Contact: Tara Reid Formula

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Allison Patterson
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1 Contact: Tara Reid Formula CALNATURALE TM SAMPLES SVELTE TM AT NATURAL PRODUCTS EXPO EAST All Four Flavors of the Award-Winning, All-Natural Protein Drink on Display at This Year s Trade Show BOSTON, Mass. (October 13, 2010) CalNaturale, the first-ever national consumer brand launch from California Natural Products, is sampling all four flavors of CalNaturale Svelte, a multi-functional, all-natural sustained energy protein drink, at Natural Products Expo East in Boston. Additionally, CalNaturale Svelte is being featured in this year s New Product Showcase. We are beyond thrilled at the positive response and feedback that we have received from the natural foods community since launching CalNaturale Svelte earlier this year, says Pat Mitchell, president and founder. CalNaturale Svelte answers consumers need for a great-tasting, natural energy drink that also delivers unparalled taste, nutrition and convenience for active adults. It is a product that has been missing from the marketplace, and we are pleased to fill this void. Dedicated to providing great taste, positive nutrition and increased vitality through pure and simple ingredients, CalNaturale Svelte is a non-dairy, gluten-free natural alternative to other energy, protein and meal replacement beverages currently available. Made with organic and all-natural ingredients, CalNaturale Svelte drinks come in a variety of delicious flavors to satisfy any taste palette and provide naturally sustained energy through a unique blend of certified organic complex carbohydrates, including rice syrup solids and inulin, high fiber and a substantial amount of protein. Svelte drinks provide a good source of the daily value of fiber in just one serving and 16g of protein from a fresh, organic base of soymilk and rice. The beverage also qualifies as a low glycemic product with only 9g of sugar per container. With consumers becoming more aware of and interested in pure and natural ingredients, CalNaturale Svelte is a premium product with a nutritional composition that meets the highest standards without sacrificing taste, continues Mitchell. CalNaturale Svelte drinks are available in four naturally delicious flavors including Chocolate, French Vanilla, Cappuccino and Spiced Chai, and are packaged in recyclable Tetra Prisma containers providing consumers with one of the leading environmentally-friendly options for beverages. Each 15.9 ounce container is value-priced from $2.69 to $2.99.

2 CalNaturale Samples Svelte at Natural Products Expo East Page 2 CalNaturale Svelte drinks are available at select natural food stores, grocers and drug stores throughout the U.S., including locations in the Northeast, Southeast, Midwest, Southwest, Rocky Mountains, West and Pacific Northwest regions. For a complete listing of product availability by state, please visit Additionally, all four CalNaturale Svelte flavors can be purchased online at About CalNaturale TM CalNaturale is the first-ever national consumer brand launch from California Natural Products, a leading all-natural food company whose mission is to improve the health and wellness of consumers by offering the best-tasting, nourishing and convenient foods at a great value, without compromising on quality or the environment. The CalNaturale Svelte product is a multi-functional, all-natural sustained energy protein beverage dedicated to providing great taste, positive nutrition and increased vitality through pure and simple ingredients. Made with organic and all-natural ingredients, CalNaturale Svelte drinks are also non-dairy, cholesterol-free, certified gluten-free and certified kosher. They offer a natural alternative to other sustained energy, protein and mealreplacement beverages in the marketplace. For more information, visit ###

3 Chocolate French Vanilla Cappuccino Spiced Chai

4 FACT SHEET PRODUCT OVERVIEW CalNaturale TM Svelte TM is a multi-functional, all-natural sustained energy protein drink created to provide great taste, positive nutrition and increased vitality through pure and simple ingredients. As a natural alternative to other energy, protein and meal replacement beverages in the marketplace, CalNaturale Svelte is a delicious and healthy, anytime pick-me-up you can feel proud to drink, and ideal for active adults who are interested in maintaining overall wellness and good health for themselves and their families. It is the premier product from CalNaturale, the first national consumer brand from California Natural Products, the manufacturer of more than 150 organic and natural foods and beverages for the natural industry s most recognized brands. NUTRITIONAL Among the many health benefits that CalNaturale Svelte offers are the BENEFITS following: Made with organic and all-natural ingredients Developed with a unique blend of organic complex carbohydrates, including rice syrup solids and inulin Offers 16 g of protein from fresh organic soymilk Has only 9 g of sugar and is tested as low-glycemic Provides a good source of fiber in each serving Non-dairy, cholesterol-free and certified gluten-free, featuring a fresh organic soy milk base and sweetened using Stevia. Certified kosher by Orthodox Union (Circle U) CalNaturale Svelte is available in four naturally delicious flavors including Chocolate, French Vanilla, Cappuccino and Spiced Chai. Each 15.9 ounce container is value-priced at $2.99. COMPANY California Natural Products is a leading organic and all-natural food BACKGROUND company dedicated to improving the health and wellness of consumers by offering better tasting, nourishing and convenient foods at a great value, without compromising on quality or the environment. The company strives to transform the way people eat through organic and all natural

5 CalNaturale Fact Sheet Page 2 ingredients, with superior nutritional composition as the cornerstones of good health. Since its founding in 1980, California Natural Products has created a wide range of nutritionally-superior products that help consumers in their mission to achieve better health. The company s portfolio includes a broad range of rice and soy beverages, nutritional drinks, soups, broths, teas and wine. SUSTAINABLE PRACTICES California Natural Products believes in building a community of informed consumers and is committed to sustainability through its innovative green programs. CalNaturale Svelte is packaged in recyclable Tetra Prisma containers, providing consumers with one of the leading environmentally-friendly options for beverages. The company has won numerous community and environmental awards, including the California state plant of the year award for innovations in water quality, the only food plant in the Golden State to win this prestigious award. KEY EXECUTIVES COMPANY FACILITIES WEBSITE MEDIA CONTACT Pat Mitchell, president and founder Clark Driftmier, vice president, marketing and sales, branded products Khalid M. Shammet, Ph.D., vice president, research and development Founded in 1980 by Pat Mitchell, California Natural Products and CalNaturale are headquartered alongside the company s 400,000 squarefoot, state-of-the-art natural foods facility in Lathrop, Calif., located on the original site and farm that his grandfather built in Tara Reid Formula (619) reid@formulapr.com ###

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