The ALTRUM Division T-1 CERTIFICATION SERIES BOOK 10

Transcription

1 The ALTRUM Division T-1 CERTIFICATION SERIES BOOK 10

2 Health is a great treasure. It is one of the most valuable gifts we can give ourselves. No other achievement brings lasting happiness when health is lacking. A.J. Amatuzio TM What is ALTRUM? ALTRUM is a division of AMSOIL INC. that provides a line of quality vitamins and nutritional supplements designed to enhance health and offer additional sales opportunities. ALTRUM is devoted to health, performance and innovation. The ALTRUM Division gives Dealers an opportunity to diversify their AMSOIL business, adding customers, sales, commission credits and new personal group Dealers. ALTRUM History A.J. Amatuzio made history by developing the world s first automotive synthetic motor oil. His unwavering belief that a healthy lifestyle is vital to success has been the driving force behind the ALTRUM Division. Amatuzio s requirements for high performance have never been limited to automotive applications. In 1985, he created the ALTRUM Division, bringing his belief of better health through better nutrition to AMSOIL Dealers with the ALTRUM nutritional product line. ALTRUM Today The ALTRUM Division remains on the cutting edge of nutritional science. It offers a growing line of products dedicated to the same principle of high quality and performance that is the foundation of AMSOIL INC. 2

3 ALTRUM Nutritional Products All of the products in the ALTRUM nutritional supplements line work synergistically to enhance and support each other. They have been thoroughly researched and chosen for their reliability, marketability, performance and value. Understanding ALTRUM Products ALTRUM Nutritional Supplements The ALTRUM products are grouped into five product categories: Multis and Enzymes, Technical Supplements, Signature Formulas, Superfood Supplements and Nutritional Drink Mix. The following pages briefly detail the product categories and the top selling ALTRUM products. For more information, refer to the ALTRUM Catalog (G1670), the ALTRUM Best Sellers Catalog (G3272), the ALTRUM Price List (G326) or altrumonline.com. Multivitamins ALTRUM Ultra Multi with Iron and A.J.'s Ultra Multi without Iron are much more than standard multivitamins. These products contain 86 ingredients that encompass more than 14 supplements in one formula. The unique formulas are balanced and whole in a superfood/herbal base for optimum health and vitality. Daily Nutritional Support is the economy version of the Ultra Multis. Experience the original ALTRUM multivitamin at an economy price. ALTRUM multivitamins contain no preservatives, sweeteners, artificial colors, added animal derivatives, yeast, wheat or corn. Don t compromise on quality; one tablet of the Ultra Multis contains more nutrition than bestselling once-daily 3

4 Enzymes ALTRUM has three enzyme formulations; Ultra Daily Enzymes, Longevity Enzymes and Daily Enzyme Support. Ultra Daily Enzymes contains a blend of 13 plant-derived enzymes to assist in digestion of foods. These enzymes help break down fats, proteins, dairy and carbohydrates. Longevity Enzymes are metabolic enzymes that run and renew the body. Daily Enzyme Support is the economy version of Ultra Daily Enzymes and is a great starter enzyme product. ALTRUM products incorporate the latest research in nutritional science. Probiotics Ultra Probiotics is a powerful probiotic formula featuring nine strains of healthy bacteria to help maintain overall health. Superfoods The Superfoods enhance the existing superfood herbal base in the Ultra Multis. They are an exceptional source of nutrients available from nature s whole and natural forms. Technical Supplements The supplements in the technical product line provide more individual nutrients to the body. They are designed to complement the ALTRUM multivitamins and enzymes. The Technical Supplements include: Memory Focus Vision Power Nutritional Oils Ultra Omega 3 Joint Formula Coenzyme Q-10 Ultra Calcium Complex Stress Management System with Vitamin B Complex Vitamin C-600, Controlled Release 4

5 Vision Power and Joint Formula are two ALTRUM top sellers. Vision Power is an advanced, multi-nutrient eye formula that provides the most researched nutrients for eye health. Joint Formula is premium nutritional support for healthy joints, cartilage and connective tissue. A.J.'s Signature Formulas A.J.'s Signature Formulas are specially designed as highperformance nutritional products to improve quality of life. These products are also formulated to complement the ALTRUM Multis and Enzymes. The Signature Formulas include: Roborant Energy Prostate Formula Male Power Brain Power Super Energy Prostate Formula is a natural nutritional formula that contains 14 vital prostate-supporting ingredients to help support healthy, normal function. Male Power is a premium product designed for men who want to naturally support libido. Superfood Supplements The Superfoods are an exceptional source of nutrients available from nature s whole and natural forms. The Superfood supplements include Daily Garlic Support and Superfood Phytonutrient. For more information on these and other products, please refer to the ALTRUM Catalog (G1670), the ALTRUM Best Sellers Catalog (G3272), the ALTRUM Price List (G326) or altrumonline.com. ALTRUM nutritional supplements can be a profitable addition to your AMSOIL business. 5

