Introduction to Marketing

Transcription

1 Introduction to Marketing 1

2 What Is LEAP? A structured yet flexible post-stroke education program for stroke survivors and caregivers Developed by healthcare professionals Register to access all program materials for free 2

3 How Does LEAP Work? Four modules taught over a few weeks or months Each module takes about 2.5 hrs. and covers: Facts about stroke, rehab and secondary stroke prevention Explains psychosocial aspects of changes in post-stroke life Information about local and national resources Living best life after a stroke Includes recommended time agenda of presentations and activities 3

4 Program Materials Facilitator s guide Participant handouts PowerPoint presentations Marketing tool kit Signage Evaluations Complimentary registration is required for first time use 4

5 LEAP Objectives To enhance participants : Knowledge Stroke effects and aftermath Rehabilitation options Common psychosocial and emotional responses Key resources available Skills Relationships, self-care and self-advocacy Adaptive strategies to support activities of daily living Stress management Improve language and memory deficits Attitudes about post-stroke living Recognize common misconceptions Value of mutual support among survivors and caregivers Value of living in the present 5

6 Steps for Promoting LEAP Determine audiences Develop a quality event Use marketing tool kit Spread the word 6

7 Target Audiences Stroke survivors Caregivers Family members Facility staff Stroke support groups 7

8 Suggestions for Implementation Implementation checklist At least two (2) dedicated facilitators Stroke coordinator and a therapist (OT/PT/SLP) Pre-registration if possible Ideal class size is 20 stroke survivors and their caregivers Tables in U formation for sessions 1 and 4 Promotes sharing and getting to know each other 8

9 Spread the Word Internal Communication - Your facility website - Staff s or newsletter - TV monitors External Communication - Media advisory - Electronic newsletter - Public service announcement 9

10 What to Communicate Logistics (what, where, when) Benefits of attending - Navigate rehabilitation - Build confidence - Transition back to work, your family and community - Local subject experts 10

11 LEAP Marketing Tool Kit Where to start: 1. Go to stroke.org/leap 2. Register to access all LEAP material for free 3. You will have the option to download individual sections and/or handouts or the complete curriculum 11

12 Marketing Tool Kit 12

13 Examples of Materials 13

14 LEAP Marketing Tool Kit: Internal Communications Staff communication is key - s - Announcements TV monitor announcements Flyer - Bulletin boards - Discharge packets 14

15 LEAP Marketing Tool Kit: External Communications Customizable marketing tools: Medial advisory Sample for print or e-newsletters Local radio and/or TV announcements Facebook posts Twitter posts Flyer 15

16 Marketing Tips Types of Media: Daily and community newspapers reach out to the editor Local TV and cable stations both news and public service programs Local radio and public service programs Internet media community sites, news sites and blogs Other newsletters that target your audiences 16

17 Benchmarks 8 Weeks Schedule communications Finalize flyer Put flyer in discharge packets Communicate to staff 4-6 Weeks Customize and finalize copy in templates Make media lists Send media advisory 2 weeks Check enrollment Remind staff to help promote Send another 17

18 Contact Information If you have any questions contact: Dawn Lando Coordinator, Survival Programs 18

19 THANK YOU! Learn more at stroke.org STROKES ( ) 2017 National Stroke Association