AGENDA AGENDA. Presented at ILSI SEA Region Seminar on Understanding Consumer Science and Behaviour Jakarta, 11 May 2015

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1 Presented at ILSI SEA Region Seminar on Understanding Consumer Science and Behaviour Jakarta, May 05 4 (948) Article 5 Everyone has the right to a standard of living adequate for the health and well-being of himself and of his family, including food, clothing, housing and medical care and necessary social services, and the right to security in the event of unemployment, sickness, disability, widowhood, old age or other lack of livelihood in circumstances beyond his control (article 5) 4 4 Food has significant contribution to a quality life

2 What are the requirements of foods to achieve a quality life? Food security exists when all people, at all times, have physical, social and economic access to sufficient, safe and nutritious food to meet their dietary needs and food preferences for an active and healthy life (CFS Reform Document, 009) Food Safety and World Organizations Food safety as public health priority Food safety is World Bank s mandate (poverty reduction) High economically food productions (safe and high quality foods) contributes to poverty reduction Initiatives: Global Food Safety Partnership (safer food, stronger economies, healthier world) WHO Advancing Food Safety Initiatives: Strategic Plan for Food Safety, including Foodborne Zoonoses, for 0-0 Is there equal access to the required foods in our world? 5 Food safety is an integral part of food security Program focus: improving safe and quality foods along food chain 6 Food Safety is a Shared Responsibility Government CURRENT SITUATION Unreported of food borne disease outbreaks Misuse of hazardous substances Exceeding ML of food additives and contaminants Poor hygiene and health behaviors Producers Consumers All parties should play their important roles to develop food safety according to their functions, including consumers Lack of consumer awareness leads to lack consumer participation in food safety Consumer should have informed choice when selecting foods ß food labeling

3 Food Labeling Description of the food in the form of images, text, a combination of both, or other forms that are included in the food, incorporated into, attached to, or form part of food packaging Government Regulation Number 69/999 on Food Labeling and Advertisements (State Gazette of the Republic of Indonesia Number /999, Supplement to State Gazette Number 867) Food Labeling Food labeling aims to provide correct and clear information to the public about packaged food products prior to purchase and/or consumption Food labels must contain information on the food product correctly and not misleading Each individual is prohibited from providing information or statements that are not true and/or misleading Act No 8/0 (Indonesian Food Act) Art Food Labeling Contains at least information on: name of the food; ingredient list; net weight /volume; name and address of manufacturer or importer; halal for those required; production date and code; best before date; registration number and code; origins Labels for certain processed food must include information about the designation, method of use, and / or other information that needs to be known about the impact on human health Act No 8/0 (Indonesian Food Act) Art. 96-0

4 5 KEYS FOR FOOD SAFETY KEY : READ LABEL CAREFULLY KEY : READ LABEL CAREFULLY Food Labeling Important Aspect, so it is included in the 5 keys for food safety Key message: Labels can serve as a media campaign and provide information on packaged food. Read the information listed on the label because we want food that we choose according to our wishes How effective? We should determine the understanding of consumer on labeling 4 Study of Infant Formula Milk Powder Preparation Practices, Feeding and Storage in Household and Health Care Facilities (04) Study where label is important for preparing safe infant formula Conducted by Directorate for Food Safety Surveillance and Extension Aim to look at the practices of preparation, feeding and storage of infant formula Survey was implemented in Central Jakarta and East Jakarta. Location: Posyandu and health care facilities Respondents: 7 mothers from 64 posyandu, 48 primary health care, 8 mothers-children hospitals, and 7 hospitals. 5 6

5 Percentage Percentage N: 7 Reading the label Information for respondent N: Sometimes Never Total Nutrition Expired date Instruction Ingredients No more information Important (%) More than one third respondents rarely and do not read the label 7 when buying infant formulas Best-before / Expired date, Nutrition Facts, and Preparation Instruction were of their major attention when buying 8 Knowing Storing instruction on the label N: 7 7% Yes No 9% Follow the instruction N: 8 % 4% % 8% Sometim es Knowing Preparation Instruction on the Label N: 7 % Yes No 97% 6% % Following the instruction 4% 77% N: Someti mes 9% of respondents already knew the instructions on storing. However, 7% of them do not always follow the instruction 9 97% of respondents already know there are instructions on preparing. However, % of them do not always follow the instruction 0

6 Percentage N: 7 Sometimes 7% % Cleaning the table before preparation Never 0% 7% N: 7 Sometimes % Wash hands before preparation Never % 7% N: 4 % % 78% How to wash hands 0% Use of water Use of water and soap Use of hand gel Use of wet tissues Instruction on the label mentioned that prior to preparation, table should be cleaned. 7% respondents mentioned that they always clean the preparation table Washing hands is also one of information on the label, but not all respondents wash their hands before preparation. For those who wash their hands, only 78% of respondents use water and soap Storage time for infant formula after consumed N: minutes > 0 minutes Percentage On the label, storage time of infant formula is not more than hours. Of 7 respondents, there were 49 respondents who store their infant formula. 45 respondents store for hours and less. There were 4 respondents store more than hours. 4 4

7 Label on processed food is compulsory Label must provide true information and not misleading However, not all consumer are aware of the importance of labels Promotion on labeling awareness should be strengthened Terima Kasih 5 6