FEDERAL UNIVERSITY OF SERGIPE. Dr. Narendra Narain. São Cristóvão SE, Brazil

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1 FEDERAL UNIVERSITY OF SERGIPE Dr. Narendra Narain São Cristóvão SE, Brazil

2 Area: Brazil: 8,516,000 km²; India: 3,287,000 km². Economy-GDP: USA: $ 15 trillion (1st ); Brazil: $ 2.3 trillion (6th); India: $ 1.6 trillion (10th). Biodiversity: Brazil: 15% of the world; World Genera: 2,982; Brazilian Genera: 669.

4 The world market for functional foods and drinks is expected to reach $130 billion by 2015

5 Soy protein nutrients, omega-3 fatty acids, lutein, glucosamine and minerals expected to rise over 6% a year to make this market segment worth almost $22 billion by 2013 (Global Industry Analysts). The world probiotics market (promotes optimal digestion, prevent allergies, reduce cholesterol and treat inflammation) expected to reach almost $29 billion in sales by 2015 (Global Industry Analysts). The global carotenoids market is worth close to $1.2 billion: Beta-carotene $335 million by 2018 (growing by more than 3% a year); Lutein $210 million by 2018 (growing at over 3.5% a year) (Freedonia).

6 ANVISA National Agency of Sanitary Vigilance MAPA Ministry of Agriculture and Supply Functions: Coordinates; Controls the activities of registration; Inspects and supervise; Ensures quality; Controls the risks of contamination

7 Cereal Bar; Light Cereal bar; Fruit bar; Breakfast cereals; Oatmeal; Oat Flakes; Powdered drinks; Porridges; Cereal Flour. 1. Improves the intestinal function; 2. Controls cholesterol and blood glucose; 3. Reduce the colon cancer. Bioactive Foods

9 Product Company Brands Bioactives Origin/ Head Office Cereal bar; Fruit bar; Light cereal Cookies; Biscuits; Integral breads; Breakfast cereals. Nutrimental S.A. Pandurata Alimentos M Dias Branco S.A. Indústria e Comércio de Alimentos Nutry, Nutrinho and Nutrilon Bauducco, Visconti and Tommy Pilar, Estrela, Richester, Adria, Dona Benta, Fortaleza and Vitarella Soluble & Insoluble Fiber -source in Fruits, cereals and vegetables 1968/ Curitiba PR- Brazil 1948/ Guarulhos SP- Brazil 1936/ Eusébio CE-Brazil Production R$ 300 millions in sales of ceral bar/year 200,000 t/year 65 millions of panettones/year Brazilian market 26.1% cookies and 25.4% masses & Pastas Export 22 countries (South America leader in Uruguai, South Africa, Spain, Japan, China, Portugal, USA) More than 50 contries (affiliated in Miami/ EUA and Buenos Aires/AG) Angola, South Africa, Gana, New Zealand, Mozambique Venezuela, Libya, Cuba and Portugal.

10 Table 2. Description of Estrela Company Estrela: 88,000t cookies, 52,000t cereal and 8,000t of snacks and cakes M. Dias Branco Group Soy Export (R$ 300 milhões) Source: SEBRAE (2011)

11 Fig.1 Brazilian Market share of cookies and masses.

12 30% 15% 55% Figure: Brazilian soy oil Industry (Santa Rosa): Production ton/day

13 Brazil is the largest producer of soybeans

14 Cajá Açaí Camu-camu (higher vitamin C) Umbu Siriguela

15 Pitomba Noni Murici Pitomba Jenipapo Bacuri Pequi Buriti

16 Fruits Jellies Fruits Wines

17 Soursop: anti-inflammatory and anticancer properties Cashew apple juice: Rich in vitamin C and Fe Passion fruit juice: Rich in vitamins A, C and B complex

The Marata juices caters to large, medium and small bottlers around the world. Export to: Europe (Holland, France. England, Italy, Germany and Spain), Israel, Austria, Colombia, Ukraine and Turkey.

18 The Marata juices caters to large, medium and small bottlers around the world. Export to: Europe (Holland, France. England, Italy, Germany and Spain), Israel, Austria, Colombia, Ukraine and Turkey. The main products - Frozen Orange Juice Concentrate and its byproducts (including essential oils, limonene). Other Tropical Juices: Cashew apple fruit juice concentrate, Passion fruit juice, Pineapple juice.

19 The Guarana Antarctica originated in 1921 has its own production of guarana fruit (800 million liters annually of Guarana Antarctica.)

20 Brazil exports a total of about 300,500 tonnes per year of guarana, which represents approximately $ 210 million. The value is almost negligible when compared to $ 2.1 billion profited, from the export of sugar.

21 Açaí Brazilian fruit products export

22 Acai Superfruit much appreciated by athletes and gym goers; Stimulant properties present in the fruit are similar to those found in coffee or energy drinks; Helps in removing waste from the body, ensuring health care for their customers.

23 Highly nutritious and delicious fruit native to Amazon Rainforest; One of the fastest growing in the U.S. market; Its high antioxidant value important for consumers.

24 Products derivatives açaí in the International Market Drinks; Acai soluble; Candies; Ice Cream; Nutraceutical; Vitamins; Products for Wellness; Cosmetics; Medicinal uses

25 International Market Despite being well known internationally only 10% production is exported; 77% for the U.S.; Europe and Asia - markets still unexplored; Strong interest in açaí in international fairs

26 Contact:

NUTRACEUTICALS: GLOBAL MARKETS

NUTRACEUTICALS: GLOBAL MARKETS FOD013E November 2014 Natraj Pandal Project Analyst ISBN: 1-56965-992-3 BCC Research 49 Walnut Park, Building 2 Wellesley, MA 02481 USA 866-285-7215 (toll-free within the