WHAT S #YellowIsForHello?

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1 Our annual Lip Sync Battle for mental health challenges student groups within Canadian academic schools (high schools, colleges, and universities) or dance/sport schools to produce, film, and post a lip-synced music video that shares a positive and empowering message. Groups can choose their own song provided that the lyrics share a positive mental health message (see sampling of suggested songs below). While a winner will be awarded at the end of the campaign, the main goal of the campaign is to encourage students producing the lip-synced videos to think about those who may be suffering from anxiety, depression, bullying, etc., and to share a supportive message with their peers. WHAT S #YellowIsForHello? #YellowIsForHello is a student-focused mental health campaign run by The Lucas Fiorella Friendship Bench. The campaign, centered around our iconic yellow Friendship Bench, encourages open and honest peer-to-peer conversations about mental health. The aim is to support awareness efforts that educate students on the typical causes and symptoms of student stress, anxiety, and depression, as well as preventative measures to avoid or manage those. Our goal is to promote more conversation about mental health among students, reduce the stigma,

2 and connect more students to available on-campus and in-community support resources. WHO CAN REGISTER? This campaign is open to any Canadian secondary or post-secondary school, including dance schools, sport teams or similar. Frankly, any student groups and/or fraternities/sororities are welcome to register. More than one team/entry can be submitted from a school. Only teams registered for the campaign will be eligible. WHERE DO I REGISTER? Student groups or schools who wish to register must do so online: WHERE DO WE POST THE VIDEO? Only registered schools will be permitted to upload a video. Links to upload videos will be supplied to team leaders who register their school at All submitted videos will be added to a campaign page on the YellowIsForHello website, which can then be viewed/shared/voted on by the public. Do not post videos on your social media networks initially; teams will want to ensure they drive visits to the campaign page to maximize the views/votes received on this page (see voting below). All videos uploaded become the property of The Lucas Fiorella Friendship Bench and the #YellowIsForHello campaign. No compensation financial or otherwise is offered. WHAT SONGS CAN WE USE? Your team/school has the option to pick any song it wishes to use; however, it s a good idea to follow these guidelines: - Do the lyrics provide a positive, supportive message to fellow students or teammates who may be suffering from bullying, anxiety, and/or depression? - Do the lyrics inspire inclusivity of all people regardless of gender, religion, and/or sexual orientation?

3 - Are the lyrics appropriate for young teens as well as older students? Here is a short list of songs you may wish to consider. (Note: These are provided to give you an idea of the type of song that works for this campaign. You may choose your own song.) Hello by Hedley People Like Us, Kelly Clarkson I won't back down, by Tom Petty and the Heartbreakers Lean on Me, Bill Withers Hall of Fame, by the Script Alive by Sia Rise UP by Andra Day Survivor, Destiny's Child Fight Song, by Rachel Platten Beautiful Day, by U2 Not Afraid by Eminem You're Not Alone, by Michael Jackson Warrior, by Demi Lovato Save Your Goodbye by Mike Posner Daydream Believer, by The Monkees Stronger (What Doesn t Kill You) by Kelly Clarkson Don t Stop Believing by Journey You re Beautiful by James Blunt Everybody Hurts by REM Beautiful by Christina Aguilera Where is the Love? By Black Eyed Peas HOW LONG DOES THE VIDEO HAVE TO BE? The video should be the full length of the song chosen. If your school produces a compilation or combines a few songs, the minimum length of the video should be 3 minutes. ARE DUB-EDITS PERMITTED Yes. WHAT MUST THE VIDEO INCLUDE? The theme of the video is up to you, provided it includes a student(s) lip syncing the lyrics of the song(s) selected and that the lyrics contain a positive message to fellow students who may be suffering from anxiety or depression. Acting, images, dancing, or other visuals can be incorporated as you wish whatever you think will help drive home the message of support, positivity, and inclusiveness to students watching the video. For the purposes of this campaign, videos that include profanity, hate speech, nudity, or other offensive images/language deemed not appropriate for students of all ages will not be accepted. The panel of judges will decide at their sole discretion on the disqualification of any video based on this criterion. Registered teams whose video has been rejected for this reason will be notified in writing and can repost another video.

4 WHAT ARE THE DEADLINES? DEADLINE FOR REGISTRATION: NOVEMBER 30, 2017 DEADLINE FOR SUBMISSION: JANUARY 31, 2018 WINNERS ANNOUNCED: FEBRUARY 21, 2018 HOW IS A WINNER CHOSEN? Starting February 1 st, 2017 all submitted videos will be posted and viewable on The public will have the option to vote for one video using a valid Facebook ID. One vote per day per video is allowed. Each video will feature a share button so that in addition to voting for their favourite video, viewers will be able to share the video to their social channels. We encourage all students who submit a video to share their video(s) on personal and school/team social media accounts to solicit more views/votes. Please be sure to share the video from the YellowIsForHello.org page instead of uploading the video to your own social accounts to avoid losing out on votes. Only votes submitted on the yellowisforhello.org video page will count towards the judging. Voting will be open from 10 AM EST on February 1 st, 2017 to 10PM EST on February 16 th, FINALISTS: The five videos with the most votes (the finalists) will be judged by a select panel of judges from various national mental health awareness groups. The one voted best by the panel judges will win the #YellowIsForHello Lip Sync Trophy, national title, and one of our yellow Friendship Benches. WILDCARD FINALISTS: The founding members of the #YellowIsForHello campaign may choose up to 3 wildcard finalists, which will be added to the top 5, based on the video(s) s connection to the spirt of the campaign (see What s This Campaign About above). The finalists will be judged by an independent jury comprised of mental health and media professionals using the following criteria: 1. Quality of the video imagery Score from How well do the lyrics promote the message of support, positivity, and inclusiveness? Score from Creative concept/uniqueness Score from Spirt and enthusiasm displayed Score from 1 10

5 WHAT DOES THE WINNER GET? The reason we hope everyone participates in this campaign is to send a message of hope, strength, inclusion, and empathy to fellow students. That should be reward in and of itself, no?! However, the video selected as the 2017/18 #YellowIsForHello Lip Sync Battle Winner will have the video - and photo of the students involved - featured in the year s #YellowIsForHello mental health awareness campaigns. Also, the winning team will receive the #YellowIsForHello Lip Sync National Trophy to be displayed at the school, and a yellow Friendship Bench for their school. The school may accept the bench or donate it to another school in Canada. MY QUESTION IS NOT ANSWERED. Still have questions? Please reach out to us at info@thefriendshipbench.org