75% FREE STAYS LOCAL. 18th Annual Race for the Cure Austin Historic Downtown Austin Sunday, September 25, services in our community
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1 75% STAYS CA to provide FREE breast health services in our community 18th Annual Race for the Cure Austin Historic owntown Austin Sunday, September 25, 2016 SPNSRSHIP PACKET CA SPNSR #ATXrunsPINK
2 WH WE ARE Susan G. Komen Austin is an Austin-based nonprofit committed to saving lives locally and fighting breast cancer globally. Komen Austin is the only local breast cancer organization attacking the disease on all fronts education, screening, treatment, follow-up care, survivorship support, advocacy and research. The organization serves the women and men in the city s five-county area battling breast cancer by removing barriers to care for the uninsured and underinsured. f the funds raised annually, Komen Austin invests up to 75 percent into local community health care grants and educational initiatives; the remaining 25 percent is invested into global research studies to find the cures for breast cancer. Komen Austin encourages the local community to help save lives and end breast cancer forever by participating in year-round fundraising efforts and our signature events the Susan G. Komen Austin Race for the Cure and the annual Pink! Party. KMEN AUSTIN MISSIN To save lives and end breast cancer forever. KMEN AUSTIN BY THE NUMBERS MIIN 5 % of funds raised that stay in our community to save lives locally ollars that Komen Austin has invested since 1999 into breast health services and educational efforts in Bastrop, Caldwell, Hays, Travis and Williamson counties. Number of counties that Komen Austin services (Bastrop, Caldwell, Hays, Travis, and Williamson) Komen Austin reach (includes Twitter followers, Facebook likes, outreach, Youtube channel views and page views to KomenAustin.org) 813,000+ 9, Expected number of Race participants for the 2016 Race for the Cure % goes to global research studies to find the cures 5 MIIN 66,000 Invested in global research Breast health services over the last 6 years RACE FR THE CURE Susan G. Komen Race for the Cure Austin is the largest event for the community to celebrate breast cancer survivors, honor those we have lost and serve those in need. There are various ways to participate that can match your company s goals and budget from financial and in-kind sponsorships to targeted marketing opportunities.
3 SPNSRSHIP PPRTUNITIES AN BENEFITS PRESENTING MARATHNER CRSS-TRAINER RUNNER JGGER SPEE WAKER PRE-RACE AY RECGNITIN $75K $45K $15K $10K $7.5K $5K ogo included in advertising ogo on Race bib S Race packet delivery :30 sponsor social media spot (video provided by sponsor) ogo on official Race poster (High res black & white.eps) Name ogo on Race participant t-shirt (High res black & white.eps) Name Name ogo on Komen Austin website (Color.jpeg logos) Name Name S RACE AY RECGNITIN Participation in Race Start/Finish Activities Parking passes Banners displayed on Race course (6 x3 max**) (provided by sponsor) S S Sponsor Expo Tent space (6 table/2 chairs) R company tent Materials in 800+ survivor bags** (provided by sponsor) Complimentary Race entries SPNSRSHIP MUST INCUE A MINIMUM 50% CASH NATIN WITH IN-KIN CNTRIBUTINS. In-kind donations are valued at 50% unless the contribution is deemed necessary to put on the Race. All in-kind donations and giveaways must be approveed by the Sponsor Chair before they are given to Race participants. ** Komen Austin is not responsible for any sponsor items left at Race site **Marketing materials must be pre-approved by Katie Robertson, Marketing Manager. drafts to krobertson@komenaustin.org.
4 TENT SPNSRSHIP SURVIVRS/VIP $25,000 A sponsorship opportunity for our true Race VIPs the breast cancer Survivors. This exclusive sponsorship provides food, fun, and recognition for participating Survivors at the Race. Survivor Tent sponsor will have logo placement in and around Survivor Tent and same recognition as the Cross- Trainer level sponsorship (logo on Race poster, t-shirt and website). REGISTRATIN TENT $4,000 Highly visible, the Registration Tent is located in the main gathering area and provides walk-up registration and packet pick-up the day of the Race. Recognition is equivalent to that of the Speed Walker level. FIRST AI TENT $4,000 Safety first! Sponsor one of the many tents located in the main gathering area before and after the Race. All tents have high visibility and reach a wide audience. Tent signage will be provided by Komen Austin. INFRMATIN TWERS Five (5) Sponsorships available at $3,000 each Company logo placed at key location information towers along the Race route. INFRMATIN TENT (2/2 ) Two (2) sponsorships available at $1,500 each Highly visible and well-trafficked on Race day, the Information tent placement is seen by 10,000+ individuals and provides everything from directions to lost and found. Sponsorship includes 1-2 tents with sponsor-provided tent signage, as well as the opportunity for company employees to volunteer while wearing company-provided branded t-shirts. TARGETE MARKETING PPRTUNITIES F CURT $25,000 How do you make thousands of Race participants happy? Feed them, of course! ocated directly after the Race Finish ine, the Food Court has high visibility for all Race participants as well as spectators. Recognition includes company branding at the entrance of the Food Court, the opportunity for company employees to volunteer within the Food Court, and all the benefits of the Cross Trainer level sponsorship. T-SHIRT $15,000 utfit Race participants with this unique sponsorship. Sponsor will receive all benefits of the Cross-Trainer level, as well as company logo prominently placed on the sleeve of all Race t-shirts. BUIT BY (1/4 ) Four (4) Sponsorships available at $10,000 each Help us transform owntown Austin into a fun and memorable Race course. Sponsorship will provide all fencing, barricades, staging, and additional needs to complete the course. Recognition will include signs on all provided materials ( Race course built by [SPNSR] ) featuring company logo, name on Race poster, logo on t-shirts and Race website. PWERE BY Two (2) Sponsorships available at $15,000 each Bring the Race course to life! This sponsorship provides all electrical needs for the Race grounds. Recognition includes Powered by [Sponsor] signs at strategic locations throughout the Race grounds and recognition at the Cross-Trainer level (logo on Race poster, t-shirt & website). CEEBRATIN $5,000 An opportunity to celebrate all of our participants and their efforts to end breast cancer forever. Sponsorship will cover all festivity enhancement opportunities at Race such as balloon arches, rose distribution to survivors, entertainment, and post-event award recognition celebrating our top fundraisers. Recognition will be equivalent to that of a Speed Walker level sponsorship.
