Raising awareness and support for firefighters and all citizens living with cancer. 4th ANNUAL FIREFIGHTER STAIRCLIMB CHALLENGE

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1 Raising awareness and support for firefighters and all citizens living with cancer 4th ANNUAL FIREFIGHTER STAIRCLIMB CHALLENGE April 29, 2018

2 EXECUTIVE SUMMARY This is the fourth year of the Firefighter Stairclimb Challenge. Hosted by the Calgary Firefighters Benevolent Society and presented by Encana Corporation, 100% of event proceeds support Wellspring Calgary. Starting at 3400 feet above sea level and ascending 775 vertical feet 1204 steps this climb is the highest elevation firefighter stairclimb in the world. Firefighters have the opportunity to be timed wearing their full duty gear, including SCBA packs (without air). Fully endorsed and supported by the Calgary Fire Department and the International Association of Firefighters Local 255, this event was inspired by Seattle s Scott Firefighter Stairclimb, and Kathy Blas (sister of Calgary fallen firefighter, Gord Paul). In Alberta, there are 14 presumptive cancers that are recognized as occupational hazards of the firefighter s job. This event is intended to bring awareness and support to the firefighters and all citizens living with cancer. ABOUT WELLSPRING CALGARY Wellspring Calgary is a warm and welcoming community that provides a comprehensive range of support, resources and programs so anyone living with cancer and the people who care about them can improve the quality of their lives. Every day 51 Albertans will hear the words you have cancer. Wellspring Calgary exists to help those who hear these words live well with cancer. Wellspring Calgary has been delivering cancer supportive care since 2007 to anyone living with any type of cancer at any point on their journey. Resources and programs are available free of charge and without referral to those diagnosed, their families and primary caregivers. Our vision is no one has to face cancer alone. In 2016 alone, 4,223 members had access to 26,710 hours of program delivery. Supporting this 192 volunteers donated 10,875 hours of their time and talent. All of this is provided solely by the community Wellspring receives no core government or United Way funding. Page 2 of 17

3 Programs and resources fostering mind-body-spirit learning are informed by evidence and facilitated by professional leaders in their respective fields. The Wellspring Calgary Speaker Series is open to the general public and features presentations by leading experts in the cancer field on a variety of topics. Wellspring Calgary collaborates with and is endorsed by healthcare professionals in the cancer supportive care community. People from rural southern Alberta and neighbouring provinces also visit our non-residential facility for support and information. The work of Wellspring Calgary is funded solely through the generosity of our community via individual gifts and events. Donations are gratefully accepted and are CRA tax receiptable. Wellspring s charitable number is RR0001. YOUR INVITATION: BE PART OF THE EXCITEMENT We invite you to be part of the excitement in bringing this event to Calgary in Now entering our fourth year, here s a snapshot of last year s successes: 513 firefighters climbed the BOW stairs, individually or in teams from their home fire departments. Launched 'Challenge the Chief' civilian climb. Deputy Police Chief Ray Robitaille accepted Chief Dongworth's challenge and raised $11,544 to race Chief Dongworth up the stairs of the BOW. Launched 'The President's Cup union challenge. I.A.F.F. 237 (Lethbridge) Union President, Drew Ginther accepted I.A.F.F. 255 (Calgary) Union President, Mike Carter's challenge to fundraise and climb the stairs of the BOW. 84% represented Canada from British Columbia to Ontario and the USA Pacific Northwest. The remaining 16% represented the Calgary Fire Department. $350,000 (net) was raised by firefighters and the community. The top fundraising team from Fort McMurray raised $19,356; the top individual from Lake Louise raised $7,493. The fastest time was 11:12 minutes. Marketing Research 2017 Over 1,000 attendees on event day (double year one attendance) Stairclimb Facebook Reach 2935 followers Wellspring YYC Facebook Reach 1209 followers Wellspring YYC Newsletter Reach addresses with each delivery (5 deliveries) Twitter followers Twitter followers Reach 29,500 impressions over the 90 days leading up to the event. Page 3 of 17

4 2018 Event Day Confirmed Sponsors Presenting Sponsor Tank Sponsor AVAILABLE Volunteer Sponsor Opening Ceremony Sponsor PENDING Photo Booth Sponsor PENDING Street Side Sponsors After Climb BBQ Sponsor Prize Sponsors Tributes/Memorial Sponsor Photography Sponsor AVAILABLE Event Sponsors MORE AVAILABLE Valued Supporters Page 4 of 17