6 Nutritional Drink Mix Compare Nutritional Drink Mix to the competition; price and nutrition per shake is an excellent value. ALTRUM Chocolate Nutritional Drink Mix provides 10 grams of high- quality whey protein, fiber, vitamins and minerals, and enzymes. It also contains HMB, a metabolite that can help maintain lean muscle mass. Simply combine one scoop with 8 oz. of milk or water for a nutrition boost or meal replacement any time of day. Combine with fruit and ice for a delicious smoothie. Tools and Information for Dealers ALTRUM publishes a monthly newsletter, ALTRUM News and newsletter, ALTRUM Focus. These publications provide detailed information about the products and information about health, nutrition and wellness. Back issues are available at altrumonline.com. In-depth information about all of the ALTRUM products is available on the ALTRUM website at altrumonline.com. Each product is covered in detail, and product labels are available for viewing. A contact us section allows customers to ask specific questions. To contact ALTRUM staff, send an to info@altrumonline.com. The ALTRUM catalog, G1670, contains product descriptions, labels, testimonials, ordering information and details of the Preferred Customer Program. ALTRUM Best Sellers Catalog, G3272, features best-selling ALTRUM products in easy to understand language. This catalog is an effective tool to introduce friends, family and customers to ALTRUM products. Price lists for ALTRUM products can be found in the ALTRUM Dealer Zone online at the AMSOIL literature page. 6 Know Your Supplements/Know Your Customers The best way to know the products is through personal use, testimonials, ALTRUM NEWS and ALTRUM Focus newsletters. ALTRUM literature items and the ALTRUM newsletter describe the products in detail. Use your knowledge of how ALTRUM nutritional products work together. The Ultra Multis are the foundation of the product line. The Ultra Multis together with the Ultra

7 Daily Enzymes create a powerful nutritional program for better health. The Superfood products greatly enhance or turbocharge the superfood base in the Ultra Multis. The powerful A.J. s Signature Formula line addresses more specific needs of the individual, and the Technical Line can be added to further supplement the superior nutrients found in the Ultra Multis. Summary ALTRUM can be a profitable piece of your AMSOIL business. Utilize this information and the tools for Dealers to talk to friends and family about ALTRUM products, or use them personally. Disclaimer: These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. AGGRAND Products AGGRAND AGGRAND Lawn and Garden Products are natural, convenient and cost-effective. Their liquid form allows quick, easy application and fast, effective performance. AGGRAND products are better for the environment. Natural ingredients release more slowly so there is less chance of negative environmental impact. Adding natural ingredients to the soil increases microbial activity. Soil microbes fix the nutrients needed for plant growth and release them slowly as plants need them, as well as provide nitrogen, phosophorus and potassium. AGGRAND products work by stimulating the biological activity in the soil to provide a continuous release of nutrients, as the plants need them. ALTRUM products are available to U.S. and Canadian Dealers and customers from the Superior Distribution Center. All ALTRUM products are available in single bottles (U.S. only) and cases. 7

8 Description AGGRAND Natural Liquid Fertilizer, AGGRAND Fertilizer Organic Series, Natural Liquid Lime, Natural Kelp and Sulfate of Potash and Natural Liquid Bonemeal each cover a different aspect of fertilization and combine to form a complete natural product line with outstanding performance and cost advantages. Focus your presentation on the fact that AGGRAND products work. Test data and testimonials are powerful sales tools collect your own or use the wide variety published in the AGGRAND News. Market The market for AGGRAND products includes individuals who simply want an exceptional lawn or garden, commercial accounts such as landscaping services and golf courses, and retail accounts such as gardening supply stores. AGGRAND products are unique, effective, environmentally sound and profitable. They offer universal appeal to homeowners, gardeners virtually anyone! Look for customers who display interest in environmental issues, those who compost, those who garden extensively, those who have small children, those already interested in sustainable agriculture gardening, lawn care or wildlife food plots that s a large market waiting to be tapped. Commercial accounts interested in AGGRAND are widely variable. They range from golf courses to lawn-care services to college campus maintenance staff to small and large farms. Any business that takes care of a lawn or garden qualifies as a commercial account. Retail accounts are similarly varied. Garden supply stores, hardware stores, department stores and even grocery stores have been known to carry lawn and garden products. Check out the kind of products already stocked by a retail outlet and then improve or fill a void in the line of products already carried by the account. Presentations Basic knowledge and understanding of lawn care and gardening is important to successfully sell AGGRAND products. The AGGRAND newsletter and other AGGRAND literature provide the fundamentals necessary to initiate sales calls, evaluate customers needs, recommend the appropriate AGGRAND products and discuss the features and benefits of the products. 8

9 Focus on the fact that AGGRAND products work without damaging the environment. Test data and testimonials are powerful sales tools. Collect your own or use the wide variety published in the AGGRAND newsletter. The fact that every AGGRAND product is all-natural directly addresses environmental concerns that continue to grow worldwide. The comprehensive nature of the AGGRAND product line is also an important part of any sales presentation. Individual customers can design programs with AGGRAND to specifically meet their needs. Commercial accounts can affect their organic service with the wide range of applications possible with AGGRAND products. Finally, sales of retail accounts will be enhanced by the shelf presence of the AGGRAND line. Individual customers In most cases, AGGRAND Natural Fertilizer provides the basis for your first sales approach. It has been tried, tested and proven throughout the country on a multitude of plants and crops. Encourage customers to try the product for themselves. They will be impressed with the results they see. From that first impression, customers will be prepared to try other AGGRAND products. Add-on selling is easy because AGGRAND products are offered in individual units. This lets you respond to customers specific needs with exactly the products they ve requested in the quantity they need. AGGRAND products work by stimulating the biological activity in the soil to provide a continuous release of nutrients as the plants need them. Accounts When approaching an account, try to get in touch with a person who has purchasing power. Make an appointment and specify an amount of time you plan to take (10 to 15 minutes is usually a good length for a first interview). Try to get this person to use the products personally, since it s the best way to generate enthusiasm. Try using product samples. With retail accounts, try to match the AGGRAND products to the store s existing products. And with any account, be sure to discuss your willingness to support the product line, and point out the regional distribution centers that make filling orders quick and easy. 9

