Use the Internet to get off the Internet

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2 Use the Internet to get off the Internet Meetup is the online platform where people organize groups based on their interests then meet face-to-face in the real world. From the new parents to the new technologists from running marathons to running small businesses, with 90,000 groups there s a Meetup for everyone! Plano Chihuahua - Plano, Texas NYC Dads Meetup - New York, NY Tri-state Hiking Club - Cincinnati, Ohio

3 Meetups are Growing Millions Monthly Yes RSVPs to Meetups Over 1.5 million people attend a face-to-face Meetup each month!

4 Sponsorship Advantages 1. Engagement with Real People in the Real World 2. Reach Influencers 5 in 10 Meetup Members are influencers in their circle! 3. Invest in Local Communities 4. Be Authentic

5 How it works 1. Match 2. Invite 3. Execute 4. Share 5. Measure We find the most active and largest Meetups We invite them to participate which ensures you are welcome into their community We implement your program elements to make it easy for you and ensure it is a success We share your revenue with the Meetups directly to make their communities even better We report on program success through qualitative and quantitative measurement 5

6 Real Community Support $1,125,483 Meetup has given away over 1 Million dollars to Meetup Groups. It s great that Columbia Sportswear, who is sustained by hikers, gives back and supports our hiking habit. Great people earning their business. Beneful s Sponsorship will help to keep the Eastside Dachshund Meetup going.

7 Online & Real World Engagement Online Presence: Branding on all group pages Dedicated monthly s & inclusion in all group s Custom online survey questions Plus additional earned media exposure through message boards, photo albums, calendar, and other social networks too. Real World Interaction: Recognition and a big thank you to your brand at the real world Meetups Spark discussion and activities about your cause or brand at these Meetups Opportunities for product sampling or couponing at Meetups Get the right people to your real world events Thank you so much for sponsoring this group! I greatly appreciate your help and now I am interested in your product, knowing you re helping us -Member of a Small Business Meetup Group sponsored by HP and AMD 7

8 8 Amplified

9 Delivers Results I wouldn t have heard of them otherwise, so I guess that worked! 90%* Lift in Brand Awareness Since they have become our sponsors I ve been trying more Dove products! 65%* Increase in Purchases Now that I know... I will certainly give it a try! 114%* Increase in Product Trial We ll report quantitative stats like the number of sponsored groups, members, Meetups and total brand impressions. Plus, we work with you to understand your key brand metrics and measure overall impact on metrics like brand awareness, intent to purchase, and likelihood to recommend, etc. 9 *Actual, average results from 2010 programs.

10 10 Meetup Sponsorship Case Studies

11 Sponsors Large & Small And Agencies like: 11

12 British Airways Objective: Increase awareness of and participation in British Airways Face of Opportunity Contest. Sponsor delivered: Information about the contest through curated newsletter content Ongoing financial support to the Meetup Groups Sponsor received: Exposure to 40,000 members in 50 Groups: 6% increase in membership during the sponsorship Increased participation in the contest: 56% of members said were more likely to participate in the contest because of sponsorship 15% of members reported participating 2 Meetup Members even became finalists in the Face of Opportunity Contest! Thanks for sponsoring our group. My members participated and enjoyed competing in the contest. We were rooting and voting for our own to win. One of our members in now a finalist. 12

13 Beneful Incredibites Objective: Increase awareness and trial of Beneful IncrediBites dog food among small dog owner Meetups Groups and collect member stories and feedback from their small dog communities Sponsor delivered: Samples, Coupons, and product Information about the to all 100 sponsored Meetups Ongoing financial support to the Meetup Groups Sponsor received: 78% of members said they are likely to personally recommend Beneful IncrediBites as a result of the sponsorship 76% of participating Meetups contributed to earned media 53% increase in those who purchased Beneful IncrediBites 4 times or more as a result of the sponsorship I think it was great that Beneful was willing to sponsor this Meetup. It means a lot to me to know that someone as big as Beneful keeps the local pug owners in mind. 13

14 Dove Movement for Self-Esteem Objective: Raise awareness of Dove self-esteem programs, seed participation in Self Esteem Weekend and increase intent to purchase Dove products. Sponsor delivered: Provided event ideas for the weekend a head of time and also product samples to keep these communities taking about Dove. Ongoing financial support to the Meetup Groups Sponsor received: 100 Meetup groups scheduled a Meetup for Esteem Weekend 15% of all Self Esteem weekend events. 57% increase in awareness of Dove self-esteem programs 67% of participants were more likely to buy Dove products knowing they support self-esteem programs "I love that Dove has stepped up to support women with their awesome campaigns for true beauty & grateful for the local impact as well. Thanks for thinking of our group!" 14

15 GE: ecomagination Objective: Increase awareness of the ecomagination challenge and the importance of smart grid technology Sponsor delivered: Materials including name tags and discussion guides on smart grid issues to spark conversation at Meetups Information about the ecomagination Challenge through curated newsletter content Ongoing financial support to the Meetup Groups Exclusive events for sponsored Meetups in 5 cities with senior GE leaders leading a discussion on the local smart grid issues for those cities Sponsor received: Significant increase in awareness 140% lift in ecomagination awareness 60% increase in Challenge awareness 72% of members reported they were likely to submit or vote in the challenge as a result of this sponsorship 91% of members said GE s sponsorship was valuable to their Meetup 15 We were very happy to receive this sponsorship. Not only did it make us more aware of the GE Ecomagination project, which several of us participated in, but the sponsorship money allowed us to continue as a free Meetup for 6 additional months, and also to partially fund the group's satellite dish heat engine project.

16 Wingate by Wyndham Objective: Increase awareness of Wingate by Wyndham hotels among Small Business Meetup Communities Sponsor delivered: An exclusive 20% discount at Wingate to Meetup members Use of Wingate meeting space for group events Welcome packs with t-shirts, brochures and name tags Information about Wingate s hospitality benefits through curated newsletter content Ongoing financial support to the Meetup Groups Sponsor received: 128% increase in brand awareness 114% increase in those who visited a Wingate from beginning to end of campaign 95% of members said they are likely to recommend Wingate to others as a result of being sponsored Wingate by Wyndham has earned my goodwill and respect, as a forward-thinking enterprise and that the benefits of your sponsorship will continue long after it has officially ended. 16

17 Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has. Margaret Mead 17