QA 605 WINTER QUARTER ACADEMIC YEAR

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1 Instructor: Office: James J. Cochran 117A CAB Telephone: (318) Hours: URL: QA 605 WINTER QUARTER ACADEMIC YEAR Tuesday & Thursday 8:00 a.m. 10:00 a.m. Wednesday 8:00 a.m. noon & 1:00 p.m. - 3:00 p.m. or by appointment jcochran@cab.latech.edu Textbooks: - Regression Draper & Smith, Applied Regression Analysis Analysis, Wiley-Interscience, 1998 (3 rd edition) - Experimental Dean & Voss, Design and Analysis of Design Experiments, Springer-Verlag, 1999 (1 st edition) - Multivariate Johnson & Wichern, Applied Statistics Multivariate Statistical Analysis, Prentice-Hall, 2001 (5th edition)

2 Prerequisites: MATH 125 (college algebra) QA 390 (calculus & linear/matrix algebra) QA 622 (Statistics for Graduate Business Studies I) computer literacy (ability to learn and use SAS) Grading: Literature Review 150 Points Midterm Exam 150 points Comprehensive Final Exam 200 points 500 points I. Introduction to Design and Analysis of Experiments A.Methods of Data Collection Observation Selection of a proportion of the population and measurement or observation of the values of the variables in question for the selected elements Experimentation - Manipulation of the values (or levels) of one or more (independent) variables or treatments and observation of the corresponding change in the values of one or more (dependent) variables or responses

3 B. Why experiment? 1. To determine the cause(s) of variation in the response 2. To find conditions under which the optimal (maximum or minimum) response is achieved 3. To compare responses at different levels of controllable variables 4. To develop a model for predicting responses C. Basic definitions 1. Treatments different combinations of conditions that we wish to test 2. Treatment Levels the relative intensities at which a treatment will be set during the experiment 3. Treatment Factor (or Factor) one of the controlled conditions of the experiment (these combine to form the treatments) 4. Experimental Unit subject on which a treatment will be applied and from which a response will be elicited also called measurement or response units

4 5. Responses outcomes that will be elicited from experimental units after treatments have been applied 6. Design of Experiments (DOE) also referred to as Experimental Design, this is the study of planning efficient and systematic collection of responses from experimental units 7. Experimental Design rule for assigning treatment levels to experimental units 8. Analysis of Variance (ANOVA) principal statistical means for evaluating potential sources of variation in the responses 9. Replication observing individual responses of multiple experimental units under identical experimental conditions 10. Repeated Measurements observing multiple responses of a single experimental unit under identical experimental conditions 11. Blocking partition the experimental units into groups (or blocks) that are homogeneous in some sense 12. Covariate additional responses collected from the experimental units, usually to be used as predictors (and so are sometimes called predictive responses) these are not part of a designed experiment (why?)

5 13. Randomization nonsystematic assignment of experimental units to treatments 14. Blinding hiding which experimental units have been assigned to treatments from the analyst 15. Confounding design situation in which the effect of one factor or treatment can not be distinguished from another factor or treatment - this is the experimental equivalent of prefect multicolinearity (why?) D. What characterizes an experiment? 1. The treatments to be used 2. The experimental units to be used 3. The way that treatments levels are assigned to experimental units (or visa-versa) 4. The responses that are measured

6 Heisenberg Uncertainty Principle - in terms of momentum and position in a Quantum Mechanical world, a particle has momentum p and a position x that can never be measured precisely. There is an uncertainty associated with each measurement, e.g., there is some dp and dx, which you can never eliminate (even in a perfect experiment)! This occurs because whenever you make a measurement, you must disturb the system. (In order to know something is there, you must bump into it in some sense.) The size of the uncertainties are not independent; they are roughly related by (uncertainty in p) x (uncertainty in position) > h (= Planck's constant) Is there a Heisenberg Uncertainty Phenomena in behavioral research? E. What characterizes comprise a good experimental design? 1. It avoids systematic error systematic error leads to bias when estimating differences in responses between (i.e., comparing) treatments 2. It allows for precise estimation achieves a relatively small random error, which in turn depends on the random error in the responses the number of experimental units The experimental design employed 3. It allows for proper estimation of error 4. It has broad validity the experimental units are a sample of the population in question