10 10 Features and Benefits of ALTRUM NUTRITIONAL SUPPLEMENTS

11 Features and Benefits ALTRUM Nutritional Supplements ALTRUM nutritional supplements are available to U.S. and Canadian Dealers from the Superior Distribution Center. ALTRUM products are available in single bottles (U.S. only) and cases. The Enzymes Ultra Daily Enzymes Ultra Daily Enzymes is nutritionally the most important ALTRUM daily supplement. This premium, multi-enzyme and prebiotic formula is comprised of a comprehensive, broad-range blend of 15 key enzymes and prebiotics and is the most advanced ALTRUM digestive enzyme formula. What makes Ultra Daily Enzymes Ultra? Ultra Daily Enzymes contains optimum levels of the enzymes that help digest carbohydrates, protein, fat and fiber. It also has significant amounts of the enzymes that help break down the lactase or milk sugar and sucrose, a main contributor to digestive distress and a factor in many allergies. Other enzymes in the formula liberate amino acids and those that help break down proteins in legumes, like beans, diminishing intestinal gas). Ultra Daily Enzymes contains: amylase, protease, lipase, cellulase, glucoseamylase, invertase, alpha galactosidase, peptidase fp, diastase, lactase, fructooligosaccharide (FOS) and isomaltedigosaccharid (IMO) and proprietary prebiotic blend. Life would not exist without enzymes. Daily Enzyme Support Economy Daily Enzyme Support is an ideal multi-enzyme/probiotic digestive enzyme formula at an economy price. Daily Enzyme Support contains: amylase, protease, lipase, cellulase, plus prebiotics FOS and IMO. Enzymes are the most important daily supplement. Without enzymes life would not exist. Every cell in the body performs its complex life-sustaining functions because of enzymes. Enzymes also are an integral part of the digestive process. 11

12 Food enzymes unlock the life-sustaining nutritional wealth in your food. From the time food enters the mouth, enzymes are at work breaking down food until it can be absorbed through the intestinal wall. These enzymes come from two sources, those found in food itself and those it creates in the body. Most food enzymes are essentially destroyed at the temperatures used to cook and process food. This places the full digestive burden on the body's supply of enzymes. Digesting enzyme-deficient food is an energy-consuming task and may be a source of tiredness after a heavy meal. Research tells us that as we grow older the body s ability to produce enzymes decreases and tissues break down, while chronic health conditions increase. Ultra Daily Enzymes taken with each meal helps the body to unlock the nutrient wealth in food. It may also take the stress off the digestive system leaving you with more energy to maintain optimal health. Ultra Daily Enzymes and Daily Enzyme Support Have Similar Features and Benefits Feature: Highly-active, concentrated, multiple digestive enzymes Benefit: Replace a wide range of enzymes lost in cooking and processing food, to release the nutritional value in food. Feature: Highest-quality enzymes Benefit: Supplemental enzymes can improve the level of digestion and help assure maximum nutrient absorption.* Feature: Highly-active, concentrated enzymes derived from plant sources. Benefit: Plant enzymes are active in a broader ph range than other enzyme products for maximum digestive function.* Feature: Probiotics or friendly bacteria (lactobacillus, acidophilus, bifidus longum.) Benefit: May promote intestinal health by maintaining normal flora in the digestive tract (necessary in the production of certain vitamins, especially the B vitamins) and preventing the growth of pathogenic bacteria.* 12

13 Applications ALTRUM digestive enzymes work as highly effective digestive aids to release the valuable nutrients in food, replacing the enzymes destroyed when foods are cooked or processed. Suggested Use: One or more capsules with meals. In special cases three or more capsules can be used with meals. 90-count bottles Longevity Enzymes Longevity Enzymes are systemic enzymes that support the body s metabolic enzymes that fight aging and inflammation. The human race could not survive without enzymes. Enzymes perform all bodily functions from eyesight to digestion. Scientists have identified more than 3,000 kinds of health-renewing enzymes in the body. However, these enzymes must be replenished. Enzyme production in the body steadily decreases as a normal part of aging. Since aging and eating processed foods deplete the body s enzyme levels, enzyme supplementation is vital. Enzymes have been shown to give the immune system more power to do its job. Feature: Highly-active, concentrated multiple systemic enzymes Benefit: Support metabolic enzymes that run and renew the body, providing nutritional defense against aging Feature: Highest-quality systemic enzymes* Application ALTRUM Longevity Enzymes support metabolic enzymes that run and renew the body. Longevity Enzymes are systemic enzymes that support the body s metabolic enzymes that fight aging and inflammation. Suggested Use: Two or more capsules twice daily between meals with a full glass of water. 13

14 Ultra Probiotics Americans increasingly understand probiotics are a good bacteria their bodies need. Probiotics are most well-known for their potential to help balance the digestive system. Probiotics may help restore healthy bacterial levels in the gut while regulating the digestive system. * Feature: Ultra Probiotics is a universal probiotic formula providing 26.5 billion live cells ^ of beneficial microflora cultures.* These probiotic cultures help renew and maintain healthy intestinal microflora. ALTRUM Multis incorporate the latest research in nutritional science, providing significant levels of every nutrient required for a healthier life. 1. Nine premium strains of probiotics with 3.2 billion viable units^ of Lactobacillus bulgaricus. L bulgaricus is known as the king of probiotics the universal intestinal health flora rejuvenator. It conditions the GI tract and is the key to supporting healthy cultures of the other probiotics. 2. Multi-probiotic formula provides varied cultures that affect all areas of the intestinal tract to work together for optimal benefit for digestive function and well being. Benefits: May help improve digestion and absorption of vitamins May help manufacture vitamins needed by the body May help inhibit growth of harmful bacteria that can cause digestive stress * Suggested Use: Take 2 capsules daily ^At time of manufacture The Multis Two Ultra Choices, One Smaller Tablet Choice 14 Ultra Multi with iron Ultra Multi is the most advanced ALTRUM formula and flagship of the ALTRUM nutritional supplements line. This premium multi-vitamin formula is composed of more than 87 vital ingredients reflecting the latest breakthroughs in nutritional science.

