Brand Overview Oct 2016

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1 Brand Overview Oct 2016

2 Company History Buckley Pet is a U.S. based pet consumables company focused on reasonably priced pet food and treats. Its products are uniquely packaged and its ingredient panels are incredibly healthy. q Natural, holis3c, func3onal food and treats for dogs q A broad por<olio of consumables q A cer3fied minority-owned company q Best-in-class supplier base ensures quality, safety, and efficient supply chain.

3 Buckley PorBolio Buckley s broad assortment of products, creakve R&D efforts, and unique packaging design make the company a great resource for our retail partners. PorBolio Overview Freeze Dried Food Dry Food Meat-Based Treats Semi-Moist Treats Light Snack Treats q Raw meat freeze-dried diet for dogs (complete & balanced) q USA made from single source proteins q No fillers; clean ingredient panels q Protein variety q HPP safety step q Small pieces perfect for small dogs q Two different kibble lines Grain free single source protein Protein medley, with freeze-dried raw meat coa3ng q Grain free q No fillers; No ar3ficial anything q USA made q Small kibbles q Jerky treats and freeze-dried treats q 100% USA made & sourced q No fillers; clean ingredient panels q Human grade q Protein variety q Func3onal benefits for jerky q Training treats q USA made q Low calorie q Func3onal benefits q Crunchy, airy puffs q Totally unique q USA made q Low calorie q Low glycemic q Human grade

4 Freeze Dried Food for Dogs Liberty Freeze-Dried is very high quality complete nutrikon. It targets discriminakng dog owners who want the best for their dogs. q Proteins come from single source U.S. farms and each protein + organs + bone make up 80% of the product. q Healthy fruits & vegetables such as squash, apples, carrots, broccoli, dried kelp, blueberries, cranberries, etc. are added. q Protein levels are high 45% minimum q Small freeze-dried pieces make handling and daily feeding easy. Small pieces also make trea3ng and topping extra convenient. q Helps support a healthy immune system, relief from allergies, shiny skin & coat, proper diges3on, and other overall health benefits. q NO added hormones or an3bio3cs, NO added fillers or flavorings, NO ar3ficial preserva3ves or colors, and NO by-products. q The bags are made of a premium substrate with advanced oxygen barrier proper3es. This, combined with our nitrogen flush, ensures freshness.

5 Freeze Dried Food for Dogs LIBERTY artwork is clear and concise, as is the ingredient panel. Chicken, Chicken Liver, Chicken Heart, Chicken Gizzard, Squash, Chicken Necks, Apples, Carrots, Broccoli, Eggs, Ground Flaxseed, Inulin, Blueberries, Cranberries, Apple Cider Vinegar, Dried Kelp, Potassium, Chloride, Sodium Chloride, Salmon Oil, Fish Oil, Iron Proteinate, Zinc Proteinate, Vitamin E Supplement, Copper Proteinate, Manganese Proteinate, Mixed Tocopherols (a preserva3ve). Lamb Heart, Lamb Liver, Ground Lamb Bone, Squash, Apples, Carrots, Broccoli, Eggs, Ground Flaxseed, Inulin, Blueberries, Cranberries, Apple Cider Vinegar, Dried Kelp, Potassium Chloride, Sodium Chloride, Salmon Oil, Fish Oil, Iron Proteinate, Zinc Proteinate, Vitamin E Supplement, Copper Proteinate, Manganese Proteinate, Mixed Tocopherols (a preserva3ve). Beef, Beef Heart, Beef Liver, Ground Beef Bone, Beef Kidney, Squash, Apples, Carrots, Broccoli, Eggs, Ground Flaxseed, Inulin, Blueberries, Cranberries, Apple Cider Vinegar, Dried Kelp, Potassium Chloride, Sodium Chloride, Salmon Oil, Fish Oil, Iron Proteinate, Zinc Proteinate, Vitamin E Supplement, Copper Proteinate, Manganese Proteinate, Mixed Tocopherols (a preserva3ve). This presenta3on is for the sole use of the intended recipient. Any unauthorized review, use, disclosure or distribu3on is a material breach of confiden3ality and is prohibited.

6 Dry Food for Dogs The LIBERTY product line extends into dry food where we have two levels of grain-free kibble. LIBERTY GRAIN FREE Premium base-level dry kibble q USA made q Premium grain-free formulas q Single source proteins, plus fresh fruits and vegetables q No corn, soy, wheat or by-products q Small kibble size perfect for all dogs sizes q 4 available SKUs - Chicken (4 lb & 11 lb) - Lamb (4 lb & 11 lb)

7 Dry Food for Dogs The LIBERTY product line extends into dry food where we have two levels of grain-free kibble. LIBERTY ENHANCED Super-premium step-up-level dry kibble, with a patent pending produc;on process q USA made q Premium grain-free formulas q High protein medley, plus fruits and vegetables q No corn, soy, wheat or by-products q Small kibble size perfect for all dogs sizes q Each kibble is dipped in a freeze-dried raw coa;ng to increase palatability and protein levels (30%+) q Probio3c support q Omega faiy acid support q 4 available SKUs - Poultry (4 lb & 11 lb) - Red Meat (4 lb & 11 lb)

8 Buckley Dog Food Employing a Good-BeVer-Best porbolio strategy, Buckley offers a wide assortment of food for dogs in various form factors, sizes and flavors. Good BeVer Best Premium Grain Free Dry Kibble Grain Free Dry Kibble with Freeze-Dried Raw CoaKng Freeze-Dried Raw

9 Meat Based Treats Two separate lines of jerky treats also provide a bever / best opkon for retailers. Jerky Treats Original FuncKonal q 100% USA sourced & made under strict FDA oversight q Proteins are 100% real muscle meat q No salt, sugar, wheat, corn or soy q Limited ingredients only 2 or 3 ingredients. q 6 available SKUs (5 oz and 15 oz) q Same high quality base ingredients and process as the original line q To this base we add func3onal ingredients - For example, USA sourced glucosamine & chon droi3n, chia powder, blueberries and cranberries q 6 available SKUs (5 oz)

10 Semi-Moist Treats Our so\, moist formulas are grain-free and are perfect for training or frequent treakng. Trainers q Grain free, wheat free, corn free, soy free q USA made; Low calorie q Each treat shaped in the leier B q 2 available SKUs

11 Light Snacking Treats Borrowing inspirakon from the human snack market, these puffs are completely unique, wildly light & crunchy and packed with flavor. Crunchy & Airy Puffs q q Made with white pearled sorghum, rice meal and navy bean grits USA made q Low calorie (approx. 3 calories per treat) q Super light and crunchy q Highly palatable

12 Branded Merchandising Block Together, the Buckley branded assortment makes a visual impact not many brands can achieve on shelf. Branded Endcap Example

13 Quality Pledge Buckley Pet believes healthy pet products can be made and sourced responsibly without consumers having to pay a he\y price. q All of our products are 100% USA made. q Almost every ingredient is USA sourced, and nothing comes from China. q Our products are manufactured using GMP prac3ces, and are GFSI, HACCP and USDA cer3fied. q We do not use ar3ficial ingredients and strongly believe that whole food nutri3on is as important for pets as it is for humans.

14 Todd Rowan Sales & MarkeKng

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