5 FIREFIGHTER STAIRCLIMB CHALLENGE APRIL 29, 2018 SPONSORSHIP LEVELS Presenting Sponsor Encana $100,000 (in kind and cash) Exclusive Tank Sponsor $25,000 (in kind) Exclusive Volunteer Sponsor Brookfield Residential $15,000 SOLD Exclusive Opening Ceremony Sponsor - Cedarglen $10,000 PENDING Exclusive Advertising Sponsor $10,000 (in kind) Exclusive Print Sponsor $10,000 (in kind or cash) Exclusive Streetside Sponsor $7,500 (cash) 1 Available Streetside Sponsor PK Sound, Colossovision $7,500 (in kind) SOLD Photo Booth Sponsor Gluskin Sheff $5,000 PENDING Exclusive After Climb BBQ Sponsor The FIRM $5,000 (in kind) SOLD Exclusive Saturday Reception Sponsor $5,000 Exclusive Prize Sponsor 911 Supply/Original SWAT $2,500 SOLD Prize Sponsor - Electrogas $2,500 SOLD Tributes/Memorials $2,500 Exclusive Photography Sponsor Skogen Photography $2,500 SOLD Exclusive Videography $2,500 (in kind) Exclusive Water Sponsor $1,250 2 available Event Sponsors $1,000 Unlimited General Sponsorship Recognition Benefits In return for all sponsorship investments, and in addition to specific benefits noted on the pages to follow, all sponsors will receive the following recognition benefits: Logo and name placement as appropriate to sponsor level in media, print and promotions as listed Logo recognition on wellspringcalgary.ca and websites Right to use event name in corporate marketing campaigns Acknowledgement receipt issued for business expense purposes Right of first refusal for respective sponsorship level of the Firefighter Stairclimb Challenge 2019 (renewal to be confirmed by November 1, 2018) Page 5 of 17

6 SPONSORSHIP LEVELS Presenting Sponsor SOLD The presenting sponsor generously provides title for the event and covers costs related to the activities occurring inside the BOW building. This level entitles sponsor to the following benefits: Opportunity to Speak at the Volunteer Orientation Opportunity to put a branded item in race package Opportunity to attend Saturday night pre-event reception and after race BBQ Opportunity to speak to group prior to race at the Opening Ceremony Verbal Recognition at event First right of refusal to sponsor 2019 Firefighter Stairclimb Challenge if confirmed by November 1, Opportunity to put a branded item in race package 30 posts on Firefighter Stairclimb Challenge Social Media 3 event marketing mentions (distribution 4,500 s each) Thank you ad after event (pending secured Media Sponsor Material) Logo is PRIMARY and featured on all signage and print materials including: and Postcard Firefighter T shirts Volunteer T Shirt Page 6 of 17

7 Tank Sponsor $25, 000 (in kind) The Tank Sponsor generously provides all SCBA tanks (no air) and harnesses required for the firefighters climbing in duty gear. The Tank Sponsor also provides volunteer support on event day to assist with safe loading and unloading of all tanks before and after the event. This level entitles sponsor to the following benefits: Opportunity to Speak at the Volunteer Orientation Verbal Recognition at event Opportunity to put a branded item in race package Opportunity to attend Saturday night pre-event reception and after race BBQ 20 posts on Firefighter Stairclimb Challenge Social Media 3 event marketing mentions (distribution s each) Thank you ad after event (pending secured Media Sponsor Material) Logo is PRIMARY and featured on all signage and print material including: and Postcard Volunteer T Shirts Volunteer Sponsor SOLD The Volunteer Sponsor supports the volunteers whose involvement and leadership are required to manage the logistics of the climb and all associated elements before, during, and after the events. This level entitles sponsor to the following benefits: Opportunity to Speak at the Volunteer Orientation Verbal Recognition at event Opportunity to put a branded item in race package Opportunity to attend Saturday night pre-event reception and after race BBQ Thank you ad after event (pending secured Media Sponsor Material) 15 posts on Firefighter Stairclimb Challenge Social Media 3 event marketing mentions (distribution s each) Page 7 of 17

8 and Postcard PRIMARY logo on Volunteer T Shirt Opening Ceremony Sponsor $10,000 PENDING The Opening Ceremony Sponsor presents the ceremony before the climb as dignitaries and celebrities welcome the climbers and thank those who brought the event to Calgary. This level entitles sponsor to the following benefits: Opportunity to Speak at the Opening Ceremony Verbal Recognition at event Opportunity to put a branded item in race package Opportunity to attend Saturday night pre-event reception and after race BBQ Thank you ad after event (pending secured Media Sponsor Material) 15 posts on Firefighter Stairclimb Challenge Social Media Volunteer T Shirts Page 8 of 17