15 What makes the two Multis Ultra? The Ultra Multis are Ultra Multi with iron and A.J. s Ultra Multi without iron. Each formula includes 32 body-vitalizing additions to the original Daily Nutritional Support making the best, all-in-one product better yet. Each of the multis is whole, balanced and complete. A.J. s Ultra Multi without iron This product is the same as the Ultra Multi but without the iron. It was formulated for people who have sufficient iron in their diets from sources such as red meat and high ironcontent water. Daily Nutritional Support Economy Premium Multi With Smaller Tablet Size Daily Nutritional Support is the ALTRUM economy multivitamin in a smaller tablet size. It is an excellent starter multi, at an even better economy price. Feature: Complete, all-in-one formulas Benefit: More than 16 supplements in one formula providing significant levels of every nutrient considered important for human health and all in a balanced form to work synergistically for optimum effectiveness. Feature: Premium-quality standards Benefit: Manufactured at 110 percent potency, preserving nutrient effectiveness and ensuring shelf life beyond 36 months at full label potency. Only the highest quality and freshest raw materials are used in the Multis. Feature: Superfood/Herbal Base 1. The key foundations of the exclusive Ultra Multis are the following: A. Superfood/Herbal base of 1450 mg B. Super Antioxidant/Bioflavonoid blend of 450 mg. 2. The key foundation of the Daily Nutritional Support Multi is 1335 mg of combined superfood/herbal base and super antioxidant/bioflavonoid blend. Benefit: Assures completeness by providing a full, broadband spectrum of nutrients. This allows for the most effective absorption and the greatest nutritional benefit. Daily Nutritional Support is the original, smaller tablet size multi. 15

16 Feature: Aminoate protein chelation of minerals Benefit: Allows four to six times better absorption of essential minerals over unchelated minerals. Feature: Value Nutritional Drink Mix delivers fast, convenient nutrition any time of the day. Benefit: No other formula on the market gives you so much value in an all-in-one, convenient-to-use formula. 1. More than 87 life-sustaining ingredients are in each of the Ultra Multis including vitamins, minerals, antioxidants, phytonutrients, enzymes, herbs, amino acids and more.* 2. More than 55 life-sustaining ingredients are in the Nutritional Support Daily economy premium multi with smaller tablet size including vitamins, minerals, antioxidants, phytonutrients, enzymes, herbs and amino acids. (This formula provides time-released B complex and C vitamins for those who like the convenience of taking their tablets only once per day.) Feature: Advanced Formulas Benefit: All of these advanced concepts and processes, along with nutritional ingredients masterfully blended and harmoniously balanced, contribute to the true effectiveness of these exclusive ALTRUM multis. Application ALTRUM multis provide complete multivitamin supplements ensuring abundant quantities of all the necessary nutrients for vibrant health. Suggested Use: Three tablets twice daily with meals, or two tablets three times daily with meals. For extraordinary nutrition up to nine tablets per day can be used. 180-count bottles Nutritional Drink Mix The ALTRUM Chocolate Nutritional Drink Mix delivers 10 grams of high-quality whey protein, fiber, vitamins and minerals, and enzymes. It also contains HMB, a metabolite that can help maintain lean muscle mass. Combine one scoop with eight ounces of milk or water for a nutrition boost or meal replacement any time of day. Combine with fruit and ice for a delicious smoothie. Feature: 10 grams of whey protein Benefit: Helps maintain lean muscle mass; helps keep you full 16

17 Feature: Fiber Benefit: Helps keep you full and aids in the digestive process Feature: HMB Benefit: A metabolite that helps maintain lean muscle mass Feature: Vitamins A, C, D, E and the B complex Benefit: Overall health and wellness Feature: No artificial flavors, colors or sugars Benefit: Highest-quality and ingredients available Superfoods Rounding out the basic requirements for proper supplementation are superfoods, an exceptional source of phytonutrients (plant nutrients). Superfoods are nutrientrich, natural food supplements derived from nature s plant sources providing a multitude of health benefits. All of these superfoods (with the exception of garlic) are found in the ALTRUM multi Superfood/ Herbal Base. For additional amounts of these superfoods choose products from this category. Superfood Phytonutrient Support Phytonutrients are defined as bioactive plant-derived compounds associated with positive health effects. There are many phytonutrients in vegetables that should be consumed daily. However, it may be difficult to eat the recommended five daily servings. Supplementing with nutrient-rich, concentrated vegetables, such as Superfood Phytonutrient Support, can provide high contents of health-enhancing phytonutrients. This food-based formula packs phytonutrients found naturally in vegetables and deep greens. All of the superfoods, except garlic, are found in the Superfood/ Herbal Base of the ALTRUM Multis. 17