7 F. Dean & Voss Checklist for Planning an Experiment 1. Carefully define the objectives of the experiment make a list of all essential precise issues to be addressed by the experiment 2. Identify all potential sources of variation in the responses, including treatment factors and their levels - identify each as o a major source (or treatment factor) or minor source (or nuisance or noise factor) o A controllable or uncontrollable source experimental units these should be representative of the population (materials and conditions)to which the conclusions of the experiment will be applied. blocking factors, noise factors, and covariates 3. Choose a scheme for assigning experimental units to treatment levels (i.e., select an experimental design) 4. Specify the experimental process - identify the response(s) to be measured (including any covariates) o a major source (or treatment factor) or minor source (or nuisance or noise factor) o a controllable or uncontrollable source the experimental procedure how will the experiment be administered? any anticipated difficulties in o achieving/maintaining treatment levels o obtaining responses

8 5. Conduct a pilot study collect only a few observations evaluate the variation (this information will be used to estimate the required sample size) Reevaluate your decisions on Steps Specify the hypothesized model linear vs. nonlinear fixed, random, or mixed effects response(s) to be measured (including any covariates) 7. Outline the analyses to be conducted to achieve objectives from Step 1 using the design selected in Step 3 using the model specified in Step 6 8. Estimate the required sample size using results from the pilot study 9. Review your decisions in Steps 1 8 and make necessary revisions

9 G. An Example Experiment 1. Suppose you are employed as a statistical consultant for a packaged goods manufacturer that is experiencing wide fluctuations in consumer satisfaction with the crunchiness of their corn-flake cereal. The objective of an appropriate experiment may be to determine the source(s) of this volatility. 2. Potential sources of variation in the response (consumer rating of the corn flake s crunchiness) include proportion of liquid ingredients in recipe (30% vs. 40%) proportion of fat in recipe (15% vs. 20%) baking temperature (350 o vs. 400 o Fahrenheit) baking time (10 minutes vs. 12 minutes) 3. A randomized 2 4 complete block design (to be discussed later) is chosen. 4. In the experimental process we will Bake batches corn flakes under various conditions and measure consumer ratings on these batches of corn flakes. The hypothesized major sources of variation in responses include: o proportion of liquid ingredients in recipe o proportion of fat in recipe o baking temperature o baking time These are all controllable. In addition, a minor source of variation might be the source of corn flour used in the batches of corn flakes. Note that we must be able to control the baking temperature in order to execute this experiment.

10 5. For our small pilot study our results might look like this: Proportion of Water in Recipe 30% 40% Proportion of Fat in Recipe Proportion of Fat in Recipe 15% 20% 15% 20% Baking Temperature Baking Temperature Baking Temperature Baking Temperature 350 o 400 o 350 o 400 o 350 o 400 o 350 o 400 o Baking Time Baking Time Baking Time Baking Time Baking Time Baking Time Baking Time Baking Time minutes minutes minutes minutes minutes minutes minutes minutes minutes minutes minutes minutes minutes minutes minutes minutes Note that corn flour from Supplier A was used in baking batches that resulted in the blue observations while corn flour from Supplier B was used in baking batches that resulted in the green observations Consumer Crunchiness Rating In the data from the pilot study we may encounter something like this: 350 o 400 o Temperature Note that : - batches baked at the higher temperature consistently yield a crunchier corn flake - there appears to be little difference in crunchiness between batches baked with corn flour from Supplier A and batches baked with corn flour from Supplier B

11 Consumer Crunchiness Rating or this: Supplier Effect 350 o 400 o Temperature Note that : - there appears to be little difference in crunchiness between batches baked the different temperatures - batches baked with corn flour from Supplier A consistently yield a crunchier corn flake than batches baked with corn flour from Supplier B Consumer Crunchiness Rating or this: Supplier Effect Temperature Effect 350 o 400 o Temperature Note that: - batches baked at the higher temperature consistently yield a crunchier corn flake - batches baked with corn flour from Supplier A consistently yield a crunchier corn flake than batches baked with corn flour from Supplier B

12 Consumer Crunchiness Rating or this: 350 o 400 o Temperature Note that batches baked with corn flour from Supplier A yields a crunchier corn flake at a higher baking temperature while batches baked with corn flour from Supplier B yields a less crunchy corn flake at a higher baking temperature this suggests an interaction between baking temperature and corn flour supplier. 6. We hypothesized a linear model of the form Crunchiness Rating = Constant + Proportion of Water Effect + Proportion of Fat Effect + Baking Temperature Effect + Baking Time Effect + Block (Corn Flour Provider) Effect + Temperature x Block Interaction + Error

