Industry Forecast Reports Gut and Digestive Health Ingredients & Consumer Products Market Trends and Insights

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1 1. Industry Forecast Reports Gut and Digestive Health Ingredients & Consumer Products Market Trends and Insights Reference Code: INGIGD14 Report Price: US$ 3499 (Single Copy)

2 Summary Millions of consumers are facing gut and digestive health disorders which provides business opportunities for dietary supplement producers looking to provide effective products that can help manage illness and intolerances, as well as promote overall health. Global demand for probiotics is predicted to grow at a CAGR of 6.8% from 2013 to The gastrointestinal health supplement category saw $1.4 billion in consumer sales in 2011, a 14% percent increase over the previous year. The regulatory environment is difficult and the industry is daring flexible interpretations of the regulations in certain regions. Manufacturers will need to consult with local authorities before making a decision on how to represent probiotics or prebiotics on labels. However, a lack of understanding amongst the public regarding fiber importance in the diet, and how much fiber should be consumed on a daily basis, remains a communication hurdle for product manufacturers. Certain polyphenols seem to act as prebiotic-type substances and offers innovation opportunities for the industry. Additionally, some phenolic acids affect the expression and activity of enzymes involved in the production of inflammatory mediators thought to be important in the development of gut disorders, including colon cancer. Another prospect group of ingredients are dietary enzymes targeting a wide range of digestive health issues. As consumer awareness for this unique category of dietary supplements grows, companies could begin to combine enzymes with other nutrients that can enhance beneficial effects in the gut. It is expected that major industry participants such as Nestec SA (Switzerland), Alimentary Health Limited, and Nutrica NV will increase their R&D efforts to develop new products and new product applications, along with their approval in various geographic regions to gain a competitive edge. Universities and other small organizations and companies around the world also play a dynamic role in the development of the industry. Key findings The discovery of new categories of gut health ingredient that have the potential to meet market demands Gut health is not only the matter of improving food safety but there are more to do in diet. Developing and some developed countries are very far behind in understanding the need despite they are the most vulnerable. Blends are the way forward for most suppliers if they want to tackle multiple effects. Synopsis Globally, many people suffer from certain types of digestive disorder such as irritable bowel, bloating, constipation, diarrhea, heartburn, reflux, and gas. Gut and digestive health is central to overall health and is connected to everything that happens in a human body. Intestinal health could be defined as the optimal digestion, absorption, and assimilation of food. The gut system helps the body to digest food, produces vitamins, regulate hormones, excrete toxins, and produce healing compounds that keep a human body healthy. As digestive health is fully associated with food and drink intake, there is an opportunity to formulate consumer products that alleviates conditions, and prevents digestive and gut discomforts. This report thoroughly investigates the complete value chain, from raw materials, ingredient manufacturing, and ingredient suppliers, to manufacturers, final products, and consumers. 2

3 This report provides analysis of the world s leading players in the gut and digestive health industry, the key ingredients occupying the major shares, with a clear insight and commentary on the developments and trends. With the huge market potential and growth, gut and digestive health market is likely to witness a positive shift. The market is anticipated to flourish in the developed as well as the developing regions. The growth is also attributed to the growing demands and penetration of the gut and digestive health products. The global increase in health consciousness has demanded more gut and digestive health products. Reasons to Buy Gain insight into current and future product innovation opportunities of gut and digestive health products. Gain insight into the consumption of various product categories and future demand potential. Being able to assess formulation and supplier strategies influencing formulation choices Learn about market leading ingredients characteristics, leading manufacturers, and regulatory conditions. Understand product formulation and labeling opportunities. Gives a comprehensive overview of u the market potential of gut and digestive ingredients and consumer products. Provides industry knowledge for competitive analysis and innovative needs. 3

4 Sample Data In the EU, the European Food Safety Authority (EFSA) fields applications for health claims for foods and supplements, and has to approve or reject claims. Of the more than 4,600 Article 13 (general function health) claims were submitted by member states, only 222 were approved for the EU market. Of these approved general function claims, only a handful involved digestive functions, and most were basic micro and macronutrients; only one claim involved the probiotics in yogurts. Article 14 claims, which deal with risk reduction, have been an even worse category for digestive ingredients, with no approved claims. The EFSA rejected 74 probiotic dossiers for article 14 claims twice, in mid-2012, when round two failed. When developing nutritionally designed foods that promote health through gut microbial reactions, four different types of food ingredients can be used: live micro-organisms (probiotics), dietary enzymes, nondigestible carbohydrates (dietary fiber and prebiotics), and bioactive plant secondary metabolites (e.g. phenolics and isoflavones). Figure 1: Key Ingredient Options & Combinations Probiotics Digestive Enzymes Isoflavones Prebiotics Phenols Source: Canadean Ingredient Profiles Canadean 4