18 Some of the naturally occurring phytochemicals in Superfood Phytonutrient Support include flavonoids, lycopene and carotenoids. Superfood Phytonutrient Support contains nine super vegetable concentrates including broccoli, tomato, spinach, carrot, cauliflower, kale, beet, brussel sprouts and celery. Garlic has been used for more than 5,000 years for its healthpromoting properties. Feature: Loaded with phytonutrients Benefit: Phytonutrients are among the most promising nutritional components researched today. Feature: Made from fresh, phytonutrient-rich vegetables Benefit: A good way to supplement a vegetable-deficient diet Feature: Superfood product Benefit: Further enhances ALTRUM multi, which is designed around a substantial superfood base Feature: Contains nine concentrated vegetables Benefit: Provides a broad spectrum of phytonutrients Application Use with ALTRUM multi to increase the phytonutrients in the diet. 75-count bottles. Daily Garlic Support Garlic has been used for more than 5,000 years by various cultures as one of the most important overall healthpromoting herbs of all time. It may nutritionally support and maintain a healthy immune system, normal blood pressure, cardiovascular health and good joint nutrition.* Each tablet provides 500 mg of concentrated garlic powder, which is equal to half a garlic bulb. Feature: Historically proven effective Benefit: Garlic has been consumed for more than 5,000 years to strengthen bodily health. Feature: Unique processing method guarantees a consistent, high-potency dosage of the active ingredient allicin.* 18

19 Benefit: Allicin is a powerful sulphur compound responsible for garlic s many health effects. Feature: 95 percent odorless after consumption Application Take two to four tablets daily. 120-count bottles. Application: For use as a source of nature s nutrients. It can be further enhanced by using one of the ALTRUM multis products for a solid nutritional foundation. 120-count bottles 90-count bottles A.J. s Signature Formulas A.J. s Signature Formulas include five products designed specifically for high performance and better health. A.J. s Prostate Formula A.J. s Prostate Formula provides premium, broad-range support for the healthy functioning of the prostate. Feature: Exclusive product design Benefit: Specifically addresses various nutritional needs of the prostate, to help maintain normal size and youthful ease and comfort. Feature: The most effective, premium prostate support ingredients saw palmetto, pygeum africanum, stinging nettle, ginseng and lycopene in a single formula. Benefit: Provides a balanced formula for better male health Feature: Proven, traditional herbal and nutritional remedies for prostate support. Benefit: Supports the prostate s function throughout a broad range of benefits* A.J. s Prostate Formula is nutritional support to help protect prostate health, preserve male function. Application Take two every day, one in the morning and one at night as premium prostate support. This product can be further enhanced with one of the ALTRUM multi products and A.J. s Male Power. 60-count bottles. 19

20 *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. A.J. s Signature Formulas are designed specifically to provide highperformance nutritional support. A.J. s Male Power A.J. s Male Power formula is a breakthrough premium product designed for men who want to increase male potency and stamina. This unique formulation of 13 super nutrients provides optimum masculine support. Male Power contains premium-quality eleuthero root, damiana, sarsaparilla, saw palmetto, oyster extract, gotu kola, cayenne, bee pollen, royal jelly, prostate powder, zinc histidine and orchic powder. Feature: Unique product design Benefit: Specifically addresses men s needs with exclusive ingredients for male function Feature: Formulation Benefit: Power-packed with the most effective male enhancement ingredients known; helps maintain youthful male vigor Application Use as an every day supplement to increase male potency, stamina and general prostate support. Take two per day. This product can be further enhanced with one of the ALTRUM multi formulas. 60-count bottles* A.J. s Brain Power A.J. s Brain Power is specially formulated with the power of ginkgo biloba to help you maintain your mental edge. This multi-faceted product delivers the potent rejuvenating herbs gota kola, schizandra and ginger to keep your mind and memory sharp.* Ginkgo biloba is one the most well-known botanicals for brain health. Ginkgo may help improve cognitive function and memory and slow mental aging.* A.J. s Brain Power contains the highest quality ginkgo extract in a base of supporting herbs to provide optimum mental nutritional support. 20

21 Feature: Ginkgo Biloba Benefit: Ginkgo biloba is widely accepted and researched with new studies published continually showing its many health benefits. It specifically targets cerebral functions while improving a wide range of other body functions including cardiovascular and circulation to extremities. Feature: From the ancient Ginkgo tree Benefit: Natural brain and circulation-enhancing nutrients Feature: Includes gotu kola, and schizandra two powerful adaptogenic herbs Benefit: Provides the best brain support available Application Take two per day to improve brain function, memory, concentration and circulation along with one of the ALTRUM multis. 60-count bottles* A.J. s Super Energy (Stay Awake Formula) (DSE) A.J. s Super Energy is a natural way to boost energy. This refreshing and invigorating stay awake formula contains caffeine, guarana, ginseng, bee pollen, kola nut, cayenne, and schizandra and should be used by adults when extra energy and vitality are desired.* A.J.'s Super Energy helps boost energy when you need it. Feature: Guarana and caffeine Benefit: Nutritionally supportive to help stamina, maintain energy and increase alertness* Feature: All-natural ingredients, with an energizing base of support herbs and ingredients including eleuthero, bee pollen, kola seed, cayenne, schizandra, and ashwagandha Benefit: Energizes without chemical stimulants Application This is a stay awake formula. Take one or two when extra energy is desired. Use with one of the ALTRUM multis for the required nutrients for energy production. See label on bottle. Note: This product contains naturally occurring caffeine and should only be taken when extra energy is desired. 21

