Conference Sponsorship and Exhibition Opportunities. October 6-8, 2016, Hyatt Regency Grand Cypress, Orlando FL

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1 Conference 2016 Sponsorship and Exhibition Opportunities October 6-8, 2016, Hyatt Regency Grand Cypress, Orlando FL

2 Who we are FORCE was founded on the principle that no one should face hereditary cancer alone. As a seventeen year survivor of hereditary breast cancer, I know that confronting cancer risk can be a complex, confusing, and highly individual journey -- and FORCE can help navigate the uncharted waters by equipping you with resources, information, and support. Sue Friedman Founder and Executive Director of FORCE: Facing Our Risk of Cancer Empowered FORCE s Mission is: To improve the lives of individuals and families affected by hereditary breast, ovarian, and related cancers Joining FORCEs Against Hereditary Cancer is an international conference designed by and for people and families affected by hereditary cancer or genetic mutation associated with increased risk of cancer. This year our conference will be held in Orlando Florida at the Hyatt Regency Grand Cypress. The conference will have over 9,000 square feet of exhibit space and offer many opportunities for visibility and connection with the HBOC community. We hope you will join us in our mission by becoming a sponsor of our 2016 conference. To discuss the conference or sponsorship details, please contact Ruth Bannhard, VP of Development, at ruthb@facingourrisk.org, or at ext. 705.

3 Joining FORCEs Conference Demographics Who attends the Joining FORCEs Conference? The Joining FORCEs Conference is the largest annual gathering by and for the hereditary cancer community. Our 2015 program attracted more than 650 participants. Attendees of the Joining FORCEs conference include: People with a BRCA 1 or BRCA 2 mutation People with a PALB 2, PTEN, CHEK 2 or other mutation that increases risk for cancer People with a strong family history of breast, ovarian, or other cancers Women who are at high risk for breast or ovarian cancer Breast cancer survivors and ovarian cancer survivors Women considering prophylactic mastectomy or oophorectomy to lower their risk for cancer Women who have undergone prophylactic mastectomy or oophorectomy Women interested in learning about reconstruction options after mastectomy Relatives of people with an inherited cancer-causing mutation or family history of cancer Health care providers who care for high risk individuals or people who carry a cancer-causing mutation Researchers who are studying hereditary cancer Mental health care providers whose practice includes high-risk individuals or people who carry a cancer-causing mutation People attend the conference to: Hear updates from leading researchers on BRCA and other cancer-causing mutations and hereditary cancer Learn about standard-of-care and cutting-edge options available for lowering cancer risk or for detecting cancer early Learn about all the options available for breast reconstruction after mastectomy and tips on insurance coverage for out-of-state procedures Learn strategies for coping with being high-risk and/ or a carrier of a BRCA or other cancer-causing mutation and strategies for sharing risk information with family members Learn about ways to improve your quality of life while living with hereditary cancer or hereditary cancer risk Learn about clinical trials available for high-risk individuals or cancer survivors with hereditary cancer Meet and share experiences with other individuals who have faced hereditary cancer risk Learn about advocating and improving lives of people with HBOC or other hereditary cancer risk

4 Demographic (cont.) 35% 30% 25% 20% 15% 10% 5% 0% 80% 60% 40% 20% 0% Attendee Age >65 BRCA positive Relative with breast or ovarian cancer breast cancer survivor 100% 80% 60% 40% 20% 0% ovarian cancer survivor Information previvor or high-risk Share my story with others Attendee Situation Reason Attended Learn about/ Participate in research Caregiver or spouse Assistance Resources with Support decision-making Health care provider Researcher For questions or to become a Sponsor of our 2016 conference please contact: Ruth Bannhard at ruthb@facingourrisk.org

5 As a Sponsor or Exhibitor at the Joining FORCEs 10th Annual Conference you will: Gain access to an important and hard to reach population of stakeholders with a high risk for hereditary cancer Meet with hundreds of people dealing with, and making decisions about, the issues of hereditary cancers Empower attendees to understand all their options related to risk-management and treatment including high-risk surveillance, and reconstruction options after mastectomy Be seen as a true partner in the fight by demonstrating your organizations commitment to supporting individuals and families affected by hereditary cancers Learn what is being presented as cutting edge information to the HBOC community Be a part of the largest annual conference by and for the hereditary cancer community What the 2016 Conference will offer you: An exhibit hall with dedicated exhibition hours. When attendees are not in sessions, they will be in the hall visiting the exhibitor booths. Breaks between sessions will be held in the hall to encourage interaction. Planned social events that you can be a part of to mix and mingle with empowered members of the HBOC community. Those events include a welcome reception and an evening poolside party. High exposure in print and digital signage showcasing our sponsor s logos by video or by casting (via a GOBO) on predominant locations throughout the conference. Additional marketing promotional opportunities such as your logo on all attendee lanyards or tote bags, or the ability to message attendees through push notifications via our conference mobile app. Share with us what you want to get out of your partnership and we will work to customize your sponsorship package to make it just what you want it to be.

