FAMILY BRANDS MEDIA KIT

Transcription

1 FAMILY BRANDS MEDIA KIT

2 THE RED TRICYCLE MISSION We inspire families to spend time together. We believe every day is an opportunity to create memories with your kids.

3 WHO WE ARE We are an army of moms and dads across the US, sharing positive, authentic parenting stories. WHAT WE DO We fuel the parenting universe with daily inspiration for family fun. WHY WE EXIST We celebrate playfulness and inspire fun. We help families build strong bonds and create memories. Because spending time with your kids matters.

4 OUR ENGAGEMENT Red Tricycle is Moms Favorite Brand 9 out of 10 Moms say Red Tricycle is one of their favorite, digital parenting brands. Almost 90% share Red Tricycle content on a regular basis. Huge Loyalty 1 in 4 visits 10+ times a month! More than 50% have visited 15+ times over past 12 months 65% Have Been Subscribers For at Least 1 Year Average time of post: 2:13 Bounce Rate: 30-60%

5 WHO IS THE RED TRICYCLE MOM? 81% 85% 67% 62% 58% ARE ACTIVE ON SOCIAL MEDIA POST AT LEAST 1X PER WEEK SHARE RED TRICYCLE CONTENT AT LEAST 1X PER MONTH WITH A FRIEND IDENTIFY AS INFLUENCERS OTHER PARENTS LOOK TO THEM AS SOMEONE IN THE KNOW ABOUT NEW PRODUCTS WANT TO BE AS SUCCESSFUL AS A PARENT AS THEY HAVE BEEN IN OTHER AREAS OF LIFE ARE ACTIVE IN A MOMS GROUP ATTEND 1 EVENT PER MONTH 34 30% 56% % MEDIAN AGE POST GRAD DEGREES HHI OVER $100K KID AVERAGE PER HOUSEHOLD WORKING PARENT

6 SEATTLE OFFERING INFLUENCE AT SCALE 50M INSPIRED + ENGAGED MOMS Deep local market penetration with a national footprint allows brand partners to geo-target moms across the US with contextually relevant messaging. PORTLAND BOSTON THINGS TO DO SAN FRANCISCO ORANGE COUNTY DENVER CHICAGO DETROIT NEW YORK PHILADELPHIA WASHINGTON DC RECIPES DIY, SCIENCE & CRAFTS LAS VEGAS RALEIGH DURHAM LOS ANGELES SAN DIEGO PHOENIX ATLANTA PARENTING NEWS DALLAS TIPS & HACKS AUSTIN HOUSTON ORLANDO TRAVEL

7 INBOX INSPIRATION The Skimm Weekend Sherpa Tasting Table ACTIVITY ADVISOR Pinterest Brit & Co Maker Studios AT THE INTERSECTION OF POSITIVE DIGITAL CONTENT LOCAL INFLUENCER Racked Thrillist Eater PARENTING PERSPECTIVE The Bump PopSugar Moms Babble

8 2017: WHAT A YEAR! SOCIAL With 50MM monthly reach on Pinterest VIDEO ACQUISITION Red Tricycle acquired Life As Mama, doubling our digital alone, Red Tricycle s social channels now reach 70MM moms each month Launched and social footprint The Playground, Red Tricycle s INFLUENCERS creative services Over 900 influential studio, to increase CONTENT DISTRIBUTION Local coverage expanded from 9 cities to 20+ moms across the US are now a part of our influencer groups the largest parenting influencer network in video production due to client demand Published 800+ the country! posts per month

9 WHAT S NEW AT RED TRICYCLE Deepening Our Relationship with Moms & Expanding Our Editorial Coverage FAMILY FUN RECIPES CRAFTS ACTIVITIES TRAVEL MOM AS A WOMAN FITNESS BEAUTY RELATIONSHIPS CAREERS

10 PLATFORMS & CAPABILITIES WEB & MOBILE (DISPLAY) BRANDED CONTENT VIDEO SOCIAL

11 EDITORIAL CALENDAR JANUARY Healthy Start Start your new year off right with health, fitness and wellness tips for the whole family. The Big, Awesome: Move FEBRUARY Goodbye, Cabin Fever The weather outside may be frightful, but your time indoors doesn t have to be. MARCH Ready, Set, Jet Whether you re planning a local spring break getaway or have your sights set on a jet-setting summer adventure, you ll want these travel ideas before planning your next vacay. APRIL Spring Fling You ve made it through winter! Celebrate everything spring with these activities, hacks and resources to get the most out of your springtime. MAY Mom s The Word Who runs the world? Moms! We dive deep to celebrate everything Moms do every day and to provide hacks and ideas to make moms lives just a tad bit easier. JUNE Get Out & Play Your summer is just getting started. Jump into it armed with all the best travel ideas, styles, outdoor activities and party ideas. JULY Sensational Summer The dog days of summer are here. Embrace it we have everything you need to make this the best summer ever. AUGUST Cool for School Go back to school in style with our picks of the best new products, resources and gear that deserve an A+. SEPTEMBER Hello, Harvest U-picks, corn mazes and farms, oh my! Even if you live in a concrete jungle, we re here to get you into the harvest spirit. OCTOBER Say, Boo! Get into the spirit of the season with our favorite Halloween activities, crafts, recipes and costumes. NOVEMBER Holiday Prep We re taking the stress out of the holidays. Simply rely on our hacks, resources, easy peasy recipes and ideas that ll make you the star of the show this holiday season. DECEMBER Holiday Handbook Soak up the holidays with us. We ll cover the best and newest in gifts, decor, recipes, party ideas and travel tips.

12 A SAMPLE OF OUR BRAND PARTNERS

13 COME PLAY WITH US NATIONAL SENIOR DIRECTOR BRAND PARTNERSHIPS (EAST COAST & MIDWEST) Jennifer Silverstein LOS ANGELES DIRECTOR Olivia McLaughlin SAN FRANCISCO DIRECTOR Julie Suppelsa PACIFIC NW DIRECTOR Tracy Rains BABY BUMP + BABY DIRECTOR Kathy Gold kathy@redtri.com LOCAL SEATTLE & SAN FRANCISCO SOUTHWEST Janine Dodge Engelynne Gomez Account Director SW Account Manager janine@redtri.com egomez@redtri.com NEW YORK / DC CHICAGO / ATLANTA Kathy Gold Stephanie Nelson Account Director Account Manager kathy@redtri.com stephanie@redtri.com