22 Not recommended for children under the age of 18 or for individuals with serious health concerns. 60-count bottles. Roborant comes from the word robur meaning Strength of the Oak. A.J. s Roborant Energy Roborant Energy is a unique combination of herbs that nutritionally support the body's ability to build and maintain a natural state of health and energy.* The word "Roborant means strengthening; to restore vigor, strength and endurance, to have the "strength of the oak." This defines the seven body-vitalizing Root of Life herbs found in Roborant Energy. This "Root of Life" formula provides missing nutritional elements that restore cellular nutrients daily for natural energy function.* Rhodiola rosea is one of the seven "Root of Life" herbs in Roborant Energy and has been used for centuries. It provides a natural plant extract that may increase physical strength and enhance mental stamina while nutritionally supporting the body's ability to combat fatigue and handle stress.* Feature: Unique combination of seven legendary Root of Life herbs Benefit: Helps restore strength, endurance and vital energy* Feature: Purchased separately these superior-quality herbal extracts would cost more than $100. Benefit: Extraordinary product at an extraordinary value Application Rebuild the body s nutrient reserves for natural restoration of vigor, strength and endurance Suggested Use: Two capsules daily with meals for 90 days and one capsule daily with meals for maintenance thereafter. 60-count bottles 22

23 ALTRUM Technicals The ALTRUM Tech Line is composed of premium supplements designed to meet specific nutritional needs. They can enhance, improve and protect overall health. Memory Focus Provides advanced nutrition to keep you mentally sharp.* ALTRUM Memory Focus provides the highest-quality, proven brain nutrients. It is formulated in the right dosages so the nutrients it provides may protect the brain s function against the effects of aging, stress and free-radical damage. It also may help promote normal blood flow to the brain.* This combination of nutrients is optimized to help support sharp mental focus, thinking power and vibrant memory.* Feature: Proven premium nutrients may promote optimal brain, memory and clarity function in one easy-touse formula * Benefits: Nutritional support that may promote Sharper thinking and mental clarity Quicker memory and recall Concentration and ability to focus Faster thought processing to think on your feet Mental stamina and energy * ALTRUM Technical products are designed to meet specific nutritional needs. Application: Research suggests brain cells may need specific nutrients to maintain optimal function. Without an adequate intake of these nutrients, focus may weaken and mental sharpness may dull. Suggested Use: Three to six capsules daily with or without food. This product is best used as part of a program including Ultra Omega 3, Ultra Daily Enzymes, Ultra Multis and Vision Power. Memory Focus is better absorbed if taken between meals. Important Information: Consult a health care professional before taking this product if you are undergoing treatment for a health condition or are presently using any prescription medications. Do not take if pregnant or lactating.* 100-count bottles 23

24 Vision Power Vision Power is an advanced, multi-nutrient eye formula that provides the most highly-prized, essential nutrients to strengthen and protect eyes.* It includes the combined eye-defending antioxidant power of carotenoids, lutein, zeaxanthin, alpha lipoic acid and much more. Nutritionally supports healthy, normal eye function that helps: Night vision* Keep eyesight strong and sharp* End eye strain, blurred vision and dry, irritated eyes* Promote normal visual function and acuity* Promote circulation and nourish eye tissue* Strengthen and protect eyes from harmful UV radiation* Feature: An advanced multi-nutrient eye formula that provides the most current premium-quality nutrients Benefit: Provides eyes with the nutrition most likely to improve eye health and vision May help Improve night vision and ease eye strain Promote normal visual function and acuity Reduce free-radical stress in the eyes Promote circulation and nourish healthy eye tissue Strengthen retina cells and protect eyes from harmful UV light and cataract formation* Application This exclusive, premium ALTRUM eye formula gives you all the potentially sight-saving eye nutrients in the correct dosages to make a nutritional upgrade in your eye health.* Suggested Use: Six capsules daily taken with meals. For nutritional eye maintenance take three daily. For highest premium nutritional eye support take six per day. 24

25 Joint Formula Joint Formula is nutritional support for healthy joints, cartilage and connective tissue. Joint Formula includes the effective ingredients of: 1. MSM a form of organic sulfur that nutritionally supports production of connective tissue for optimal joint health.* 2. Boswellia a natural herb that nutritionally supports joint comfort and ease of movement.* 3. Chondroitin sulfate nutritionally enhances the formation of cartilage.* Healthy cartilage caps the ends of bones, acting as a shock absorber and reducing friction between moving parts. 4. Glucosamine HCL nutritionally supports joint lubrication.* The body s ability to produce glucosamine slows as it ages. 5. Manganese nutritionally promotes production of manganese-containing enzymes that aid in production of essential cartilage compounds.* Feature: Premium multiple-nutrient formula of most important joint-support ingredients Benefit: Rapid results, while long-term repair is nutritionally supported* Feature: Natural joint support Benefit: No side effects Feature: Reparative nutrients Benefit: May be able to reduce dosage over time ALTRUM Joint Formula is a multi-nutrient joint support product for healthy joints, cartilage and connective tissue. Application A multi-nutrient, joint support product for healthy joints, cartilage and connective tissue. Take two or more daily depending on desired result. See label on bottle. This product s effectiveness can be further enhanced with use of one of the ALTRUM multis. 60-count bottles Nutritional Oils ALTRUM Nutritional Oils includes three exceptional sources of essential fatty acids fish, flaxseed and borage, also known as Omega in one comprehensive product. This well-rounded blend supports heart, immune, metabolic, joint and skin health.* 25

