Just relax while we run it.

Transcription

1 Just relax while we run it.

2 the problem In the Philippines, especially in Metro Manila, average Filipino people spend most of their time working to earn a living. They try their best to accomplish household responsibilities with unpredictable work demands. To be able to attend to other important matters such as spending more time with their family, most people opt to seek assistance from a family member or hire someone to do their errands for them.

3 our solution errunds aims to help working Filipino people manage and accomplish their weekly tasks with the help of skilled professional workers. In a mobile application platform, users will be able to schedule and book household errands and choose helpers at their convenience.

4 research

5 competitive analysis General Freatures Website Mobile App SMS Call Testimonials/ Ratings User Profile (Log-in / Sign-up) Helper Profile Price Estimate Receipts

6 interviews I can go to the market myself but it will be better if someone can do it for me so that I can spend more time on my weekends with my family. After school, I wanted to prepare a homecooked meal, but ended up buying fastfood because I don t have the time. Family is my priority. I make sure my family s basic needs are not compromised while I work. And when I don t work, I make sure my kids and husband feel that I am with them and not somewhere else. I can live on sandwiches, but a proper homecooked meal is better! On some days, I am forced to bring my baby with me just to accomplish some errands. I hope I have someone to watch her for me, or better if there will be somebody to do the erunds for me. That way I won t have to leave my baby.

7 personas

8 regina 33 Relationship Manager Manila, Philippines Regina is a Relationship Manager at a known telco company. Most of the time she does field work because she is particularly in the sales team. Her laptop, mobile phone and internet are her constant needs to manage both work and house-related matters. Having a demanding work, she is also happily married with two kids. Despite having a flexible working hours, she feels the need to spend more quality time with her kids. She looks for help to do basic household chores like laundry, ironing, cooking and cleaning the house. She has two babysitters but seems not enough to fufill tasks at home. She needs to do the grocery in between weekdays and market on weekends. She tries her best to make time for the family. frustrations Brings home work sometimes Stops by the grocery on the way home twice or thrice a week Markets early morning on Saturdays Husband has a different work schedule goals Spend more quality time with kids Best to have someone market for the house Accomplish all household chores and errands

9 giselle 20 Graduating College Student Manila, Philippines Giselle is a graduating college student, majoring in Behavioral Science. She is a university scholar and a member of the school s dance troupe. She lives in an apartment in Manila with her two siblings. He eldest brother is a special child and is left alone at home when she and her younger sister goes to school. She is fond of watching movies online with her siblings. She keeps herself updated through social media platforms. She also loves her dog so much. Living with no permanent guardian and mother working abroad, she tries to balance school work and household chores. She and her sister constantly juggle a schedule wherein they would not miss a class at the same time do things for the house (housekeeping, look after brother and dog, pay bills, cook and wash dishes). frustrations Unpredictable school work demands No time to clean the house Dishes pile up at the sink Remind brother to drink medicine goals School and life balance Be able to clean the house sometimes Make and eat home cooked meals Spend more time with her dog

10 melissa 28 Social Media Specialist Manila, Philippines Melissa is a Social Media Specialist in a digital advertising firm. She has a very demanding job but she still finds time to do what she really loves. Her passion is to write short stories and copywriting is a top skill. Her dog is her baby. She lives in a condo with her boyfriend and their dog. Both of them are on the peak of their careers. Everyday, Melissa tries to come to work as early as possible in order for her to go home just in time for her dog to poop. She and her boyfriend tries to compromise their schedules in order to manage home related matters. Since both of them are very busy, they have no time to prepare decent meals and end up buying food nearby. They also have a stay-out maid to clean the condo once a week. frustrations Unpredictable work demands Unhealthy eating patterns Look after her dog while she s at work goals Write more stories Eat home cooked meals Spend more time with her dog

11 user flows

12 open errunds app log-in register choose errand add photo add notes select day & time choose helper view helper profile book errand track errand contact helper booking summary receive receipt rate errand add tip key: primary task optional task

13 feature prioritization

14 Scheduled Appointment Users can schedule and book chores days ahead. It will be synced in their phone calendars and will receive an alert day before the scheduled appointment. Helper Profile Users can have an option to review to helper profiles before booking an errand. It will contain helper s basic information, user testimonials and ratings. Errand Tracker After booking confirmation, users can view the progress of their appointment. It will be a real-time update.

15 sketches

16 Gathering all our research, we made our first paper prototype and conducted a user test.

17 Based from our paper prototype test, we refreshed our screens and we created hand drawn wireframes.

18 We transferred it to Sketch and we created our software wireframes. errunds LOG-IN REGISTER LAST NAME FIRST NAME ADDRESS REGISTRATION add another address? CONTACT NO: CREDIT CARD INFO. What do you need? CHORE 1 CHORE 3 CHORE 5 CHORE 2 CHORE 4 CHORE 6 BOOKING DETAILS ERRAND DATE TIME ADDRESS choose if address 1 or 2 REGISTER SUBMIT HELPER PROFILE BOOKING SUMMARY/ CONFIRMATION TRACKING RECEIPT RATING Help is on the way! Name of helper ID number: 0000 contact: ERRAND LAUNDRY DATE 29 APRIL 2016 TIME 9:00 AM ADDRESS 00 Street Name, City, ZipCode 000 Price Php Helper is on the way Helper arrived Helper working Errand finished ERRAND LAUNDRY TOTAL: Name of helper ID number: 0000 contact: Hrs. / Mins. 00:00 Php comments: RATE US! Name of helper ID number: 0000 contact: TRACK ERRAND EDIT BOOK NOW Charged: card # a receipt is sent to your SEND

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21 Choose laundry! Can I change my photo? What s the view profile for? We conducted a usability testing with our target audience to see if we ve addressed their needs.

22 After the test, we discovered that there are many things to improve on but overall, the users like it and they were excited to use the app.

23 Given the users insights and the continued research, we decided to add more screens and revise the current ones for better experience.

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26 we ve learned that... User Goals It is really imporatnt to put yourself in the shoes of the users because it will help you create tangible solutions and worthwhile experiences. Usability Testingsssss Always test with your users because new observations, insights and patterns arise that could help you improve you product s user experience. To take this study further, a lot of research is needed. There are also factors to take into consideration: culture and possible business tie-ups.

27 thank you!