13 7. We will use our original design. 8. We wish to make four replications per treatment (128 total batches): Proportion of Water in Recipe 30% 40% Proportion of Fat in Recipe Proportion of Fat in Recipe 15% 20% 15% 20% Baking Temperature Baking Temperature Baking Temperature Baking Temperature 350 o 400 o 350 o 400 o 350 o 400 o 350 o 400 o Baking Time Baking Time Baking Time Baking Time Baking Time Baking Time Baking Time Baking Time minutes minutes minutes minutes minutes minutes minutes minutes minutes minutes minutes minutes minutes minutes minutes minutes 9. We have found that we do not have enough corn flour from Supplier A to run four replications, so we will reduce our experiment to two replications per treatment. H. Some Standard Experimental Designs 1. Completely Randomized Designs (CRD) assignment of experimental units to the treatments is completely random. Note that: - these designs are used when no blocking factors are involved - the statistical properties of these designs are determined entirely by the number of observations in each treatment (r 1, r 2,, r ν, where r i represents the number of observations on the i th treatment) - the model is of the form Response = constant + treatment effect + error

14 2. Block Designs - experimental units are partitioned into blocks and then assigned randomly to the treatments within each block. Note that: - these designs are used when experimental units can be partitioned into groups (or blocks) that are homogeneous in some meaningful sense -in a Complete Block Design (CBD) each treatment is observed the same number of times in each block -in a Randomized Complete Block Design or Randomized Block Design (RBD) each treatment is observed once in each block - in an Incomplete Block Design (IBD) the block size is smaller than the number treatments - the model is of the form Response = constant + block effect + treatment effect + error 3. Designs with Multiple Blocking Factors designs that are said to be either crossed or nested: -in Crossed Block Designs (or Row-Column Designs when two blocking factors are involved) each combination of levels for the blocks is used, i.e., for a two block design in which one block has three levels and the other block has two levels: Block B Level 1 Level 2 Block A Level 1 Level 2 Level 3 Note that: o these designs allow for estimation of main effects and interactions o the model is of the form Response = constant + row block effect + column block effect + treatment effect + error cells

15 -in Nested Block Designs (or Hierarchical Designs) various levels of one blocking factor appear in combination with only one level of another blocking factor, i.e., for a two block design in which one block has three levels and the other block has six levels we may have: Block B Level 1 Level 2 Level 3 Level 4 Level 5 Level 6 Block A Level 1 Level 2 Level 3 Note that: o these designs allow only for estimation of main effects (no interactions) o the model is of the form Response = constant + row block effect + column block effect + treatment effect + error cells 4. Split-Plot Designs The split-plot design involves two experimental factors, A and B. Levels of A are randomly assigned to whole plots (main plots), and levels of B are randomly assigned to split plots (subplots) within each whole plot. The subplots are assumed to be nested within the whole plots so that a whole plot consists of a cluster of subplots and a level of A is applied to the entire cluster. The design provides more precise information about B than about A, and it often arises when A can be applied only to large experimental units. Example: Suppose our response is crop growth, factor A (the whole plot factor) represents irrigation levels for large plots of land, and factor B (the subplot) represents different fertilizers applied within each large plot of land. The levels of B are randomly assigned to split plots (subplots) within each whole plot.

16 Factor B (fertilizer) Factor A (Irrigation Level) Level 1 Level 2 Fertilizer B Fertilizer C Fertilizer D Fertilizer A Fertilizer A Fertilizer B Fertilizer C Fertilizer D Notice that the farmland has been divided into two whole plots to which levels of factor A (Irrigation) have been randomly assigned. Each of the whole plots have then been subdivided into split plots to which levels of factor B (fertilizer) have been randomly assigned. Note that: - there have been two separate, independent randomizations in this experiment - we will obtain more precise information about the fertilizer effect (factor B) than the irrigation effect (factor A) from this experiment Note also that split-plot designs are useful when - some of the factors of interest may be difficult to vary' while the remaining factors are easy to vary. As a result, the order in which the treatment combinations for the experiment are run are 'ordered' by these difficult to vary' factors, or - experimental units are processed together as a batch for one or more of the factors in a particular treatment combination, or - experimental units are processed individually one right after the other for the same treatment combination without resetting the factor settings for that treatment combination

17 SOME questions you should be able to answer: 1. How do experiments differ from observational studies? How does this impact conclusions that can be drawn from research? What characterizes an experiment? 2. Why is experimentation an important research tool? What are potential uses of experimentation in your research discipline? 3. What is meant by the terms treatment, treatment level, factor, experimental unit, response, design of experiments, experimental design, replication, repeated measurements, blocking, covariate, randomization, blinding, and confounding? 4. Describe Dean & Voss checklist for planning an experiment. Explain the rationale behind this approach. SOME questions you should be able to answer: 5. Explain each of the following standard experimental designs: a. The Completely Randomized Design b. The Block Design c. The Crossed Block Design d. The Nested Block Design e. The Split-Plot Design Under what conditions is the use of each of these designs most appropriate?