The Global Market For Plant Proteins - Competition With Dairy

Transcription

1 The Global Market For Plant Proteins - Competition With Dairy Published February

2 1. Introduction 2. Production of plant proteins 3. Key players and applications 4. Consumer product trends 5. Market outlook and future market trends 6. Conclusions and threat to dairy 7. Appendix 2

3 Methodology for Research - Data Sources and Abbreviations The building input blocks of this report: USDA Euromonitor Industry sources and interviews Company reports Innova Market Insights 3A Business Consulting FDA Abbreviations: CAGR Compounded Annual Growth Rate EUR Euro LATAM Latin America MEA Middle East and Africa MPC Milk Protein Concentrate MPI Milk Protein Isolate MT Metric Tonne NA North America PoPI Potato Protein Isolate PPC Pea Protein Concentrate PPI Pea Protein Isolate RoW Rest of World RPC Rice Protein Concentrate RPI Rice Protein Isolate RTD Ready-To-Drink SPC Soy Protein Concentrate SPI Soy Protein Isolate USD US Dollar WhPH Wheat Protein Hydrolysate WhPI Wheat Protein Isolate WPC Whey Protein Concentrate WPI Whey Protein Isolate 3

4 Market Research Approach Product Scope Market Scope Key Players Global Market Trends Ingredients usage SPC SPI Wheat Gluten WhPI Textured WhP PPC PPI RPC RPI Potato protein WPC WPI MPC MPI Casein Caseinates Global Europe North America Latin America Australasia Asia Pacific Middle East CAGR CAGR Top plant protein manufacturers Top plant protein users Consumer segments Dairy alternatives Product trends Consumer trends Application/ volume usage of plant proteins Dairy alternatives Sports nutrition Infant nutrition Clinical nutrition Weight management Animal feed/pet food 4

5 Global soy protein market size and trends and major producers of soy protein Production volume by ingredient, 2016 Company Estimated share of nutritional markets Soy ingredient Soy flour Soy protein concentrate Soy protein isolate Price range USD xxx per MT USD xxx per MT Others USD xxx per MT 5

6 Producer spotlight - Roquette Freres Headquartered in France, with EUR 3.3 bio. in annual sales, Roquette is the world s major producer of pea protein, marketed under the Nutralys brand In January 2017, Roquette announced a USD 300 mio. investment in what they report will be the world s biggest pea protein plant, located in Canada (Manitoba), where 30%, or 4,8 mio. MT in 2016, of global pea production takes place. Production to commence in 2019 In June 2017, Roquette announced a further EUR 40 mio. investment in its Vic-sur-Aisne (France) plant to expand production of pea proteins By 2019, the Manitoba and Vic-sur- Aisne plants will have a combined pea processing capacity of around 250,000 MT annually, according to Roquette In addition to pea protein, Roquette also markets wheat protein hydrolysates under the Nutralys brand as well as corn and potato protein under other brands Source: Roquette Roquette protein brands Pea, Wheat, Potato, Corn and Algae Protein Product NUTRALYS PEA F NUTRALYS PEA S NUTRALYS PEA XF NUTRALYS PEA BF NUTRALYS PEA T NUTRALYS WHEAT W NUTRALYS WHEAT WF VITEN wheat gluten VITEN CWS wheat gluten GLUTALYS corn protein TUBERMINE potato protein Algility chlorella Application(s) Food and nutritional Food and nutritional Clinical, sport and weight management nutrition Bakery Meat extender and analog Bakery/cereal, confectionery, dairy, pet, clinical/sports nutrition Bakery and fish food Calf milk-replacer Animal feed Animal feed, fermentation Functional foods and weight management 6

7 USD/MT 000 MT Global protein production - plant and dairy proteins Global dairy and plant protein volumes , ,000 12,000 10,000 8,000 6,000 4,000 2,000 - World food market dairy and plant protein prices Source: 7

