Fostering Harmonization of Labelling and Claims in ASEAN Industry Perspective

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1 Fostering Harmonization of Labelling and Claims in ASEAN Industry Perspective Déjà vu, and Google! Found it! Summary of Seminar and Workshop on Nutrition Labelling and Health Claims, 5 6 April 2001, Singapore 9th Seminar on Nutrition Labeling, Claims and Communication Strategies August 4-5, 2015 Crowne Plaza Manila Galleria, Manila, Philippines Ng Kim Keat Scientific and Regulatory Affairs Director for Asia Coca-Cola Far East Limited 1 E-Siong Tee, Asia Pacific J Clin Nutr (2002) 11(2): S65 S67 2 Excerpt from the 2001 seminar on nutrition labeling and health claim summary - Industry perspective to nutrition labelling Kim Keat Ng.. felt that nutrition marketing activities are sorely in need of a set of proper food laws and regulations, or an industry code of practice to create a fair trade environment. 14 years gone by, How are we doing? The industry welcomes nutrition regulations that are consumer friendly, allowing room for creativity, but with firm guidelines to ensure fair trade. Harmonization efforts among regulators to eliminate technical barriers between countries are highly encouraged. Nutrition Labeling Health Claim E-Siong Tee, Asia Pacific J Clin Nutr (2002) 11(2): S65 S67 3 4

2 2002 The format and requirements for nutrition labelling differ widely for countries in the region. By 2006, ASEAN via PFPWG (est. 2003) has finalized ASEAN Common Food Control Requirements as guiding principles for ASEAN as a whole and in particular for the relevant ASEAN food bodies. The ASEAN Common Principles and Requirements for the Labelling of Prepackaged Food The ASEAN Common Principles for Food Control Systems The ASEAN Common Principles and Requirements for Food Hygiene Tee ES et al, APJCN Current status of nutrition labelling and claims in South-East Asian region: are we in harmony? Endorsed by 27 th ACCSQ, Note: Prepared Foodstuff Product Working Group (PFPWG) was established in 2003 under ASEAN Consultative Committee on Standards & Quality (ACCSQ) 5 6 ASEAN Common Principles and Requirements for the Labelling of Prepackaged Food, endorsed in 2006 Nutrient reference values status in 2011 (W. Kasapila et al) 6.2 Specific labelling and claims on nutrition based on local needs may be required: The declaration of energy, protein, fat and carbohydrate, where appropriate. Information on energy value should be expressed in kcal per 100g or per 100ml or per package if the package contains only a single portion or per serving as quantified on the label or per portion provided that the number of portions contained in the package is stated. Information on the amounts of protein, carbohydrate and fat in the food should be expressed in g per 100g or per 100ml or per package if the package contains only a single portion or per serving as quantified on the label or per portion provided that the number of portions contained in the package is stated. Numerical information on vitamin and mineral should be expressed in metric units and /or as a percentage of the Nutrient Reference Value per 100g or per 100ml or per package if the package contains only a single portion or per serving as quantified on the label or per portion provided that the number of portions contained in the package is stated. The declaration of nutrient content should be numerical. Where a claim is made, the amount of that nutrient per 100g or per 100ml expressed in metric unit, and/or per serving should be declared. Nutrient declaration should be mandatory for foods for which nutrition claims are made. Nutrient content claim, nutrient comparative claim and nutrient function claim may be allowed provided they meet with the minimum criteria set by Codex Guidelines for the Use of Nutrition and Health Claims where applicable. Malaysia Codex %NRVs used in the expression of vitamins and nutrients Thailand, Indonesia, Laos, Vietnam, Cambodia, Brunei, Singapore, Myanmar and The Philippines Local reference values used in the declaration of micronutrients 7 8

3 Different terminology and reference value including industry! 2015 ASEAN Food and Beverage Alliance RDI RDA NRV GDA AKG DV RENI. White Paper, 2014 AFBA identified the most significant barriers faced by industry to trade in food within ASEAN: 1. Nutrition labelling 2. Pre-market Product Registration 3. Import/Export Certification 4. Authorisation of food ingredients, additives and flavours 5. Contaminant limits and analytical methods 9 10 AFBA on Nutrition Labeling a TBT Variances in mandatory and voluntary labelling requirements; Different minimum and maximum limits for vitamins and minerals; Variances in tolerance levels; Variances in Nutrition Reference Values (NRVs) used for packaging claims and NIP formats. Claim time to get serious Guidelines for the Scientific Substantiation of Nutrition and Health Claims for Foods/ Functional Foods* Developed at ILSI SEA Region s Expert Consultation on Functional Foods, December 5-6, 2005, Singapore & 3rd Asia Region Workshop, July 18, 2006, Malaysia Access the Guidelines at This has a negative bearing on regional competitiveness with the industry having to bear the brunt of a multitude of costs for redeveloping products and/or packing, resulting in reduced costs for consumers, less trade, slower growth in some markets and overall loss of regional competitiveness

4 Challenges Harmonization process is complex Surviving through Compliance Cost ASEAN countries are confronted with differing levels of development, capacities and determination which hamper the progress of harmonization. Complexity, inefficiency and uncertainty of food supply chain Consumer Expectation now and future Are we ready for the arrival of e-commerce, Digital Health, Personalized Nutrition? ASEAN needs Common labelling standards for common information We can do better 15 16

5 Labelling Proposal Revision of The ASEAN Common Principles and Requirements for the Labelling of Prepackaged Food Step by step approach Implementation Guidelines Mutual Recognition Agreement Claim Thank You! Questions? A call to establish ASEAN Expert Group on Nutrition & Dietetic Ng Kim Keat kimng@coca-cola.com 19 20