2017 Light The Night Sponsorship Opportunities

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1 2017 Light The Night Sponsorship Opportunities Upstate New York Light The Night Saturday, October 14 Siena College, Loudonville, NY Upstate New York/Vermont Chapter Karen Patterson, Light The Night Campaign Manager 1 Marcus Boulevard, Suite 104 Albany, NY karen.patterson@lls.org 1

2 WE RE TAKING STEPS TO MAKE SOMEDAY TODAY The Leukemia & Lymphoma Society (LLS) is the world s largest voluntary health organization dedicated to funding blood cancer research, education and patient services. WE WALK TO SAVE LIVES Nearly 40% of new cancer therapies approved by the FDA between 2000 and 2014 were first approved for blood cancer patients. OUR MISSION 1.2 Million Americans are living with blood cancer Every 3 minutes someone is diagnosed with a blood cancer Leukemia is the #1 cancer taking the lives of children. Every 10 minutes someone dies from a blood cancer 2

3 LIGHT THE NIGHT Light The Night is an inspirational community event that raises awareness and funding for groundbreaking research and treatment options to eliminate cancer. When a loved one hears the words you have cancer, it is a dark and scary time. LLS s Light The Night brings light to the darkness of cancer through hope, research and support for patients, families, friends, doctors, nurses, researchers, colleagues and caregivers. Imagine if every time a patient saw light in a dark moment they felt the warmth of 1 million supporters cheering them to a victory against cancer. Imagine if every time a family member saw a lantern glowing bright they knew there was a doctor or research honing in on a treatment to eliminate cancer. Imagine if every time a caregiver saw a light shining in the window they knew thousands of families were wishing them strength and courage. Light The Night is hope for the future. PARTNERING WITH LLS MATTERS 90% of consumers say they would switch brands to one that supports a worthy cause 93% of consumers have a more positive image of a company that supports LLS 90% of people are more likely to trust a company or product and, 88% are more loyal to companies and products that support a good cause 71% of consumers would be willing to pay more for a product 82% of consumers believe support of a cause is important when deciding where to shop, what to buy and what products to post/tweet or pin about 54% of Americans bought a product associated with a cause, up 170% from 93 36% of employees are more likely to feel a strong sense of loyalty to a company Consumers are willing to pay 6.1% more for a brand associated with a good message Moms and millennials: 93% are likely to switch brands to one that supports a cause and, 92% want to buy a product that supports a cause 84% of millennials consider CSR before deciding what to buy or where to shop TARGETED DEMOGRAPHICS 62% of participants are women Average participant age is 45 40% are college educated 63% of walkers are married and 58% of them have children 25% have a household income of 100K+ 49% live in the largest MSAs in the U.S. 3

4 UPSTATE NEW YORK/VERMONT CHAPTER LIGHT THE NIGHT SPONSORSHIP OPPORTUNITIES Own a high visibility interactive piece of the Light The Night event Provides employee volunteer and event interaction opportunities Ability to distribute company branded items Engage with event participants and make a lasting impression PRESENTING SPONSORSHIP BENEFITS INCLUDE: Naming rights as the Albany Light The Night Presenting Sponsor. Company logo included in logo lock up for all collateral materials including (but not limited to): o Event Posters (5,000) o Light The Night Brochures (10,000) o Flyers (1,000) o Walker Manuals and Team Captain Kits (500) o Chapter website, s and social media o T-shirts (1,500) Recognition as Presenting Sponsor in campaign press releases, press kits, and other media materials. Recognition in advertising, including TV, radio and print, as available. Company logo with hyperlink to company website on Chapter s Light The Night landing page and featured in social media. Stage integration and acknowledgement from the stage at Light The Night. Position on the LTN Executive Leadership Committee. Corporate table and inclusion at all event related activities including Corporate Recruitment Event, Kick- Off Party, Mid-Point Reception and Awards Celebration. Ability to distribute company branded items, engage with event participants and drive corporate promotions, contests and special offers that benefit Light The Night to make a lasting impression. Company logo branded on LTN lantern given to walkers at each event. 4