6 Become a Platinum Sponsor! $50,000 As a Platinum Sponsor we will work with you to ensure your objectives in partnering with us at this conference are achieved. This level will include all of the sponsorship amenities below, but we will discuss other option such as the ability to hold focus groups with participants and unique and high-profile visibility options at key events throughout the conference. You will receive six complementary registrations to the conference and you can be the exclusive sponsor of the Welcome Reception, the VIP Reception or one of the nightly entertainment events (depending on availability at the time your sponsorship is confirmed). As far as printed and electronic visibility external to the conference, your logo (& link) will appear on our conference website (50,000 impressions), our National E-Newsletter (sent to 30,000 individuals), and all conference electronic bulletins. Your name and your sponsorship will be included in social media, conference posts and other social media avenues. You visibility onsite will include high exposure placement of your logo on acknowledgement signage including the escalator sign seen by all attendees entering the conference area. You logo will also be cast via a GOBO (go-between optics) on prominent locations at the conference so we may proudly display your partnership and keep your support of the HBOC community top of mind to all participants. You will be specifically acknowledged during the welcome address and your logo and message will appear on the conference break PowerPoint. On our conference mobile app, you will have a prominently placed linkable Micro App (one of only four available), eight linkable promoted posts (one of 3 sets available), and a push notification each day of the conference. You will have your choice of premium space in the exhibit hall with two 6 ft. exhibit tables, and be able to place up to four logo or tote collateral items in the attendee tote bags.

7 Become a 2016 Sponsor! $25,000 Joining FORCEs E-newsletter (30,000 subscribers): Name, logo and link Conference Website (50,000 impressions) Logo and link Conference electronic bulletins Name, logo and link Opening Presentation: Logo on individual slide & mention Exhibit Hall Space Premium location, One 6 ft. table Attendee Tote Collateral: Four items Complimentary Registrations Four Break Slideshow Individual ad with logo or message GOLD Onsite Signage Logo on acknowledgement signage $10,000 Joining FORCEs E-newsletter (30,000 subscribers): Name and link Conference Website (50,000 impressions) Name and link Conference electronic bulletins Name Opening Presentation: Name on slide & mention Exhibit Hall Space One 6 ft. table Attendee tote collateral: Two items Complimentary Registrations Three SILVER Onsite Signage Logo on acknowledgement signage $5,000 Joining FORCEs E-newsletter (30,000 subscribers): Name listed Conference Website (50,000 impressions) Name listed Opening Presentation: Name on slide Exhibit Hall Space One 6 ft. table Attendee tote collateral: 1 item Complimentary Registrations Two BRONZE Onsite Signage Name on acknowledgement signage

8 Conference 2016 Additional Marketing/Promotional Opportunities Lunch/Centerpiece Sponsor $6,000 Conference Welcome Reception $5,000 Conference Tote Bag $5,000 Attendee Lanyards $4,000 Descriptions: Pool Party Sponsor $3,000 Movie Night Sponsor 3,000 Break Sponsor $2,000 Conference Welcome Reception: Our elegant welcome reception is a hit with all attendees. Featuring dessert and cocktails, it is a great opportunity to get your company s name out there in a prominent and elegant way. On our conference mobile app, you will have a prominently placed linkable Micro App (one of only four available), eight linkable promoted posts (one of 3 sets available), and a push notification each day of the conference. Lunch/Centerpiece Sponsor: As sponsor of the lunch and centerpieces, your name, logo and message will be front and center during conference meals. Party at the Pool & Movie Night: Sponsor one of these networking evening events for our conference attendees. We expect this new after-hours offering to be a popular spot for attendees to unwind and network. Your name and logo will be proudly displayed. Lanyards & Conference Totes: As a Lanyard Sponsor, your logo and/or message will be printed on the lanyards that attendees wear throughout the conference. As a Conference Tote Bag Sponsor your logo will be printed on all FORCE conference totes. Your logo will be carried/worn throughout the conference and will be a take-a-way for attendees to have for after-conference use. These items are given to every attendee at registration (approximate quantity is 700). Break Sponsor: Your sponsorship will be recognized prior to the break at general sessions and you will receive recognition via prominent signage at all scheduled break times. Breaks will be scheduled throughout the conference.

9 Conference 2016 Exclusive Marketing/Promotional Opportunities Research Registry Recruitment $10,000 Mobile App & Internet Sponsor $7,000 Descriptions: Registry Recruitment: Your research registry can enroll patients at the conference. This includes the opportunity to collect patient information and biospecimens. This opportunity is open to sponsors at the Bronze level and above. All conference attendees will be encouraged to participate through recruit messaging before and during the conference in the following ways: highlighted in 2 pre-conference s, special call-out at opening session, and during lunch announcements. Mobile App & Internet Sponsor: You can provide all attendees with the internet capability to keep in touch at the conference. Your company name will be shown at the point of login and will be displayed on the media board in the center of the action on the conference floor. You may use your company name or choose the password used by all participants (subject to approval). On our conference mobile app, you will have a prominently placed linkable Micro App (one of only four available), six linkable promoted posts (one of 3 sets available), and a push notification each day of the conference.

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