Communications Manager

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1 Communications Manager Job Information Pack October 2017

2 About the Bone Cancer Research Trust In 2004, a group of families who had lost children and young people to primary bone cancer came together. They wanted to tackle head-on the fact that there was virtually no accessible bone cancer information, and practically no funding for research into this disease. Determined not to accept the status quo, the families pooled funds they had already raised, and together they registered the Bone Cancer Research Trust as a charity in Today, the Bone Cancer Research Trust (BCRT) is the leading charity dedicated to fighting primary bone cancer. Our mission is to save lives and improve outcomes for people affected by primary bone cancer through research, information, awareness and support. Primary bone cancer is an unusual and brutal disease. It can affect children, adolescents, young adults and can also occur in elderly people; whereas the majority of other primary cancers occur mainly in older adults. Every 10 minutes another person is diagnosed with the disease somewhere in the world, 600 of these new cases come from the UK and Ireland annually. Currently patients face a c50% chance of survival for those that do survive they face brutal life altering treatment and in many cases there is a substantial physical and psychological impact. Since 2006, we have funded more research into primary bone cancer than any other organisation - totaling over 3.2million. All funds are raised and donated by our inspiring supporters we don t receive any government funding. As our ultimate ambition is to find a cure for this cruel disease, in July 2017 we began embarking on a new direction of travel which will take us to The Biggest Ever Commitment to Primary Bone Cancer outlines this new journey and provides our charity with a clear framework that will help us save lives and come closer to a cure during this period. Our strategic objectives will form the foundation of our plans for each year until The role of Communications Manager is an exceptional opportunity to be at the heart of our strategic delivery and make a significant and lasting difference to those affected by primary bone cancer.

3 Job title: Communications Manager Responsible to: Head of Fundraising & Communications Salary: c 27,000 28,000 per annum dependent on experience Hours of work: Full time, permanent, 37 hours per week. Core hours of work are between 10 and 4pm. Location: Horsforth, Leeds (Nationwide travel may be required) The role of Communications Manager Are you a creative and strategic communicator? Could you help us make a lasting difference to patients affected by primary bone cancer? This exciting and diverse role is the principal lead for communications at the Bone Cancer Research Trust. The post holder will develop and deliver influential, informative and effective communications across a variety of channels including social media, print and online to enrich and inspire new and existing supporters and audiences. From our recent Radio 4 Charity Appeal to an award from the British Medical Association for our patient information, we have achieved a great deal of success in the last year. We want our communications to continue to go from strength to strength. The post holder will work closely with the wider team in order to support all communications needs with particular focus on fundraising requirements. As a team player and proactive networker, you will develop and manage multiple external relationships including those with journalists and our high profile supporters. The interview process We treat every application in the strictest confidence and will review each and every CV and application received. The interview process will include two separate stages, a telephone interview and a face to face meeting with the Head of Fundraising & Communications and a Trustee from the charity. You may be asked to prepare and deliver a presentation and / or complete a competency test so we can see how you work in a more practical capacity. The Bone Cancer Research Trust is an equal opportunity employer, therefore we will search for the most suitable person, wherever and whoever they are. Key Responsibilities 1. Maintain and build the reputation and profile of BCRT in the media, public and healthcare professional (HCP) domain 2. Working with the Head of Fundraising & Communications, develop effective communication strategies that align with organizational strategic objectives, meet the needs of our existing

4 financial / non-financial supporters and inspire new audiences using the whole spectrum of communications 3. Responsible for all media and PR aspects, writing press releases, articles and statements when required and acting as a spokesperson when necessary 4. Manage and significantly grow BCRT s: o Presence through current, new and emerging social media platforms o Online reach by effectively managing the charity s Google Grant and supporting PPC activity in conjunction with the charity s online media agency 5. Lead on celebrity, high-profile and ambassador engagement 6. Lead and deliver integrated awareness and profile raising campaigns 7. Report on and analyse all aspects of communications 8. Deliver high quality, imaginative and engaging multi-media communications suitable for all routes to market that set BCRT apart from other like-minded organisations (including delivery of BCRT s bi-annual supporter update United ) 9. Develop, maintain and update content on BCRT s website 10. Support the onward creative development of our website and any associated microsites 11. Maintain and develop BCRT s case study / patient story database and manage all associated relationships 12. Create various off and online communication templates for use by the wider BCRT team 13. To undertake any other reasonable duties as requested by the Head of Fundraising & Communications that are commensurate with the role. 14. Keep up to date on best practice within the charity and communications sectors and particularly the changes to communications trends & innovation, legislation and codes of practice 15. Take an active part in BCRT s external and internal events 16. Proactively seek opportunities to advise on communications issues internally and externally The successful candidate will have the following knowledge, skills and experience: Excellent written and verbal communication skills with the ability to transmit key messages in a variety of ways to varied audiences Ability to plan, balance and cope with competing priorities

5 Excellent interpersonal and motivational skills with the ability to build effective working relationships Proactive, creative thinker who is able to develop and implement ideas with a passion for communications An excellent understanding and experience of the media on a regional and national level An understanding for the needs and requirements of a fundraising department and experience in developing communication journeys The ability to understand complex issues and articulate these in a simple, easy-to-read or digestible way Experience in effective management of partner agencies (creative, design, production, web management and media) Experience of managing social media platforms and content management Experience of producing press releases, articles, newsletters, leaflets and presentations Experience measuring effectiveness of external and internal communications Ability to maintain own technical and professional competence whilst sharing and distributing best practice with others Education to at least A-level standard or equivalent Sound understanding and experience of Microsoft Office software including Word, PowerPoint, Excel and Publisher Experience of website content management systems (CMS) Experience and knowledge of Search Engine Optimisation (SEO) and Pay Per Click (PPC) Desirable Professional qualification in communications and or marketing, such as Master s degree, IoIC accredited diploma, CIPR diploma or IDM diploma Experience producing information materials and annual reports Understanding of Google Grants and Google Analytics or other website tracking systems Knowledge and experience of Adobe Photoshop, Adobe Acrobat, InDesign (or similar design software) At least three years of practical communications and / or fundraising communications experience in either a NFP or similar organisation Knowledge and understanding of primary bone cancer and the key related issues Experience of budget setting, monitoring and reporting Holds a valid UK driving license

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