5 LIGHT THE NIGHT PRESENTING SPONSOR - $25,000 Be the face of the 2017 Albany Light The Night! LLS staff will work with the Presenting Sponsors to develop unique, customized benefits which align with company s marketing & business needs. As a Presenting Sponsor, your company logo will be included on the keepsake lantern given to each walker The Upstate New York/Vermont Chapter of LLS serves 20 counties in Upstate New York and the entire state of Vermont. This is a fantastic opportunity to show those touched by cancer that you care and a great opportunity to engage your employees. 5

6 NIGHT-OF SPONSORSHIP OPPORTUNITIES Light The Night Sponsors have a unique opportunity to share their enthusiasm and support of the LLS mission by actively participating in key areas of the Light The Night experience. This is a great opportunity to build morale with company employees through volunteerism. WHITE SPONSORS -- $15,000 White Lanterns are given to cancer survivors and those in treatment. This is a great opportunity to highlight your company s support to those most touched by blood cancer. As a White Sponsor: Your Company logo will be displayed on all print materials (LTN brochures, posters, invitations, etc.) and your company logo with hyperlink will be featured on the Chapter s Light The Night website and social media. Sponsor recognition in campaign press releases, press kits, and other media materials. Position on the LTN Executive Leadership Committee. Company logo included on Light The Night T-shirts. Your support will be recognized from the stage at all Light The Night events (Corporate Recruitment Event, Kickoff Party, Mid-Point Reception and Light The Night). Recognition in LLS National Annual Report. Ability to distribute company branded items. Engage with all event participants and make a lasting impression as the sponsor of one of these key night-of areas: Survivor Cape Sponsor Company logo co-branded with Light The Night on capes given to all survivors and participants in cancer treatment. Video Sponsor Company logo co-branded on Light The Night video presentation at each walk. Warming Nook Sponsor Show your support of Light The Night by hosting the warming nook, where walkers can grab a warm beverage and snack. VIP Reception Sponsor Light The Night Sponsors and teams that raise $10,000 or more are invited to a pre-walk reception co-branded with your company logo. Executive Challenge Sponsor Executive Challenge is a national fundraising competition for corporate executives to personally raise funds for The Leukemia & Lymphoma Society. Company logo included in s to all Executive Challenge participants. Executive Challenge participants that raises $5,000 or more are listed in the March 2018 Forbes magazine. LLS staff will work with sponsor for co-branding opportunities. 6

7 GOLD SPONSORS -- $10,000 Gold Lanterns honor those we have lost to cancer as we take steps to fund cures. As a Gold Lantern Sponsor, your commitment to the community and our goal of curing cancer will be front and center to all our participants. As a Gold Sponsor: Your Company logo will be displayed on all print materials (LTN brochures, posters, invitations, etc.) and your company logo with hyperlink will be featured on the Chapter s Light The Night website and social media. Sponsor recognition in campaign press releases, press kits, and other media materials. Position on the LTN Executive Leadership Committee. Company logo included on Light The Night T-shirts. Your support will be recognized from the stage at all Light The Night events (Corporate Recruitment Event, Kickoff Party, Mid-Point Party and Light The Night Walk) and in event presentations. Recognition in LLS National Annual Report. Ability to distribute company branded items. Engage with all event participants and make a lasting impression as the sponsor of one of these key night-of areas: Garden of Hope Flowers in gold, red and white adorn the Garden of Hope and participants can share a photo or note of inspiration and love for others to read. Co-branding opportunities available. Drops of Hope Walkers are encouraged to share their reason for walking on a co-branded drop of hope and posted in the Remembrance Pavilion. Light The Late Night Share your commitment for the mission to cure blood cancers with your personal postwalk celebration: music, games, food it s your to make a memorable moment that participants will remember. Kids Zone Sponsor Company volunteers can man the Kids Zone and help with face painting, games and other pre-walk festivities. Selfie Station The Selfie Station is one of the most popular pre-walk activities. Co-brand your company with Light The Night and bring along fun company-related items for people to wear for their selfie! Innovation Sponsor Innovation and research are ensuring that more lives are saved, and your company has the opportunity to take the innovation lead at Light The Night. As Innovation Sponsor, your company will be featured at this mission-focused area dedicated to critical advances. 7

