Mixes New for 2011: Planters NUT rition Bone Health Mix (launching January 2011) Planters NUT rition Multipacks (launching January 2011)

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1 PLANTERS NUT rition Product: Varieties: Planters NUTrition is a line of great-tasting nut mixes and bars that have been specially designed to help meet your wellness needs. The Planters NUTrition line is part of the Planters brand s commitment to providing consumers with snacks that deliver the nutrition they need, along with the great taste and quality they expect. Mixes New for 2011: Planters NUTrition Bone Health Mix (launching January 2011) Planters NUTrition Multipacks (launching January 2011) Existing Mixes: Planters NUTrition Antioxidant Mix Planters NUTrition Omega-3 Mix Planters NUTrition Digestive Health Mix Planters NUTrition Energy Mix Planters NUTrition Heart Healthy Mix Planters NUTrition South Beach Diet Recommended Mix Planters NUTrition Almonds Bars New for 2011: Planters NUTrition Antioxidant Bar Planters NUTrition Bone Health Bar Existing Bars: Planters NUTrition Heart Healthy Bar Planters NUTrition Energy Bar Package Sizes: Suggested Retail Price: Availability: For More Info: Contact: Mixes - Cans: 9.0 oz (255g) oz (298g) Mixes - Multipacks: oz (35g) or oz (42g) single serve pouches / Net Wt oz ( g) Bars: 5 Chewy Nut bars oz (35g) / Net Wt 6.15 oz (175g) Planters NUTrition Nuts: $5.99 Planters NUTrition Bars: $2.99 Nationwide Visit Kimberly Lustig, or kimberly.lustig@edelman.com Basil Maglaris, or news@kraft.com SOUTH BEACH DIET is a trademark of SBD Trademark Limited Partnership. PLANTERS and NUTrition are trademarks of Kraft Foods. * Scientific evidence suggests, but does not prove, that eating 1.5 ounces per day of most nuts, such as peanuts, almonds, pistachios, pecans, walnuts and hazelnuts, as part of a diet low in saturated fat and cholesterol and not resulting in increased caloric intake, may reduce the risk of coronary heart disease. (See product nutrition information for fat content.) 2009 KF Holdings PFS (3/17/2009)

2 Product Facts and Highlights: Mixes New for 2011: Planters NUTrition Bone Health Mix The newest edition to the NUTrition line, the Planters NUTrition Bone Health Mix combines the delicious flavors of almonds, granola clusters, yogurt-covered raisins, peaches, raspberries & cashews. The mix provides a good source of calcium and magnesium, which help support bone health. Nutrition Profile (per ¼ cup [32g] serving) Calcium Vitamin C Iron Phosphorus 10g Total Fat (2.5g saturated fat, 0g trans fat, 2g polyunsaturated fat, 5g monounsaturated fat) Low Sodium Planters NUTrition Multipacks Everyone s favorite Planters NUTrition products are now (2011) available in multipack form, offering a convenient solution for busy lifestyles. Planters NUTrition Multipacks contain 6-7 individually packaged servings, providing a portable and portion-controlled snack with real nutrition and delicious taste. The following Planters NUTrition varieties are available in Multipacks: Planters NUTrition South Beach Diet Recommended Mix Planters NUTrition Heart Healthy Mix Planters NUTrition Energy Mix Planters NUTrition Omega-3 Mix (See below for more information, including nutrition profiles)

3 Current/Existing Mixes: Planters NUTrition Antioxidant Mix (2010) Planters NUTrition Antioxidant Mix is a delicious and nutritious way to get antioxidant vitamins C & E, mixing almonds, bananas, peaches, blueberries, cranberries and cashews. Nutrition Profile (per ¼ cup [32g] serving) Vitamin C 11g Total Fat (3g saturated fat, 0g trans fat, 2g polyunsaturated fat, 5g monounsaturated fat) Planters NUTrition Omega-3 Mix (2010) A Sodium Free Food We're bringing you the ALA benefits of walnuts in our delicious Omega-3 Mix1, a tasty blend of walnuts, cranberries and dark chocolate-covered soy nuts. This mix provides 960 mg of ALA Omega-3 per serving in a delicious sodium and cholesterol free food. Contains 960 mg of ALA Omega-3 per serving, which is 60% of the 1.6g daily value of ALA Omega-3. ALA Omega-3 is a fatty acid found in walnuts. Nutrition Profile (per ¼ cup [31g] serving) ALA Omega-3 10g Total Fat (1.5g saturated fat, 0g trans fat, 6g polyunsaturated fat, 1.5g monounsaturated fat) Sodium Free Cholesterol Free

4 Planters NUTrition Digestive Help promote your digestive health. It gets a Health Mix little easier with our Digestive Health Mix, (2008) a special blend of expertly roasted almonds and pistachios, tasty cranberries, crunchy granola clusters and sweet cherries, which helps promote digestive health by delivering an excellent source of beneficial fiber (5g) in every serving. Nutrition Profile (per ¼ cup [32g] serving) Excellent source of the following: Dietary Fiber 150 Calories 8g Total Fat (1g saturated fat, 0g trans fat, 2g polyunsaturated fat, 5g monounsaturated fat) Low Saturated Fat Low Sodium (40 mg per serving) Planters NUTrition Energy Mix Delicious flavors combine to give you a (2007) natural source of energy in this mix, in which savory almonds, peanuts, walnuts and pecans are combined with the sweetness of dark chocolate-covered soy nuts and honey-roasted sesame sticks. This mix is being reformulated in 2011 to include almonds, honey roasted peanuts, dark chocolate covered soy nuts, whole wheat pretzels, walnuts and pecans. Nutrition Profile (per ¼ cup [34g] serving) Dietary Fiber 190 Calories 15g Total Fat (2g saturated fat, 0g trans fat, 5g polyunsaturated fat, 7g monounsaturated fat)