5 Figure 2: Global Probiotics Patents by Country, 2004 to 2014 (%) Source: WIPO, Canadean Canadean The Chinese probiotic patent activities demonstrated a major growth in the last five years as compared to USA which started to grow faster about 8 years. During the analysis period, year 2012 saw the highest number of probiotics patent registration followed by Probiotic patent registrations gained speed in the year 2006 onwards. 5

6 Research Methodology Secondary Research The market information was collected through secondary research from websites, news releases, and associations such as US-based Food and Drug Administration (FDA), European Food Safety Authority (EFSA), Food Standards Agency (FSA), and several other information sources. Furthermore, various secondary sources such as encyclopedia, directories, and databases were used to identify and collect the information useful for this extensive, techno-commercial study on gut and digestive health. The ingredient information was consolidated via suppliers websites, MSDS databases, and public accredited quality databases such as Pub Med (National Institutes of Health), Medscape, WIPO, Romarin, WHO Health, Right Diagnosis, FDA, and EFSA Primary Research The primary research was carried out with industry experts (key persons and suppliers) to obtain and verify critical information as well as to assess the future prospects. Data analysis was conducted by scientifically qualified researchers that have backgrounds within food science, pharmacology, bioscience, patents, and nutrition. Analysts are trained in the scrutiny of science and producing factual descriptions, and participate in industry educational events and bespoke client projects. Our benchmarking model is automatic and unbiased according to qualifying check marks. Related Reports INGINC14 Non Caloric Sweeteners Market Trends and Insights September 2014 INGIFB14 Fruits and Berries Nutrition and Health Market Trends and Insights June 2014 INGFFL14 Flavors in Beverages Industry May 2014 INGICF14 Calcium Fortification in Beverages April 2014 INGFBC14 Beta-Carotenes Market Trends and Insights March 2014 INGFBG14 Beta-Glucans Industry February 2014 INGPSW13 Global Consumers and Sweeteners Sentiment and Communication October

7 Table of Contents 1. Introduction Report Description Why a report on gut and digestive health? Scope of the Report Research Methodology Secondary Research Primary Research Executive Summary Market Drivers, Constraints and Opportunities Claims and Regulations Health Recommendations Introduction to Gut and Digestive Health Consumer Health Needs Digestion Immunity Nutrition Gut and Digestive Health Ingredients Ingredient Categories and Suppliers Dietary Fibers (Prebiotics) Probiotics Polyphenols (Phenols and Isoflavones) Dietary Enzymes Raw Materials and Ingredient Manufacturing Process Ingredient Manufacturing Process Patents Global Probiotics Patents Global Prebiotics Patents Consumer Product Manufacturers Product Examples and Manufacturers Examples Cereals Examples Baked Snacks Examples Dairy Examples Baby Foods Examples Soft Drinks Dietary Supplements Manufacturers... 7

8 5.3 Recent Industry News General Sources Appendix About Canadean Disclaimer... List of Figures Figure 1: Gut and Digestive Health Issues Worldwide... Figure 2: Surface Area in Sq. m of Human Borders to Infections... Figure 3: Relationship between gut microbiota, the diet, and the immune system... Figure 4: Common gut and digestive health disorders... Figure 5: Consumer needs from gut and digestive health... Figure 6: Key Ingredient Options & Combinations... Figure 7: The Process from Chicory to Inulin and Oligofructose... Figure 8: Arabinogalactan (LAG) From Larch wood... Figure 9: Process from Jerusalem Artichoke to Inulin... Figure 10: Actinidin from Kiwifruit... Figure 11: Global Probiotics Patents by Country, 2004 to 2014 (%)... Figure 12: Probiotics Patents by Applicant, 2004 to 2014 (Number of Patents)... Figure 14: Global Prebiotics Patents by Country, 2004 to 2014 (%)... Figure 15: Global Prebiotics Patents by Applicant, 2004 to 2014 (Number of Patents)... List of Tables Table 1: Approved Digestive Health Claims under Article Table 2: Dietary Fibers Suppliers, Brands, Ingredients, and Raw Materials... Table 3: Probiotics Suppliers, Brands, and Ingredients... Table 4: Polyphenols Suppliers, Brands, Ingredients, and Raw Materials... Table 5: Dietary Enzyme Suppliers, Brands, Ingredients, and Raw Materials... 8

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