8 Applications of soy proteins Soy protein isolate is predominantly used for food applications within which meat/meat substitutues account for around xx%, or xxx MT, and dairy around xx%, or xxx MT, with the remaining mainly being functional foods Soy protein isolate is used widely in nutritional industries with sports nutrition contributing approx. xxx MT, performance bars being the biggest subcategory application A similar share of soy protein concentrate volumes are used in food applications with meat and meat analogs accounting for the vast majority of food uses with additional use in dairy and functional foods, although relatively small However, soy protein concentrate use for nutritional sectors is comparably limited to isolates, instead soy protein concentrate finds larger use in feed Soy protein isolate applications Soy protein concentrate applications 8

9 New product launches / consumer product trends - Whey Protein Concentrate (1) # of products launched # of products launched Historic development Between 2011 and 2016, 8,937 new products containing whey protein concentrate were launched North America was the most active region, accounting for more than half of product launches containing WPC The number of products launched with WPC between 2011 and 2016 has grown 80%, or 16% annually on average Most active companies The most active companies in terms of product launches with WPC have widely been nutritional companies, Myprotein has been the most active company followed by Nutricia The 10 companies launching most product collectively account for 21% of product launches with WPC between Major application segments The sports nutrition segment has seen the most new product launches with whey protein concentrate followed by infant formula Several product launches with WPC is also seen in a wide range of food categories as well as in supplements and clinical nutrition Source: Innova Market Insights 1,800 1,500 1, Bakery 4% Desserts & Ice Cream 5% Snacks 3% Ready Meals 5% Supplements 5% Cereals 6% Clinical Nutrition 2% Dairy 7% Baby & Toddlers 16% Other 6% Africa Asia Australasia East Europe Latin America Middle East North America West Europe Myprotein Nutricia Abbott Iovate Dymatize Nestle Cytosport Unilever Optimum Nutrition Kraft Sports Nutrition 41% 9

10 New product launches / consumer product trends - Whey Protein Concentrate (2) Company: Myprotein Date: April 2016 Category: Sports nutrition Ingredients: Whey protein concentrate (96%), emulsifier, flavoring, sucralose Company: Nutricia Date: November 2016 Category: Baby formula/milk Ingredients: Lactose from milk, hydrolyzed whey protein concentrate, vegetable oils, galactooligosaccharides etc. Company: Iovate Date: January 2016 Category: Sports nutrition Ingredients: Protein blend (micellar whey, whey protein concentrate, whey protein isolate, whey protein isolate 97% whey protein hydrolysate) Company: Dymatize Date: February 2016 Category: Sports nutrition Ingredients: Maltodextrin, protein blend (whey protein concentrate, milk protein isolate, whey protein isolate, whey protein hydrolysate etc.) Company: Abbott Date: January 2016 Category: Baby formula/milk Ingredients: Skimmed milk, lactose, vegetable oils, whey protein concentrate powder, maltodextrin, GOS, phospholipid etc. Company: Kraft Date: October 2016 Category: Cheese Ingredients: Milk, water, whey, whey protein concentrate, canola oil, maltodextrin, salt, sodium phosphate etc. 10

11 CAGR Protein ingredient outlook CAGR Pea proteins are predicted to exhibit the highest growth rate of between 10-11% per year reaching 40,000 MT by 2021, followed by rice proteins that has already seen immense growth in the beginning of the review period, although from a low base Whey protein isolate outperformed both the plant protein market as well as other dairy proteins between and is expected to remain the most dynamic dairy protein Soy proteins are headed towards maturity but is still showing healthy growth relative to large volumes between 3-4% per year towards 2021 Wheat and potato proteins are growing at a relatively slow pace with wheat gluten and protein suffering from unhealthy perception by many people and low protein quality 11

12 Assessing the competition (1) 12

13 Global Plant Protein Report project management and costs Team team: Managing partner - Tage Affertsholt Junior consultant Daniel Pedersen Time Report available in PDF format in total approx. 100 slides from February 2018 Cost EUR 4,700 13