How to Save Horses Through ASPCA Help a Horse Day 2016
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1 How to Save Horses Through ASPCA Help a Horse Day 2016 The ASPCA Anniversary Edition Come to Their Rescue 2014 ASPCA. All Rights Reserved.
2 Jacque Schultz Senior Director ASPCA Equine Fund ASPCApro.org/equine Celebrate ASPCA Help a Horse Day jacque.schultz@aspca.org
3 Today s Two Topics Celebrating Help a Horse Day April ASPCA. All Rights Reserved. Entering the ASPCA Help a Horse Day Celebration Contest
4 Help a Horse Day Timeline May 2016 January 2016 Conduct Optional Promotional Events (April) Media Webinar (March 1) Register Your Event(s) (Open: January 27 April 1) Learn about Help a Horse Day (January 26 live webinar or watch recording anytime) Submit Contest RFP (April 25 May 9) Help a Horse Day Events (April 22-26)
5 Why Celebrate Help a Horse Day? To get increased visibility for your good work To provide you with a national platform To offer another opportunity to engage your community To recruit volunteers, raise resources and showcase your horses
6 HaHD Celebrations 2015
7 Last year s winners Birthday party for oldest & youngest residents promoted it at 15 community events the day before Danced with the Stars Announced new safety net program at their Open House Held an air show Kiddie steeplechase
8 When Do We Celebrate? 1. Must hold a registered HAHD event April to be eligible for the Celebration Contest 2. May hold other HAHDtagged events any time during the month of April to garner more resources and community support
9 Register Your Event(s) Event Registration: Opens January am ET Closes April 1 5 pm ET ASPCApro.org/register-help-horse-day-2016
10 How can I best ensure success? Promote your event Tell your story Keep the atmosphere festive Treat your participants well Invite other groups to join you Thank them Provide them with many opportunities to give
11 What if your supporters can t make it that day? Online wish list linked to shopping site(s) Ask Friends to Share event announcement Request non-attendance donations on invitations Aim for a goal and post progress throughout HaHD
12 The Celebration Contest
13 What makes it different in 2016? 150 th Anniversary of the ASPCA Come to Their Rescue $100K in Carrots!!! $25,000 Grand Prize 5 - $10K prizes 5 - $5K prizes
14 What makes it different in 2016? Exclusive Facebook Group for sharing and networking!
15 What makes it different in 2016? How to Rock the Media for Help a Horse Day 2016 webinar March 1, 3-4 pm ET
16 What are the dates for the Celebration Contest RfP? Opens: 10 am ET, Monday, April 25th 2016 ASPCA. All Rights Reserved. Closes: 5 pm ET, Monday, May 9th
17 Who can enter the Celebration Contest? 501(c)(3) equine rescue or sanctuary that cares for at least 10 horses concurrently Animal shelter or animal care & control facility that shelters/seizes at-risk horses at least 4 times annually No overdue grant requirements Located within the USA
18 What do I have to do to win? Host successful event(s) Ask ALL attendees to sign in on the official roster 3 Promote in available media 10 Post crowd photo release form at entrances (shoot & send of posted release) 1 Submit 3 memorable photos 10 Tally ALL that was raised 6 Write a memorable report 10 Collaborate 2
19 Show Collaboration & Creativity
20 Remember, it is a competition.
21 March 1 st Media Webinar How to: ID key media outlets in your region Submit to community calendars Send out press releases Employ social media (#helpahorse) Create a Facebook event page * Webinar invitation coming soon!
22 Where do I find the downloadable templates & info?
23 Who will answer my questions?
24 Timeline May 2016 Conduct Optional Promotional Events (April) Media Webinar (March 1) Register Your Event(s) (Open: January 27 April 1) Learn about Help a Horse Day (January 26 live webinar or watch recording anytime) January 2016 Submit Contest RFP (April 25 May 9) Help a Horse Day Events (April 22-26)
25 Questions?
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