26 Feature: Nutritional Oils is an all-in-one essential fatty acid (EFA) formula providing omega-3 and omega-6, EPA, DHA and GLA from 1.2 grams each of flax, borage and fish oils. Feature: Superior-quality flax, borage and fish oils Benefit: These EFAs help keep the body finely-tuned and running efficiently. Research shows calcium deficiencies are responsible for an estimated 25 million Americans suffering from osteoporosis (bone loss). Application These nutritional oils are essential for better health and supply the body with the essential fatty acids most Americans lack in their diets.* Suggested Use: One to three softgels daily with meals Ultra Omega-3 Ultra Omega-3 provides the highest-quality heart-healthy omega-3 essential fatty acids EPA and DHA. Feature: Omega-3 from premium molecular distilled marine lipids Benefit: Studies suggest certain omega-3 essential fatty acids offer as much protection against heart disease as cholesterol-lowering drugs.* Application The body requires omega-3 essential fatty acids (EFAs) to stay finely-tuned and running efficiently. Ultra Omega-3 is a premium source of the highest-quality omega-3 EFAs. Suggested Use: One or two softgels daily with meals 26 Ultra Calcium Complex Calcium is a vital health-building mineral that helps keep bones and teeth strong.* It also plays a key role in many vital bodily functions, such as blood pressure regulation, nerve impulse transmission, muscle contraction and blood clotting.* Ultra Calcium Complex is a state-of-the-art, premium calcium formula containing several highly-absorbable forms of calcium; carbonate, aspartate and citrate. Many additional cofactors have been included and balanced in the formula for optimal calcium absorption and utilization.

27 Feature: State-of-the-art formula containing three highlyabsorbable forms of calcium along with additional cofactors required in calcium uptake.* Benefit: More easily digested and absorbed Feature: Three capsules contain 500 mg of calcium Benefit: Calcium is an essential mineral with many functions including preventing bone loss. Feature: Capsules Benefit: Calcium is best absorbed in this delivery form. Application Ultra Calcium Complex is a daily supplement to be used by those with additional calcium needs beyond that found in the ALTRUM multis. Take three or more daily. 90-count bottle Stress Management System with Vitamin B Complex During times of high stress, the body needs additional amounts of specific nutrients. In fact, many disorders that arise from stress result from nutritional deficiencies. Stress first affects parts of the body related to the nervous system such as the digestive and intestinal systems. Stress Management System contains B-complex vitamins the body needs to support nutritionally proper nervous system function. This formula also contains important nutrients that promote production of anti-stress hormones, immune system function and utilization of B complex vitamins such as vitamin C, zinc, choline and inositol. They also are coenzymes involved in energy production and can be useful to help the body fight depression or anxiety.* Feature: B-complex vitamins Benefit: Coenzymes help maintain a healthy nervous system, are involved in energy production and may be useful for depression or anxiety. Application Take one tablet with each meal for a total of three tablets per day. 160-count bottles 27

28 Vitamin C-600 Formula with Rosehips (Controlled release) Controlled release Vitamin C-600 Formula with Rosehips provides 600 mg of this potent antioxidant per tablet. It may aid growth and repair of tissue including bones and cartilage, help promote healing of wounds and production of anti-stress hormones, and may help prevent and reduce severity and duration of colds and flus.* Benefit: Great antioxidant Application One or two per day with meals C-600 can be used when additional vitamin C is required beyond that found in the daily ALTRUM multi. 100-count bottles Our diets often lack the foods containing the necessary amount of CoQ-10. Cold Season Zinc Lozenges support for a healthy immune system* Zinc is important to help promote maintenance and support of a healthy immune system.* Cold Season Zinc Lozenges provide antioxidant and immune protection.* Echinacea and Zinc key ingredients that help support natural resistance.* Vitamins A and C provide essential antioxidant vitamins that protect cells against the damage caused by free radicals.* Cherry-flavored ALTRUM Cold Season Zinc Lozenges also contain slippery elm, a traditional folk throat lozenge herb, along with propolis a possible immune system enhancer.* Take Cold Season Zinc Lozenges as needed. Suggested Use: At first sign of cold symptoms take three lozenges and dissolve in mouth completely. Thereafter, take one lozenge every two hours while awake. Maximum daily usage should not exceed 12 lozenges. Children under 60 lbs. should use one-half lozenge at a time, not to exceed six lozenges per day. Do not take for more than seven days. Further enhance this product s performance by using one of the ALTRUM multis. 28

29 Coenzyme Q-10 Coenzyme Q10, or CoQ10, plays several vital roles in overall health. CoQ10 is one of the most important antioxidant supplements for protecting heart health and supporting normal cardiovascular function. Statin medications may deplete naturally occurring CoQ10. Supplementation with ALTRUM CoEnzyme Q-10 may promote healthy levels and may also help strengthen the heart, support the immune system, keep gums healthy and increase energy.* Coenzyme Q-10 is an excellent complement to one of the ALTRUM multis. Each capsule contains 60 mg of CoQ-10.* More than 30 million people worldwide use CoQ-10. Feature: Highest-quality CoQ-10 available Application One or more daily Coenzyme Q-10 can be an additional complement to one of the ALTRUM multis. 60-count bottles Note: all vitamins are shipped from Superior, WI. *Nutritional supplement note: these statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. ALTRUM Nutritional Supplements Product Codes DEU DES DNU DWI DNS DPN DGS VB601 DBE VB675 DPF DMP DBP DSE DJF DUF DUC VB610 VB620 DOJ DZL DCC VB630 DEQ Ultra Daily Enzymes (90 caps) Daily Enzyme Support (90 caps) Ultra Multi with iron (180 tabs) A.J. s Ultra Multi without iron (180 tabs Daily Nutritional Support economy multi (180 tabs) Superfood Phytonutrient Support (75 tabs) Daily Garlic Support (120 tabs) Superfood Alfalfa (160 tabs) Superfood Bee Pollen (120 tabs) Superfood Lecithin (90 gelcaps) A.J. s Prostate Formula (60 caps) A.J. s Male Power (60 tabs) A.J. s Brain Power (60 caps) A.J. s Super Energy (60 caps) Joint Formula (60 tabs) Upliftment Formula (60 tabs) Ultra Calcium Complex (90 caps) Stress Management System (120 tabs) Vitamin C-600 with Rosehips (100 tabs) Orange Juice Chewable C (150 tabs) Cold Season Zinc Lozenges (100 lozenges) Children s Chewable Multi (90 tabs) Vitamin E-400 with Selenium (120 tabs) Coenzyme Q-10 (60 caps) 29

