Meredith Direct Media Overview

Transcription

1 Meredith Direct Media Overview Meredith Direct Media offers authoritative and trusted media products that reach the hearts and homes of over 110 million consumers. In distinct editorial voices, our expansive list of titles addresses the core categories of home, family and self, providing both support and inspiration. Our readers are your best prospects proven direct shoppers who shop and spend more than the average female population delivering a targeted opportunity for results that really count. CONTACT US ALLRECIPES REPRESENT 1/4 of the entire U.S. adult population BETTER HOMES AND GARDENS DIABETIC LIVING EATINGWELL FAMILY CIRCLE RESPOND to call-to-action messages FAMILYFUN FIT PREGNANCY AND BABY THE MAGNOLIA JOURNAL MARTHA STEWART LIVING SPENT nearly $21 billion in MARTHA STEWART WEDDINGS MIDWEST LIVING PARENTS SOURCE: MRI Spring 2017; MRI Starch 2016 ENGAGE 61% took action seeing an ad PARENTS LATINA RACHAEL RAY EVERY DAY SHAPE TRADITIONAL HOME ONSERT MEDIA

2 Allrecipes Allrecipes magazine sifts through and serves up the best recipes from Allrecipes.com, the world s largest online community of cooks. Combining our digital insights and editorial expertise, we share recipes from the people, for your people with ratings, reviews and motivation to make it your own. Reaches over 8MM cooking enthusiasts! 70% made a 1,400,000 8,189,000 6 TIMES A YEAR Spent nearly $3 billion 45 $80,028 68% 65% took action reading an ad $205,221 82:18 SOURCE: MRI Fall 2016; MRI Starch 2016;

3 Better Homes & Gardens In a world of endless images and infinite choices, we sharpen her vision of the life she wants to live. Better Homes & Gardens stimulates creativity, delivers know-how, and surprises her with fresh ideas she can make her own. We power her passion to live a more colorful life. BH&G. Life in Color. America s largest monthly magazine! 66% made a 7,600,000 37,864, TIMES A YEAR Spent over $12 billion 52 $67,489 74% 59% took action $225,250 80:20 SOURCE: MRI Spring 2017; MRI Starch 2016;

4 Diabetic Living Diabetic Living inspires people to live well every day with diabetes. For over ten years, we ve provided our engaged community with hope, support and the tools to care for themselves or their loved ones through approachable management tips, the latest in research, doable exercises, real-life weight loss plans, and good food for everyone. Reaches nearly 7MM who live well with diabetes! 44% made a 500,000 6,633,000 4 TIMES A YEAR Spent over $1 billion 58 $42,066 58% 94% took action /article $164,948 68:32 SOURCE: MRI Spring 2017, Publisher-Defined Prototype;

5 EatingWell At EatingWell we love to cook and eat! Our approach to food and nutrition is balanced, but there s no compromising when it comes to taste. Whether it s a weeknight or an occasion to entertain, EatingWell delivers flavor-packed recipes from around the world. We celebrate fresh ingredients and the farmers, artisans and chefs who bring them to our table. We give readers a better way to live healthy, feel happy and look great. Reaches over 6MM health enthusiasts! 60% made a 1,000,000 6,560,000 6 TIMES A YEAR Spent nearly $2 billion 51 $68,037 60% 71% took action $253,332 75:25 SOURCE: MRI Spring 2017; MRI Starch 2016;

6 Family Circle Family Circle understands that women need to be up to date in order to navigate the most meaningful part of their lives family. As her trusted curator, we offer candid advice and fresh ideas. There s a lot going on in her circle. We help her enjoy the ride and get to the good stuff. Reaching over 14MM readers each month! 63% made a 4,000,000 14,566, TIMES A YEAR Spent over $4 billion 58 $61,651 76% 58% took action $214,243 92:8 SOURCE: MRI Spring 2017; MRI Starch 2016;

7 FamilyFun FamilyFun is dedicated to one thing: helping moms create amazing memories with their kids. We delight and inspire, giving women new ways to connect with their families through crafting, cooking, celebrating, traveling, volunteering, and more. By sharing real ideas for and from real families, FamilyFun helps create experiences that last a lifetime. Reaches over 4MM readers each month! 70% made a 2,000,000 4,184,000 6 TIMES A YEAR Spent over $1 billion 43 $59,113 61% 69% took action $222,786 85:15 SOURCE: MRI Doublebase 2017; MRI Starch 2016;

8 Fit Pregnancy and Baby Fit Pregnancy and Baby is for Millennial women who are the same smart, stylish people they ve always been just with a bump! From gender reveals to #waterbroke, today s moms are all in when it comes to new motherhood. Because while we d never dispute that carrying and caring for a baby can get messy, it s also The. Most. Fun. Thing. Ever. Reaches 7MM expectant/ new moms! 59% made a 2,000,000 7,000, TIMES A YEAR Spent over $1 billion 31 $39,779 39% 79% took action $170,390 87:13 SOURCE: MRI Doublebase 2017, Publisher-Defined Prototype MRI Starch 2016;

