Best-in-Class and GS1 Digital. Steve Bratt, GS1 CTO & President, Standards Development

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1 Best-in-Class and GS1 Digital Steve Bratt, GS1 CTO & President, Standards Development 1

2 Making GS1 Standards Development Best-in- Class 2

3 Best in Class Standards Development Objective Make the GS1 process and standards the best in the world 3

GSMP = Good process, according to interviewees Most challenges lie in implementation 1. Relevance: Some standards developed are not critical to global industry 2.

4 GSMP = Good process, according to interviewees Most challenges lie in implementation 1. Relevance: Some standards developed are not critical to global industry 2. Participation: Not enough industry experts at global level, not tracked locally 3. GSMP Workflow: Parts the process are implemented inefficiently and/or influenced by outside factors 4. Neutrality: Some commercial services are impacting perceptions 5. Alignment: GS1 s federated model can inhibit our ability to act uniformly 6. Adoption: GS1 does not focus strongly enough on supporting deployment and wide-spread use of existing standards High degree of interdependency between challenges 4

5 Nearly 30 recommendations, total Improvements in 2 areas will help address many of the challenges 1. Stronger proposals for new work 2. More effective coordination of resources 5

6 Becoming a Major Player in the Digital World GTIN on the Web 6

7 USD Trillions One motivation for GS1 Digital: Digital will directly or indirectly influence over 80% of US retail growth in next 4 yrs Retail sales by influence % p.a Online sales Onlineinfluenced offline sales CAGR Percent Percent of total growth Offline sales e 13e 14e 15e 2016e SOURCE: Forrester Research (2011) 7

