Your Fundraising Toolkit

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1 April 6, 2018 STEP UP STAY UP INSPIRE Your Fundraising Toolkit CAMH One Brave Night Issued December 2017

2 Fundraising Ideas On April 6, invite your friends (and team!) to a CAMH One Brave Night party. You can host it at home, at work or just about anywhere, like a favourite venue. Ask your guests for a donation to take part in this night of fun. There are plenty of fun and exciting ways to take part in CAMH s One Brave Night for Mental Health challenge. Here are a few more suggestions. Party time Host a dinner party and ask your guests for donations in lieu of a host gift. Midnight stroll Do a walking tour of your city; the darkness offers a whole new perspective. Work it Fundraising at work can be great fun. Get the boss on board, then charge co-workers to dress casually or in pjs for the day. Or organize a board game tournament at lunch. Charge an entrance fee (donation) to play and you ll soon surpass your fundraising goal! Don t forget to ask your company to match donations made. 2 April 6, 2018 Fundraising Tool Kit

3 signature Let everyone know in your signature that you are participating in CAMH s One Brave Night challenge to step up, stay up and inspire hope for those living with mental illness on April 6. Ask for support. Charge for chores Do your friend s, family s, or roommate s chores in exchange for a donation. Sell your stuff online or on campus We all have great stuff we just don t need anymore. Your treasures can be someone else s for a donation toward your goal. Movie night Watch a movie or documentary that depicts mental illness and talk about it with your team. Or host a movie marathon and watch your favourite series on subscription TV. Book club Select a story about someone living with mental illness and ask your fellow book club members to donate at your discussion. Get your game on Host a board game tournament. 3 April 6, 2018 Fundraising Tool Kit

4 Karaoke Ask for a donation to participate in a themed Karaoke night. Dress in attire from the 70s, 80s or 90s and pick songs to sing from that era. Let s talk tonight Call or Skype family and friends that live in different time zones. Catch up and ask for donations. Craft night Host a craft night and tackle a project from Pinterest. Get baking The bake sale is a popular choice for a reason no one can resist buttery, delicious treats. You ll have friends and co-workers lining up to give you their money. Video game tournament Have a video game tournament with friends (in-person or online). Cook off Host a cooking challenge. Ask participants to enroll with a donation. Scavenger hunt Plan a scavenger hunt with friends. 4 April 6, 2018 Fundraising Tool Kit

5 Pillow talk Bring back the sleepover movies, snacks, gossip and pranks! Wellness class Plan some mindfulness and self-care activities, like yoga, meditation, journaling or an essential oil workshop. Click here for ideas! Midnight block party Set up a night of games and activities with your neighbours. Car wash Gather your team and hold your very own community car wash. Company potluck Cook and enjoy a meal with your fellow colleagues at work. Pajamas day Donate to the cause and wear your onesie or pajama bottoms to school or at your pajamas party. Office fundraising committee collection Ask your work place to support our cause and take up a charity collection on April 6. 5 April 6, 2018 Fundraising Tool Kit

6 Jewellery sale Do you own a lot of jewellery or make your own? Donate some pieces to your local businesses to feature in support of One Brave Night. Your sales can be donated. Fruit smoothies stand Set up your smoothie stand at work or on campus. Healthy drinks are all the rage! Paint night Host a paint night and ask for donations to participate. Tea party Share your favourite teas and invite friends over to support you in your One Brave Night. Make sure to get a selfie of your group during your event and share it on Facebook, Twitter and Instagram with #OneBraveNight. For tips on how to take a great selfie, click here! 6 April 6, 2018 Fundraising Tool Kit

7 Fundraising Tips A successful fundraising event requires some creative thought, time and a plan. Here is some useful information to assist you in the weeks leading up to your CAMH One Brave Night for Mental Health challenge. 1. Access your Participant Centre Here you ll find tools to help you successfully ask for donations. Personalize your fundraising page with a photo, why you re taking the challenge, and your goal. 7 April 6, 2018 Fundraising Tool Kit

8 *Required fields *Name: *Address: *City: *Telephone: Tax receipts will be issued for pledges of $10 or more upon request. We cannot guarantee a tax receipt if information is not clear and complete. Please include full address for tax receipting purposes. Please make cheques payable to: CAMH Foundatio n. (First and Last) David Smith 1234 Lakeshore Lane Toronto ON M5B 3J5 (111) dsmith@ address.com $20 Cash We are committed to protecting the privacy of your personal information. We may maintain a record of your interaction for donor related, promotion and tax receipting purposes, where required. Occasionally, we may contact you with mission-related communications. * *Province: Please send all cash and cheques to: CA MH Foundation, 100 Stokes St, 5 th floor, Bell Gateway Building, Toronto, ON M6J 1H4 Sponsor s Name Mailing Address City Province Postal Code Phone No. E- Mail Address Donation Cash or Donate Cheque Anonymously STEP UP STAY UP INSPIRE 2. Create a plan Ask yourself, what will my One Brave Night look like on April 6? How will I fundraise and raise money? How can I spread the word about my event? Will the event be held at my home, university campus, office or do I need to book a venue? Do I need help organizing and promoting? Fundraising Form for Offline Donations (Cash, Cheque) Organization Name: Event Date: Team Name: Event Location: 3. Establish a goal Set a realistic and measurable financial goal. Identify all possible sources of both income and expenses. This goal will ensure every penny raised is going to help the cause, not just paying for your fundraising campaign and your One Brave Night. TOTAL COLLECTED: $ Friday, April 7, Ask for support Asking for donations is easy using the customizable s available in your Participation Centre. Customizable s: Sample s are at your fingertips when you login to your Participant Centre. Pledge form: Giving online isn t for everyone. Click here for the pledge form to track donations from the people in your life who aren t comfortable with this whole internet thing. Posters: Break rooms are a great place to promote your fundraising efforts using the CAMH One Brave Night poster. Encourage colleagues to give or join your team. Click here. It s time to step up and stay up to defeat mental illness On April 7, 2017, step up, stay up and share one night to inspire hope for the one in five Canadians that live with mental illness in any given year. How to support me: 5. Know the cause and share your story Why are you choosing #OneBraveNight? Share your personal story with us, your team and with your supporters. Be sure to inform your network that you are fundraising to raise awareness for CAMH s One Brave Night for Mental Health and encourage all to join you. We are challenging you to bravely step up, stay up and share in one night to inspire hope for the one in five Canadians living with mental illness in any given year. Sponsor me! Visit onebravenight.ca, click Donate and make an online donation to my campaign. Name Team Name onebravenight.ca Join my team! Visit onebravenight.ca, click Join my Team and enter my team name. 8 April 6, 2018 Fundraising Tool Kit

