Thank you for Supporting The19th Annual AIDS Walk To Benefit AIDS Care! AIDS. Saturday, June 5, 2010 Registration: 9:30 a.m. Walk Begins: 11:00 a.m.

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1 Team Captain Handbook Thank you for Supporting The19th Annual AIDS Walk To Benefit AIDS Care! 2010 AIDS WALK GENESEE VALLEY PARK Saturday, June 5, 2010 Registration: 9:30 a.m. Walk Begins: 11:00 a.m. The organization formed by the merger of AIDS Rochester and AIDS Community Health Center 259 Monroe Avenue Rochester, NY P F

2 General Information When and Where > Saturday, June 5, 2010 Genesee Valley Park - Roundhouse Pavilion Check-in: 9:30 AM Walk begins: 11:00 AM Highlights > ONLINE FUNDRAISING > To set up your web page and start on-line fundraising, go to > EASY ROUTE > The route is a manageable - and wheelchair friendly - 5K stroll on the scenic canal and river trail > surrounding Genesee Valley Park. > PAWS FOR THE CAUSE > Your four-legged friend can be a registered walker! All well-mannered, sociable dogs that are current with > > shots and licensing are invited as sponsored walkers to compete for doggie prizes! > REFRESHMENTS > In addition to a continental breakfast and treats along the route, there will be a picnic lunch provided after > the walk. > UNIQUE AND FUN ENTERTAINMENT BEFORE AND AFTER THE WALK > GREAT PRIZES > To thank you for your efforts to support AIDS Care, you have the opportunity to earn the rewards below > depending on the total amount of the donations you raise. Individual Fundraising Levels Amount Raised Incentives Level 1 $50 Pin Level 2 $100 T-Shirt + Level 1 Level 3 $250 Water Bottle + 1,2 Level 4 $500 Hat + 1,2 Level 5 $1000 Fleece + 2,3,4 Level 6 $2500 Medal + 2,3,4 Level 7 $5000 Picture Frame + 2,3,4 Top Fundraisers for Individual, Team and Dog receive a beautiful 2010 AIDS Walk trophy! Team captains whose teams raise $1,000 or more will also receive a 2010 AIDS Walk fleece!

3 More General Information Did You Know... > 19 YEARS 2010 marks the 19th year for AIDS Walk and the goal this year is $90,000 > 12 X 25 = $300 Ask at least a dozen people to donate at least $25 and you ll have raised $300! > COME RAIN OR SHINE Rain or shine, please submit pledges the day of the walk, Saturday morning, June 5, > CHECK IT Checks can be made payable to AIDS Care. Because many banks no longer return checks, supporters may request a receipt for their taxes (included in this packet). > PAY LATER People can pledge to support you without having money with them at that moment. You can offer to collect it later (such as on pay-day). Checklist REGISTER YOURSELF AS TEAM CAPTAIN RECRUIT TEAM MEMBERS AND GIVE THEM A DONATION FORM AND HANDBOOK RAISE MONEY WALK! What Does AIDS Care Do? AIDS Care is the leading provider of HIV/AIDS services in Rochester and the Finger Lakes. We offer comprehensive preventative, medical treatment, and social support services for people infected with HIV/AIDS and their loved ones. Our primary location, at Monroe Square in Rochester, is supplemented by three satellite locations in Rochester, Geneva, and Bath. HIV/AIDS is our sole focus. Our services include HIV specialty and primary medical care; pharmacy; mental health and addiction counseling; housing assistance; transportation; meals; a food cupboard; and recreation, education, wellness and prevention programs all offered in a calm, comfortable and welcoming environment. HIV/AIDS Statistics > ROCHESTER HAS THE 2ND HIGHEST HIV INFECTION RATE PER CAPITA IN THE STATE, OUTSIDE OF NEW YORK CITY > NEW YORK STATE IS #1 IN THE U.S. IN CUMULATIVE AIDS CASES SINCE THE START OF THE EPIDEMIC, AND AIDS IS NEW YORK S #2 KILLER OF ADULTS YEARS OLD. > 40 MILLION PEOPLE IN THE WORLD ARE ESTIMATED TO BE LIVING WITH HIV/AIDS. > 1.5 MILLION PEOPLE IN THE US HAVE BEEN INFECTED WITH HIV. > 8,000 PEOPLE IN THE WORLD DIE EVERY DAY FROM AIDS.