30 AGGRAND Products AGGRAND products are easy, economical, effective and environmentally friendly. Their convenience and outstanding performance make them ideal for homeowners, greenhouse and commercial growers, as well as lawn care professionals. AGGRAND liquid lawn and garden products are available in one-quart bottles, cases of 12 one-quart bottles, packages of two 2.5-gallon bottles, 55-gallon drums and 275-gallon totes from AMSOIL Distribution Centers. AGGRAND products are easy, economical, effective and environmentally friendly Natural Liquid Fertilizer AGGRAND Natural Liquid Fertilizer is an all-purpose liquid fish-kelp fertilizer which provides nitrogen (N), phosphorus (P) and potassium (K). The kelp extract used in AGGRAND also contributes micronutrients and plant growth hormones, which help plants resist the effects of environmental stress. Feature: Natural formulation Benefit: Environmentally friendly Feature: No manufactured chemical salts Benefit: Beneficial to soil organisms Feature: Fish-kelp base Benefit: Fish extract for macronutrients (NPK); kelp extract for micronutrients, trace elements and plant hormones Feature: Liquid formulation Benefit: Convenient, easy application Application NOF is a multi-purpose liquid concentrate that is ideal for fruits, vegetables, bedding plants, houseplants, trees, shrubs and turf. It is tremendously effective when applied to either the soil or leaves (foliar). AGGRAND NOF s versatility allows it to be used by itself, in conjunction with other AGGRAND products, or as a supplement to existing plant nutrition programs. 30

31 AGGRAND Fertilizer Organic Series AGGRAND Fertilizer Organic Series (OSF) is listed by the Organic Materials Review Institute (OMRI) for use in organic production. AGGRAND Fertilizer stimulates microbial activity in the soil and provides essential macronutrients nitrogen (N), phosphorus (P) and potassium (K) in a ratio of AGGRAND OSF is intended as the alternative to the AGGRAND Natural Fertilizer (NOF) for growers who must use fertilizers certified to the USDA s National Organic Program (NOP) standards. Feature: OMRI listed for organic production Benefit: Environmentally friendly and increase sales opportunity to the expanding organic growing market Feature: Contains soft rock phosphate Benefit: Natural source of phosphorus, calcium, iron, and manganese to stimulate plant growth and fruit development Feature: Fish-kelp base Benefit: Fish extract for macronutrients (NPK); kelp extract for micronutrients, trace elements and plant hormones Feature: Liquid formulation Benefit: Convenient, easy application Application OSF is a multipurpose liquid concentrate that promotes vigorous growth, increased root development and improved stress and disease tolerance in vegetables, fruits, nut trees and field crops. AGGRAND recommends NOP-certified growers verify approval of their inputs with their NOP-accredited certifying agent prior to use. AGGRAND Natural Kelp and Sulfate of Potash (NKP) also is part of the AGGRAND Organic Series and can deliver enhanced results when used with AGGRAND Fertilizer where appropriate. AGGRAND formulas give excellent results when used for foliar feeding and root feeding. In addition, they build the soil, which results in enhanced root and top growth. 31

32 Natural Liquid Bonemeal (NBM) AGGRAND Natural Liquid Bonemeal is a liquid suspension that supplies phosphorus. Its grade is Feature: High analysis (0-12-0). Benefit: Replaces dry, bagged bonemeal Feature: Slow-release and quick-release phosphorus Benefit: Requires fewer applications Feature: Micronized formulation Benefit: Immediately available to plants Feature: Liquid formulation Benefit: Easy, dust-free application Application NBM provides immediately-available and slow-release phosphorus to flowering bulbs, small fruits, fruit trees, trees, shrubs and phosphorus-demanding plants. NBM is particularly effective on plants that develop root crops (such as carrots and potatoes) and fruits (such as tomatoes and squash). NBM is also an excellent topdressing for lawns, gardens and flower beds. Natural Kelp and Sulfate of Potash (NKP) AGGRAND Natural Kelp and Sulfate of Potash uses kelp concentrate from the icy waters of the North Atlantic Ocean. Kelp from this source contains high levels of plant growth hormones, amino acids, micronutrients and potassium. When used as a fertilizer, kelp makes plants more robust and healthy. Natural Kelp and Sulfate of Potash contains minimally processed sulfate of potash, a source of potassium, from the Great Salt Lake in Utah. Unlike other sources of potassium, this source does not contain chloride (Cl) which can be damaging to soil life and plant roots. Feature: Contains North Sea Kelp Benefit: Provides increased heat, cold and drought tolerance Feature: Naturally occurring plant growth hormones Benefit: Decreases susceptibility to insect attack and infection by disease-causing organisms 32