9 6. Get organized Create a timeline to ensure your fundraising event is well organized. Set dates for sending out invitations, making follow-up calls, booking suppliers, etc. 7. Be prepared to hear no Don t get discouraged. Say thanks anyway and move on to the next person on your list. 8. Team up Challenges are always more fun with friends. Invite others to join your team using the customizable s available in your Participation Centre. 9. Get social Use social media to quickly let your network know you re taking the CAMH One Brave Night challenge. Ask for donations or, better yet, dare your friends to join the challenge! A little friendly competition is always fun. 10. Ask around Don t limit your fundraising to family and friends. Ask your boss, co-workers, teacher, neighbours and community to sponsor you, too. 11. Report on your progress Update your supporters, and any stragglers, on your fundraising progress. Close to meeting your goal? Ask them to help you over the top. 9 April 6, 2018 Fundraising Tool Kit

10 12. Be prepared Give yourself enough time to make sure everything can be done. Is your One Brave Night planned for indoors or outdoors? Do you have a Plan B if it rains and your event is scheduled for outdoors? 13. Give thanks Thank your supporters when they make a gift, and throughout your fundraising efforts. Reach a milestone? Let them know. Get started now! 10 friends or family members to ask them to join or sponsor you in the CAMH One Brave Night for Mental Health challenge. 10 April 6, 2018 Fundraising Tool Kit

11 #OneBraveSelfie Bootcamp You ve worked hard to reach your fundraising goal and spent the night entertaining friends and likely thought of naps. Now it s time to celebrate with taking and posting your #OneBraveSelfie! Alone or with your team-your best selfie will capture these wonderful moments forever while you symbolically shine a light on mental illness and addiction. There s an art to taking a fabulous selfie. CAMH Foundation staffer Catelyn Brett has mastered it. Here are her tips to up your selfie-game. 1. Find your light Make sure there is a light source behind the camera for better image quality. Don t use your camera s flash if you can help it, and try to get the sunrise in your selfie. 2. Strike a pose! Take shots from several angles and perspectives to get your best photo. 3. Be yourself Be silly, use props. Get your pets and friends involved for a group selfie (a groupie ). The more people tagged in the photo, the more likely it will be seen and shared! 4. Extend your reach Use a selfie stick to get more people in your #Groupie. 5. Filters are your friend Experiment with filters on apps like Instagram to enhance the atmosphere of your photo. 11 April 6, 2018 Fundraising Tool Kit

12 6. Make your #OneBraveSelfie your own Create a collage or add some text or stickers using a free app like Photo Collage. Get creative! 7. Share, share, share!! Use Facebook, Twitter and Instagram to show your family and friends what you have accomplished. You took the challenge to step up, stay up and inspire hope in support of those living with mental illness! Now that is a selfie worth sharing. Don t forget to use the hashtags #OneBraveSelfie #OneBraveNight 12 April 6, 2018 Fundraising Tool Kit

13 Fundraising Form for Offline Donations (Cash, Cheque) Organization Name: Team Name: Event Date: Event Location: *Required fields *Name: *Address: *City: *Telephone: * *Province: Please send all cash and cheques to: CAMH Foundation, 100 Stokes St, 5 th floor, Bell Gateway Building, Toronto, ON M6J 1H4 Tax receipts will be issued for pledges of $10 or more upon request. We cannot guarantee a tax receipt if information is not clear and complete. Please include full address for tax receipting purposes. Please make cheques payable to: CAMH Foundation. Sponsor s Name (First and Last) Mailing Address City Province Postal Code Phone No. Address Donation Cash or Cheque Donate Anonymously David Smith 1234 Lakeshore Lane Toronto ON M5B 3J5 (111) dsmith@ address.com $20 Cash We are committed to protecting the privacy of your personal information. We may maintain a record of your interaction for donor related, promotion and tax receipting purposes, where required. Occasionally, we may contact you with mission-related communications. TOTAL COLLECTED: $ Friday, April 6, 2018 It s time to step up and stay up to defeat mental illness

14 On April 6, 2018, step up, stay up and share one night to inspire hope for the one in five Canadians that live with mental illness in any given year. How to support me: Sponsor me! Visit onebravenight.ca, click Donate and make an online donation to my campaign. Join my team! Visit onebravenight.ca, click Join my Team and enter my team name. Name Team Name onebravenight.ca

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