9 Advertising Sponsor $10,000 (in kind) The advertising sponsor ensures the community is aware of this important event, Wellspring Calgary and the people it supports, as well as the climbers that make this day so exciting! We are looking for a combination of advertising that is engaging and builds excitement within the community. This level entitles sponsor to the following benefits: Thank you' ad after event (pending secured Media Sponsor Material) 15 posts on Firefighter Stairclimb Challenge Social Media Verbal Recognition at event Volunteer T Shirts Print Sponsor $10,000 (in kind or cash) The Print Sponsor provides sponsor, directional and event signage and banners for the StreetSide and in the BOW building on event day and promotional materials prior to event. Volunteer T Shirts Page 9 of 17

10 Streetside Sponsor SOLD The Streetside Sponsor hosts the 6 th Avenue public fair that welcomes the participants, their families and friends, and the general public who come to witness the event from the jumbotron. Volunteer T Shirts Photo Booth Sponsor $5,000 PENDING At the summit of the climb, firefighters pause to take their picture on the 54 th recovery area of the BOW tower, with a city-wide vista of Calgary and area. This memento of the individuals and teams who ascended the tower is provided to each participant and saved on the internet s public domain. The Photo Booth Sponsor will be recognized as the sponsor of this area. Volunteer T Shirts Page 10 of 17

11 After Climb BBQ Sponsor $5,000 (in kind) SOLD After the climb, firefighters and their families and friends are treated to an invitation only free BBQ reception on 6 th Avenue to celebrate their achievement. This also provides an opportunity for the firefighters to connect with each other and share personal stories. The After Climb BBQ Sponsor will be recognized as the sponsor of this BBQ area. Logo will be prominently featured on all signage and print material inclduing: Volunteer T Shirts Saturday Reception Sponsor $5,000 The Saturday Reception Sponsor hosts the Saturday evening meet and greet for firefighters from out of town, as well as all climb participants who are picking up their race package Saturday evening before the climb. You will have an opportunity to speak to the firefighter participants gathered at the reception. Volunteer T Shirts Page 11 of 17

12 Prize Sponsor SOLD $2,500 each The Prize Sponsor provides funding and/or prizes for firefighters who achieve the top climb times as well as the top fundraisers. Tributes and Memorials $2,500 Many firefighters participate in honour or memory of someone who has faced a cancer battle, or lost life in the line of duty. At the event, we offer firefighters the opportunity to provide a picture and/or story about who they are climbing for via print and social media mediums. The Tributes/Memorials sponsor will be recognized as the sponsor of this area. Page 12 of 17

13 Photography Sponsor SOLD This Sponsor is the official photographer of the entire climb to be used as a record of the event as well as in marketing material. Videography Sponsor $2,500 (in kind) We provide a record of the day s events and the outstanding achievements of our climbers so they can share with those who couldn t attend in person and for the historical record long into the future. The video also resides on the main website for the year following the event. This sponsor s name would be recognized on the video produced. Page 13 of 17

14 Water Sponsor $1,250 each 2 Available Our firefighters need to be hydrated before, during and after the climb, as do our volunteers who support them all day. The Water Sponsor will be recognized for providing a basic and vital need for the participants on event day. Event Sponsors $1,000 each Unlimited An unlimited number of Community Sponsors are invited to lend their support to the Firefighters as well as the event, so all funds raised directly support the programs available for all people in southern Alberta living with cancer. Page 14 of 17

15 SPONSORSHIP AGREEMENT I CHOOSE TO ACCEPT THIS SPONSOR LEVEL: As a sponsor of this event, in return for my financial commitment, I understand that: My company will receive the benefits outlined respective to my sponsorship level Payment is due by no later than April 1, 2018 (unless otherwise agreed) To receive promotional benefits, I must provide a current electronic version of my company s logo (.eps or high resolution.pdf only) via to events@wellspringcalgary.ca by print deadlines for print media or by April 1, 2018 to be included in all onsite signage Company Name: Sponsorship Contact: Address: City: Province: Postal Code: Bus Phone: Cell Phone: Fax: Contact Website: Facebook: Twitter: Linked In: Other: OR: I am unable to sponsor but would like to make a donation of $ Signature PER: Printed Name and Title Date Please return signed agreement and your cheque to Wellspring Calgary, Attention: Fund Development Coordinator, 1404 Home Road NW, Calgary, AB T3B 1G7. Page 15 of 17

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17 Wellspring Calgary Carma House 1404 Home Road NW Calgary, AB T3B 1G Wellspring Calgary Fountain Court 120, Ave SE Calgary, Alberta T2H 2C