Speciality Ingredients for Coatings for Ecolabel Water Based Paints

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1 & Speciality Ingredients for Coatings for Ecolabel Water Based Paints Yannick Ory Regional Account Manager APT Seminar 4th April 2014

2 2

3 = Ashland Speciality Ingredients 3

4 ASI Portfolio for Coatings 1) Rheology Modifiers Natrosol Culminal Combizell Blanose Aquaflow 2) Foam Control Agents Drewplus, Drew, Advantage 3) Neutralizing Agents phlex 4) Dispersants Jaypol 5) Wetting and Surface Agents Dextrol, Strodex Drewslip 6) Biocides Nuosept, Fungitrol + Wood Care 4

5 1) Rheology Modifiers, Cellulosics Hydroxy Ethyl Cellulose HEC Méthyl Cellulose MC NATROSOL CULMINAL COMBIZELL Carboxy Méthyl Cellulose CMC Blanose BLANOSE 5

6 Zwijndrecht HEC production A&D R&D For Paints and Epol Paints, E-Pol Helicopter view of our Natrosol plant in Holland 6

7 Performance Comparison Cellulosics in Paint Applications 7

8 Effect of the selection of the Cellulosic Ether on the Paint behaviour 1000 Storage Transportation Processing 100 Post application Application Viscosit ty [Pa.s] ,1 Settling Sag & Levelling Package, Appearance& Feel GR MBR HHR Brushing, Spraying & Rolling 0,01 0,001 0,01 0, Shear rate [s-1] Brookfield Stormer ICI 8

9 Natrosol Average Brookfield viscosity mpa.s at 2%, 25 C 9

10 Why B? To maintain the paint viscosity over time : Raw materials, water and production environment bring bring : Bacteria, Fungi, Yeasts Enzymes Cellulose Polymer degradation 10

11 Idealized Structure of Conventional Natrosol : 11

12 Idealized Structure of Natrosol B = Enzyme Resistance : OH OH O OH O O O H O H OH O H OH H H O O H OH O H H O H OH H H O O H OH O H H O H O H O O O OH OH O O O OH OH 12

13 Natrosol Biostable 13

14 Natrosol B Average Brookfield viscosity mpa.s at 2%, 25 c 14

15 15

16 How to bring Spatter Resistance & Contribute to the Leveling NATROSOL PLUS 330 PA 16

17 Natrosol Plus 330 = HMHEC Oxy-ethylene Cellulose Alkyl Hydroxyethyl 17

18 Thickening mechanism Natrosol Plus 330 HMHEC Thickening mechanism Hydrohobe Latex particle Hydrogen bonds 18

19 Latex type effects Latex Chemistry Vinyl Acrylic VA- VeoVa VAE Acrylic Alkyd Emulsion Styrene Acrylic Increasing Hydrophobicity 19

20 Rheology Options for Paints & Coatings High performance HMHEC rheology additives HEC Natrosol Plus 330 PA 20

21 Spatter collected after application of a paint made with Natrosol Plus 330 PA Spatter collected after application of a paint made with Natrosol 250 H4BR 21

22 Natrosol Plus 330 Outstanding spatter resistance Improved leveling Improved brushing viscosity A High Quality Cellulose Ether for your High Quality Paint 22

23 1) Rheology Modifiers, Synthetics Aquaflow tool box 23

24 Kennedy, Texas Aquaflow plant 24

25 Structure of Aquaflow N-Series Hydrophilic Hydrophobic Hydrophobic = Alkyl Chain 25

26 Associative Thickening of Aquaflow Paint Latex 26

27 Latex type effects Latex Chemistry Vinyl Acrylic VA- VeoVa VAE Acrylic Alkyd Emulsion Styrene Acrylic Increasing Hydrophobicity 27

28 Difference between Aquaflow and HEUR : ph stability Viscosity retention of 4 % solutions after 21 days at 25 C ention % viscosity ret HEUR Aquaflow ph of solution 28

29 Position of Aquaflow vs HEUR Performance More predictable Viscosity Response Less ph, Electrolyte Sensitive Improved Color Acceptance Improved Viscosity Change On Tinting Aquaflow HEUR Economic Advantage 29

30 Xceptional Leveling & Sag-resistance Sag Resistance Leveling Viscosity Retention upon Tinting (VRT) Aquaflow XLS-500 Aquaflow XLS-525 Conventional NSAT s Low as is supplied viscosity 1200 mpa.s 1600 mpa.s mpa.s 30

31 Balance sag resistance & leveling VRT TE Low as-is viscosity Aquaflow XLS-series value : Sag Resistance Compet LS-NSAT / Compet HS-NSAT * Aquaflow XLS-500/NHS-300 * HS-NSATs = high shear non ionic synthetic associative thickener 31

32 Balance sag resistance & leveling VRT TE Low as-is viscosity Aquaflow XLS-series value : Leveling High gloss top coat based on alkyd emulsion PVC 18 32

33 Balance sag resistance & leveling VRT TE Low as-is viscosity Aquaflow XLS-series value : Viscosity Retention on Tinting (VRT) Example 1 : Viscosity Retention upon tinting in a Deep Tone base paint, PVC 43%, based on Styrene Acrylic binder Acronal S 559. Paint viscosity loss measured after 5 wt% tinting paste orange, red and blue added : 5 Stormer viscosity loss after tint ting (KU) Aquaflow XLS-500 Aquaflow XLS-525 Compet 1 Compet 2 Compet

34 Outstanding Combination Natrosol Plus 330 & Aquaflow Spatter resistance Leveling, color acceptance 34

35 2) Foam Control Agents Anti-foams - Defoamers - Air release agents Dissolution De-aerators DREWPLUS Foam Control Solutions 35

36 36

37 37

38 38

39 3) Neutralizing Agents 39

40 3) Dispersants 40

41 5) Wetting & Surface Agents Drewslip 870 : for Anti blocking Anti tack Anti dirt pick up Soft touch 41

42 To increase the Scrub resistance : Dextrol OC

43 Color Properties : Strodex PK 90 to solve syneresis flocculation color stability Strodex PK 90 Paint PVC 38, Styr Acryl Natrosol 250 HBR Wetting of iron oxide pigments. Tint strength and color development. Rub up and color acceptance. Color float resistance. 43

44 To boost the gloss : Strodex PK 0-VOC 44

45 To improve Surface Wetting, substrate Adhesion and solve Cissing : Dextrol OC

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