9 Martha Stewart Living Every day, there is a good thing to learn at Martha Stewart Living from expert advice to original ideas that take her to new heights and have real impact. As curiosity strikes, we unleash her imagination by introducing the new and the now for living a more beautiful life. She is motivated to express herself and make her mark! Reaches over 8MM consumers who do! 68% made a 2,050,000 8,294, TIMES A YEAR Spent over $3 billion 52 $73,913 72% 62% took action $255,246 89:11 SOURCE: MRI Doublebase 2017; MRI Starch 2016;

10 Martha Stewart Weddings Martha Stewart Weddings provides couples with the ideas and inspiration they need to create a truly personal and beautiful day. As the Gold Standard for sophisticated and stylish brides and grooms, we offer the newest and very best in fashion, jewelry, beauty, stationery, registry, decorations, flowers, luxurious travel, and more. Reaches over 4MM readers each issue! INSPIRATION 90% agree Martha Stewart Weddings provides wedding inspiration 200,000 CIRCULATION 4,273,000 4 TIMES A YEAR WEDDINGS An estimated $52 billion bridal industry 2 TIMES A YEAR REAL WEDDINGS 32 $112,970 * 87% refer back to previous issues SOURCE: MRI Spring 2016, Martha Stewart Weddings Q1 Bridal Study; *Post-wedding HHI

11 Midwest Living Midwest Living is the leading lifestyle media brand that explores the region, savors its uniqueness and celebrates its way of life. With a deep Midwest knowledge, spirit and relevance, the brand inspires its community to experience the best of the region in: Travel, Food, Home and Lifestyle. Growing readership of over 3MM! 70% made a 950,000 3,241,000 6 TIMES A YEAR Spent over $1 billion 58 $75,650 87% 68% took action $206,654 76:24 SOURCE: MRI Doublebase 2017; MRI Starch 2016;

12 Parents Parents helps busy moms navigate the uncharted waters of parenthood with smart advice, a sense of humor and a feeling of community born of shared experiences. We answer their questions, advocate for their causes and celebrate the fun of raising healthy, happy kids. Reaching over 12MM readers each month! 62% made a 2,200,000 12,048, TIMES A YEAR Spent over $3 billion 38 $58,922 55% 72% took action $216,090 86:14 SOURCE: MRI Doublebase 2017; MRI Starch 2016;

13 Parents Latina Parents Latina guides Millennial moms in raising healthy, happy multicultural kids who are rooted in their family s heritage even as they shape America s future. We help moms understand everything from the health concerns that affect Latino children most to the benefits of bringing up bilingual babies. Reaches over 3MM Hispanic parents! 63% made a 850,000 3,400,000 6 TIMES A YEAR Spent nearly $700, $51,371 41% 88% are interested in reading the magazine after reading a sample $203,728 83:17 SOURCE: MRI Doublebase 2017, Publisher-Defined Prototype; MRI Starch 2016; ; Research Solutions, Inc.

14 Rachael Ray Every Day Rachael Ray Every Day serves up Rachael s can-do spirit and relax-the-rules attitude. We give you delicious recipes you can t wait to make, smart shopping tricks that save you time and money and new ideas for cool places to go and fun things to do with family and friends. Reaches over 6MM readers a month! 69% made a 1,700,000 6,081, TIMES A YEAR Spent nearly $2 billion 51 $63,258 66% 64% took action $239,339 90:10 SOURCE: MRI Fall 2016; MRI Starch 2016;

15 SHAPE To understand that being active and strong is more than an endgame; it s a source of personal joy and lasting reward. With the latest exercise, smart eating, vibrant beauty and motivation tips, plus the Love My SHAPE body confidence campaign, SHAPE is the go-to resource to live the modern active lifestyle. Reaches nearly 6MM readers each month! 76% made a 2,500,000 5,675, TIMES A YEAR Spent over $2 billion 44 $96,303 63% 61% took action $284,071 93:7 SOURCE: MRI Spring 2017; MRI Starch 2016;

16 Traditional Home Traditional Home inspires design lovers to reinterpret classic elegance in a thoroughly modern, personal way. From home, garden and green living to fashion, beauty, entertaining and travel, Traditional Home is a celebration of quality, craftsmanship, authenticity and family. Reaches nearly 5MM readers every month! 69% made a 850,000 4,803,000 6 TIMES A YEAR Spent nearly $2 billion in the last year 55 $87,116 75% 68% took action $287,322 82:18 SOURCE: MRI Spring 2017; MRI Starch 2016;