2017 Media Guide and Rate Card

Transcription

1 2017 Media Guide and Rate Card WHO IS REAL AGRICULTURE? RealAgriculture was started in 2008 by Shaun Haney, a farmer and seedsman who wanted to discuss the issues impacting his customer base. In a very short period of time, RealAgriculture has grown into the leading ag media advertising option in Canada. RealAgriculture prides itself on being a leader discussing the issues that are impacting farmers. Both farmers and advertisers agree that there is no other site in Canada that delivers such valuable content with so much personality. YOU CAN BE PART OF THE AGRICULTURE CONVERSATION ACROSS DESKTOP AND CONNECTED MOBILE DEVICES. RealAgriculture continues to expand its reach year over year as it provides excellent coverage of agricultural based issues that impact Canadian farmers. With its unique use of video, audio and social media engagement, RealAgriculture is the leader in the NEW Canadian ag media. OUR UNIQUE COMMUNITY. RealAgriculture.com s top traffic from the provinces in order are Alberta, Ontario, Saskatchewan, and Manitoba RealAgriculture has 130,000 page views per month Over 615,000 users in 2016 visited the website Average Open Rate of 34% 30,000 Twitter Followers

2 RealAg Radio on Rural Radio channel 147 on SiriusXM RealAgriculture has launched RealAg Radio, Canada s only daily, one hour agricultural radio show broadcast across North America on Rural Radio Channel 147 on SiriusXM. Hosted by ag experts Shaun Haney and Kelvin Heppner, the show aires weekdays at 4 PM ET across Canada and the US and is rebroadcast at 7AM EST the next day. The show can also be found at RealAgRadio.com and the RealAgriculture podcast feed. Across Canada, 25% of agriculture stakeholders have a SiriusXM subscription. 30% of those surveyed have listened to Rural Radio, Channel 147, on SiriusXM*. The average Canadian SiriusXM subscriber listens 10 hours per week. In the US, 37% of ALL Producers said they subscribe to SiriusXM radio, and 36% have heard of Rural Radio, Channel 147 on SiriusXM.** *RealAgriculture market survey data. **2015 AMR Study How Do You Get Your Message Heard? Inventory Details Price 30 Second Spot Played on original show and replay $ Second Spot Played on original show and replay $435 Product Spotlight 3 minute spotlight interview $ sec segment read Markets,Machinery, Politics, Trade, Fertility, Health / Fitness $150 RealAg Radio On Location Event On Location (includes interview, second spot and promotion) $5000 (event day) Texting Campaigns Text Promo Code TBD (week)

3 Western Canada 6100 subscriptions, 35% Open Rate, 6 times weekly NEWSLETTERS Canadian Cattle Update 1275 subscriptions, 33% open rate, weekly Placements booked Available Placements Per placement Discount (%) 2% 5% 10% 15% First Leaderboard $60 First Leaderboard $325 $1276 $2472 $3516 $5525 First Big Box $60 First Big Box $284 $1112 $2160 $3072 $4828 2nd Big Box $60 2nd Big Box $245 $960 $1864 $2652 $4165 3rd Big Box $60 3rd Big Box $245 $960 $1864 $2652 $4165 Ontario Update 1880 subscriptions, 32% open rate, 4 times per week Canadian Dairy Update 425 subscriptions, 35% open rate, weekly Placements booked Available Placements Per placement Discount (%) 2% 5% 10% 15% First Leaderboard $50 First Leaderboard $175 $688 $1328 $1896 $2975 First Big Box $50 First Big Box $153 $600 $1160 $1656 $2601 2nd Big Box $50 2nd Big Box $132 $516 $1000 $1428 $2444 3rd Big Box $50 3rd Big Box $132 $516 $1000 $1428 $2444 Machinery Update 2350 subscriptions, 32% open rate, weekl y Top of the Month 8200 subscriptions, 30% open rate, monthly Available Placements Available Placements First Leaderboard $175 $688 $1328 $1896 Discount (%) 2% 5% 10% First Big Box $153 $600 $1160 $1656 First Leaderboard $500 $1470 $2850 $5400 2nd Big Box $132 $516 $1000 $1428 First Big Box $450 $1323 $2565 $4860 3rd Big Box $132 $516 $1000 $1428 Don t miss out on the most informative, interactive and REAL content in Ag-Media.

4 EXPOSE YOUR BRAND TO GROWERS AND AG PROFESSIONALS IN CANADA.

5 DISPLAY BANNER ADVERTISING NEW WEBSITE. HIGH IMPACT. MORE VISIBLE. WEB ADVERTISING Web ads are priced at $38/CPM for any creative type or geo target. A monthly report is supplied to all clients for impressions and CTR%. Each campaign must include these ads sizes: 300x250, 728x90 and 320x50 pixels and can be static JPG/PNG, animated GIF or HTML5 (200KB max). With over 615,000 unique visitors in 2016, RealAgriculture provides advertisers with great exposure to the agriculture market in Canada.

6 Interactive Video Pre-Roll and Inline Ads Pre Roll: $1.50 / impression Inline: $375 CPM Strong Audience Interaction Video ads are seconds in length Interactive with click through capability to landing page Fully geo-targeted to meet your campaign needs Ask us about video ad creation services! KEY REALAG STATISTICS (January - December 2016) Sessions New Users Avg. Duration Pages/Session Alberta 278, ,769 1: Ontario 256, ,732 2: Saskatchewan 190,266 71,782 1: Manitoba 103,991 34,053 1: BC 53,395 29,649 1: When we plan a digital campaign for a client, RealAgriculture is the first website we consider. - media buyer

7 Sponsored Content Marketing Welcome to the new era of customized digital marketing and promotion for your business or product! 3 Components Included in the RealAgriculture Content Marketing Package: 1. Branded Content on RealAgriculture.com Sticky article written and/or edited by RealAgriculture staff will be displayed on the homepage and is part of the RealAgriculture news feed marked as Sponsored Content for one week. RealAgriculture will have final editorial control on all posted content. 2. Marketing content story marked as Sponsored to be featured in an existing RealAgriculture Daily or Weekly E Newsletter that drives traffic to the article and website, targeted to the RealAgriculture best suited to your product and geography (runs for the same week). 3.Facebook Marketing Target sponsored content post to RealAgriculture Facebook page with an active community and 14,000 pages likes. Also includes Facebook advertising and Twitter support for post (to RealAg s 27,000 Twitter followers) for that same week. RealAgriculture Content Marketing Package Price: $4, Promotions Club & Webpage Do you have a unique promo code, contest or sale that you want to promote exclusively to RealAg readers in a new way? The RealAg Promotions Club is the perfect place to list special products, events or services to Canadian growers, ag industry professionals and more. The Details: Sent out to Promotions Club list bi weekly, ad will click through to a Promo Club site page. Internal promotion of Promo Club by RealAg: Website/ /Facebook/Twitter support and posting of what's coming up in the next promotions club and how to subscribe. Facebook boosting of ads of Promo Club Partners. Reporting on webpage and results. Option of RealAg Radio Mention: Request Quote Promos are listed on RealAg website, the link will send traffic here to sign up.

8 Pricing for Promotions Club Partner Offer: Year 1 (Sept 15, 2016 April 30 of 2017.) Promotions Club Placement in Bi Weekly (300x250 ad), Website Advertising + Facebook boosting of Partners: Cost: $500 per month. *RealAgriculture.com is solely the advertiser of these promotions. Partner tracks promo code usage, conversions or resulting transactions.