4 Marketing and Fundraising Tips Set Up Your Fundraising Webpage VIA FirstGiving Go to and Click on Get Started Select 2010 AIDS Walk and Choose Yes register online now Agree to terms of registration and waiver and select Continue Enter an address and select Continue Enter required information and select Continue Design your website Ask everyone in your address book to sponsor you, either by downloading that information, or sending an with a link to your web page Fundraising Ideas For the Time-Challenged Captain > SEND AN Send an or voice mail asking for walkers and support (suggested wording for messages is attached). > SET THE STAGE Provide a place where the walkers can sign-up, and pick-up donation forms and a marketing package (i.e. mail room or lunch room). For the Captain with More Time and Resources - Try These! > SEND AN Send an or voice mail asking for walkers. Follow-up with weekly /voice mail updates on how many team members are signed up and how much money has been raised. > PROMOTE IT Provide a place where the walkers can continue to sign-up and pick-up donation forms. > BRING IT WITH YOU Always carry spare team member registration forms AND your own donation form with you. > SET THE STAGE Set up tables in the cafeteria or any other high-traffic area with sign-up sheets and donation forms for everyone who has agreed to walk. Non-walkers can participate by attending to the tables! > WEAR IT Ask your company to create their own T-Shirts. > MATCH DONATIONS Ask your company to sponsor the team with a matching donation. > HOLD A RALLY OR ORGANIZE A FUNDRAISER Hold a team rally event or fundraiser (see attached ideas). > SUPPORT YOUR TEAM Provide marketing support to your team members!

5 Ideas for Events and Fundraisers Make Fundraising Easy and Fun! > HOST A RALLY EVENT Reserve a time and place, provide refreshments and invite anyone interested in joining your team. Sign-up members and give out donation forms. > JAR WARS Team members compete with each other for the most spare change collected. Each team member displays a jar to collect spare change from co-workers. The team member that collects the most money in a pre-determined amount of time, wins! (See if your company has any items pens, T-shirts, etc. that could be donated as a prize, or simply use bragging rights!) > CAN DRIVE Place a large box in the staff kitchen/lunch room, near vending machines or in a prominent place near your desk to collect empty cans. Put a sign on the box asking for donations to support your walk team. > HOLD A BAKE SALE Ask each person on your team to sign up for a day to provide snacks that employees can buy. > HOLD A PIE-THROWING CONTEST Ask management to participate as the targets. Sell pies (a large pile of whipped cream on a paper plate) for staff to throw! > KIDNAP A FAVORITE ITEM AND HOLD IT FOR RANSOM Kidnap a plant, stuffed animal or other prized item from a co-worker (get their permission first!!!) and hold it for ransom release the item when the ransom amount has been collected from co-workers. > FINE EMPLOYEES FOR NOT PROGRAMMING THEIR PHONES Make sticky notes available to all co-workers to stick on a person s door if they don t program their phone for out when they are gone. Each note on their door costs them $.25