5 HEATHY IVING Three (3) Sponsorships available at $4,000 each The Healthy iving component will educate all Race participants on the impact that leading a healthy lifestyle has on cancer prevention and survival. Sponsors will receive logo recognition at strategic locations throughout this area. N THE BIG SCREEN Two (2) sponsorships available at $5,000 for each Jumbotron Make sure no one is left out on Race activities taking place throughout the course! Sponsorship will provide 2 Jumbotrons for Race grounds to broadcast various activities throughout the area. Recognition will include banner, name on Race poster and company logo on t-shirts and Race website. TRANSPRTATIN $5,000 Make sure Race participants and volunteers get from A to Z! This sponsorship covers the cost of all golf carts used for transportation and logistics on the Race grounds. Recognition includes company logos on all golf cart signs, company name on Race t-shirts and website. VUNTEER APPRECIATIN $4,000 A celebration to thank all volunteers who helped put on the race. Sponsorship includes recognition in social media, communication, invitation, day of signage, and an opportunity to speak at the event. SEEP IN FR THE CURE $3,000 Sponsor a program for people who wish to participate but cannot actually attend the Race. Your company will have the opportunity to include a branded item (pillow cases, sleeping masks, etc.) in all packets that are mailed to those who do not attend the Race, as well as 800 Survivor bags. SMA BUSINESS $1,500 An opportunity for Small Businesses to participate in the Business Expo area. imited spots are available. Sponsorship includes one (1) 6 table. WATER STPS Three (3) sponsorships available at $4,000 each ur most interactive sponsorship opportunity. Quench the thirst of all Race participants along the Race course. Recognition includes sponsorprovided signage at your designated water stop and the opportunity for company employees to volunteer at each sponsored stop. KIS FR THE CURE (1/3 ) Three (3) Sponsorships available at $4,000 each This year s Kids for the Cure area will teach participating children 12 and under the importance of Healthy iving and Philanthropy through fun and interactive activities. Sponsors will receive a booth within the Kids for the Cure area and logo signage on the tent.
6 SPNSRSHIP CHECK IST WAYS T SPNSR From cash and in-kind sponsorships to targeted marketing opportunities of underwriting specific elements of the event, Race for the Cure Austin offers several options at various levels to match a company s goals and budget. 1 SEECT A SPNSR TYPE CRPRATE, TENT AN CMMITTEE SPNSRSHIP PACKAGES Packages range in price from $1,500 to $15,000. Benefits of sponsorship can include the company logo or name on t-shirts, Race ay signage, complimentary Race entries, tent space, banner on the Race course and pre-event advertising. 2 TARGETE MARKETING Targeted marketing packages allow you to reach a specific audience like volunteers, teams, survivors, spectators and many more. By investing in one or several of these marketing opportunities you can find a creative way to reach your ideal audience. 3 IN-KIN SPNSRSHIP ur goal is to underwrite Race expenses through both cash and in-kind contributions. This ensures that more money can go to the fight against breast cancer. MUTI-YEAR CMMITMENTS Yes! I m interested in signing a multi-year commitment to support Race for the Cure FINA STEP To be included in our print and promotional materials, a completed contract will need to be submitted no later than July 15, In addition, we will need a color JPEG AN and a high-resolution black and white EPS version of the company logo by the deadline. CNTACT KMEN AUSTIN For more information, please contact: ibby Tilley evelopment irector ltilley@komenaustin.org SAVING IVES CAY. FIGHTING BREAST CANCER GBAY. #ATXrunsPINK
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