Collaboration between Ajinomoto and ASEAN countries based on umami research activities

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40 th Year of ASEAN-Japan Friendship and cooperation Symposium on Human Resource Development In Food-related Area through Partnership with ASEAN Universities January 21 st 2014

1 40 th Year of ASEAN-Japan Friendship and cooperation Symposium on Human Resource Development In Food-related Area through Partnership with ASEAN Universities January 21 st 2014 Indonesia Jakarta Collaboration between Ajinomoto and ASEAN countries based on umami research activities Kumiko Ninomiya, Ph.D. Corporate Fellow Global Umami Communications Ajinomoto Co., Inc.

2 1908: Discovery of umami The Fifth Basic Taste An attentive taster will find out something common in the complicated taste of asparagus, tomatoes, cheese and meat, which is quite peculiar and cannot be classed under any of the well defined four taste qualities, sweet, sour, salty and bitter. (Prof. K. Ikeda s presentation at the 8th Int l Congress of Applied Chemistry, Chicago, 1912)

3 1909: AJI-NO-MOTO was sold as the first umami seasoning in the world.

1908 Company founded 1910 AJI-NO-MOTO exported to Taiwan 1917 The New York

including Japan More than 27,500 employees in 26 countries More than 1,700

4 1908 Company founded 1910 AJI-NO-MOTO exported to Taiwan 1917 The New York office was established The countries and areas selling Ajinomoto Group products now exceed Factories in 17 countries 9 in Europe/Africa, 11 in America, 85 in Asia including Japan More than 27,500 employees in 26 countries More than 1,700 people/200 Ph.D. North and South America, Europe, Russia, Southeast Asia, China and Japan Ajinomoto is said to be an unrivaled food company driven by technology

5 History of major business development in Southeast Asia More than 50 years business history 1908 Company founded 1910 AJI-NO-MOTO exported to Taiwan 1917 The New York office was established 1958 Ajinomoto Philippines Corporation 1960 Ajinomoto Company (Thailand) Ltd Ajinomoto (Malaysia) Berhad 1969 P. T. Ajinomoto Indonesia 1973 Ajinomoto (Singapore) Private Ltd Ajinomoto Vietnam Co., Ltd. Established 1997 Myanmar Ajinomoto Industry Co., Ltd Ajinomoto (Cambodia) Co., Ltd Ajinomoto Bangladesh Ltd.

6 Consumer Food Business Development in ASEAN ASEAN Business in Total = Sales: 198 billion JPY (FY2012 Result / consolidated companies only)

Aim to be a group of companies that contributes to human health globally To contribute to Life Food and Health globally, the Ajinomoto Croup s R & D seeks

7 Aim to be a group of companies that contributes to human health globally To contribute to Life Food and Health globally, the Ajinomoto Croup s R & D seeks Higher added-value, centered around the research of amino acids, exercising wisdom and strength to Charge the future. Value Innovator : to the Height of Amino Acids.

Interdisciplinary research activities on glutamate 1956 Central

was established in Japan Food chemistry, Physiology, Nutrition,

1979 The 1 st international Symposium on Glutamate (Italy) 1982

st International Symposium on Umami (Hawaii) 1990 The 2 nd

8 Interdisciplinary research activities on glutamate 1956 Central Research Lab. was established in Japan Food chemistry, Physiology, Nutrition, Sensory science, etc The 1 st international Symposium on Glutamate (Italy) 1982 Society for Research on Umami Taste was established (Japan) 1985 The 1 st International Symposium on Umami (Hawaii) 1990 The 2 nd International Symposium on Umami (Italy) 1998 The 2 nd International Symposium on Glutamate (Italy) 2008 The 3red International Symposium on Glutamate (Japan) 100 th Anniversary Symposium of Umami Discovery 8

9 Number of published papers Expansion of world research interests on umami, glutamate and MSG

Progress of umami researches in ASEAN countries Hanoi Medical Univ.