6 Samples for Making the Ask Template for Creating a Team RE: 2010 AIDS Care AIDS Walk YOU CAN HELP! Please join my team in the 2010 AIDS Walk and help make AIDS Care s mission a reality. The 5k walk is on Saturday, June 5 at Genesee Valley Park. It s easy, just Register to walk with <TEAM NAME>! Stop by (my desk for breakfast/lunch on <DAY > at <TIME>). Create your own fundraising webpage at Get sponsors! Ask friends, family, co-workers and neighbors to help fight HIV/AIDS with your donation. Save yourself time ask sponsors to pre-pay their pledge. Walk! Saturday, June 5, 2010 Check-in at 9:30 AM. Walk begins at 11 AM. Pledges will be collected on walk day (Rain or shine!) Shy about raising money? Sign-up and I ll give you some fundraising tips! If you can t walk, then please support a walker. For more information on AIDS Care, visit Team Announcement Template RE: 2010 AIDS Care AIDS Walk Team These dedicated people are walking in the 19th Annual AIDS Walk as a part of the (Team Name) Team: (LIST TEAM MEMBERS) It s not too late to register - just stop by my desk! If you cannot walk, please support one of the team members listed above, and help fight HIV/AIDS with your donation. Don t delay! Pledge today! For more information on AIDS Care, visit Solicitation Template RE: 2010 AIDS Care AIDS Walk HIV/AIDS is still a major problem in our community. In fact, New York State has the highest cumulative number of AIDS cases in the entire country since the beginning of the epidemic. To help fight this disease, I am participating in the 19th annual AIDS Walk on June 5 at Genesee Valley Park. All of the funds raised will benefit people living with or at risk for HIV/AIDS in the Rochester and Finger Lakes region through the work of AIDS Care, the organization formed by the merger of AIDS Rochester and AIDS Community Health Center. Please consider supporting my efforts to fight this disease by making a donation. Donating is easy, you can: Visit the fundraising website I created at Send a check payable to AIDS Care (please indicate my name on Memo line) and mail it to AIDS Care, 259 Monroe Avenue, Rochester, NY Visit to make a secure credit card donation online (please indicate my name in Comments box) If your company offers a matching gifts program please include their form with your donation for twice the impact. Thank you in advance for your support! <Insert Name> P.S. Please let me know if you d like to participate in this fun and fulfilling cause! Together we can take steps in a positive direction by supporting AIDS Care s AIDS Walk!

7 Team Captain Registration There are Many Ways to Register! > MAIL THIS FORM TO: AIDS Care AIDS Walk 259 Monroe Avenue Rochester, NY > CREATE YOUR OWN FUNDRAISING PAGE AT FIRSTGIVING.COM/ACROCHESTERWALK > CALL OUR AIDS WALK EVENTS LINE AT > FAX YOUR REGISTRATION FORM TO TEAM CAPTAIN First Name Last Name Street Address City State Zip Address Day Phone Evening Phone Gender: F M Team name I m sorry I can t make it, but I am donating $ Please read and sign: I waive all claims against AIDS Care including its employees, volunteers, and sponsors for any injury (including death) that I, my child, or my pet might suffer while participating in or witnessing the AIDS Walk. I give my permission to AIDS Care to use photographs of me in reports and promotions for the AIDS Walk. Signature: Signature of Parent (if under 18): OFFICE USE ONLY Date Received Received By Date Recorded Recorded By

8 Team Member Registration There are Many Ways to Register! > MAIL THIS FORM TO: AIDS Care AIDS Walk 259 Monroe Avenue Rochester, NY > CREATE YOUR OWN FUNDRAISING PAGE AT FIRSTGIVING.COM/ACROCHESTERWALK > CALL OUR AIDS WALK EVENTS LINE AT > FAX YOUR REGISTRATION FORM TO TEAM MEMBER First Name Last Name Street Address City State Zip Address Day Phone Evening Phone Gender: F M Team name I m sorry I can t make it, but I am donating $ Please read and sign: I waive all claims against AIDS Care including its employees, volunteers, and sponsors for any injury (including death) that I, my child, or my pet might suffer while participating in or witnessing the AIDS Walk. I give my permission to AIDS Care to use photographs of me in reports and promotions for the AIDS Walk. Signature: Signature of Parent (if under 18): OFFICE USE ONLY Date Received Received By Date Recorded Recorded By Please feel free to photocopy this form to record additional registrations if needed.

9 Donation Collection Form Thank you in advance for supporting the 19th Annual AIDS Walk! 100% of the funds raised will be used to benefit people living with or at risk for HIV/AIDS in the Rochester and Finger Lakes Region! Donor Name Contribution Matching Gift My Contribution $ $ There are many options for donors to pay: > By check payable to AIDS Care (please indicate walker s name on Memo line) > By using your personal fundraising page at > By visiting to make a secure credit card donation online (please indicate walker s name in Comments box) Please feel free to photocopy this form to record additional donations if needed and turn in all donations you ve collected before or during the AIDS Walk!

10 Donation Receipts

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