AT&T BYRON NELSON Trinity Forest Golf Club MAY 14 20, 2018

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2 AT&T BYRON NELSON Trinity Forest Golf Club MAY 14 20, 2018

3 Charitable Organizations Salesmanship Club Charitable Golf of Dallas, Inc. (AT&T Byron Nelson) Salesmanship Club Foundation Salesmanship Club of Dallas Momentous Institute

4 Our Mission The mission of the AT&T Byron Nelson is to be the best non-major event on the PGA TOUR while serving as the principal fundraiser for Momentous Institute.

5 Our History Civic organization (non-profit) Founded in 1920 Dedicated to helping children We love kids! Woodall Rodgers, first President 1 st members were salesmen by trade Now members are from all industries and trades

6 Our Charity Helping transform children s futures Creating new possibilities for success Momentous Institute works with troubled and at-risk kids and their families. We focus on: Therapeutic services: We provide therapy, treatment groups and education for kids and families experiencing a wide range of emotional and behavioral problems. Education: Our exemplary, research-based community school for at-risk kids focuses on academic excellence and social competence. Professionals: We work with educators, mental health professionals, and students to share new ideas and facilitate lifelong learning through an annual schedule of large conferences, small training events, intensive training opportunities and community consultations.

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8 Rank Longest Running U.S. PGA TOUR Events Event Year Established 1 BMW Championship (formerly the Cialis Western Open) RBC Canadian Open Valero Texas Open Northern Trust Open Waste Management Phoenix Open AT&T Pebble Beach National Pro-Am 1937 T7 Wyndham Championship (formerly the Chrysler Classic of Greensboro) 1938 T7 Zurich Classic of New Orleans AT&T Byron Nelson 1944 T10 Dean and Deluca Invitational (formerly Crowne Plaza Invitational at Colonial ) 1946 T10 Shell Houston Open The Century Club of San Diego Invitational (formerly the Buick Invitational) Travelers Championship (formerly the Buick Championship and the Greater Hartford Open) SBS Championship (formerly the Mercedes-Benz Championship) 1953 T15 Buick Open 1958 T15 St. Jude Classic 1958

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10 Championship Relationships

11 Club Office Staff

12 Sales Staff Director of Sales & Client Relations: Jason Mackey Ticket Ops & Pro-am Manager: Allison Evans Sponsor Activation Coordinator: Kyle Bartlett Corporate Sales Coordinator: Bianca Belmares Spring Interns

13 Communications Team Director of Communications: Meagan Abendschein Digital & Public Relations Manager: Susan Ruel Marketing Manager: Courtney Monroe Digital Coordinator: Ashleigh Dykes PR & Media Specialist: Alana Jackson Content Writer: Jordon Legendre Graphic Designer: Sara Tull

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15 Internship Overview Sales (2) Dates: January 22 July 20 (approx.) This is a full-time, paid internship: $10/hour DESCRIPTION: Customer Service Interns interact with current customers, prospective customers, and salesmen by phone and in person. Excellent telephone communication skills are required. At no time during the internship are interns expected to solicit ticket sales. Ticket Order and Payment Processing Interns process all ticket orders and payments in a timely and accurate manner. Extensive training on the ARCHTICS ticketing system (a Ticketmaster property) is provided. Ticket Package Fulfillment and Distribution Interns work as a team to prepare ticket packages. Ticket order fulfillment remains a high priority right up to the tournament. Interns are trained on FedEx software to ship ticket packages. Interns also stuff and mail invoices, sales-related mailings, and purchase receipts. Event support Assist in planning and execution of various sales events, including the Kick-Off Luncheon, Golf Expo, Pro-ams (4), Gold Draw, and our presence at local sports arenas and other events as they arise. Intern Team Projects Interns work on various team projects 5-10 hours per week. Projects include counting inventory, preparing mass mailings, labeling tickets, moving to and from tournament headquarters, etc. Filing & Organization - Interns help maintain the ticket order files and keep current files related to their individual projects. Interns are expected to file principal documents pertaining to sponsors in a timely manner.

16 Internship Overview Communications (1) Media relations: The intern is responsible for creating the media guide, which is used by journalists throughout tournament week, and for supporting the logistics of several media-related events leading up to the tournament. In addition, this person will help oversee the entire credentialing process of journalists leading up to and during the tournament. Lastly, this person will support staff as needed in the operations of the Media Center. Special project: With the upcoming 50th tournament anniversary and centennial of Salesmanship Club, the intern will organize and catalog all of our photos and videos to prepare for these milestones. Cause-related support: The intern will help promote our charitable presence (Momentous Institute) at the tournament. This may include brainstorming ideas, purchasing supplies, tracking and organizing inventory, moving supplies and materials between the offices and the tournament, etc. Other: In addition to the media-related events, this person will support our presence at experiential marketing events promoting the tournament, including local sporting events. The intern may also purchase swag for events and help with our social media, and website efforts. This role will also provide AV support at events hosted at our office.

17 Schedule of Events Monday Practice Round Monday Pro-Am, Trinity Forest Golf Club Tuesday Practice Round Celebrity-Am at Dallas National Opening Ceremony Youth Golf Clinic Wednesday Draw Party at Hilton Anatole Wednesday Wednesday Pro-Am, Trinity Forest Golf Club Thursday Friday Saturday Sunday First Round KidsZone Second Round Third Round Final Round Closing Ceremony and Award Presentation

18 Interested? If you are interested in applying for this internship opportunity, please submit your cover letter, resume and a list of three references to one of the following by October 31, 2017 : Sales: Allison Evans Ticket Ops & Pro-am Manager AT&T Byron Nelson Communications: Meagan Abendschein Director of Communications AT&T Byron Nelson 106 E. 10 th St., Suite E. 10 th St., Suite 200 Dallas, TX Dallas, TX aevans@salesmanshipclub.org mabendschein@salesmanshipclub.org The AT&T Byron Nelson is an equal opportunity employer.

19 The 2017 AT&T Byron Nelson raised a record $6.8 million to benefit Salesmanship Club's Momentous Institute, bringing the total raised since the event's inception to more than $155 million.

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