System Umami in Thai Foods ASEAN Taste Research Center Umami and Oral care Umami researches National Children s

universites - More than 10 hospitals -Major national institutes Academia Jap. Assoc.

10 Progress of umami researches in ASEAN countries Hanoi Medical Univ. National Institute of Nutrition Epidemiological study (Obesity, High Blood Pressure) Leadership for Nutrition System Umami in Thai Foods ASEAN Taste Research Center Umami and Oral care Umami researches National Children s Hospital in Phnom Penh Research organizations -More than 20 public universities and colleges -More than 10 private universites - More than 10 hospitals -Major national institutes Academia Jap. Assoc. for -Dietetics - Study on Taste and Smell - Physiology - Pharmacological Sciences - Pharmaceutical Studies - Food and Nutrition Wide and global network with researchers and research organizations など

11 Collaboration with HMU Nutrition System in Vietnam

12 Organizations involved in our project MOHA: Ministry of Home Affairs MOH: Ministry of Health MOET: Ministry of Education and Training NIN: National institute of Nutrition JMU: Jumonji University HMU: Hanoi Medical University IPMPH: Institute for preventive medicine and public health VINUTAS: Vietnam Nutrition Association AJI: Ajinomoto Co., Inc. AVN: Ajinomoto Vietnam Co., Ltd.

on the educational system for the registered dietitians in Hanoi

13 Our activities to start this project 2010 Exchange information on the system to educate registered dietitians in Japan 2011 Symposium on the educational system for the registered dietitians in Hanoi 2012 Agreement among HMU, NIN, Vietnam Ajinomoto and Ajinomoto Co., Inc.

nutrition To have human resources of lecturers on

14 2012 Ajinomoto Co., Inc. donated Laboratory of Nutrition and Dietetics in Hanoi Medical Univ. To have collaborative researches on food and nutrition To have human resources of lecturers on food and nutrition 2012 Nutrition bachelor course of HMU was approved by Vietnam Ministry of Education and Training (MOET).

15 2013 The Nutritional Bachelor course opened

16 Establishment nutritional education system Several Jobs Nutritional education system Nutritional License system

17 Sensory Science for Better Nutrition Unit at the Mahidol Univ. in Thailand

Institute of Nutrition, Mahidol University Sensory Science

Thailand Thai Dietetic Association Nutrition Association of

18 Institute of Nutrition, Mahidol University Sensory Science for Better Nutrition The first specialized research division (M. Sc.) supported by Ajinomoto Lecturers from Japan, Australia and Thailand Thai Dietetic Association Nutrition Association of Thailand Thai Nutrition Society Hospitals, School lunch, public health center, tec. Academia Scientists, researchers, etc.

Jan. 15, 2014 New Mahidol unit to focus on sensory science Sensory science can help enhance quality of life Distinct preferences for foods with certain flavours, unhealthy eating behaviours and

19 Jan. 15, 2014 New Mahidol unit to focus on sensory science Sensory science can help enhance quality of life Distinct preferences for foods with certain flavours, unhealthy eating behaviours and impaired sensory perception can all have negative impacts on health and Quality of life. Interaction between the food we eat and human sensory perception Find effective ways to help patients and the elderly improve their nutrition

20 A series of umami lecture at STPB Bandung, Indonesia EXPLORE THE WONDERS OF UMAMI STPB, Bandung Institute of Tourism 1. Umami in Japanese cuisine/cooking demo 2. Umami in Indonesian cuisine/cooking demo 3. What is umami/lecture 4. Essay contest 5. Cooking competition Ajinomoto provided scholarship for the best 5 students, kitchen development aid and lecturer development aid.

Towards an ASEAN Community Guest Lecture

Towards an ASEAN Community Guest Lecture Seoul National University Department of Geography Towards an ASEAN Community Regional cooperation The Association of Southeast Asian Nations (ASEAN) Towards an