8 Another motivation for GS1 Digital: Manufacturers, retailers, regulators and consumers are demanding increasing amounts of standard attribute data for products, need unique identification to hold it all together. Brand Min Handling Storage Brand Temp Wheat Allergen Specification Name Package Type Is the Item marked with a Batch/Lot Number Group Spec Length Benefits (Spanish) Net Content 3 UOM Fish Catch Zone 3 Ingredient Name (English) Base Unit of Measure MFG GLN 3 Deposit UPC Shipping Start Date Fish Catch Zone 2 Peanut Level of Containment Material # Spec Unit Product Name (Spanish) Unit UOM Sub-Brand Shipping Unit Cholesterol Qty Contained UOM Item Description 1 Primary Delivery Method Container Content Brand Owner MFG GLN 1 Is Organic Polyunsaturated Fat Qty Contained Flavor Unit Size Volume UOM Product Category Merchandise Width Merchandise Height Is Security Tag Present Website URL Nutritional Platform Hazmat Gross Classification Kosher Weight Net Certification Content 5 UOM Number Monounsaturated Fat Measurement Precision Indiv Unit UOM MFG GLN 5 Cancel Date Product Percent Juice Style Trade Item Recall Ind BarCode Type Alternate Item Agency UPC Description Is Organic Storage & Usage (Spanish) Riboflavin Chemical Indicator Soybean Allergen Specification Name Merchandise Length Return Goods Policy Vitamin A Qty Contained Saturated Fat Qty Contained UOM Preparation Instructions (Spanish) Vitamin K Prod Hierarchy Merchandise Weight Is Halal Protein % RDI MFG GLN 4 Lead Time Package Name 2 Package Name 4 Fish Allergen Specification Name Discontinue Date Package Name 3 Vitamin A % RDI Item Type Vitamin C Qty Contained Max Order Qty Product Image Container Type Vitamin C Supplier % RDI Pack Cost Peanut Allergen Specification Direct Consumer Name Delivery Alternate Item Identifier Merchandise Unit Peanut Allergen Specification Agency Transfatty Acids Qty Contained UOM Gross Weight UOM Weight Unit Model Number Iron Diet Certification Number Conveyable Ingredient Statement (English) Net Content 4 UOM Production Start Date Ingredient Country of Origin 1 Short Product Description Order Qty Multiple Riboflavin % RDI Target Market Primary UPC Potassium Measurement Precision Net Weight UOM Language Code Cluster Ti Total Fat Measurement Precision Register with GS1 Ingredient Country of Origin 2 Crustacean Allergen Specification Agency Net Content 2 UOM Calorie From Fat Qty Contained UOM Handling Storage Temp UOM Sub-Department Net Content 2 Net Weight Ordering Unit Fish Catch Zone 1 Ingredient Statement (Spanish) UDEX Material Group Polyunsaturated Fat Qty Contained UOM Total Fat % RDI Height Business Unit Fineline Soluble Fiber % RDI Eggs Allergen Specification Name Diet Type Code Hi Is Kosher Food Service Pack Size Product Size Sesame Allergen Specification Name Spec Width Crustacean Level of Containment Vitamin D Cholesterol Qty Contained Saturated Fat Qty Contained Virtual UPC Code Net Content RFID Tagged Packaging Material Code Selling UOM Item Identifier Does Trade Item Carry USDA Child Nutrition Label? Net Content 5 Min Order Qty Saturated Fat Measurement Precision Tree Nut Allergen Specification Agency Potassium Qty Contained Multi-Pack Indicator RPPC Indicator Household Serving Size (English) Package Marked Returnable Spec Height Cholesterol % RDI Serving Suggestion (Spanish) Storage & Usage (English) Milk Allergen Specification Name Eggs Allergen Specification Agency Graphics Specialty Recyclable Package Ingredient Name (Spanish) Total Fat Qty Contained UOM Calcium Cholesterol Qty Contained UOM Total Fat Qty Contained Net Content 4 Composite Wood Level Code Spec Weight Supplier Number Graphics Specialty Base Sodium % RDI CPSC Regulated Indicator Transfatty Acids % RDI Supplier Width Depth UOM CAW Household Serving Size (Spanish) Dietary Fiber % RDI Monounsaturated Fat % RDI Transfatty Acids Qty Contained Stock Cluster Material Environmental Identifier Base Unit Vitamin D % RDI Number GPC Coupon Family Code Product Classification Cholesterol % RDI Iron % RDI Large Product Description Consumer Unit Sub-Type Ingredients Sequence # Dietary Fiber Qty Contained UOM Trademark Family Cluster GTIN Pack Value Net Content 3 Marketing Wrap Tree Nut Allergen Specification Name Registration Status Kosher Type Fish Allergen Specification Agency Base Unit UOM Preparation State Soybean Level of Containment Vending Vitamin E % RDI Kosher Certification Agency Sugar % RDI Benefits (English) Sesame Level of Containment Thiamin % RDI Invoice Item Item Scannable Soybean Level of Containment Container Specialty Vitamin E Polyunsaturated Fat Measurement Precision Information Provider Max Handling Storage Temp Preparation Instructions (English) Product Sub-Group Calorie Qty Contained Polyunsaturated % RDI Tare Weight Item Contains Wood Valid From Soybean Level of Containment Vitamin K % RDI Variable Weight Indiv Unit Min Ingredient Country of Origin 3 Secondary Information Provider Calorie Qty Contained UOM Cholesterol Measurement Precision Cholesterol Qty Contained Transfatty Acids Measurement Precisions MFG GLN 2 Package Name 1 Ordering UOM Manufacturer Expanded Product Description (Spanish) Potassium Qty Contained Soluble Fiber Containment Wheat Level of Containment Sodium Measurement Precision Information Private Monounsaturated Fat QTY Contained UOM Third Information Provider Protein UOM Thiamin Private Label Indicator Country of Origin Net Content 1 UOM Servings of the Trade Item Unit Sodium Qty Contained UOM Register with DataPool Nationally Priced Aerosol Indicator Sodium Qty Contained Product Image URL Deposit Code Dietary Fiber Qty Contained Sesame Allergen Specification Agency SAP Description Packaging Type Audit Date Eggs Level of Containment Sugar Qty Containment UOM Fish Level of Containment Serving Suggestion (English) Segregation Code Protein Qty Contained Serving Size Deposit Amount Special Order Available Base Unit Retail Barcode Derivable Material Code Agency National Account Package Code Preparation Type Calorie Measurement Precision Calorie From Fat Measurement Precision Pesticide Indicator Deposit Currency Potassium Qty Contained UOM Calorie From Fat Qty Contained Fourth Information Provider Deposit Text MFG Code Tree Nuts Level of Containment Potassium % RDI Subject to US Patent Health Category Width UOM Soluble Fiber Containment UOM Product Link Sugar Qty Containment Crustacean Allergen Specification Name Lowest Level Monounsaturated Fat QTY Contained Deposit State Pallet Stack Height Depth Volume Serving Size UOM Credit: PepsiCo 8

9 A Story UPC:

10 GTIN on the Web - the key to empowering the omnichannel the supply / demand chain Standards for embedding product data within the code of web pages

Dawn Food Products. Data Synchronization Implementation Guide

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