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2 PAGE 2 Format Landing page Showcase your expertise and capture interest! Title - 50 characters maximum Benefit from SEO techniques: Try to make the title reflect what someone would type into a search engine Embed the relevant keywords, you wish to rank in the title and in the description Ensure content is relevant and original Text characters maximum Do not include images / graphs / pictures / tables / links / addresses within the text as they will not be visible to the user. unique content. A unique content is a content that you never published on another website. If you don t provide a unique content, Google will exclude it from its search results. That means that your landing page won t be displayed in the Google results. Video file 30 MB maximum Lead form A cold lead is a dead lead! Provide a contact for weekly or monthly lead reports to be sent to. Product Categories Target a relevant audience! Select 1-3 product categories relating to the topic of your video.

3 PAGE 3 Landing Page Title 50 characters maximum Try to make the title reflect what someone would type into a search engine Text Between characters (maximum) Benefit from SEO techniques by ensuring content is relevant and original Do not include images / graphs / pictures / tables / links / addresses within the text as they will not be visible to the user. Video file 608 (W) x 342 (H) pixels 30 MB maximum MP4 format only

4 PAGE 4 Lead Form 10 default fields available on contact form For any specific field customization, please contact your Sales account manager. Includes clear default call to action Contact Provide a contact to which leads from the campaign will be sent. Leads refers to the list of users who filled out the direct inquiry form and want more information about your company. Weekly or Monthly leads Indicate if you would like to receive a WEEKLY or MONTHLY lead reports.

5 PAGE 5 Product Categories Select 1-3 product categories relating to the topic of your video. Bakery&Snacks Filling & Packaging Equipment & Systems Food Manufacture Carbohydrates and fibres (sugar, starches) Food Quality News Lab Technology Nutra-Ingredients Antioxidants, carotenoids Ingredients Cereals and bakery preparations Plant Safety & Equipment Botanicals & Herbals Packaging & Packing Materials, Containers Chocolate and confectionery ingredients Testing Dairy-based ingredients Processing Equipment & Systems, Automation, Control Cultures, enzymes, yeast Dosage forms Beverage Daily Filling & Packaging Equipment & Systems Dairy-based ingredients Global Meat News Beef Fibres and carbohydrates Ingredients Emulsifiers, stabilisers, hydrocolloids Pork Minerals Packaging & Packing Materials, Containers Fats & oils Lamb Nutricosmetics Processing Equipment & Systems, Automation, Control Flavours and colours Poultry Omega-3s & Nutritional oils Big Hospitality Alcohol Food safety and labelling Game Polyphenols Beverages Fruit, vegetable, nut ingredients Halal Probiotics and prebiotics Cleaning & Hygiene Health and nutritional ingredients Kosher Proteins, peptides, amino acids Design & Furnishings Meat, fish and savoury ingredients Exotic Soy-based ingredients Equipment Preservatives and acidulants Ingredients-additives Vitamins & premixes Food Proteins, non-dairy Packaging equipment & materials Allergies & intolerances Hospitality Services Processing equipment Processing equipment & plant design Blood sugar management Technology Packaging equipment In-Pharma Technologist APIs (active pharmaceutical ingredients) Bone & joint health Bio-Pharma Reporter Analytical (technologies & services) Packaging materials Delivery formulations Cancer risk reduction Bio-Outsourcing Hygiene, safety & cleaning Delivery technologies Cardiovascular health Bioreactors IT Excipients, raw materials and intermediates Cognitive and mental function Cell lines Environment Packaging machinery & supplies Energy Disposable Manufacturing Tech Services Processing equipment Eye health Facilities Food Navigator Carbohydrates and fibres (sugar, starches) QA/QC Gut/digestive health Fill-Finish & Packaging Cereals and bakery preparations Regulations Healthy ageing Separation & Purification Chocolate and confectionery ingredients Tabletting, coating & ancillary equipment Immune support Cosmetics Design Color Cosmetics Cultures, enzymes, yeast Publicans' Morning Advertiser Ale & Stout Inflammation Fragrance Dairy-based ingredients Bar & Catering Equipment Maternal & infant health Hair Care Emulsifiers, stabilisers, hydrocolloids Cellar, Dispense and Bar Equipment Men's Health Nutricosmetics Fats & oils Cider Oral/Gum health Packaging Flavours and colours Design and Refurbishment Respiratory health Skin Care Food labelling Entertainment Skin health Confectionery News Ingredients and additives Food safety Food Sports nutrition Packaging equipment and materials Fruit, vegetable, nut ingredients Lager Weight management Processing equipment & plant design Health and nutritional ingredients Legal Women's health Dairy Reporter Filling & Packaging Equipment & Systems Meat, fish and savoury ingredients Marketing Out-Scourcing Pharma Analytical testing, QC Ingredients Preservatives and acidulants Outdoor Bulk ingredients Packaging & Packing Materials, Containers Proteins Professional services Contract Manufacturing Processing Equipment & Systems, Automation, Control Sweeteners (intense, bulk, polyols) RTDs Contract sales & marketing Feed Navigator Analytical Equipment Food Navigator Asia Bakery Security Data management Enzymes Beverages Smoking and alternatives Drug delivery, formulation Fats Confectionery Soft drinks Fill & finish, packaging Functional Additives Convenience foods and snacks Spirits Medical devices Grains Dairy Technology Phase I-II Grasses Desserts Training Phase III-IV Handling Equipment Functional foods and drinks Wine Preclinical Probiotics/Prebiotics Meat Work wear Regulatory affairs Processing Equipment Seafood Supply chain, logistics Protein and Amino Acids Soups and sauces Validation services Vitamins and Minerals Traditional and staple foods

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