5 Planters NUTrition Heart If you love nuts, you'll be happy to know that Healthy Mix they can fit into a heart healthy diet. Over the (2005) past decade, research has shown that eating nuts in moderation - including peanuts and most tree nuts - can help keep your heart healthy. This lightly salted mix contains peanuts, crunchy almonds, flavorful pistachios, tasty pecans, hearty walnuts and savory hazelnuts that may reduce the risk of heart disease 2. Scientific evidence suggests, but does not prove, that eating 1.5 ounces per day of most nuts, such as peanuts, almonds, pistachios, pecans, walnuts and hazelnuts, as part of a diet low in saturated fat and cholesterol and not resulting in increased caloric intake, may reduce the risk of heart disease. (See product nutrition information for fat content.) Nutrition Profile (per 1 oz serving) Dietary Fiber Niacin Phosphorus 15g Total Fat (1.5g saturated fat, 0g trans fat, 5g polyunsaturated fat, 8g monounsaturated fat) 50 mg of Sodium (50% less sodium than Regular Planters mixed nuts) Planters NUTrition South Beach Diets don't have to be bland and boring. Our Diet Recommended Mix tasty mix of golden cashews, crunchy almonds (2005) and rich macadamias is a perfect midday snack. Recommended for all three phases of the South Beach Diet (up to 1/4 cup per day). Nutrition Profile (per 1 oz serving) Phosphorus 15g Total Fat (2g saturated fat, 0g trans fat, 3g polyunsaturated fat, 9g monounsaturated fat)

6 50 mg of Sodium (50% less sodium than Planters regular mixed nuts) ADA Dietary Exchanges per serving: 1/2 carbohydrate + 3 fats 3 Planters NUTrition Almonds This favorite provides numerous vitamins and (2005) minerals and is perfect for tossing into salads or grabbing a handful (about 25 pieces) as a quick snack. Planters NUTrition Almonds have 50% less sodium than the leading brand of salted almonds. Nutrition Profile (per 1 oz serving) Dietary Fiber Riboflavin Phosphorus 15g Total Fat (1.5g saturated fat, 0g trans fat, 3.5g polyunsaturated fat, 9g monounsaturated fat) 40 mg Sodium (50% less sodium than the leading brand of salted almonds)

7 Bars New for 2011 Planters NUTrition Bone Health Bars The Bone Health Bar, one of the newest additions to the Planters NUTrition Bars line-up, brings together a delicious mix of honey-roasted peanuts, cashews and almonds with a tasty drizzle. This great-tasting bar will provide you with a good source of Calcium and Magnesium to help keep your bones healthy and strong. Nutrition Profile (per 1.23 oz bar) Vitamin C Calcium Zinc Phosphorous 5g Protein 9g Total Fat (2g saturated fat, 0g trans fat, 2g polyunsaturated fat, 4g monounsaturated fat) Planters NUTrition Antioxidant Bars The Antioxidant Bar, the fourth addition to the Planters NUTrition Bars line-up, is a great snack whether at home or on the go. This delicious bar provides a good source of antioxidant vitamins C and E. It is packed with almonds, blueberries, and dark chocolate flavor. Nutrition Profile (per 1.23oz bar) Vitamin C Phosphorous Nutrition Information 5g Protein 8g Total Fat (2g saturated fat, 0g trans fat, 2g polyunsaturated fat, 4g monounsaturated fat)

8 Current Bars Planters NUTrition Heart A special blend of expertly roasted peanuts, tasty Healthy* Bars cranberries and crunchy almonds that may help (2010) reduce the risk of heart disease *, while letting you enjoy the great taste of a Planters NUTrition bar. Nutrition Profile (per 1.23 oz bar) Heart Healthy Bars* Fiber at 3g Nutrition Information 5g Protein 8g Total Fat (1g saturated fat, 0g trans fat, 2.5g polyunsaturated fat, 4g monounsaturated fat) Low in Saturated Fat Planters NUTrition Energy Bars Planters NUTrition Energy Bars are made (2010) with the great robust taste of expertly roasted Planters nuts, such as peanuts and crunchy almonds, other wholesome ingredients, like whole grain rolled oats, and the delicious taste of chocolate. In fact, the Planters NUTrition Energy bar is not only a great natural source of energy, but also includes key nutrients like B vitamins to help your body convert food into energy. Nutrition Profile (per 1.23oz bar) Natural Source of Energy Good source of B Vitamins 5g Protein 9g Total Fat (2g saturated fat, 0g trans fat, 2.5g polyunsaturated fat, 4.5g monounsaturated fat) To learn more about the Planters NUTrition line as well as the health and wellness benefits of nuts, please visit and 1 Contains 960 MG of ALA per serving, which is 60% of the 1.6g daily value for ALA. ALA is a fatty acid found in walnuts. For information about ALA s relationship to other Omega-3 fatty acids, visit PlantersNUTrition.com/ALAomega3. 2 Scientific evidence suggests, but does not prove, that eating 1.5 ounces per day of most nuts, such as peanuts, almonds, pistachios, pecans, walnuts and hazelnuts, as part of a diet low in saturated fat and cholesterol and not resulting in increased caloric intake, may reduce the risk of heart disease. (See product nutrition information for fat content.) 3 Dietary Exchanges based on Choose Your Foods: Exchange Lists for Diabetes, 2008 by American Diabetes Association and the American Dietetic Association.

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