8 RED SPONSORS -- $5,000 Supporters of Light The Night carry Red Lanterns, and as a Red Lantern Sponsor have a great opportunity to share their enthusiasm and support of the LLS mission by actively participating in key areas of the Light The Night experience, and a great opportunity to build morale with company employees through volunteerism As a Red Sponsor: Your Company name will be displayed on the Chapter s Light The Night website and social media. Your support will be recognized at all Light The Night events (Corporate Recruitment Event, Kickoff Party, Mid- Point Party and Light The Night Walk). Your Company name will be displayed on print materials (LTN brochures, invitations, etc.) Company banner (provided by company) will be displayed at your sponsor area. Company logo included on Light The Night T-shirts. Your support will be recognized at all Light The Night events (Corporate Recruitment Event, Kickoff Party, Mid- Point Party and Light The Night Walk). Recognition in LLS National Annual Report. Ability to distribute company branded items. Engage with all event participants and make a lasting impression as the sponsor of one of these key night-of areas: Team Photos There were over 100 teams at the 2016 Light The Night. This is an opportunity for you to co-brand your company with Light The Night and give teams a beautiful memento of their fundraising success. Light The Way Sponsors Light The Way Sponsors have a unique opportunity to create a lighted oasis for participants on the walk. LLS will provide you with a table and chairs and you can personalize your area with lights, music, food or games. What a great way to celebrate Light The Night! Food Sponsors As a food sponsor, your company name/logo will be on the Food Station banner, and LLS will provide you with a table to hand out company literature, specialty food and/or gifts. Raffle Sponsor Your Company can take the lead on the annual raffle, helping with gift donations, selling raffle tickets and creating a beautiful area for walkers to enjoy! Registration Sponsor As Registration Sponsor, company volunteers can greet walkers as they enter the event(s) and give them company literature or gifts. Incentive Sponsor As Incentive Sponsor, company volunteers can congratulate Light The Night Champions for the Cure participants as they receive their Light The Night T-shirt. Poster Decorating LLS will provide you with Light The Night banners for walkers to decorate before the start of the walk. Company volunteers can provide decorations for the banners and hand out company literature or gifts. MISSION SPONSORS -- $2,500 Promote your business at Light The Night! Mission Sponsors will receive an 18 x24 Walk route sign with your company s name or logo printed and placed on the Light The Night walk route, and our sponsorship will be acknowledged on LLS social media outlets pre and post event. 8

9 2017 LIGHT THE NIGHT SPONSORSHIP COMMITMENT Sponsorship Commitment: We elect to sponsor at the following level: (please check the appropriate boxes) Presenting Sponsor ($25,000) Gold White Red White Sponsor ($15,000) Survivor Cape Sponsor Video Sponsor Warming Nook Sponsor VIP Reception Sponsor Executive Challenge Sponsor Gold Sponsor ($10,000) Garden of Hope Sponsor Drops of Hope Sponsor Light The Late Night Sponsor Kids Zone Sponsor Innovation Sponsor Selfie Station Sponsor Red Sponsor ($5,000) Team Photo Sponsor Light The Way Sponsor Food Sponsor Raffle Sponsor Registration Sponsor Incentive Sponsor Poster Decorating Sponsor Mission Sponsor ($2,500) We wish to sell paper balloon icons We would like to form a corporate team We would like an LLS staff member to contact us with more information * We cannot officially sponsor, but please accept our contribution of $. Partner Information: Company Name (as it should appear in print) Company Contact Name Address City/State/Zip ( ) ( ) Phone Number Fax Number Address Signature Date: Payment Information: Enclosed is my check for $ Please send me an invoice Charge my credit card Name on Card: Type of Card: Visa MC AMEX Card Number: Exp. Date: Card Verification Code (CVC)*: * Three digits on signature strip (Visa/MC) or four digits located above card number (AMEX) Please complete and return this form to: The Leukemia & Lymphoma Society 1 Marcus Boulevard, Suite 104 Albany, New York karen.patterson@lls.org Fax: (518) QUESTIONS? Please contact Karen Patterson Light The Night Campaign Manager Phone: (518) X2565 or Thank you for your support of LLS! 9

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