor $2,500 cash sponsorship (two available) One day dedicated to increasing participants fundraising efforts by donating $25 to each participant who self pledges $25 on Pump Up Day Dedicated campaign sent to all registered participants, highlighting sponsorship with branding and written recognition Company name listed on participant's honour roll Logo recognition on Workout to Conquer Cancer website, with hyperlink to company website Logo recognition on all printed materials at training partners venues Invitation for two to VIP wrap party Official Partner $1,000 cash sponsorship (unlimited) Logo recognition on Workout to Conquer Cancer website, with hyperlink to company website Logo recognition on all printed materials at training partners venues Invitation for two to VIP wrap party For more information, please contact: Hannah Konyves Development Coordinator, Sponsorship Lindsay Abbott Senior Development Officer, Sponsorship #WorkoutBC 6